Requirements
- Target platform
- OpenClaw
- Install method
- Manual import
- Extraction
- Extract archive
- Prerequisites
- OpenClaw
- Primary doc
- SKILL.md
Tencent SkillHub ยท Communication & Collaboration
Brand Strategy Engine
Complete brand building system guiding solopreneurs to enterprises through purpose, values, positioning, messaging, and launch execution.
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Complete brand building system guiding solopreneurs to enterprises through purpose, values, positioning, messaging, and launch execution.
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- Download the package from Yavira.
- Extract the archive and review SKILL.md first.
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Package facts
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- ZIP package
- Source platform
- Tencent SkillHub
- What's included
- README.md, SKILL.md
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I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.
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Trust & source
Release facts
- Source
- Tencent SkillHub
- Verification
- Indexed source record
- Version
- 1.0.0
Provenance
- Publisher
- 1kalin
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Documentation
Brand Strategy Engine
Complete brand building and go-to-market system โ from identity foundations through positioning, messaging, visual systems, and launch execution. Works for solopreneurs, startups, and established businesses rebranding.
Phase 1: Brand Discovery & Foundations
Strategy before aesthetics. Every visual decision flows from these answers.
1.1 Brand Purpose Statement
Answer in one sentence: Why does this business exist beyond revenue? Template: "We exist to [verb] [audience] by [method] so they can [outcome]." Examples: "We exist to arm solo consultants with enterprise-grade tools so they can compete with agencies." "We exist to simplify legal compliance for startups so founders can focus on building." Test: If you removed your company, would anyone notice? The answer reveals your true purpose.
1.2 Brand Values (Pick Exactly 3)
More than 3 = forgettable. Fewer = too vague. Each value needs a behavior โ what it looks like in practice. brand_values: - value: "Radical Clarity" behavior: "We never use jargon. Every email, doc, and UI element passes the 'would my mom understand this?' test." anti_pattern: "Hiding behind buzzwords or complexity" - value: "Speed Over Perfection" behavior: "We ship MVPs in days, not months. We'd rather fix live than polish in private." anti_pattern: "Endless planning cycles, waiting for 'ready'" - value: "Skin in the Game" behavior: "We use our own products daily. Our pricing has a money-back guarantee." anti_pattern: "Recommending things we wouldn't buy ourselves"
1.3 Brand Personality (The Archetype Method)
Pick ONE primary archetype + ONE secondary flavor: ArchetypeCore DriveVoice ToneBest ForSageKnowledge, truthAuthoritative, measuredConsulting, education, analyticsCreatorInnovation, visionInspiring, unconventionalDesign, tech, creative agenciesHeroMastery, achievementBold, confident, directFitness, coaching, enterprise toolsExplorerFreedom, discoveryAdventurous, curiousTravel, startup tools, researchRebelRevolution, disruptionProvocative, irreverentChallenger brands, indie productsCaregiverService, protectionWarm, reassuringHealthcare, insurance, supportRulerControl, stabilityPremium, authoritativeFinance, luxury, enterpriseEverymanBelonging, honestyFriendly, down-to-earthCommunity tools, consumer productsMagicianTransformationVisionary, mysticalAI, wellness, life coachingJesterJoy, humorWitty, playfulConsumer apps, food, entertainmentLoverIntimacy, experienceSensual, emotionalFashion, beauty, hospitalityInnocentSimplicity, optimismClean, hopefulWellness, kids, organic products Output format: brand_personality: primary: "Rebel" secondary: "Sage" summary: "We challenge the status quo with data to back it up. Think punk rock meets MIT." we_are: ["bold", "evidence-driven", "unapologetic", "sharp"] we_are_not: ["corporate", "safe", "fluffy", "slow"]
1.4 Competitive Landscape Map
Before positioning, know the territory: competitive_map: category: "[Your market category]" competitors: - name: "[Competitor A]" positioning: "[How they position themselves]" strengths: ["...", "..."] weaknesses: ["...", "..."] price_tier: "premium|mid|budget" brand_vibe: "[1-3 words]" - name: "[Competitor B]" # ... white_space: "[Where NO competitor plays โ this is your opportunity]" category_conventions: "[What everyone in this space does โ colors, language, promises]" our_contrarian_angle: "[How we'll deliberately break conventions]"
2.1 Positioning Statement (April Dunford Method)
Fill in each element, then combine: positioning: competitive_alternatives: "[What would customers use if you didn't exist?]" unique_capabilities: "[What you do that alternatives can't]" enabled_value: "[The measurable benefit those capabilities create]" best_fit_customers: "[Who cares MOST about that value โ be specific]" market_category: "[The frame of reference that makes your value obvious]" Combined statement: "For [best_fit_customers] who [pain point], [Brand] is the [market_category] that [unique_capabilities]. Unlike [competitive_alternatives], we [enabled_value]." Positioning test โ answer YES to all: Can a 12-year-old understand what you do from this? Does it make clear who this is NOT for? Would a competitor cringe reading it? (If not, it's too generic) Does it contain a falsifiable claim, not just adjectives?
