{
  "schemaVersion": "1.0",
  "item": {
    "slug": "afrexai-community-growth-engine",
    "name": "Community Growth Engine",
    "source": "tencent",
    "type": "skill",
    "category": "通讯协作",
    "sourceUrl": "https://clawhub.ai/1kalin/afrexai-community-growth-engine",
    "canonicalUrl": "https://clawhub.ai/1kalin/afrexai-community-growth-engine",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadMode": "redirect",
    "downloadUrl": "/downloads/afrexai-community-growth-engine",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-community-growth-engine",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
    ],
    "packageFormat": "ZIP package",
    "includedAssets": [
      "README.md",
      "SKILL.md"
    ],
    "primaryDoc": "SKILL.md",
    "quickSetup": [
      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
    ],
    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
      ],
      "prompts": [
        {
          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run."
        }
      ]
    },
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/afrexai-community-growth-engine"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    },
    "downloadPageUrl": "https://openagent3.xyz/downloads/afrexai-community-growth-engine",
    "agentPageUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent",
    "manifestUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Community Growth Engine 🏘️",
        "body": "Complete 12-phase system for building, growing, and monetizing communities. From launch strategy through engagement loops, moderation, growth tactics, and revenue — everything you need to run a thriving community.\n\nImportant: Community advice, not legal counsel. Verify platform ToS, privacy laws (GDPR/CCPA), and local regulations for your jurisdiction."
      },
      {
        "title": "Community Brief",
        "body": "community_brief:\n  name: \"\"\n  mission: \"\"  # One sentence: who + what value\n  tagline: \"\"  # 8 words max\n  type: \"\"     # interest | practice | product | action | place\n  \n  target_member:\n    who: \"\"           # Specific person, not \"everyone\"\n    pain_points: []   # 3-5 problems they have\n    desired_outcome: \"\" # What transformation do they want?\n    where_now: []     # Where do they currently hang out?\n    willingness_to_pay: \"\" # free-only | low ($5-20) | mid ($20-100) | high ($100+)\n  \n  anti_members:       # Who is NOT welcome (be specific)\n    - \"\"\n  \n  value_proposition: \"\" # \"The only community where [specific group] can [specific outcome]\"\n  \n  differentiator: \"\"  # Why this vs Reddit/Facebook/existing communities?\n  \n  business_model: \"\"  # free | freemium | paid | hybrid\n  revenue_target: \"\"  # Monthly target\n  \n  platform: \"\"        # discord | slack | telegram | circle | forum | other\n  platform_rationale: \"\" # Why this platform specifically?"
      },
      {
        "title": "Platform Selection Guide",
        "body": "PlatformBest ForProsConsCostDiscordGaming, tech, creator, largeFree, rich features, botsNoisy, learning curveFreeSlackProfessional, B2B, small-midFamiliar, threadedExpensive at scale, history limits (free)$7.25/user/moTelegramCrypto, international, quickFast, global, botsLimited structure, spam-proneFreeCircleCourse creators, premiumClean, integrations, paywallMonthly cost, less sticky$49+/moMighty NetworksCoaches, courses + communityAll-in-oneExpensive, lock-in$41+/moReddit (subreddit)Discovery, SEO, nicheMassive reach, freeNo ownership, algorithm changesFreeGenevaGen Z, social, casualMobile-first, cleanSmaller user baseFreeDiscourseLong-form, knowledge baseSEO, ownership, self-hostTechnical setup, less real-timeFree (self-host)\n\nDecision tree:\n\nBudget = $0 + tech audience → Discord\nBudget = $0 + professional audience → Slack (free tier) or LinkedIn Group\nNeed paywall + courses → Circle or Mighty Networks\nInternational/mobile-first → Telegram\nWant SEO + discovery → Reddit (owned subreddit) or Discourse\nWant full ownership → Discourse (self-hosted)"
      },
      {
        "title": "Community Type Framework",
        "body": "TypeDefinitionExamplesKey MetricInterestShared passionPhotography clubs, book clubsEngagement ratePracticeShared professionDevOps community, founders groupKnowledge sharingProductAround a productOpenClaw Discord, Figma communitySupport deflection + advocacyActionShared causeClimate groups, open sourceContribution ratePlaceGeographicCity tech scenes, local groupsEvent attendance"
      },
      {
        "title": "Channel/Space Structure",
        "body": "Discord example (adapt for your platform):\n\n📌 START HERE\n  #welcome — Auto-message, rules, role select\n  #introduce-yourself — Template: name, role, what you're working on\n  #rules — Community guidelines (link, not wall of text)\n\n💬 GENERAL\n  #general — Main conversation\n  #off-topic — Non-community-topic chat\n  #wins — Celebrate achievements (positive reinforcement loop)\n\n🎓 KNOWLEDGE\n  #resources — Curated links, tools, guides\n  #ask-anything — Q&A (encourage answers from members, not just staff)\n  #tutorials — Member-created guides\n  #[topic-1] — Specific topic channel\n  #[topic-2] — Specific topic channel\n\n🔨 BUILD\n  #show-your-work — Share projects for feedback\n  #accountability — Public goals and check-ins\n  #collabs — Find collaborators\n\n📢 ANNOUNCEMENTS\n  #announcements — Official updates (admin-only post)\n  #events — Upcoming events, AMAs, workshops\n\n🔒 PREMIUM (if applicable)\n  #premium-general — Paid members only\n  #premium-resources — Exclusive content\n  #office-hours — Direct access to experts\n\nChannel rules:\n\nStart with 5-8 channels max — add more only when existing ones are consistently active\nArchive channels with <5 messages/week for 3 consecutive weeks\nEvery channel needs a clear purpose in its description\nPin the \"what this channel is for\" message"
      },
      {
        "title": "Role System",
        "body": "roles:\n  - name: \"New Member\"\n    auto_assign: true\n    permissions: \"read + post in general channels\"\n    visual: \"🆕\"\n    \n  - name: \"Member\"\n    earn_criteria: \"7 days + 10 messages + intro posted\"\n    permissions: \"full access to public channels\"\n    visual: \"✅\"\n    \n  - name: \"Active Member\"\n    earn_criteria: \"30 days + 50 messages + helped 3 people\"\n    permissions: \"member + create threads\"\n    visual: \"⭐\"\n    \n  - name: \"Champion\"\n    earn_criteria: \"90 days + consistent value + nominated by staff\"\n    permissions: \"active member + moderate threads + beta access\"\n    visual: \"🏆\"\n    \n  - name: \"Moderator\"\n    earn_criteria: \"Champion + invitation\"\n    permissions: \"full moderation powers\"\n    visual: \"🛡️\"\n    \n  - name: \"Admin\"\n    earn_criteria: \"Core team only\"\n    permissions: \"everything\"\n    visual: \"👑\""
      },
      {
        "title": "Onboarding Flow",
        "body": "0-24 hours (critical window — 70% of members who don't engage in 24h never will):\n\nImmediate (auto): Welcome DM with 3 specific actions\nWelcome to [Community]! 🎉\n\nHere's how to get started:\n1. Introduce yourself in #introduce-yourself (use the template pinned there)\n2. Check out #resources for our top guides\n3. Jump into #general and say hi\n\nPro tip: [one specific valuable thing they can do right now]\n\nQuestions? Drop them in #ask-anything — someone usually responds within [X] hours.\n\n\n\nWithin 1 hour (auto or manual): React to their intro with relevant emoji\n\n\nWithin 4 hours: A human (mod or champion) replies to their intro with a genuine, specific comment\n\n\nDay 2-3: Tag them in a conversation relevant to their interests (from intro)\n\n\nDay 7: Check-in DM: \"How's it going? Finding what you need?\"\n\nOnboarding completion checklist:\n\nPosted introduction\n Made first comment in a topic channel\n Reacted to someone else's post\n Received a reply from another member (not staff)\n Accessed one resource"
