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    "slug": "afrexai-cac-optimizer",
    "name": "CAC Optimizer",
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
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    "sections": [
      {
        "title": "Customer Acquisition Cost (CAC) Optimizer",
        "body": "Analyze, benchmark, and reduce your customer acquisition cost across every channel."
      },
      {
        "title": "What This Does",
        "body": "Calculates true CAC (fully loaded — not just ad spend)\nBreaks down CAC by channel, segment, and cohort\nBenchmarks against industry standards\nIdentifies the cheapest acquisition paths\nModels payback period and LTV:CAC ratio\nGenerates a CAC reduction roadmap"
      },
      {
        "title": "How to Use",
        "body": "Tell your agent:\n\n\"Calculate our CAC for last quarter\"\n\"Break down acquisition cost by channel\"\n\"What's our LTV:CAC ratio?\"\n\"Build a plan to cut CAC by 30%\""
      },
      {
        "title": "True CAC Formula (Fully Loaded)",
        "body": "CAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired\n\nInclude:\n- Ad spend (paid search, social, display)\n- Content production costs\n- Sales team comp (base + commission + benefits)\n- Marketing team comp\n- Tools & software (CRM, analytics, ad platforms)\n- Agency/contractor fees\n- Event/sponsorship costs\n- Allocated overhead (office, IT, management time)\n\nExclude:\n- Customer success / retention costs (that's your retention CAC)\n- Product development\n- General admin not tied to acquisition"
      },
      {
        "title": "CAC by Channel",
        "body": "ChannelTypical B2B SaaS CACTypical B2C CACPayback PeriodOrganic Search (SEO)$200-$500$15-$506-12 monthsContent Marketing$300-$800$20-$808-14 monthsPaid Search (Google)$500-$2,000$30-$1503-8 monthsPaid Social (LinkedIn)$800-$3,000$40-$2004-10 monthsPaid Social (Meta)$300-$1,500$10-$802-6 monthsEmail / Nurture$100-$400$5-$301-4 monthsReferral Program$150-$600$10-$501-3 monthsPartner / Channel$400-$1,200N/A3-6 monthsOutbound Sales$2,000-$8,000N/A6-18 monthsEvents / Conferences$1,500-$5,000N/A6-12 months"
      },
      {
        "title": "Industry Benchmarks (2026)",
        "body": "IndustryMedian CACGoodGreatLTV:CAC TargetB2B SaaS (SMB)$1,200<$800<$4003:1+B2B SaaS (Mid-Market)$5,500<$4,000<$2,5003:1+B2B SaaS (Enterprise)$15,000<$12,000<$8,0005:1+Ecommerce (DTC)$45<$30<$153:1+Fintech$3,500<$2,500<$1,5004:1+Healthcare SaaS$6,000<$4,500<$3,0004:1+Professional Services$2,000<$1,500<$8005:1+Construction Tech$4,000<$3,000<$2,0004:1+"
      },
      {
        "title": "LTV:CAC Health Check",
        "body": "RatioStatusAction<1:1🔴 Burning cashStop spending. Fix product-market fit or pricing.1:1 - 2:1🟡 UnsustainableOptimize channels. Cut worst performers.3:1🟢 HealthyStandard target. Keep optimizing.4:1 - 5:1🟢 StrongConsider investing more in growth.>5:1🔵 Under-investingYou're leaving growth on the table. Spend more."
      },
      {
        "title": "Payback Period",
        "body": "Payback Period (months) = CAC / (Monthly Revenue per Customer × Gross Margin %)\n\nTarget by stage:\n- Seed/Series A: <18 months\n- Series B+: <12 months  \n- Profitable company: <6 months"
      },
      {
        "title": "Quick Wins (30 days)",
        "body": "Kill underperforming channels — Bottom 20% of channels by CAC efficiency → pause immediately\nTighten ICP targeting — Narrow ad audiences to best-fit segments (often cuts CAC 20-40%)\nOptimize landing pages — A/B test headlines, CTAs, form length (10-30% conversion lift)\nActivate referral program — Existing customers are your cheapest channel ($150-$600 vs $2K+ outbound)\nFix lead scoring — Sales time on bad leads = wasted CAC. Score ruthlessly."
