# Send Ad Ops & Cross-Channel Advertising Agent to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "afrexai-ad-ops",
    "name": "Ad Ops & Cross-Channel Advertising Agent",
    "source": "tencent",
    "type": "skill",
    "category": "AI 智能",
    "sourceUrl": "https://clawhub.ai/1kalin/afrexai-ad-ops",
    "canonicalUrl": "https://clawhub.ai/1kalin/afrexai-ad-ops",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/afrexai-ad-ops",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-ad-ops",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "README.md",
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/afrexai-ad-ops"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/afrexai-ad-ops",
    "downloadUrl": "https://openagent3.xyz/downloads/afrexai-ad-ops",
    "agentUrl": "https://openagent3.xyz/skills/afrexai-ad-ops/agent",
    "manifestUrl": "https://openagent3.xyz/skills/afrexai-ad-ops/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/afrexai-ad-ops/agent.md"
  }
}
```
## Documentation

### Ad Ops & Cross-Channel Advertising Agent

Autonomous advertising operations framework for AI agents managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic.

### What This Skill Does

Turns your agent into an ad ops manager that can plan, audit, optimize, and report on cross-channel advertising — without touching a dashboard.

### Campaign Architecture

Channel Selection Matrix — Score 8 channels (Google Search, Display, Meta, Instagram, LinkedIn, TikTok, Programmatic, YouTube) across 6 factors: CPL range, intent level, audience precision, creative complexity, minimum viable budget, time-to-signal
Budget Allocation Framework — 70/20/10 rule: 70% proven channels, 20% scaling channels, 10% experimental. Rebalance weekly based on CPA trends
Campaign Naming Convention — {brand}_{channel}_{objective}_{audience}_{geo}_{date} — enforced across all platforms for clean reporting

### Performance Audit (Run Weekly)

Spend Efficiency — Flag any campaign with CPA >2x target or ROAS <1.5x
Budget Pacing — Alert if any channel is >110% or <80% of weekly pace
Creative Fatigue — Flag ads with CTR decline >20% over 14 days
Audience Overlap — Identify cross-channel audience collision (Meta + Google remarketing competing)
Landing Page Alignment — Check bounce rate by ad-to-page combination; flag >65%

### Optimization Playbook

SignalActionTimelineCPA rising, CTR stableAudience fatigue — refresh targeting48 hoursCPA rising, CTR fallingCreative fatigue — new variants24 hoursHigh CTR, low conversionLanding page mismatch — A/B test72 hoursLow impression shareBudget cap or bid floor — increase or restructureSame dayOne channel dominates ROASScale budget 20% weekly until CPA ceilingWeekly

### Budget Framework by Company Size

Company SizeMonthly Ad BudgetChannelsExpected PipelineStartup (1-10)$2,000-$5,0002 channels max$20K-$50KGrowth (11-50)$5,000-$25,0003-4 channels$50K-$250KScale (51-200)$25,000-$100,0005-6 channels$250K-$1MEnterprise (200+)$100,000+Full stack$1M+

### Channel-Specific Benchmarks (B2B SaaS, 2026)

ChannelAvg CPCAvg CPLAvg CTRConv RateGoogle Search (branded)$2-$5$15-$404-8%8-15%Google Search (non-brand)$5-$15$40-$1202-4%3-6%LinkedIn Sponsored$8-$14$75-$2000.4-0.8%2-4%Meta (B2B lookalike)$1-$4$30-$800.8-1.5%3-5%Programmatic Display$0.50-$2$50-$1500.1-0.3%1-2%YouTube Pre-roll$0.03-$0.08/view$80-$2000.5-1%1-3%TikTok (B2B emerging)$1-$3$40-$1001-2%2-4%

### Reporting Template (Weekly)

WEEKLY AD OPS REPORT — Week of [DATE]

TOTAL SPEND: $[X] ([+/-]% vs budget)
TOTAL LEADS: [X] (Blended CPL: $[X])
TOTAL PIPELINE: $[X] (ROAS: [X]x)

BY CHANNEL:
[Channel] — $[spend] | [leads] leads | $[CPL] CPL | [ROAS]x ROAS
[repeat per channel]

TOP PERFORMERS:
- [Campaign] — [metric] ([why it works])

UNDERPERFORMERS (action required):
- [Campaign] — [metric] → [recommended action]

NEXT WEEK PLAN:
- [Action 1]
- [Action 2]

### 7 Ad Ops Mistakes That Burn Budget

Running identical audiences across channels — Cross-platform audience collision inflates your own CPMs. Segment by funnel stage per channel.
Ignoring frequency caps — Showing the same ad 15+ times doesn't build brand, it builds resentment. Cap at 3-5/week for prospecting.
Optimizing for clicks instead of pipeline — CTR is vanity. Optimize for cost-per-qualified-lead or cost-per-opportunity.
No creative testing cadence — Launching 1 ad and "seeing how it goes" is not a strategy. Run 3-5 variants, kill losers weekly.
Budget allocation by gut — "LinkedIn feels right" isn't data. Allocate by CPA-to-deal-value ratio per channel.
Ignoring attribution windows — LinkedIn's 90-day influence window vs Google's 30-day click. Comparing raw ROAS across channels is misleading.
Manual bid management at scale — If you're managing >20 campaigns manually, you're leaving 15-30% efficiency on the table. Automate or agent-ify.

### Industry Ad Strategy Quick-Reference

IndustryTop 2 ChannelsKey MetricBudget Sweet SpotFintechGoogle Search + LinkedInCost per qualified demo$15K-$40K/moHealthcareGoogle Search + ProgrammaticCost per HCP engagement$10K-$30K/moLegalGoogle Search + YouTubeCost per consultation$8K-$25K/moConstructionGoogle Search + MetaCost per RFQ$5K-$15K/moEcommerceMeta + Google ShoppingROAS (target 4x+)$10K-$50K/moSaaSLinkedIn + Google SearchCost per trial signup$10K-$35K/moReal EstateMeta + Google DisplayCost per showing/inquiry$5K-$20K/moRecruitmentLinkedIn + Indeed/programmaticCost per application$8K-$25K/moManufacturingGoogle Search + LinkedInCost per RFQ$5K-$15K/moProfessional ServicesLinkedIn + Google SearchCost per consultation$8K-$30K/mo

### Get Industry-Specific Ad Strategy

These frameworks give you the structure. For deep industry context — compliance rules, audience segments, messaging angles, competitive positioning — grab the full context packs:

AfrexAI Context Packs — $47 each | Pick 3 for $97 | All 10 for $197

10 industries. Real operator knowledge, not recycled blog posts.

Free tools:

AI Revenue Leak Calculator — Find where you're losing money
Agent Setup Wizard — Configure your first AI agent in 5 minutes
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: 1kalin
- Version: 1.1.0
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-23T16:43:11.935Z
- Expires at: 2026-04-30T16:43:11.935Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/afrexai-ad-ops)
- [Send to Agent page](https://openagent3.xyz/skills/afrexai-ad-ops/agent)
- [JSON manifest](https://openagent3.xyz/skills/afrexai-ad-ops/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/afrexai-ad-ops/agent.md)
- [Download page](https://openagent3.xyz/downloads/afrexai-ad-ops)