      },
      {
        "title": "Weekly Content Calendar",
        "body": "weekly_calendar:\n  monday:\n    name: \"Monday Momentum\"\n    type: \"prompt\"\n    description: \"Share your #1 goal for the week\"\n    channel: \"#accountability\"\n    engagement_type: \"participation\"\n    \n  tuesday:\n    name: \"Tutorial Tuesday\"\n    type: \"educational\"\n    description: \"Member or staff shares a how-to\"\n    channel: \"#tutorials\"\n    engagement_type: \"learning\"\n    \n  wednesday:\n    name: \"Wins Wednesday\"\n    type: \"celebration\"\n    description: \"Share something you're proud of this week\"\n    channel: \"#wins\"\n    engagement_type: \"positive reinforcement\"\n    \n  thursday:\n    name: \"AMA / Expert Hour\"\n    type: \"event\"\n    description: \"Rotating guest or community expert\"\n    channel: \"#events\"\n    engagement_type: \"access\"\n    frequency: \"bi-weekly\"\n    \n  friday:\n    name: \"Feedback Friday\"\n    type: \"peer_review\"\n    description: \"Share work for constructive feedback\"\n    channel: \"#show-your-work\"\n    engagement_type: \"collaboration\"\n    \n  weekend:\n    name: \"Weekend Reading\"\n    type: \"curated\"\n    description: \"Top 3 links from the week\"\n    channel: \"#resources\"\n    engagement_type: \"value delivery\""
      },
      {
        "title": "Engagement Loop Design",
        "body": "The CORE Loop (drives daily engagement):\n\nTrigger → Action → Variable Reward → Investment\n\nNotification trigger: New question in your area of expertise\nAction: Answer the question\nVariable reward: Social recognition (thanks, reactions, role upgrade)\nInvestment: Profile/reputation grows, making future rewards more valuable\n\n7 Engagement Mechanics:\n\nMechanicDescriptionExampleFrequencyPromptsOpen-ended questions that invite sharing\"What's your biggest challenge this week?\"DailyChallengesTime-bound goals with public accountability\"30-day shipping challenge\"MonthlyShowcasesMembers share work for feedback\"Show Your Work Friday\"WeeklyAMAsExpert access creates FOMO\"AMA with [expert] Thursday 2pm\"Bi-weeklyDebatesFriendly disagreement drives engagement\"Hot take: [controversial opinion]\"WeeklyCollaborationsMembers work together\"Find a collab partner for [project]\"MonthlyCelebrationsPublic wins reinforce participation\"🎉 [member] just hit [milestone]!\"As earned"
      },
      {
        "title": "Conversation Starters That Actually Work",
        "body": "High-response templates:\n\n\"What's one thing you learned this week that surprised you?\"\n\"Hot take: [mild controversy in your niche]. Agree or disagree?\"\n\"If you could only use ONE tool for [topic], what would it be and why?\"\n\"[Before/after] — Share your transformation\"\n\"What's your unpopular opinion about [topic]?\"\n\"Rate your week 1-10 and explain in one sentence\"\n\"Roast my [project/idea/setup] — I want honest feedback\"\n\nLow-response patterns to avoid:\n\nYes/no questions\n\"What do you think about [thing]?\" (too vague)\nQuestions requiring expertise most members don't have\nPosts that are really announcements disguised as questions"
      },
      {
        "title": "Community Guidelines Template",
        "body": "# [Community Name] Guidelines\n\n**Our vibe:** [2-3 words describing the culture — e.g., \"helpful, honest, humble\"]\n\n## The Basics\n1. **Be kind, be specific.** Disagree with ideas, not people. Add context, not just opinions.\n2. **No spam, no self-promo** (unless in designated channels). Sharing your work when relevant = cool. Drive-by links = not cool.\n3. **Search before asking.** Someone probably answered it. When they didn't, ask away.\n4. **Give more than you take.** Answer questions. Share resources. Celebrate others.\n5. **Keep it on-topic.** #off-topic exists for a reason.\n6. **No hate speech, harassment, or discrimination.** Zero tolerance. One strike.\n7. **Protect privacy.** Don't share others' information without consent.\n\n## Enforcement\n- **Gentle reminder** → **Warning** → **24h mute** → **Permanent ban**\n- Exception: Hate speech, doxxing, illegal content = immediate ban\n- Appeals: DM a moderator within 7 days\n\n## Report Issues\nReact with 🚩 or DM a moderator. All reports are confidential."
      },
      {
        "title": "Moderation Decision Matrix",
        "body": "BehaviorSeverityFirst OffenseSecondThirdOff-topic postLowRedirect to correct channelGentle reminderMute 1hSelf-promotion spamMediumDelete + DM warning24h mute7-day banHeated argumentMediumCool-down reminder (public)Thread lock + DM both24h muteMisinformationMediumCorrect publicly (kindly)Warning DM7-day banHarassmentHighImmediate mute + investigatePermanent ban—Hate speech/slursCriticalImmediate ban——DoxxingCriticalImmediate ban + delete content——Illegal contentCriticalImmediate ban + report to platform——"
      },
      {
        "title": "Moderator Playbook",
        "body": "When someone is being difficult (but not rule-breaking):\n\nAssume good intent first — they might be having a bad day\nRedirect publicly: \"Hey, let's keep this constructive. What specifically would help?\"\nIf continuing: DM privately — \"I noticed some tension. What's going on?\"\nIf still escalating: \"Taking a quick break on this thread. Let's revisit in 24h.\"\n\nWhen two members are fighting:\n\nDon't take sides publicly\nAcknowledge both perspectives: \"You both make valid points\"\nLock the thread if it's derailing\nDM both separately to de-escalate\nIf recurring: mediated conversation or separate them\n\nModerator burnout prevention:\n\nRotate on-call moderators (never one person 24/7)\nMaximum 2-hour active moderation shifts\nMonthly moderator check-in: \"How are you doing?\"\nClear escalation path — mods shouldn't handle everything alone\nCelebrate moderator contributions publicly"
      },
      {
        "title": "The Growth Flywheel",
        "body": "Content creates value → Value attracts members → Members create content → Repeat"
      },
      {
        "title": "12 Growth Tactics (Ranked by Effort/Impact)",
        "body": "TacticEffortImpactBest For1. SEO content → communityMediumHighLong-term discovery2. Cross-promotion with adjacent communitiesLowHighQuick growth3. Guest AMAsLowMediumAuthority + reach4. Member referral programMediumHighQuality growth5. Social proof postsLowMediumConversion6. Free resources with community CTAMediumHighLead gen7. Twitter/LinkedIn threads → communityLowMediumAudience funnel8. Podcast/YouTube → communityHighHighAuthority + funnel9. Challenges (public + invite friends)MediumMediumViral loops10. Partnership with tool/productMediumHighAligned audiences11. Paid acquisition (targeted)HighVariableScale after PMF12. Conference/event presenceHighMediumB2B/professional"
      },
      {
        "title": "Member Referral Program",
        "body": "referral_program:\n  mechanic: \"unique invite link per member\"\n  \n  tiers:\n    - invites: 3\n      reward: \"Custom role badge\"\n      \n    - invites: 10\n      reward: \"Access to premium channel for 1 month\"\n      \n    - invites: 25\n      reward: \"Free month of premium membership\"\n      \n    - invites: 50\n      reward: \"Lifetime premium + featured member spotlight\"\n  \n  rules:\n    - \"Referred member must complete onboarding (post intro + 5 messages)\"\n    - \"Self-referrals or bot accounts don't count\"\n    - \"Tracked via platform invite link or custom bot\"\n  \n  anti_gaming:\n    - \"Minimum 7-day activity from referred member\"\n    - \"Manual review for sudden spikes\""
      },
      {
        "title": "Content-to-Community Funnel",
        "body": "Blog/SEO article\n  ↓ CTA: \"Join 500+ [role] discussing this daily\"\nSocial media post\n  ↓ CTA: \"The conversation continues in our community\"\nYouTube/Podcast\n  ↓ CTA: \"Get the resources mentioned → community\"\nFree resource/template\n  ↓ CTA: \"Get feedback on your version → community\"\nNewsletter\n  ↓ CTA: \"This week's best community discussion\""
