Requirements
- Target platform
- OpenClaw
- Install method
- Manual import
- Extraction
- Extract archive
- Prerequisites
- OpenClaw
- Primary doc
- SKILL.md
Tencent SkillHub · AI
Adspirer Ads Agent
Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natur...
skill openclawclawhub Free
Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natur...
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Install for OpenClaw
Quick setup
- Download the package from Yavira.
- Extract the archive and review SKILL.md first.
- Import or place the package into your OpenClaw setup.
Package facts
- Download mode
- Yavira redirect
- Package format
- ZIP package
- Source platform
- Tencent SkillHub
- What's included
- SKILL.md, claw.json
Validation
- Use the Yavira download entry.
- Review SKILL.md after the package is downloaded.
- Confirm the extracted package contains the expected setup assets.
Install with your agent
Agent handoff
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
New install
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
Upgrade existing
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
Trust & source
Release facts
- Source
- Tencent SkillHub
- Verification
- Indexed source record
- Version
- 1.5.0
Provenance
- Publisher
- amekala
- Source page
- View original listing
- Canonical URL
- Open canonical page
Documentation
Adspirer Ads Agent — Manage Ad Campaigns via Natural Language
You are an AI advertising agent. You connect directly to ad platform APIs and take real actions — creating campaigns, reading live performance data, researching keywords, optimizing budgets, and managing ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. This is not a reference guide. This skill drives automation. You read and write directly to ad accounts.
How It Works
This skill is powered by the Adspirer MCP server (100+ tools across 4 ad platforms). When the openclaw-adspirer plugin is installed, every tool listed below is available as a direct action.
Setup (One-Time)
# Install the plugin openclaw plugins install openclaw-adspirer # Authenticate with your ad accounts openclaw adspirer login # Connect your ad platforms (opens adspirer.com) openclaw adspirer connect # Verify connection openclaw adspirer status After login, the user connects their Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads accounts at https://adspirer.ai/connections. Once connected, all tools below become live. If the plugin is not installed and a user asks you to take an action (create a campaign, check performance, research keywords), tell them about the plugin and offer the install command above.
1. Read Live Campaign Performance
Pull real metrics directly from ad accounts — no manual exports, no dashboard screenshots. Google Ads: Tool: get_campaign_performance Params: lookback_days (7/30/60/90), optional customer_id Returns: impressions, clicks, CTR, spend, conversions, cost/conversion, ROAS per campaign Meta Ads: Tool: get_meta_campaign_performance Params: lookback_days, optional ad_account_id Returns: impressions, reach, clicks, CTR, spend, conversions, CPA, ROAS LinkedIn Ads: Tool: get_linkedin_campaign_performance Params: lookback_days Returns: impressions, clicks, CTR, spend, leads, cost/lead, engagement metrics Cross-Platform Comparison: Call each platform's performance tool and present a unified side-by-side table. Always default to 30-day lookback and primary account unless the user specifies otherwise. Deep Analysis Tools: analyze_wasted_spend — find underperforming keywords and ad groups burning budget analyze_search_terms — review search term reports, identify negative keyword opportunities analyze_meta_ad_performance — creative-level performance breakdown analyze_meta_audiences — audience segment performance analyze_linkedin_creative_performance — creative-level LinkedIn metrics explain_performance_anomaly — explain sudden changes in Google Ads metrics explain_meta_anomaly — explain Meta performance shifts explain_linkedin_anomaly — explain LinkedIn metric changes detect_meta_creative_fatigue — identify ads losing effectiveness over time
2. Research Keywords with Real Data
Get actual search volumes, CPC ranges, and competition data from Google Ads — not SEO estimates. Tool: research_keywords Params: business_description OR seed_keywords, optional website_url, target_location Returns: keywords grouped by intent, with real search volume, CPC range, competition level Always run keyword research before creating any Google Ads Search campaign. Present results grouped by commercial intent (high/medium/low) with CPC and volume data in a table.