2.2 Messaging Architecture
Three layers โ never mix them: Layer 1: Strategic Narrative (The Big Idea) One paragraph that frames the world as changing, positions you as the guide Pattern: "The old way of [X] is broken because [shift]. Companies that [Y] are winning. [Brand] gives you [Z]." Used in: About page, pitch deck, keynote openings Layer 2: Value Propositions (3 Pillars) value_propositions: - pillar: "[Pillar Name]" headline: "[Benefit-driven, 8 words max]" subhead: "[How it works, 1 sentence]" proof: "[Specific stat, case study, or demo]" objection_it_handles: "[What skeptics say, and how this answers it]" - pillar: "..." - pillar: "..." Layer 3: Proof Points For each value prop, stack evidence: Customer quote (with name + company + result) Metric ("43% faster onboarding") Third-party validation (award, press mention, certification) Demo/screenshot showing it in action
2.3 Ideal Customer Profile (ICP)
icp: demographics: company_size: "[range]" industry: ["...", "..."] revenue_range: "[range]" geography: ["..."] tech_stack: ["..."] # if relevant psychographics: biggest_pain: "[The thing that keeps them up at night]" current_workaround: "[How they solve it today โ badly]" buying_trigger: "[What event makes them search for a solution?]" decision_maker: "[Title + what they care about]" influencer: "[Who researches options before the DM sees them]" budget_holder: "[Who signs the check]" anti_signals: # who NOT to target - "[Red flag 1 โ e.g., 'wants custom everything']" - "[Red flag 2 โ e.g., 'decision cycle > 6 months']" - "[Red flag 3 โ e.g., 'budget under $X']" buying_journey: awareness: "[Where they first discover solutions โ channels, searches]" consideration: "[What they compare โ features, pricing, reviews]" decision: "[What tips them over โ demo, trial, social proof, champion]"
2.4 Tagline & Elevator Pitch
Tagline formulas (pick one, refine): Verb + Outcome: "Ship faster. Break nothing." Contrast: "Enterprise power. Startup speed." Challenge: "Stop guessing. Start knowing." Promise: "From pipeline to paycheck in 14 days." Identity: "Built for builders." Tagline quality checklist: โค6 words No jargon or buzzwords Works without context (on a billboard) Implies a benefit, not a feature Memorable โ has rhythm, alliteration, or contrast Elevator Pitch (30-second): "You know how [target audience] struggles with [problem]? We built [Product] which [solution]. Unlike [alternative], we [key differentiator]. [Customer] used it to [specific result]."
3.1 Voice Guidelines
Voice is constant. Tone adapts to context. brand_voice: voice_in_3_words: ["direct", "warm", "sharp"] writing_rules: - "Short sentences. Max 20 words unless making a complex point." - "Active voice always. 'We built X' not 'X was built by us.'" - "Contractions: yes. 'We're' not 'We are.'" - "First person plural ('we') for company, 'you' for customer." - "No hedge words: 'very', 'quite', 'somewhat', 'a bit.'" - "Specific > vague. '$40K saved' not 'significant savings.'" - "One idea per paragraph. If you need a semicolon, make two sentences." vocabulary: use: ["ship", "build", "real", "prove", "earn", "move", "own"] avoid: ["leverage", "synergy", "streamline", "cutting-edge", "revolutionize", "ecosystem", "holistic"] tone_spectrum: celebration: "Bold, high-energy. Short punchy sentences. Exclamation marks OK (max 1 per paragraph)." education: "Clear, patient, structured. Use examples liberally. No condescension." error_state: "Honest, calm, action-oriented. Say what happened, what we're doing, when it'll be fixed." sales: "Confident, proof-heavy. Lead with outcomes, not features. Never desperate." support: "Warm, specific, fast. Mirror the customer's urgency level."