      },
      {
        "title": "Revenue Strategy Matrix",
        "body": "ModelRevenueEffortBest ForTypical RangeFree + premium tierRecurringMediumEstablished communities$10-50/moPaid-only (gated)RecurringLowHigh-value niche$20-200/moCourse + communityOne-time + recurringHighEducators, experts$200-2000 + $20-50/moSponsorshipsOne-timeMediumLarge audiences (5k+)$500-5000/postEvents/workshopsOne-timeHighPractice communities$50-500/ticketJob boardRecurringLowProfessional communities$100-500/listingAffiliate/referralCommissionLowProduct communities10-30% commissionMerchOne-timeMediumStrong brand identity$5-20/unit profit"
      },
      {
        "title": "Freemium Architecture",
        "body": "free_tier:\n  access:\n    - \"General discussion channels\"\n    - \"Weekly newsletter\"\n    - \"Community events (limited)\"\n    - \"Resource library (basics)\"\n  purpose: \"Demonstrate value, build habit\"\n\npremium_tier:\n  price: \"$[X]/month or $[X*10]/year\"\n  access:\n    - \"Everything in free\"\n    - \"Premium discussion channels\"\n    - \"Expert office hours (weekly)\"\n    - \"Full resource library\"\n    - \"Member directory\"\n    - \"Priority support\"\n    - \"Exclusive events/workshops\"\n  purpose: \"Deeper value for committed members\"\n\nvip_tier:\n  price: \"$[X*3]/month\"\n  access:\n    - \"Everything in premium\"\n    - \"1:1 monthly call with expert\"\n    - \"Private mastermind group (max 20)\"\n    - \"Early access to everything\"\n    - \"Input on community direction\"\n  purpose: \"High-touch for power users\""
      },
      {
        "title": "Pricing Psychology for Communities",
        "body": "Anchor high: Show annual price, then monthly feels cheap\nSocial proof in pricing: \"$29/mo — join 340 members\"\nLoss framing: \"Members saved an average of $X last month\"\nGrandfathering: Lock in early members at lower price — they become loyal advocates\nFree trial: 7 days for paid communities (not 30 — urgency matters)\nCommunity-specific: Price should be <1% of the value members get (if you help people earn $10K more, $50/mo is nothing)"
      },
      {
        "title": "Event Types & Frequency",
        "body": "EventFormatFrequencyPrep TimeEngagementAMA (Ask Me Anything)Text or voiceBi-weekly2hHighWorkshopLive teaching + exercisesMonthly8hVery HighCo-working sessionSilent work + check-insWeekly0.5hMediumChallengeMulti-day goalsMonthly4hHighShowcase/Demo dayMembers present workMonthly2hHighBook/Article clubRead + discussBi-weekly1hMediumNetworking mixerBreakout roomsMonthly1hMediumTown hallCommunity updates + Q&AQuarterly3hMedium"
      },
      {
        "title": "Event Execution Template",
        "body": "event:\n  name: \"\"\n  type: \"\"\n  date: \"\"\n  time: \"\"  # Include timezone + \"your local time\" link\n  duration: \"\"\n  host: \"\"\n  \n  pre_event:\n    - \"Announce 2 weeks before\"\n    - \"Reminder 3 days before\"\n    - \"Day-of reminder 2 hours before\"\n    - \"Prep materials/questions sent 24h before\"\n  \n  during:\n    - \"Start 2 min late (grace period)\"\n    - \"Welcome + ground rules (2 min)\"\n    - \"Main content (70% of time)\"\n    - \"Q&A / discussion (25% of time)\"\n    - \"Wrap-up + next steps (5% of time)\"\n  \n  post_event:\n    - \"Summary posted in #events within 24h\"\n    - \"Recording shared (if applicable)\"\n    - \"Follow-up prompt in relevant channel\"\n    - \"Feedback form (3 questions max)\"\n    \n  success_metrics:\n    attendance_rate: \"\" # RSVPs who showed up\n    engagement: \"\"      # Questions asked, chat messages\n    satisfaction: \"\"    # Post-event rating\n    follow_through: \"\"  # Action taken after event"
      },
      {
        "title": "The 5-Stage Member Lifecycle",
        "body": "Visitor → New Member → Active Member → Champion → Alumnus\n\nStageDurationGoalActionsRiskVisitorPre-joinConvert to memberLanding page, social proof, free previewNever joinsNew Member0-30 daysFirst value momentOnboarding flow, personal welcome, quick winGhost (70% risk)Active Member1-6 monthsRegular participationContent loops, role progression, relationshipsFade outChampion6+ monthsLeadership + advocacyMod roles, teaching, referrals, co-creationBurnoutAlumnusPost-activePositive relationshipAlumni channel, re-engagement campaignsNegative word-of-mouth"
      },
      {
        "title": "Engagement Recovery Playbook",
        "body": "Detecting disengagement (leading indicators):\n\nMessage frequency drops >50% week-over-week\nStops reacting to posts\nDoesn't attend events they usually attend\nUnsubscribes from notifications\n\nRe-engagement sequence:\n\nDayActionChannelMessage7 (quiet)Soft nudgeIn-communityTag in relevant conversation14Direct reach-outDM\"Hey [name], noticed you've been quiet. Everything ok? We miss your perspective on [topic].\"21Value deliveryDMShare exclusive resource or early access to something30Exit surveyDM\"No pressure at all — if you've moved on, we get it. Quick question: what could we do better?\"60Final reach-outEmail\"The door's always open. Here's what you missed: [best 3 things]\""
      },
      {
        "title": "Champion Development Program",
        "body": "champion_program:\n  identification:\n    signals:\n      - \"Consistently helpful answers (3+ per week)\"\n      - \"Other members mention them positively\"\n      - \"Creates original content/resources\"\n      - \"Attends events regularly\"\n      - \"Defends community culture naturally\"\n    \n  development:\n    month_1:\n      - \"Invitation conversation (DM)\"\n      - \"Explain the role and expectations\"\n      - \"Grant champion role and access\"\n    \n    month_2:\n      - \"Shadow a moderator session\"\n      - \"Lead one discussion or event segment\"\n      - \"Feedback session with community lead\"\n    \n    month_3:\n      - \"Independent moderation responsibilities\"\n      - \"Create one piece of community content\"\n      - \"Mentor one new member\"\n    \n  rewards:\n    - \"Public recognition (featured member)\"\n    - \"Free premium access\"\n    - \"Early access to new features/content\"\n    - \"Input on community decisions\"\n    - \"Letter of recommendation / LinkedIn endorsement\"\n    - \"Revenue share if applicable\"\n  \n  burnout_prevention:\n    - \"Maximum 5 hours/week commitment\"\n    - \"Scheduled breaks (1 week off per quarter)\"\n    - \"Monthly 1:1 check-in\"\n    - \"Right to step down gracefully anytime\""
      },
      {
        "title": "Dashboard",
        "body": "community_health:\n  period: \"\"  # weekly / monthly\n  \n  growth:\n    new_members: 0\n    churned_members: 0\n    net_growth: 0\n    total_members: 0\n    growth_rate: \"\"  # (new - churned) / total × 100\n    \n  engagement:\n    dau_mau_ratio: \"\"     # Daily active / Monthly active (healthy: 20-50%)\n    messages_per_day: 0\n    messages_per_member: 0 # Per active member\n    threads_created: 0\n    avg_response_time: \"\"  # Time to first reply on a question\n    members_posting: 0     # Unique posters this period\n    lurker_ratio: \"\"       # Members who read but don't post (normal: 70-90%)\n    \n  quality:\n    questions_answered: \"\"  # % of questions that got a useful reply\n    member_to_member: \"\"    # % of replies from non-staff\n    negative_incidents: 0\n    reported_messages: 0\n    member_satisfaction: \"\" # Monthly pulse survey (1-10)\n    \n  retention:\n    day_7_retention: \"\"    # % still active after 7 days\n    day_30_retention: \"\"   # % still active after 30 days\n    day_90_retention: \"\"   # % still active after 90 days\n    onboarding_completion: \"\" # % completing onboarding steps\n    \n  revenue:\n    mrr: \"\"               # If monetized\n    arpmm: \"\"             # Average revenue per monetized member\n    conversion_rate: \"\"   # Free to paid\n    churn_rate: \"\"        # Paid member churn"
      },
      {