      },
      {
        "title": "Medium-Term (90 days)",
        "body": "Build content moat — SEO compounds. Every ranking page reduces future CAC\nAutomate nurture sequences — Drip campaigns convert leads without sales time\nPartner channel deals — Revenue share with complementary products\nProduct-led growth hooks — Free tier, trials, freemium → organic conversion\nRetargeting optimization — 70% cheaper than cold acquisition"
      },
      {
        "title": "Strategic (6+ months)",
        "body": "Brand building — Strong brand = lower CAC across every channel\nCommunity — User communities generate organic referrals\nProduct virality — Built-in sharing, team invites, network effects"
      },
      {
        "title": "Cohort Analysis Template",
        "body": "For each acquisition cohort (monthly):\n- Cohort size (new customers)\n- Total acquisition spend\n- CAC per customer\n- Month 1 revenue\n- Month 3 cumulative revenue\n- Month 6 cumulative revenue\n- Month 12 cumulative revenue\n- LTV at 12 months\n- LTV:CAC at 12 months\n- Payback month achieved (Y/N, which month)\n- Retention rate at 12 months\n\nFlag: Any cohort where LTV:CAC < 2:1 at 12 months"
      },
      {
        "title": "Output Format",
        "body": "Present results as:\n\nCAC Summary — Overall CAC, trend (up/down), LTV:CAC ratio\nChannel Breakdown — Table ranked by efficiency (best CAC first)\nBenchmark Comparison — How you stack up vs industry\nTop 3 Reduction Opportunities — Specific, actionable, with estimated impact\n90-Day Roadmap — Prioritized actions with expected CAC reduction %\n\nBuilt by AfrexAI — AI context packs for business operations ($47/pack)\n\nMore tools:\n\nAI Revenue Calculator — Find where you're losing money\nAgent Setup Wizard — Deploy AI agents in minutes\nContext Pack Store — Industry-specific AI agent configs"
      }
    ],
    "body": "Customer Acquisition Cost (CAC) Optimizer\n\nAnalyze, benchmark, and reduce your customer acquisition cost across every channel.\n\nWhat This Does\nCalculates true CAC (fully loaded — not just ad spend)\nBreaks down CAC by channel, segment, and cohort\nBenchmarks against industry standards\nIdentifies the cheapest acquisition paths\nModels payback period and LTV:CAC ratio\nGenerates a CAC reduction roadmap\nHow to Use\n\nTell your agent:\n\n\"Calculate our CAC for last quarter\"\n\"Break down acquisition cost by channel\"\n\"What's our LTV:CAC ratio?\"\n\"Build a plan to cut CAC by 30%\"\nCAC Calculation Framework\nTrue CAC Formula (Fully Loaded)\nCAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired\n\nInclude:\n- Ad spend (paid search, social, display)\n- Content production costs\n- Sales team comp (base + commission + benefits)\n- Marketing team comp\n- Tools & software (CRM, analytics, ad platforms)\n- Agency/contractor fees\n- Event/sponsorship costs\n- Allocated overhead (office, IT, management time)\n\nExclude:\n- Customer success / retention costs (that's your retention CAC)\n- Product development\n- General admin not tied to acquisition\n\nCAC by Channel\nChannel\tTypical B2B SaaS CAC\tTypical B2C CAC\tPayback Period\nOrganic Search (SEO)\t$200-$500\t$15-$50\t6-12 months\nContent Marketing\t$300-$800\t$20-$80\t8-14 months\nPaid Search (Google)\t$500-$2,000\t$30-$150\t3-8 months\nPaid Social (LinkedIn)\t$800-$3,000\t$40-$200\t4-10 months\nPaid Social (Meta)\t$300-$1,500\t$10-$80\t2-6 months\nEmail / Nurture\t$100-$400\t$5-$30\t1-4 months\nReferral Program\t$150-$600\t$10-$50\t1-3 months\nPartner / Channel\t$400-$1,200\tN/A\t3-6 months\nOutbound