3.2 Channel-Specific Adaptations
ChannelTone ShiftFormattingLengthWebsite copyBenefit-led, scannableH2s, bullets, social proof50-100 words/sectionEmail (marketing)Conversational, CTA-focusedShort paragraphs, 1 CTA150-300 wordsEmail (support)Warm, solution-focusedSteps numbered, links inlineAs short as possibleSocial (LinkedIn)Professional, insight-ledHook โ Story โ CTA150-300 wordsSocial (Twitter/X)Sharp, pithy, opinionatedThread for depth, single for hooks280 chars or 5-8 tweet threadBlog/ContentEducational, comprehensiveH2/H3 structure, examples1500-2500 wordsSales deckConfident, customer-centricVisuals > text, 6 words/slide10-15 slidesProduct UIMinimal, action-orientedVerb-first buttons, no jargon3-8 words
3.3 Brand Voice Scorecard
Rate any piece of content 1-5 on each dimension: Dimension1 (Off-brand)5 (On-brand)WeightClarityJargon-heavy, confusingCrystal clear, instant understanding25%PersonalityGeneric, could be anyoneUnmistakably us20%SpecificityVague claims, adjective-heavyNumbers, examples, proof20%ActionPassive, informationalDrives clear next step15%ConsistencyContradicts other brand commsReinforces brand story10%Audience-fitWrong level, wrong concernsSpeaks directly to ICP10% Score: <60 = rewrite. 60-79 = revise. 80+ = publish.
4.1 Color Palette
Primary (2 colors): colors: primary: main: "#[hex]" # Dominant brand color โ used in logo, CTAs, headers accent: "#[hex]" # Secondary emphasis โ used in highlights, hover states neutral: dark: "#[hex]" # Text, headings (near-black, never pure #000) medium: "#[hex]" # Secondary text, borders light: "#[hex]" # Backgrounds, cards white: "#[hex]" # Page background (often #FAFAFA, not pure white) semantic: success: "#[hex]" warning: "#[hex]" error: "#[hex]" info: "#[hex]" Color psychology quick guide: Blue = trust, stability (finance, enterprise, healthcare) Green = growth, health (sustainability, wellness, finance) Red/Orange = energy, urgency (food, entertainment, sales) Purple = premium, creative (luxury, education, design) Yellow = optimism, attention (consumer, youth, caution) Black = premium, power (luxury, tech, fashion) Teal = modern, approachable (SaaS, fintech) Ratio rule: 60% neutral / 30% primary / 10% accent
4.2 Typography
typography: heading: family: "[Font name]" weights: ["Bold (700)", "Semibold (600)"] style: "serif|sans-serif|display" body: family: "[Font name]" weights: ["Regular (400)", "Medium (500)"] style: "sans-serif" size_base: "16px" line_height: "1.6" mono: # for code/technical content family: "[Font name]" pairing_rationale: "[Why these fonts work together]" Safe pairings: Modern SaaS: Inter + Inter (single font system) Premium: Playfair Display + Source Sans Pro Technical: Space Grotesk + IBM Plex Sans Friendly: DM Sans + DM Sans Editorial: Lora + Open Sans
4.3 Logo Direction Brief
If working with a designer, provide this: logo_brief: type: "wordmark|lettermark|icon+wordmark|abstract|mascot" must_convey: ["[feeling 1]", "[feeling 2]", "[feeling 3]"] avoid: ["[cliche 1]", "[cliche 2]"] usage_contexts: ["favicon", "social avatar", "email signature", "merchandise"] competitors_look_like: "[Describe what's common in the space]" we_want_to_feel: "[Different how?]" min_size: "Must be legible at 32x32px (favicon)" variations_needed: ["full color", "single color", "reversed (white)", "icon only"]
4.4 Imagery & Photography Style
imagery: style: "photography|illustration|3D|abstract|mixed" mood: "[2-3 adjective description โ e.g., 'bright, candid, energetic']" subjects: ["real people working", "product screenshots", "abstract patterns"] avoid: ["stock photo handshakes", "generic office scenes", "clip art"] filters: "[Any consistent treatment โ e.g., 'slight warm tint, high contrast']" aspect_ratios: hero: "16:9" social: "1:1" blog: "2:1"
5.1 GTM Motion Selection