        "title": "Health Score (0-100)",
        "body": "DimensionWeightScoringGrowth rate15%>10%/mo = 100, 5-10% = 75, 1-5% = 50, 0% = 25, negative = 0DAU/MAU ratio20%>40% = 100, 25-40% = 75, 15-25% = 50, 5-15% = 25, <5% = 0Member-to-member ratio20%>70% = 100, 50-70% = 75, 30-50% = 50, 10-30% = 25, <10% = 030-day retention20%>60% = 100, 40-60% = 75, 25-40% = 50, 10-25% = 25, <10% = 0Question answer rate15%>90% = 100, 70-90% = 75, 50-70% = 50, 30-50% = 25, <30% = 0Satisfaction score10%>8/10 = 100, 7-8 = 75, 6-7 = 50, 5-6 = 25, <5 = 0\n\nScore interpretation:\n\n80-100: Thriving — optimize and scale\n60-79: Healthy — address weak dimensions\n40-59: Warning — focused intervention needed\n20-39: Critical — fundamental strategy review\n0-19: Emergency — consider restart or pivot"
      },
      {
        "title": "Benchmarks by Community Size",
        "body": "Metric<100100-500500-20002000-1000010000+DAU/MAU30-50%25-40%20-35%15-30%10-25%Messages/day10-3030-100100-500500-20002000+Lurker rate60-70%70-80%80-90%85-95%90-95%Churn/month5-10%8-15%10-20%15-25%15-25%Staff ratio1:201:501:1001:2001:500"
      },
      {
        "title": "Scaling Milestones",
        "body": "0-100 members: \"The Campfire\"\n\nYou (founder) are in every conversation\nPersonally welcome every member\nHand-pick early members for culture fit\nFocus: relationships > content > growth\n\n100-500 members: \"The Village\"\n\nRecruit first champions/moderators\nImplement role system\nStart weekly programming\nFocus: engagement loops > growth\n\n500-2000 members: \"The Town\"\n\nFormalize moderation team\nLaunch premium tier\nSub-communities/topic channels\nFocus: retention > growth > monetization\n\n2000-10000 members: \"The City\"\n\nFull moderator team with shifts\nAmbassador program\nEvents team\nFocus: culture maintenance > scaling > revenue\n\n10000+ members: \"The Metropolis\"\n\nRegional/topic sub-communities\nPaid community manager\nPartner/sponsor program\nFocus: governance > decentralization > sustainability"
      },
      {
        "title": "Community-Led Growth (CLG)",
        "body": "Turning community into a growth engine for your product/business:\n\nSupport deflection: Community answers questions → reduces support costs\nProduct feedback loop: Community surfaces bugs/requests → better product → happier customers\nSocial proof factory: Member success stories → testimonials → acquisition\nContent engine: Members create content → SEO + social → new members\nReferral machine: Happy members → invite peers → organic growth\n\nMetrics that prove community ROI to leadership:\n\nSupport tickets deflected ($ saved)\nFeature requests surfaced → shipped\nNPS of community members vs non-members\nCustomer lifetime value: community vs non-community\nPipeline influenced by community (B2B)"
      },
      {
        "title": "Multi-Platform Strategy",
        "body": "multi_platform:\n  primary: \"\"       # Where deep conversations happen\n  secondary: \"\"     # Where discovery happens\n  distribution: \"\"  # Where content gets amplified\n  \n  example:\n    primary: \"Discord (core community)\"\n    secondary: \"Reddit (discovery + SEO)\"\n    distribution: \"Twitter + LinkedIn (content funnel)\"\n    \n  sync_rules:\n    - \"Best community discussions → social media highlights\"\n    - \"Social conversations → invite to community\"\n    - \"Reddit answers → also post in community knowledge base\"\n    - \"Never cross-post everything — curate\""
      },
      {
        "title": "Scenario 1: Toxic Member Who's Also a Top Contributor",
        "body": "Private DM: specific examples of problematic behavior\n\"Your contributions are genuinely valuable. AND this behavior is hurting the community.\"\nClear expectations: \"Here's specifically what needs to change\"\n2-week observation period\nIf unchanged: remove. No one is bigger than the community."
      },
      {
        "title": "Scenario 2: Community Drama / Public Conflict",
        "body": "Don't delete (unless rule-breaking) — it looks like censorship\nLock the thread: \"Pausing this for everyone to cool down\"\nPost a measured response acknowledging both sides\nAddress structural issues that caused the conflict\nIf recurring: create explicit policy and announce it"
      },
      {
        "title": "Scenario 3: Growth Has Stalled",
        "body": "Diagnostic questions:\n\nIs the value proposition still clear and relevant?\nAre existing members happy? (Ask them)\nWhere are potential members finding out about us? (Or not?)\nHas a competitor emerged?\nIs the content stale or repetitive?\n\nRecovery tactics:\n\nMember interviews (5-10): \"Why did you join? What keeps you here? What's missing?\"\nRelaunch energy: new event series, updated branding, \"Season 2\" framing\nStrategic cross-promotion with 3 adjacent communities\nContent audit: kill what's not working, double down on what is\nInvite 10 \"anchor members\" who bring energy"
      },
      {
        "title": "Scenario 4: Key Moderator/Champion Leaves",
        "body": "Thank them publicly and genuinely\nTransition responsibilities over 2 weeks (not overnight)\nIdentify successor from active members\nDocument everything they did (processes, not just duties)\nAlumni role — keep the door open"
      },
      {
        "title": "Scenario 5: Platform Migration",
        "body": "Announce 4-6 weeks in advance with clear reasons\nRun both platforms in parallel for 2-4 weeks\nMake migration easy: step-by-step guide, welcome wagon on new platform\nMigrate content/resources first, then direct conversations\nAccept 20-40% member loss as normal — focus on retaining active members\nPost-migration: gather feedback, fix pain points fast"
      },
      {
        "title": "Monthly Review Checklist",
        "body": "Update health dashboard metrics\n Review moderation log — patterns or recurring issues?\n Check channel activity — any dead channels to archive?\n Review onboarding completion rate — bottlenecks?\n Read 20 random conversations — what's the vibe?\n Check champion program — anyone burning out? New candidates?\n Review growth sources — where are new members coming from?\n Content audit — which programming gets engagement? What falls flat?\n Revenue check (if monetized) — conversion rate, churn, ARPMM\n Member feedback — any recurring requests or complaints?"
      },
      {
        "title": "Quarterly Strategic Review",
        "body": "quarterly_review:\n  what_worked:\n    - \"\"\n  what_didnt:\n    - \"\"\n  member_feedback_themes:\n    - \"\"\n  biggest_risk:\n    - \"\"\n  next_quarter_priorities:\n    1: \"\"\n    2: \"\"\n    3: \"\"\n  experiments_to_run:\n    - \"\"\n  kill_list:\n    - \"\"  # What to stop doing"
      },
      {
        "title": "100-Point Community Quality Rubric",
        "body": "DimensionWeightScore (0-10)WeightedClear mission & value prop10%Onboarding experience10%Content quality & programming15%Member engagement (depth, not just volume)15%Moderation & safety10%Growth trajectory10%Member-to-member connections15%Retention & lifecycle management15%TOTAL100%/100"
      },
      {
        "title": "Natural Language Commands",
        "body": "CommandWhat It Does\"Design my community\"Full Phase 1-2 brief with architecture\"Create community guidelines\"Custom guidelines from Phase 4 template\"Plan this week's content\"Generate weekly content calendar\"Set up onboarding flow\"Complete onboarding sequence\"Build growth strategy\"12-tactic plan prioritized for your stage\"Design monetization model\"Revenue strategy with pricing\"Plan an event\"Event template with pre/during/post\"Run community health check\"Full metrics dashboard and score\"Re-engage inactive members\"Recovery playbook with messages\"Build champion program\"Champion identification and development plan\"Handle [situation]\"Scenario-specific playbook from Phase 11\"Quarterly review\"Full audit with recommendations\n\nBuilt by AfrexAI — AI-powered business systems that actually work."
