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Campaign Orchestrator

Multi-channel follow-up campaign orchestrator for ShapeScale sales. Schedules and executes SMS + Email sequences with CRM logging and auto-termination on replies. Use when following up with demo leads or managing outreach campaigns.

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Requirements

Target platform: OpenClaw
Install method: Manual import
Extraction: Extract archive
Prerequisites: OpenClaw
Primary doc: SKILL.md

Package facts

Download mode: Manual review
Package format: ZIP package
Source platform: Tencent SkillHub
What's included: SKILL.md, campaign.py, post-demo.md, primary.md, re-engagement.md, secondary.md

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Release facts

Source: Tencent SkillHub
Verification: Indexed source record
Version: 1.0.0

Provenance

Publisher: kesslerio
Source page: View original listing
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Documentation

ClawHub primary doc Primary doc: SKILL.md 25 sections Open source page

Campaign Orchestrator Skill

Multi-channel follow-up campaign orchestrator for ShapeScale sales. Executes scheduled SMS + Email sequences with CRM integration and auto-termination on replies.

Overview

A Campaign is a defined sequence of steps (SMS/Email) that executes over time. When a lead replies to any message, the campaign automatically terminates.

Key Features

Multi-channel: SMS (Dialpad) + Email (Gmail) Scheduled: Cron-based execution with configurable delays Personalized: Templates filled from Attio CRM data Auto-terminating: Replies stop all future scheduled steps Logged: All activities recorded in Attio

Setup

Environment variables required: DIALPAD_API_KEY=your_dialpad_api_key ATTIO_API_KEY=your_attio_api_key GOG_KEYRING_PASSWORD=your_google_password # For Gmail access Also ensure: Dialpad webhook is configured to hit this server Attio has company/contact records for leads Gmail API access enabled for sales email

Start a Campaign

# Start primary follow-up campaign for a lead python3 campaign.py start "primary" --lead "Apex Fitness" # Start with custom delay override (hours) python3 campaign.py start "primary" --lead "Apex Fitness" --delay 2 # Start with Attio deal/company ID python3 campaign.py start "post-demo" --lead "Apex Fitness" --attio-id "deal-uuid"

Pre-Campaign Checklist (MANDATORY)

Before starting ANY campaign, verify: Customer Status Check Search memory/CRM for "already a customer" or "purchased" flags Check exclusion list in campaigns.json Verify email domain not in customer database Email Formatting Check (for email steps) Preview template renders as proper paragraphs 2-4 sentences per paragraph, blank line between No single-sentence orphan paragraphs No hard line breaks mid-paragraph Tone Check No apologetic language ("no worries", "sorry to bother") No easy outs ("if not relevant, no problem") Professional, not needy NEVER campaign to existing customers unless explicitly requested for upsell.

Check Campaign Status

# Status for specific lead python3 campaign.py status "Apex Fitness" # All active campaigns python3 campaign.py list

Stop a Campaign

# Manual termination (lead replied, not interested, etc.) python3 campaign.py stop "Apex Fitness" --reason "replied_interested"

Remove a Lead

# Remove lead from campaigns (opted out, not interested) python3 campaign.py remove "Apex Fitness"

Check for Responses

# Check if lead has responded to any prior messages python3 campaign.py check "Apex Fitness" # Shows response status for each completed step # Warns if responses detected (safe to proceed or terminate)

View Pending Steps

# Show all pending campaign steps sorted by time python3 campaign.py pending # Useful for seeing what's due soon across all campaigns

Template Management

# List available templates python3 campaign.py templates # Preview a template python3 campaign.py preview "primary"

Campaign Templates

TemplateTimingChannelPurposeprimary+4 hoursSMSRecap demo, share recordingsecondary+1 dayEmailPricing, detailed ROItertiary+4 daysSMSQuick check-inquaternary+7 daysEmailFinal follow-up, case studypost-demo+0 hoursSMSImmediate thank you

Template Variables

Templates support variable substitution: {name} - Lead first name {company} - Company name {deal_value} - Deal value from Attio {owner} - Sales owner name {demo_notes} - Notes from demo conversation {checkout_link} - Personalized checkout URL

Architecture

campaign-orchestrator/ ├── SKILL.md # This file ├── campaign.py # Main CLI (start, stop, status, list) ├── webhook_handler.py # Processes reply → termination ├── primary.md # SMS follow-up template ├── secondary.md # Email template ├── post-demo.md # Immediate follow-up template └── state/ └── campaigns.json # Campaign state persistence

State Management

Campaign state is stored in <workspace>/state/campaigns.json: { "campaigns": { "Apex Fitness": { "template": "primary", "attio_id": "deal-uuid", "started": "2026-01-27T13:00:00Z", "steps_completed": ["sms_primary"], "next_step": "email_secondary", "next_scheduled": "2026-01-28T13:00:00Z", "status": "active" } }, "templates": { "primary": {...}, "secondary": {...} } }

Cron Integration

Campaign steps are executed via Clawdbot's cron system: Executor job: Runs every 5 minutes to check for due steps Per-campaign jobs: Created for each scheduled step The scheduler script creates and manages these jobs automatically.

Webhook Handling

When Dialpad receives a reply to a campaign message: Dialpad sends webhook to server webhook_handler.py parses the reply Looks up which campaign the original message belonged to Marks campaign as terminated Logs the reply to Attio

Dialpad SMS

python3 /home/art/niemand/skills/dialpad/send_sms.py --to "+14155551234" --message "..."

Gmail (via gog)

gog-shapescale --account martin@shapescale.com send-email --to "lead@company.com" --subject "..." --body "..."

Attio CRM

attio note companies "company-uuid" "Campaign message sent: {message}"

Full Campaign Workflow

# 1. After demo, start campaign /campaign start "post-demo" --lead "Dr. Smith's Clinic" # 2. Check status next day /campaign status "Dr. Smith's Clinic" # Output: Step 1 sent, Step 2 scheduled for tomorrow # 3. Lead replies "interested" # Webhook automatically terminates campaign # Logs reply to Attio # 4. Manual follow-up if needed /campaign start "secondary" --lead "Dr. Smith's Clinic" --delay 0

Monitoring Active Campaigns

# List all active /campaign list # Output: # Active Campaigns: # - Apex Fitness (primary) - Step 2/4, next: email # - Dr. Smith's Clinic (post-demo) - Complete # - Wellness Center (tertiary) - Step 1/3, next: sms

Troubleshooting

Campaign not sending: Check cron is running: crontab -l Check logs: journalctl -u moltbot or campaign logs Verify API keys: echo $DIALPAD_API_KEY Webhook not terminating: Verify Dialpad webhook URL is configured Check webhook handler is running Check campaigns.json for matching lead Template variables not filling: Verify lead exists in Attio with required fields Check template syntax: {variable} not { variable }

License

Part of shapescale-moltbot-skills. See parent repository.

Category context

Code helpers, APIs, CLIs, browser automation, testing, and developer operations.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package

5 Docs1 Scripts

SKILL.md Primary doc
post-demo.md Docs
primary.md Docs
re-engagement.md Docs
secondary.md Docs
campaign.py Scripts