MotionBest WhenResources NeededTime to RevenueProduct-led (PLG)Low price, self-serve, viral potentialEngineering-heavy, analytics3-6 monthsSales-ledHigh ACV ($10K+), complex solutionSales team, collateral1-3 monthsCommunity-ledDeveloper tools, niche marketsContent, community management6-12 monthsContent-ledEducation market, long buying cyclesWriting, SEO, distribution6-12 monthsPartner-ledEstablished ecosystem, integrationsPartnerships, co-marketing3-9 months Decision framework: ACV < $1K โ PLG or Content-led ACV $1K-$10K โ PLG + Sales assist ACV $10K-$50K โ Sales-led + Content ACV $50K+ โ Sales-led + Partner
5.2 Launch Playbook
Pre-launch (T-30 to T-0): pre_launch: week_4: - "Finalize positioning & messaging (Phase 2)" - "Set up analytics (website, product, marketing)" - "Create launch landing page with waitlist/early access" week_3: - "Draft all launch content (blog, email, social)" - "Brief sales team on positioning + battlecards" - "Set up CRM pipeline stages for launch leads" week_2: - "Seed content to early community (beta users, advisors)" - "Prepare PR/media list if relevant" - "Test all funnels end-to-end (landing โ signup โ onboarding โ payment)" week_1: - "Final content review (voice scorecard โ all pieces score 80+)" - "Load email sequences" - "Prepare real-time monitoring dashboard" - "Write the 'things went wrong' playbook (site down, negative feedback, etc.)" Launch day checklist: Publish landing page / make product public Send email to waitlist / existing customers Post to primary social channels (stagger by 2 hours) Submit to relevant directories (Product Hunt, HN, industry-specific) Monitor: traffic, signups, errors, social mentions (every 30 min) Respond to every comment/question within 1 hour End-of-day: metrics snapshot + lessons learned Post-launch (T+1 to T+30): Day 1-3: Respond to all feedback, fix critical issues Day 4-7: First customer stories / testimonials Day 8-14: Analyze funnel โ where are people dropping? Day 15-30: Iterate messaging based on what resonated
5.3 Channel Strategy
For each channel, define: channels: - name: "[Channel name]" purpose: "awareness|consideration|conversion|retention" target_audience: "[Specific segment]" content_types: ["...", "..."] posting_cadence: "[frequency]" kpi: "[Primary metric]" target: "[Specific number by when]" budget: "[$/month or time investment]" owner: "[Who manages this]"
5.4 Sales Battlecard
battlecard: competitor: "[Name]" their_pitch: "[How they describe themselves]" their_strengths: ["...", "..."] their_weaknesses: ["...", "..."] landmine_questions: # Questions that expose their weakness - "[Question that makes prospect think about competitor's gap]" - "..." our_counter: when_they_say: "[Competitor claim]" we_say: "[Our response โ specific, proof-backed]" win_themes: ["...", "..."] loss_reasons: ["...", "..."] trap_to_avoid: "[What NOT to say when this competitor comes up]"
6.1 Brand Health Dashboard
Track monthly: MetricHow to MeasureBenchmarkAided awarenessSurvey: "Have you heard of [Brand]?"Track trendShare of voiceBrand mentions vs competitors (social, search)GrowingBrand sentiment% positive/neutral/negative mentions>70% positiveNPS"How likely to recommend?" (0-10)>40Direct trafficPeople typing your URLGrowing MoMBranded search"[Brand name]" Google searchesGrowing MoMRepeat purchase rateReturning customers / total customers>30%Content engagementAvg time on page, shares, savesImproving
6.2 Brand Audit (Quarterly)