      }
    ],
    "body": "Community Growth Engine 🏘️\n\nComplete 12-phase system for building, growing, and monetizing communities. From launch strategy through engagement loops, moderation, growth tactics, and revenue — everything you need to run a thriving community.\n\nImportant: Community advice, not legal counsel. Verify platform ToS, privacy laws (GDPR/CCPA), and local regulations for your jurisdiction.\n\nPhase 1: Community Strategy & Foundation\nCommunity Brief\ncommunity_brief:\n  name: \"\"\n  mission: \"\"  # One sentence: who + what value\n  tagline: \"\"  # 8 words max\n  type: \"\"     # interest | practice | product | action | place\n  \n  target_member:\n    who: \"\"           # Specific person, not \"everyone\"\n    pain_points: []   # 3-5 problems they have\n    desired_outcome: \"\" # What transformation do they want?\n    where_now: []     # Where do they currently hang out?\n    willingness_to_pay: \"\" # free-only | low ($5-20) | mid ($20-100) | high ($100+)\n  \n  anti_members:       # Who is NOT welcome (be specific)\n    - \"\"\n  \n  value_proposition: \"\" # \"The only community where [specific group] can [specific outcome]\"\n  \n  differentiator: \"\"  # Why this vs Reddit/Facebook/existing communities?\n  \n  business_model: \"\"  # free | freemium | paid | hybrid\n  revenue_target: \"\"  # Monthly target\n  \n  platform: \"\"        # discord | slack | telegram | circle | forum | other\n  platform_rationale: \"\" # Why this platform specifically?\n\nPlatform Selection Guide\nPlatform\tBest For\tPros\tCons\tCost\nDiscord\tGaming, tech, creator, large\tFree, rich features, bots\tNoisy, learning curve\tFree\nSlack\tProfessional, B2B, small-mid\tFamiliar, threaded\tExpensive at scale, history limits (free)\t$7.25/user/mo\nTelegram\tCrypto, international, quick\tFast, global, bots\tLimited structure, spam-prone\tFree\nCircle\tCourse creators, premium\tClean, integrations, paywall\tMonthly cost, less sticky\t$49+/mo\nMighty Networks\tCoaches, courses + community\tAll-in-one\tExpensive, lock-in\t$41+/mo\nReddit (subreddit)\tDiscovery, SEO, niche\tMassive reach, free\tNo ownership, algorithm changes\tFree\nGeneva\tGen Z, social, casual\tMobile-first, clean\tSmaller user base\tFree\nDiscourse\tLong-form, knowledge base\tSEO, ownership, self-host\tTechnical setup, less real-time\tFree (self-host)\n\nDecision tree:\n\nBudget = $0 + tech audience → Discord\nBudget = $0 + professional audience → Slack (free tier) or LinkedIn Group\nNeed paywall + courses → Circle or Mighty Networks\nInternational/mobile-first → Telegram\nWant SEO + discovery → Reddit (owned subreddit) or Discourse\nWant full ownership → Discourse (self-hosted)\nCommunity Type Framework\nType\tDefinition\tExamples\tKey Metric\nInterest\tShared passion\tPhotography clubs, book clubs\tEngagement rate\nPractice\tShared profession\tDevOps community, founders group\tKnowledge sharing\nProduct\tAround a product\tOpenClaw Discord, Figma community\tSupport deflection + advocacy\nAction\tShared cause\tClimate groups, open source\tContribution rate\nPlace\tGeographic\tCity tech scenes, local groups\tEvent attendance\nPhase 2: Community Architecture\nChannel/Space Structure\n\nDiscord example (adapt for your platform):\n\n📌 START HERE\n  #welcome — Auto-message, rules, role select\n  #introduce-yourself — Template: name, role, what you're working on\n  #rules — Community guidelines (link, not wall of text)\n\n💬 GENERAL\n  #general — Main conversation\n  #off-topic — Non-community-topic chat\n  #wins — Celebrate achievements (positive reinforcement loop)\n\n🎓 KNOWLEDGE\n  #resources — Curated links, tools, guides\n  #ask-anything — Q&A (encourage answers from members, not just staff)\n  #tutorials — Member-created guides\n  #[topic-1] — Specific topic channel\n  #[topic-2] — Specific topic channel\n\n🔨 BUILD\n  #show-your-work — Share projects for feedback\n  #accountability — Public goals and check-ins\n  #collabs — Find collaborators\n\n📢 ANNOUNCEMENTS\n  #announcements — Official updates (admin-only post)\n  #events — Upcoming events, AMAs, workshops\n\n🔒 PREMIUM (if applicable)\n  #premium-general — Paid members only\n  #premium-resources — Exclusive content\n  #office-hours — Direct access to experts\n\n\nChannel rules:\n\nStart with 5-8 channels max — add more only when existing ones are consistently active\nArchive channels with <5 messages/week for 3 consecutive weeks\nEvery channel needs a clear purpose in its description\nPin the \"what this channel is for\" message\nRole System\nroles:\n  - name: \"New Member\"\n    auto_assign: true\n    permissions: \"read + post in general channels\"\n    visual: \"🆕\"\n    \n  - name: \"Member\"\n    earn_criteria: \"7 days + 10 messages + intro posted\"\n    permissions: \"full access to public channels\"\n    visual: \"✅\"\n    \n  - name: \"Active Member\"\n    earn_criteria: \"30 days + 50 messages + helped 3 people\"\n    permissions: \"member + create threads\"\n    visual: \"⭐\"\n    \n  - name: \"Champion\"\n    earn_criteria: \"90 days + consistent value + nominated by staff\"\n    permissions: \"active member + moderate threads + beta access\"\n    visual: \"🏆\"\n    \n  - name: \"Moderator\"\n    earn_criteria: \"Champion + invitation\"\n    permissions: \"full moderation powers\"\n    visual: \"🛡️\"\n    \n  - name: \"Admin\"\n    earn_criteria: \"Core team only\"\n    permissions: \"everything\"\n    visual: \"👑\"\n\nOnboarding Flow\n\n0-24 hours (critical window — 70% of members who don't engage in 24h never will):\n\nImmediate (auto): Welcome DM with 3 specific actions\n\nWelcome to [Community]! 🎉\n\nHere's how to get started:\n1. Introduce yourself in #introduce-yourself (use the template pinned there)\n2. Check out #resources for our top guides\n3. Jump into #general and say hi\n\nPro tip: [one specific valuable thing they can do right now]\n\nQuestions? Drop them in #ask-anything — someone usually responds within [X] hours.\n\n\nWithin 1 hour (auto or manual): React to their intro with relevant emoji\n\nWithin 4 hours: A human (mod or champion) replies to their intro with a genuine, specific comment\n\nDay 2-3: Tag them in a conversation relevant to their interests (from intro)\n\nDay 7: Check-in DM: \"How's it going? Finding what you need?\"\n\nOnboarding completion checklist:\n\n Posted introduction\n Made first comment in a topic channel\n Reacted to someone else's post\n Received a reply from another member (not staff)\n Accessed one resource\nPhase 3: Content Programming & Engagement Loops\nWeekly Content Calendar\nweekly_calendar:\n  monday:\n    name: \"Monday Momentum\"\n    type: \"prompt\"\n    description: \"Share your #1 goal for the week\"\n    channel: \"#accountability\"\n    engagement_type: \"participation\"\n    \n  tuesday:\n    name: \"Tutorial Tuesday\"\n    type: \"educational\"\n    description: \"Member or staff shares a how-to\"\n    channel: \"#tutorials\"\n    engagement_type: \"learning\"\n    \n  wednesday:\n    name: \"Wins Wednesday\"\n    type: \"celebration\"\n    description: \"Share something you're proud of this week\"\n    channel: \"#wins\"\n    engagement_type: \"positive reinforcement\"\n    \n  thursday:\n    name: \"AMA / Expert Hour\"\n    type: \"event\"\n    description: \"Rotating guest or community expert\"\n    channel: \"#events\"\n    engagement_type: \"access\"\n    frequency: \"bi-weekly\"\n    \n  friday:\n    name: \"Feedback Friday\"\n    type: \"peer_review\"\n    description: \"Share work for constructive feedback\"\n    channel: \"#show-your-work\"\n    engagement_type: \"collaboration\"\n    \n  weekend:\n    name: \"Weekend Reading\"\n    type: \"curated\"\n    description: \"Top 3 links from the week\"\n    channel: \"#resources\"\n    engagement_type: \"value delivery\"\n\nEngagement Loop Design\n\nThe CORE Loop (drives daily engagement):\n\nTrigger → Action → Variable Reward → Investment\n\nNotification trigger: New question in your area of expertise\nAction: Answer the question\nVariable reward: Social recognition (thanks, reactions, role upgrade)\nInvestment: Profile/reputation grows, making future rewards more valuable\n\n7 Engagement Mechanics:\n\nMechanic\tDescription\tExample\tFrequency\nPrompts\tOpen-ended questions that invite sharing\t\"What's your biggest challenge this week?