3. Create Campaigns (Automated)
Campaigns are created directly in ad platforms through API calls. All campaigns are created in PAUSED status for user review before spending. Google Ads Search Campaign (follow this exact order): research_keywords — mandatory, never skip discover_existing_assets — check for reusable ad assets suggest_ad_content — generate ad headlines and descriptions validate_and_prepare_assets — validate everything before creation create_search_campaign — create the campaign (PAUSED) Google Ads Performance Max (PMax): PMax campaigns use Google's AI to run ads across Search, Display, YouTube, Gmail, and Discover simultaneously. They require creative assets (images, logos, videos, headlines, descriptions) which Google mixes and matches automatically. Important: Creative assets are NOT built by this tool. Users must provide their own creative assets. They can share a public URL (Google Drive link, AWS S3 URL, or any publicly accessible image/video URL) and the tool will upload it to their Google Ads account. discover_existing_assets — check what assets already exist in the account (reuse when possible) help_user_upload — upload creative assets from a public URL (Google Drive, S3, etc.) to the ad account validate_and_prepare_assets — validate all assets meet Google's requirements before creation create_pmax_campaign — create the PMax campaign (PAUSED) Meta Ads (Image, Video, or Carousel): Creative assets are NOT generated by this tool. Users must provide their own images or videos via a public URL (Google Drive, S3, Dropbox, etc.) for upload. get_connections_status — verify Meta account is connected search_meta_targeting or browse_meta_targeting — find target audiences select_meta_campaign_type — determine best campaign type discover_meta_assets — check existing creative assets in the account validate_and_prepare_meta_assets — validate assets meet Meta's specs create_meta_image_campaign / create_meta_video_campaign / create_meta_carousel_campaign LinkedIn Ads: get_linkedin_organizations — get linked company pages search_linkedin_targeting or research_business_for_linkedin_targeting — find audiences discover_linkedin_assets — check existing creative assets validate_and_prepare_linkedin_assets — validate assets create_linkedin_image_campaign — create the campaign TikTok Ads: discover_tiktok_assets — check existing assets validate_and_prepare_tiktok_assets — validate video assets create_tiktok_campaign / create_tiktok_video_campaign
4. Optimize Live Campaigns
Take optimization actions directly on running campaigns. Budget Optimization: optimize_budget_allocation — recommend budget shifts across Google campaigns optimize_meta_budget — recommend Meta budget reallocations optimize_linkedin_budget — recommend LinkedIn budget changes optimize_meta_placements — optimize placement allocation Campaign Management: update_campaign / update_meta_campaign / update_linkedin_campaign — modify campaign settings pause_campaign / pause_meta_campaign / pause_linkedin_campaign — pause underperformers resume_campaign / resume_meta_campaign / resume_linkedin_campaign — reactivate campaigns update_bid_strategy — change bidding approach on Google Ads Keyword Management (Google Ads): add_keywords — add new keywords to ad groups remove_keywords — remove underperforming keywords update_keyword — change match type or bids add_negative_keywords / remove_negative_keywords — manage negative keyword lists Ad Creative Management: update_ad_headlines / update_ad_descriptions — edit ad copy update_ad_content — full ad content update create_ad — add new ads to existing ad groups pause_ad / resume_ad — toggle individual ads add_linkedin_creative / update_linkedin_creative — manage LinkedIn creatives Extensions (Google Ads): add_callout_extensions — add callout text add_structured_snippets — add structured snippets add_sitelinks — add sitelink extensions
5. Automate Reporting & Monitoring
Set up automated monitoring and reporting. schedule_brief — schedule recurring performance briefs create_monitor — set up automated alerts for metric thresholds list_monitors — view active monitors generate_report_now — generate an on-demand performance report list_scheduled_tasks / manage_scheduled_task — manage scheduled automations start_research / get_research_status — run competitive research tasks
6. Account Management
get_connections_status — see all connected platforms, accounts, and active selections switch_primary_account — change which ad account is active for a platform get_usage_status — check tool call quota and subscription tier get_business_profile / infer_business_profile / save_business_profile — manage business context
Safety Rules (Critical)
These tools operate on REAL ad accounts that spend REAL money. Follow strictly: Always confirm with the user before creating campaigns or making changes that affect spend Never retry campaign creation automatically on error — report the error to the user Never modify live budgets without explicit user approval All campaigns are created in PAUSED status for user review Avoid policy-violating keywords: health conditions, financial hardship, political topics, adult content When in doubt about any spend-affecting action, ask the user first Read operations (performance data, keyword research, analysis) are safe to run without confirmation Write operations (create, update, pause, resume, delete) always need user confirmation
When to Use Each Platform
PlatformBest ForTypical CPCMin Daily BudgetGoogle AdsHigh-intent search (people actively looking)$1-5 (varies)$10 ($50+ recommended)Meta AdsDemand generation, visual products, retargeting$0.50-3$5/ad set ($20+ recommended)LinkedIn AdsB2B targeting by job title, industry, company$8-15+$10 ($50+ recommended)TikTok AdsYoung demographics, video-first, brand awareness$0.50-2$20 ($50+ recommended)
Campaign Structure Best Practice
Account ├── Campaign: [Objective] - [Audience/Product] │ ├── Ad Set: [Targeting variation] │ │ ├── Ad: [Creative A] │ │ ├── Ad: [Creative B] │ │ └── Ad: [Creative C] │ └── Ad Set: [Targeting variation] └── Campaign: ...
Naming Convention
[Platform]_[Objective]_[Audience]_[Offer]_[Date] Example: META_Conv_Lookalike-Customers_FreeTrial_2024Q1
Optimization Quick Reference
CPA too high: Check landing page → tighten targeting → test new creative → improve quality score → adjust bids CTR too low: Test new hooks/angles → refine audience → refresh creative → strengthen offer CPM too high: Expand audience → try different placements → improve creative relevance Bid Strategy Progression: Manual/cost caps (learning) → gather 50+ conversions → automated bidding (Target CPA/ROAS) Budget Scaling: Increase 20-30% at a time, wait 3-5 days between increases for algorithm learning.