Run this checklist every quarter: Consistency check: All customer-facing channels use current logo, colors, fonts Website copy matches current positioning statement Sales materials match current messaging architecture Social profiles have consistent bios, links, imagery Email templates use current brand voice Effectiveness check: Voice scorecard: score 5 recent content pieces โ average 80+? Review last quarter's campaigns โ which messaging resonated most? Read 10 recent customer reviews โ do they echo our intended positioning? Mystery shop: visit our own site fresh โ is the value prop clear in 5 seconds? Evolution signals: Market has shifted โ new competitors, new category, new buyer expectations Product has expanded โ brand no longer covers what we actually do Audience has changed โ attracting different customers than ICP Values feel hollow โ things we say we value but don't practice
6.3 Rebrand Decision Framework
Don't rebrand when: You're bored of your own brand (customers aren't) A competitor changed their brand Revenue is flat (brand probably isn't the problem) New leadership just "wants their stamp" Do rebrand when: Brand actively confuses people about what you do Product pivot makes current positioning misleading Merger/acquisition requires unified identity Negative brand associations that can't be overcome with marketing Outgrew the original brand (started as SMB tool, now enterprise) Rebrand scope options: Refresh (low risk): Update colors, fonts, imagery. Keep name + positioning. Reposition (medium risk): Same name, new messaging + visual system. Rename (high risk): New name, new everything. Only when absolutely necessary.
Multi-Brand Architecture
If you manage multiple products/brands: StrategyWhenExampleBranded HouseProducts share master brandGoogle Maps, Google DriveHouse of BrandsProducts have distinct identitiesP&G โ Tide, Gillette, PampersEndorsedSub-brands with parent endorsementMarriott โ Courtyard by MarriottHybridMix based on product typeApple (branded house) + Beats (endorsed)
Personal Brand vs Company Brand
When founder IS the brand: Company brand: what you build (can be sold) Personal brand: who you are (can't be sold) Build both, but ensure the company can survive without the founder's face Use personal brand to drive attention โ funnel to company brand for conversion
International Brand Adaptation
Before entering new markets: Name check: Does it mean something offensive in local language? Color audit: Color meanings vary by culture (white = death in some Asian cultures) Voice localization: Translate voice guidelines, not just words Local proof points: Global stats don't resonate โ find local references Legal: Trademark search in target jurisdiction
Brand Crisis Playbook
Severity 1 (Minor โ negative review, social complaint): Respond publicly within 2 hours Acknowledge, don't defend Take the conversation private to resolve Severity 2 (Moderate โ trending criticism, competitor attack): Internal alignment on response within 1 hour Transparent public statement Monitor for 48 hours, respond to follow-ups Severity 3 (Major โ data breach, product failure, public scandal): CEO/founder response within 4 hours Accept responsibility + specific remediation plan Regular updates until resolved Post-incident: what we changed (not just what we're sorry about)
Quick Reference: Natural Language Commands
CommandWhat It Does"Build my brand identity"Full Phase 1-4 walkthrough"Write my positioning"Phase 2.1 Dunford method"Create messaging for [product]"Phase 2.2 full messaging architecture"Define my ICP"Phase 2.3 customer profile"Write brand voice guidelines"Phase 3.1 complete voice system"Plan my GTM"Phase 5 go-to-market strategy"Create a battlecard for [competitor]"Phase 5.4 sales battlecard"Audit my brand"Phase 6.2 quarterly checklist"Score this content"Phase 3.3 voice scorecard"Should we rebrand?"Phase 6.3 decision framework"Launch plan for [product]"Phase 5.2 full playbook"Adapt brand for [market]"International adaptation checklist
Category context
Messaging, meetings, inboxes, CRM, and teammate communication surfaces.
Source: Tencent SkillHub
Largest current source with strong distribution and engagement signals.
Package contents
Included in package
2 Docs
- SKILL.md
- README.md