\"\tDaily\nChallenges\tTime-bound goals with public accountability\t\"30-day shipping challenge\"\tMonthly\nShowcases\tMembers share work for feedback\t\"Show Your Work Friday\"\tWeekly\nAMAs\tExpert access creates FOMO\t\"AMA with [expert] Thursday 2pm\"\tBi-weekly\nDebates\tFriendly disagreement drives engagement\t\"Hot take: [controversial opinion]\"\tWeekly\nCollaborations\tMembers work together\t\"Find a collab partner for [project]\"\tMonthly\nCelebrations\tPublic wins reinforce participation\t\"🎉 [member] just hit [milestone]!\"\tAs earned\nConversation Starters That Actually Work\n\nHigh-response templates:\n\n\"What's one thing you learned this week that surprised you?\"\n\"Hot take: [mild controversy in your niche]. Agree or disagree?\"\n\"If you could only use ONE tool for [topic], what would it be and why?\"\n\"[Before/after] — Share your transformation\"\n\"What's your unpopular opinion about [topic]?\"\n\"Rate your week 1-10 and explain in one sentence\"\n\"Roast my [project/idea/setup] — I want honest feedback\"\n\nLow-response patterns to avoid:\n\nYes/no questions\n\"What do you think about [thing]?\" (too vague)\nQuestions requiring expertise most members don't have\nPosts that are really announcements disguised as questions\nPhase 4: Moderation & Community Health\nCommunity Guidelines Template\n# [Community Name] Guidelines\n\n**Our vibe:** [2-3 words describing the culture — e.g., \"helpful, honest, humble\"]\n\n## The Basics\n1. **Be kind, be specific.** Disagree with ideas, not people. Add context, not just opinions.\n2. **No spam, no self-promo** (unless in designated channels). Sharing your work when relevant = cool. Drive-by links = not cool.\n3. **Search before asking.** Someone probably answered it. When they didn't, ask away.\n4. **Give more than you take.** Answer questions. Share resources. Celebrate others.\n5. **Keep it on-topic.** #off-topic exists for a reason.\n6. **No hate speech, harassment, or discrimination.** Zero tolerance. One strike.\n7. **Protect privacy.** Don't share others' information without consent.\n\n## Enforcement\n- **Gentle reminder** → **Warning** → **24h mute** → **Permanent ban**\n- Exception: Hate speech, doxxing, illegal content = immediate ban\n- Appeals: DM a moderator within 7 days\n\n## Report Issues\nReact with 🚩 or DM a moderator. All reports are confidential.\n\nModeration Decision Matrix\nBehavior\tSeverity\tFirst Offense\tSecond\tThird\nOff-topic post\tLow\tRedirect to correct channel\tGentle reminder\tMute 1h\nSelf-promotion spam\tMedium\tDelete + DM warning\t24h mute\t7-day ban\nHeated argument\tMedium\tCool-down reminder (public)\tThread lock + DM both\t24h mute\nMisinformation\tMedium\tCorrect publicly (kindly)\tWarning DM\t7-day ban\nHarassment\tHigh\tImmediate mute + investigate\tPermanent ban\t—\nHate speech/slurs\tCritical\tImmediate ban\t—\t—\nDoxxing\tCritical\tImmediate ban + delete content\t—\t—\nIllegal content\tCritical\tImmediate ban + report to platform\t—\t—\nModerator Playbook\n\nWhen someone is being difficult (but not rule-breaking):\n\nAssume good intent first — they might be having a bad day\nRedirect publicly: \"Hey, let's keep this constructive. What specifically would help?\"\nIf continuing: DM privately — \"I noticed some tension. What's going on?\"\nIf still escalating: \"Taking a quick break on this thread. Let's revisit in 24h.\"\n\nWhen two members are fighting:\n\nDon't take sides publicly\nAcknowledge both perspectives: \"You both make valid points\"\nLock the thread if it's derailing\nDM both separately to de-escalate\nIf recurring: mediated conversation or separate them\n\nModerator burnout prevention:\n\nRotate on-call moderators (never one person 24/7)\nMaximum 2-hour active moderation shifts\nMonthly moderator check-in: \"How are you doing?\"\nClear escalation path — mods shouldn't handle everything alone\nCelebrate moderator contributions publicly\nPhase 5: Growth Engine\nThe Growth Flywheel\nContent creates value → Value attracts members → Members create content → Repeat\n\n12 Growth Tactics (Ranked by Effort/Impact)\nTactic\tEffort\tImpact\tBest For\n1. SEO content → community\tMedium\tHigh\tLong-term discovery\n2. Cross-promotion with adjacent communities\tLow\tHigh\tQuick growth\n3. Guest AMAs\tLow\tMedium\tAuthority + reach\n4. Member referral program\tMedium\tHigh\tQuality growth\n5. Social proof posts\tLow\tMedium\tConversion\n6. Free resources with community CTA\tMedium\tHigh\tLead gen\n7. Twitter/LinkedIn threads → community\tLow\tMedium\tAudience funnel\n8. Podcast/YouTube → community\tHigh\tHigh\tAuthority + funnel\n9. Challenges (public + invite friends)\tMedium\tMedium\tViral loops\n10. Partnership with tool/product\tMedium\tHigh\tAligned audiences\n11. Paid acquisition (targeted)\tHigh\tVariable\tScale after PMF\n12. Conference/event presence\tHigh\tMedium\tB2B/professional\nMember Referral Program\nreferral_program:\n  mechanic: \"unique invite link per member\"\n  \n  tiers:\n    - invites: 3\n      reward: \"Custom role badge\"\n      \n    - invites: 10\n      reward: \"Access to premium channel for 1 month\"\n      \n    - invites: 25\n      reward: \"Free month of premium membership\"\n      \n    - invites: 50\n      reward: \"Lifetime premium + featured member spotlight\"\n  \n  rules:\n    - \"Referred member must complete onboarding (post intro + 5 messages)\"\n    - \"Self-referrals or bot accounts don't count\"\n    - \"Tracked via platform invite link or custom bot\"\n  \n  anti_gaming:\n    - \"Minimum 7-day activity from referred member\"\n    - \"Manual review for sudden spikes\"\n\nContent-to-Community Funnel\nBlog/SEO article\n  ↓ CTA: \"Join 500+ [role] discussing this daily\"\nSocial media post\n  ↓ CTA: \"The conversation continues in our community\"\nYouTube/Podcast\n  ↓ CTA: \"Get the resources mentioned → community\"\nFree resource/template\n  ↓ CTA: \"Get feedback on your version → community\"\nNewsletter\n  ↓ CTA: \"This week's best community discussion\"\n\nPhase 6: Monetization Models\nRevenue Strategy Matrix\nModel\tRevenue\tEffort\tBest For\tTypical Range\nFree + premium tier\tRecurring\tMedium\tEstablished communities\t$10-50/mo\nPaid-only (gated)\tRecurring\tLow\tHigh-value niche\t$20-200/mo\nCourse + community\tOne-time + recurring\tHigh\tEducators, experts\t$200-2000 + $20-50/mo\nSponsorships\tOne-time\tMedium\tLarge audiences (5k+)\t$500-5000/post\nEvents/workshops\tOne-time\tHigh\tPractice communities\t$50-500/ticket\nJob board\tRecurring\tLow\tProfessional communities\t$100-500/listing\nAffiliate/referral\tCommission\tLow\tProduct