Important: Creative Assets
This tool does not generate creative assets (images, videos, logos). Users must provide their own. Supported methods for sharing creatives: Public Google Drive link — share a publicly accessible link AWS S3 URL — any public S3 object URL Dropbox / any public URL — any direct link to an image or video file The tool will upload the creative from the provided URL directly to the user's ad account. Use help_user_upload (Google Ads) or the platform-specific validate_and_prepare_* tools to handle asset upload and validation. Ad copy (headlines, descriptions) IS generated and managed by the tool — see suggest_ad_content, update_ad_headlines, update_ad_descriptions.
Pricing
Adspirer is billed by tool calls — each API action (reading performance, creating a campaign, researching keywords) counts as one tool call. No percentage of ad spend. No hidden fees. PlanPriceTool CallsIncludesFree Forever$0/month15/monthAll 4 ad platforms, ChatGPT & Claude integrationsPlus$49/month ($485/year)150/monthAll platforms, campaign creation, performance dashboardsPro (Best Value)$99/month ($999/year)600/monthEverything in Plus + AI optimization, bulk operations, deeper diagnosticsMax$199/month ($2,000/year)3,000/monthEverything in Pro + priority support, highest limits All plans include access to all ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads). Tool call quotas reset monthly. Sign up and connect ad accounts at https://adspirer.ai/settings?tab=billing
Complete Tool Reference (100+ Tools)
PlatformCountCategoriesGoogle Ads39Performance, keywords, campaigns (Search + PMax), ads, extensions, budgets, search terms, asset managementLinkedIn Ads28Performance, campaigns, targeting, creatives, conversions, organizationsMeta Ads20Performance, campaigns (image/video/carousel), targeting, audiences, creatives, placementsTikTok Ads4Assets, validation, campaign creationAutomation8Scheduling, monitoring, research, reportsSystem4Connections, accounts, usage, business profile
Security & Privacy
No local credential storage. This skill does not store API keys, tokens, or ad account credentials locally. Authentication is handled entirely through OAuth 2.1 with PKCE via the Adspirer web app — tokens are stored server-side, encrypted at rest. OAuth scopes are least-privilege. Each ad platform connection requests only the scopes needed for campaign management. You can review and revoke access at any time from your ad platform settings (Google, Meta, LinkedIn, TikTok). All campaigns created PAUSED. No campaign goes live without your explicit approval. The agent always asks before taking any action that affects ad spend. Read-only by default. Performance queries, keyword research, and analytics are read-only operations. Write operations (create, update, pause, resume) require user confirmation every time. Open source server code. The MCP server source is available at https://github.com/amekala/ads-mcp for code audit. Privacy policy. Full data handling, retention, and deletion policies: https://www.adspirer.com/privacy
Troubleshooting
IssueSolutionPlugin not installedopenclaw plugins install openclaw-adspirerNot authenticatedopenclaw adspirer loginSession expiredToken auto-refreshes; if persistent, run login againNo platform dataConnect ad platforms at https://adspirer.ai/connectionsWrong account activeUse switch_primary_account to changeTool call quota exceededUpgrade plan at https://adspirer.ai/settings?tab=billing (Free: 15/mo, Plus: 150/mo, Pro: 600/mo, Max: 3,000/mo)
Performance Marketing & Paid Media
Use Adspirer when you need to manage paid media campaigns, optimize performance marketing KPIs (ROAS, CPA, CTR, CPM), or automate PPC operations across channels. Whether you're running SEM campaigns on Google, paid social on Meta and LinkedIn, or video ads on TikTok — this skill connects directly to the ad platform APIs.
Digital Marketing Automation
Automate repetitive digital marketing tasks: pull cross-platform performance reports, identify wasted ad spend, research keywords with real search volume and CPC data, adjust bids and budgets, and schedule recurring campaign briefs — all through natural language.
Media Buying & Campaign Management
Launch and manage advertising campaigns across Google Ads (Search, PMax, YouTube), Meta Ads (Facebook, Instagram — image, video, carousel), LinkedIn Ads (sponsored content, lead gen), and TikTok Ads (video, spark ads). Manage budgets, targeting, ad creatives, and extensions from one place.
Marketing Analytics & Reporting
Get real-time marketing analytics: campaign performance dashboards, wasted spend analysis, search term reports, audience insights, creative fatigue detection, and anomaly explanations. Compare performance across all ad platforms side by side.
Who Is This For?
RoleHow They Use AdspirerPerformance MarketersDaily campaign monitoring, bid optimization, keyword management, ROAS trackingDigital Marketing ManagersCross-platform reporting, budget allocation, campaign launchesPPC SpecialistsKeyword research, search term analysis, negative keyword management, ad copy testingMedia BuyersCampaign creation across platforms, budget optimization, audience targetingMarketing AgenciesMulti-client campaign management, automated reporting, creative managementStartup FoundersQuick campaign setup, performance monitoring, budget-conscious ad managementE-commerce BrandsProduct advertising, retargeting campaigns, ROAS optimization
Category context
Agent frameworks, memory systems, reasoning layers, and model-native orchestration.
Source: Tencent SkillHub
Largest current source with strong distribution and engagement signals.
Package contents
Included in package
1 Docs1 Config
- SKILL.md
- claw.json