# Send CAC Optimizer to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
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  "item": {
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    "name": "CAC Optimizer",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/1kalin/afrexai-cac-optimizer",
    "canonicalUrl": "https://clawhub.ai/1kalin/afrexai-cac-optimizer",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/afrexai-cac-optimizer",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-cac-optimizer",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "README.md",
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "afrexai-cac-optimizer",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-29T06:00:47.535Z",
      "expiresAt": "2026-05-06T06:00:47.535Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-cac-optimizer",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-cac-optimizer",
        "contentDisposition": "attachment; filename=\"afrexai-cac-optimizer-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "afrexai-cac-optimizer"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/afrexai-cac-optimizer"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/afrexai-cac-optimizer",
    "downloadUrl": "https://openagent3.xyz/downloads/afrexai-cac-optimizer",
    "agentUrl": "https://openagent3.xyz/skills/afrexai-cac-optimizer/agent",
    "manifestUrl": "https://openagent3.xyz/skills/afrexai-cac-optimizer/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/afrexai-cac-optimizer/agent.md"
  }
}
```
## Documentation

### Customer Acquisition Cost (CAC) Optimizer

Analyze, benchmark, and reduce your customer acquisition cost across every channel.

### What This Does

Calculates true CAC (fully loaded — not just ad spend)
Breaks down CAC by channel, segment, and cohort
Benchmarks against industry standards
Identifies the cheapest acquisition paths
Models payback period and LTV:CAC ratio
Generates a CAC reduction roadmap

### How to Use

Tell your agent:

"Calculate our CAC for last quarter"
"Break down acquisition cost by channel"
"What's our LTV:CAC ratio?"
"Build a plan to cut CAC by 30%"

### True CAC Formula (Fully Loaded)

CAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired

Include:
- Ad spend (paid search, social, display)
- Content production costs
- Sales team comp (base + commission + benefits)
- Marketing team comp
- Tools & software (CRM, analytics, ad platforms)
- Agency/contractor fees
- Event/sponsorship costs
- Allocated overhead (office, IT, management time)

Exclude:
- Customer success / retention costs (that's your retention CAC)
- Product development
- General admin not tied to acquisition

### CAC by Channel

ChannelTypical B2B SaaS CACTypical B2C CACPayback PeriodOrganic Search (SEO)$200-$500$15-$506-12 monthsContent Marketing$300-$800$20-$808-14 monthsPaid Search (Google)$500-$2,000$30-$1503-8 monthsPaid Social (LinkedIn)$800-$3,000$40-$2004-10 monthsPaid Social (Meta)$300-$1,500$10-$802-6 monthsEmail / Nurture$100-$400$5-$301-4 monthsReferral Program$150-$600$10-$501-3 monthsPartner / Channel$400-$1,200N/A3-6 monthsOutbound Sales$2,000-$8,000N/A6-18 monthsEvents / Conferences$1,500-$5,000N/A6-12 months

### Industry Benchmarks (2026)

IndustryMedian CACGoodGreatLTV:CAC TargetB2B SaaS (SMB)$1,200<$800<$4003:1+B2B SaaS (Mid-Market)$5,500<$4,000<$2,5003:1+B2B SaaS (Enterprise)$15,000<$12,000<$8,0005:1+Ecommerce (DTC)$45<$30<$153:1+Fintech$3,500<$2,500<$1,5004:1+Healthcare SaaS$6,000<$4,500<$3,0004:1+Professional Services$2,000<$1,500<$8005:1+Construction Tech$4,000<$3,000<$2,0004:1+

### LTV:CAC Health Check

RatioStatusAction<1:1🔴 Burning cashStop spending. Fix product-market fit or pricing.1:1 - 2:1🟡 UnsustainableOptimize channels. Cut worst performers.3:1🟢 HealthyStandard target. Keep optimizing.4:1 - 5:1🟢 StrongConsider investing more in growth.>5:1🔵 Under-investingYou're leaving growth on the table. Spend more.

### Payback Period

Payback Period (months) = CAC / (Monthly Revenue per Customer × Gross Margin %)

Target by stage:
- Seed/Series A: <18 months
- Series B+: <12 months  
- Profitable company: <6 months

### Quick Wins (30 days)

Kill underperforming channels — Bottom 20% of channels by CAC efficiency → pause immediately
Tighten ICP targeting — Narrow ad audiences to best-fit segments (often cuts CAC 20-40%)
Optimize landing pages — A/B test headlines, CTAs, form length (10-30% conversion lift)
Activate referral program — Existing customers are your cheapest channel ($150-$600 vs $2K+ outbound)
Fix lead scoring — Sales time on bad leads = wasted CAC. Score ruthlessly.

### Medium-Term (90 days)

Build content moat — SEO compounds. Every ranking page reduces future CAC
Automate nurture sequences — Drip campaigns convert leads without sales time
Partner channel deals — Revenue share with complementary products
Product-led growth hooks — Free tier, trials, freemium → organic conversion
Retargeting optimization — 70% cheaper than cold acquisition

### Strategic (6+ months)

Brand building — Strong brand = lower CAC across every channel
Community — User communities generate organic referrals
Product virality — Built-in sharing, team invites, network effects

### Cohort Analysis Template

For each acquisition cohort (monthly):
- Cohort size (new customers)
- Total acquisition spend
- CAC per customer
- Month 1 revenue
- Month 3 cumulative revenue
- Month 6 cumulative revenue
- Month 12 cumulative revenue
- LTV at 12 months
- LTV:CAC at 12 months
- Payback month achieved (Y/N, which month)
- Retention rate at 12 months

Flag: Any cohort where LTV:CAC < 2:1 at 12 months

### Output Format

Present results as:

CAC Summary — Overall CAC, trend (up/down), LTV:CAC ratio
Channel Breakdown — Table ranked by efficiency (best CAC first)
Benchmark Comparison — How you stack up vs industry
Top 3 Reduction Opportunities — Specific, actionable, with estimated impact
90-Day Roadmap — Prioritized actions with expected CAC reduction %

Built by AfrexAI — AI context packs for business operations ($47/pack)

More tools:

AI Revenue Calculator — Find where you're losing money
Agent Setup Wizard — Deploy AI agents in minutes
Context Pack Store — Industry-specific AI agent configs
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: 1kalin
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-29T06:00:47.535Z
- Expires at: 2026-05-06T06:00:47.535Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/afrexai-cac-optimizer)
- [Send to Agent page](https://openagent3.xyz/skills/afrexai-cac-optimizer/agent)
- [JSON manifest](https://openagent3.xyz/skills/afrexai-cac-optimizer/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/afrexai-cac-optimizer/agent.md)
- [Download page](https://openagent3.xyz/downloads/afrexai-cac-optimizer)