communities\t10-30% commission\nMerch\tOne-time\tMedium\tStrong brand identity\t$5-20/unit profit\nFreemium Architecture\nfree_tier:\n  access:\n    - \"General discussion channels\"\n    - \"Weekly newsletter\"\n    - \"Community events (limited)\"\n    - \"Resource library (basics)\"\n  purpose: \"Demonstrate value, build habit\"\n\npremium_tier:\n  price: \"$[X]/month or $[X*10]/year\"\n  access:\n    - \"Everything in free\"\n    - \"Premium discussion channels\"\n    - \"Expert office hours (weekly)\"\n    - \"Full resource library\"\n    - \"Member directory\"\n    - \"Priority support\"\n    - \"Exclusive events/workshops\"\n  purpose: \"Deeper value for committed members\"\n\nvip_tier:\n  price: \"$[X*3]/month\"\n  access:\n    - \"Everything in premium\"\n    - \"1:1 monthly call with expert\"\n    - \"Private mastermind group (max 20)\"\n    - \"Early access to everything\"\n    - \"Input on community direction\"\n  purpose: \"High-touch for power users\"\n\nPricing Psychology for Communities\nAnchor high: Show annual price, then monthly feels cheap\nSocial proof in pricing: \"$29/mo — join 340 members\"\nLoss framing: \"Members saved an average of $X last month\"\nGrandfathering: Lock in early members at lower price — they become loyal advocates\nFree trial: 7 days for paid communities (not 30 — urgency matters)\nCommunity-specific: Price should be <1% of the value members get (if you help people earn $10K more, $50/mo is nothing)\nPhase 7: Events & Programming\nEvent Types & Frequency\nEvent\tFormat\tFrequency\tPrep Time\tEngagement\nAMA (Ask Me Anything)\tText or voice\tBi-weekly\t2h\tHigh\nWorkshop\tLive teaching + exercises\tMonthly\t8h\tVery High\nCo-working session\tSilent work + check-ins\tWeekly\t0.5h\tMedium\nChallenge\tMulti-day goals\tMonthly\t4h\tHigh\nShowcase/Demo day\tMembers present work\tMonthly\t2h\tHigh\nBook/Article club\tRead + discuss\tBi-weekly\t1h\tMedium\nNetworking mixer\tBreakout rooms\tMonthly\t1h\tMedium\nTown hall\tCommunity updates + Q&A\tQuarterly\t3h\tMedium\nEvent Execution Template\nevent:\n  name: \"\"\n  type: \"\"\n  date: \"\"\n  time: \"\"  # Include timezone + \"your local time\" link\n  duration: \"\"\n  host: \"\"\n  \n  pre_event:\n    - \"Announce 2 weeks before\"\n    - \"Reminder 3 days before\"\n    - \"Day-of reminder 2 hours before\"\n    - \"Prep materials/questions sent 24h before\"\n  \n  during:\n    - \"Start 2 min late (grace period)\"\n    - \"Welcome + ground rules (2 min)\"\n    - \"Main content (70% of time)\"\n    - \"Q&A / discussion (25% of time)\"\n    - \"Wrap-up + next steps (5% of time)\"\n  \n  post_event:\n    - \"Summary posted in #events within 24h\"\n    - \"Recording shared (if applicable)\"\n    - \"Follow-up prompt in relevant channel\"\n    - \"Feedback form (3 questions max)\"\n    \n  success_metrics:\n    attendance_rate: \"\" # RSVPs who showed up\n    engagement: \"\"      # Questions asked, chat messages\n    satisfaction: \"\"    # Post-event rating\n    follow_through: \"\"  # Action taken after event\n\nPhase 8: Member Journey & Lifecycle\nThe 5-Stage Member Lifecycle\nVisitor → New Member → Active Member → Champion → Alumnus\n\nStage\tDuration\tGoal\tActions\tRisk\nVisitor\tPre-join\tConvert to member\tLanding page, social proof, free preview\tNever joins\nNew Member\t0-30 days\tFirst value moment\tOnboarding flow, personal welcome, quick win\tGhost (70% risk)\nActive Member\t1-6 months\tRegular participation\tContent loops, role progression, relationships\tFade out\nChampion\t6+ months\tLeadership + advocacy\tMod roles, teaching, referrals, co-creation\tBurnout\nAlumnus\tPost-active\tPositive relationship\tAlumni channel, re-engagement campaigns\tNegative word-of-mouth\nEngagement Recovery Playbook\n\nDetecting disengagement (leading indicators):\n\nMessage frequency drops >50% week-over-week\nStops reacting to posts\nDoesn't attend events they usually attend\nUnsubscribes from notifications\n\nRe-engagement sequence:\n\nDay\tAction\tChannel\tMessage\n7 (quiet)\tSoft nudge\tIn-community\tTag in relevant conversation\n14\tDirect reach-out\tDM\t\"Hey [name], noticed you've been quiet. Everything ok? We miss your perspective on [topic].\"\n21\tValue delivery\tDM\tShare exclusive resource or early access to something\n30\tExit survey\tDM\t\"No pressure at all — if you've moved on, we get it. Quick question: what could we do better?\"\n60\tFinal reach-out\tEmail\t\"The door's always open. Here's what you missed: [best 3 things]\"\nChampion Development Program\nchampion_program:\n  identification:\n    signals:\n      - \"Consistently helpful answers (3+ per week)\"\n      - \"Other members mention them positively\"\n      - \"Creates original content/resources\"\n      - \"Attends events regularly\"\n      - \"Defends community culture naturally\"\n    \n  development:\n    month_1:\n      - \"Invitation conversation (DM)\"\n      - \"Explain the role and expectations\"\n      - \"Grant champion role and access\"\n    \n    month_2:\n      - \"Shadow a moderator session\"\n      - \"Lead one discussion or event segment\"\n      - \"Feedback session with community lead\"\n    \n    month_3:\n      - \"Independent moderation responsibilities\"\n      - \"Create one piece of community content\"\n      - \"Mentor one new member\"\n    \n  rewards:\n    - \"Public recognition (featured member)\"\n    - \"Free premium access\"\n    - \"Early access to new features/content\"\n    - \"Input on community decisions\"\n    - \"Letter of recommendation / LinkedIn endorsement\"\n    - \"Revenue share if applicable\"\n  \n  burnout_prevention:\n    - \"Maximum 5 hours/week commitment\"\n    - \"Scheduled breaks (1 week off per quarter)\"\n    - \"Monthly 1:1 check-in\"\n    - \"Right to step down gracefully anytime\"\n\nPhase 9: Community Health Metrics\nDashboard\ncommunity_health:\n  period: \"\"  # weekly / monthly\n  \n  growth:\n    new_members: 0\n    churned_members: 0\n    net_growth: 0\n    total_members: 0\n    growth_rate: \"\"  # (new - churned) / total × 100\n    \n  engagement:\n    dau_mau_ratio: \"\"     # Daily active / Monthly active (healthy: 20-50%)\n    messages_per_day: 0\n    messages_per_member: 0 # Per active member\n    threads_created: 0\n    avg_response_time: \"\"  # Time to first reply on a question\n    members_posting: 0     # Unique posters this period\n    lurker_ratio: \"\"       # Members who read but don't post (normal: 70-90%)\n    \n  quality:\n    questions_answered: \"\"  # % of questions that got a useful reply\n    member_to_member: \"\"    # % of replies from non-staff\n    negative_incidents: 0\n    reported_messages: 0\n    member_satisfaction: \"\" # Monthly pulse survey (1-10)\n    \n  retention:\n    day_7_retention: \"\"    # % still active after 7 days\n    day_30_retention: \"\"   # % still active after 30 days\n    day_90_retention: \"\"   # % still active after 90 days\n    onboarding_completion: \"\" # % completing onboarding steps\n    \n  revenue:\n    mrr: \"\"               # If monetized\n    arpmm: \"\"             # Average revenue per monetized member\n    conversion_rate: \"\"   # Free to paid\n    churn_rate: \"\"        # Paid member churn\n\nHealth Score (0-100)\nDimension\tWeight\tScoring\nGrowth rate\t15%\t>10%/mo = 100, 5-10% = 75, 1-5% = 50, 0% = 25, negative = 0\nDAU/MAU ratio\t20%\t>40% = 100, 25-40% = 75, 15-25% = 50, 5-15% = 25, <5% = 0\nMember-to-member