Sales\t$2,000-$8,000\tN/A\t6-18 months\nEvents / Conferences\t$1,500-$5,000\tN/A\t6-12 months\nIndustry Benchmarks (2026)\nIndustry\tMedian CAC\tGood\tGreat\tLTV:CAC Target\nB2B SaaS (SMB)\t$1,200\t<$800\t<$400\t3:1+\nB2B SaaS (Mid-Market)\t$5,500\t<$4,000\t<$2,500\t3:1+\nB2B SaaS (Enterprise)\t$15,000\t<$12,000\t<$8,000\t5:1+\nEcommerce (DTC)\t$45\t<$30\t<$15\t3:1+\nFintech\t$3,500\t<$2,500\t<$1,500\t4:1+\nHealthcare SaaS\t$6,000\t<$4,500\t<$3,000\t4:1+\nProfessional Services\t$2,000\t<$1,500\t<$800\t5:1+\nConstruction Tech\t$4,000\t<$3,000\t<$2,000\t4:1+\nLTV:CAC Health Check\nRatio\tStatus\tAction\n<1:1\t🔴 Burning cash\tStop spending. Fix product-market fit or pricing.\n1:1 - 2:1\t🟡 Unsustainable\tOptimize channels. Cut worst performers.\n3:1\t🟢 Healthy\tStandard target. Keep optimizing.\n4:1 - 5:1\t🟢 Strong\tConsider investing more in growth.\n>5:1\t🔵 Under-investing\tYou're leaving growth on the table. Spend more.\nPayback Period\nPayback Period (months) = CAC / (Monthly Revenue per Customer × Gross Margin %)\n\nTarget by stage:\n- Seed/Series A: <18 months\n- Series B+: <12 months  \n- Profitable company: <6 months\n\nCAC Reduction Playbook\nQuick Wins (30 days)\nKill underperforming channels — Bottom 20% of channels by CAC efficiency → pause immediately\nTighten ICP targeting — Narrow ad audiences to best-fit segments (often cuts CAC 20-40%)\nOptimize landing pages — A/B test headlines, CTAs, form length (10-30% conversion lift)\nActivate referral program — Existing customers are your cheapest channel ($150-$600 vs $2K+ outbound)\nFix lead scoring — Sales time on bad leads = wasted CAC. Score ruthlessly.\nMedium-Term (90 days)\nBuild content moat — SEO compounds. Every ranking page reduces future CAC\nAutomate nurture sequences — Drip campaigns convert leads without sales time\nPartner channel deals — Revenue share with complementary products\nProduct-led growth hooks — Free tier, trials, freemium → organic conversion\nRetargeting optimization — 70% cheaper than cold acquisition\nStrategic (6+ months)\nBrand building — Strong brand = lower CAC across every channel\nCommunity — User communities generate organic referrals\nProduct virality — Built-in sharing, team invites, network effects\nCohort Analysis Template\nFor each acquisition cohort (monthly):\n- Cohort size (new customers)\n- Total acquisition spend\n- CAC per customer\n- Month 1 revenue\n- Month 3 cumulative revenue\n- Month 6 cumulative revenue\n- Month 12 cumulative revenue\n- LTV at 12 months\n- LTV:CAC at 12 months\n- Payback month achieved (Y/N, which month)\n- Retention rate at 12 months\n\nFlag: Any cohort where LTV:CAC < 2:1 at 12 months\n\nOutput Format\n\nPresent results as:\n\nCAC Summary — Overall CAC, trend (up/down), LTV:CAC ratio\nChannel Breakdown — Table ranked by efficiency (best CAC first)\nBenchmark Comparison — How you stack up vs industry\nTop 3 Reduction Opportunities — Specific, actionable, with estimated impact\n90-Day Roadmap — Prioritized actions with expected CAC reduction %\n\nBuilt by AfrexAI — AI context packs for business operations ($47/pack)\n\nMore tools:\n\nAI Revenue Calculator — Find where you're losing money\nAgent Setup Wizard — Deploy AI agents in minutes\nContext Pack Store — Industry-specific AI agent configs"
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    "provenanceUrl": "https://clawhub.ai/1kalin/afrexai-cac-optimizer",
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    "owner": "1kalin",
    "version": "1.0.0",
    "license": null,
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