ratio\t20%\t>70% = 100, 50-70% = 75, 30-50% = 50, 10-30% = 25, <10% = 0\n30-day retention\t20%\t>60% = 100, 40-60% = 75, 25-40% = 50, 10-25% = 25, <10% = 0\nQuestion answer rate\t15%\t>90% = 100, 70-90% = 75, 50-70% = 50, 30-50% = 25, <30% = 0\nSatisfaction score\t10%\t>8/10 = 100, 7-8 = 75, 6-7 = 50, 5-6 = 25, <5 = 0\n\nScore interpretation:\n\n80-100: Thriving — optimize and scale\n60-79: Healthy — address weak dimensions\n40-59: Warning — focused intervention needed\n20-39: Critical — fundamental strategy review\n0-19: Emergency — consider restart or pivot\nBenchmarks by Community Size\nMetric\t<100\t100-500\t500-2000\t2000-10000\t10000+\nDAU/MAU\t30-50%\t25-40%\t20-35%\t15-30%\t10-25%\nMessages/day\t10-30\t30-100\t100-500\t500-2000\t2000+\nLurker rate\t60-70%\t70-80%\t80-90%\t85-95%\t90-95%\nChurn/month\t5-10%\t8-15%\t10-20%\t15-25%\t15-25%\nStaff ratio\t1:20\t1:50\t1:100\t1:200\t1:500\nPhase 10: Scaling & Advanced Patterns\nScaling Milestones\n\n0-100 members: \"The Campfire\"\n\nYou (founder) are in every conversation\nPersonally welcome every member\nHand-pick early members for culture fit\nFocus: relationships > content > growth\n\n100-500 members: \"The Village\"\n\nRecruit first champions/moderators\nImplement role system\nStart weekly programming\nFocus: engagement loops > growth\n\n500-2000 members: \"The Town\"\n\nFormalize moderation team\nLaunch premium tier\nSub-communities/topic channels\nFocus: retention > growth > monetization\n\n2000-10000 members: \"The City\"\n\nFull moderator team with shifts\nAmbassador program\nEvents team\nFocus: culture maintenance > scaling > revenue\n\n10000+ members: \"The Metropolis\"\n\nRegional/topic sub-communities\nPaid community manager\nPartner/sponsor program\nFocus: governance > decentralization > sustainability\nCommunity-Led Growth (CLG)\n\nTurning community into a growth engine for your product/business:\n\nSupport deflection: Community answers questions → reduces support costs\nProduct feedback loop: Community surfaces bugs/requests → better product → happier customers\nSocial proof factory: Member success stories → testimonials → acquisition\nContent engine: Members create content → SEO + social → new members\nReferral machine: Happy members → invite peers → organic growth\n\nMetrics that prove community ROI to leadership:\n\nSupport tickets deflected ($ saved)\nFeature requests surfaced → shipped\nNPS of community members vs non-members\nCustomer lifetime value: community vs non-community\nPipeline influenced by community (B2B)\nMulti-Platform Strategy\nmulti_platform:\n  primary: \"\"       # Where deep conversations happen\n  secondary: \"\"     # Where discovery happens\n  distribution: \"\"  # Where content gets amplified\n  \n  example:\n    primary: \"Discord (core community)\"\n    secondary: \"Reddit (discovery + SEO)\"\n    distribution: \"Twitter + LinkedIn (content funnel)\"\n    \n  sync_rules:\n    - \"Best community discussions → social media highlights\"\n    - \"Social conversations → invite to community\"\n    - \"Reddit answers → also post in community knowledge base\"\n    - \"Never cross-post everything — curate\"\n\nPhase 11: Difficult Situations Playbook\nScenario 1: Toxic Member Who's Also a Top Contributor\nPrivate DM: specific examples of problematic behavior\n\"Your contributions are genuinely valuable. AND this behavior is hurting the community.\"\nClear expectations: \"Here's specifically what needs to change\"\n2-week observation period\nIf unchanged: remove. No one is bigger than the community.\nScenario 2: Community Drama / Public Conflict\nDon't delete (unless rule-breaking) — it looks like censorship\nLock the thread: \"Pausing this for everyone to cool down\"\nPost a measured response acknowledging both sides\nAddress structural issues that caused the conflict\nIf recurring: create explicit policy and announce it\nScenario 3: Growth Has Stalled\n\nDiagnostic questions:\n\nIs the value proposition still clear and relevant?\nAre existing members happy? (Ask them)\nWhere are potential members finding out about us? (Or not?)\nHas a competitor emerged?\nIs the content stale or repetitive?\n\nRecovery tactics:\n\nMember interviews (5-10): \"Why did you join? What keeps you here? What's missing?\"\nRelaunch energy: new event series, updated branding, \"Season 2\" framing\nStrategic cross-promotion with 3 adjacent communities\nContent audit: kill what's not working, double down on what is\nInvite 10 \"anchor members\" who bring energy\nScenario 4: Key Moderator/Champion Leaves\nThank them publicly and genuinely\nTransition responsibilities over 2 weeks (not overnight)\nIdentify successor from active members\nDocument everything they did (processes, not just duties)\nAlumni role — keep the door open\nScenario 5: Platform Migration\nAnnounce 4-6 weeks in advance with clear reasons\nRun both platforms in parallel for 2-4 weeks\nMake migration easy: step-by-step guide, welcome wagon on new platform\nMigrate content/resources first, then direct conversations\nAccept 20-40% member loss as normal — focus on retaining active members\nPost-migration: gather feedback, fix pain points fast\nPhase 12: Community Audit & Review\nMonthly Review Checklist\n Update health dashboard metrics\n Review moderation log — patterns or recurring issues?\n Check channel activity — any dead channels to archive?\n Review onboarding completion rate — bottlenecks?\n Read 20 random conversations — what's the vibe?\n Check champion program — anyone burning out? New candidates?\n Review growth sources — where are new members coming from?\n Content audit — which programming gets engagement? What falls flat?\n Revenue check (if monetized) — conversion rate, churn, ARPMM\n Member feedback — any recurring requests or complaints?\nQuarterly Strategic Review\nquarterly_review:\n  what_worked:\n    - \"\"\n  what_didnt:\n    - \"\"\n  member_feedback_themes:\n    - \"\"\n  biggest_risk:\n    - \"\"\n  next_quarter_priorities:\n    1: \"\"\n    2: \"\"\n    3: \"\"\n  experiments_to_run:\n    - \"\"\n  kill_list:\n    - \"\"  # What to stop doing\n\n100-Point Community Quality Rubric\nDimension\tWeight\tScore (0-10)\tWeighted\nClear mission & value prop\t10%\t\t\nOnboarding experience\t10%\t\t\nContent quality & programming\t15%\t\t\nMember engagement (depth, not just volume)\t15%\t\t\nModeration & safety\t10%\t\t\nGrowth trajectory\t10%\t\t\nMember-to-member connections\t15%\t\t\nRetention & lifecycle management\t15%\t\t\nTOTAL\t100%\t\t/100\nNatural Language Commands\nCommand\tWhat It Does\n\"Design my community\"\tFull Phase 1-2 brief with architecture\n\"Create community guidelines\"\tCustom guidelines from Phase 4 template\n\"Plan this week's content\"\tGenerate weekly content calendar\n\"Set up onboarding flow\"\tComplete onboarding sequence\n\"Build growth strategy\"\t12-tactic plan prioritized for your stage\n\"Design monetization model\"\tRevenue strategy with pricing\n\"Plan an event\"\tEvent template with pre/during/post\n\"Run community health check\"\tFull metrics dashboard and score\n\"Re-engage inactive members\"\tRecovery playbook with messages\n\"Build champion program\"\tChampion identification and development plan\n\"Handle [situation]\"\tScenario-specific playbook from Phase 11\n\"Quarterly review\"\tFull audit with recommendations\n\nBuilt by AfrexAI — AI-powered business systems that actually work."
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