# Send Community Growth Engine to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "afrexai-community-growth-engine",
    "name": "Community Growth Engine",
    "source": "tencent",
    "type": "skill",
    "category": "通讯协作",
    "sourceUrl": "https://clawhub.ai/1kalin/afrexai-community-growth-engine",
    "canonicalUrl": "https://clawhub.ai/1kalin/afrexai-community-growth-engine",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/afrexai-community-growth-engine",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-community-growth-engine",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "README.md",
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "afrexai-community-growth-engine",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-29T16:01:20.628Z",
      "expiresAt": "2026-05-06T16:01:20.628Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-community-growth-engine",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-community-growth-engine",
        "contentDisposition": "attachment; filename=\"afrexai-community-growth-engine-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "afrexai-community-growth-engine"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/afrexai-community-growth-engine"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine",
    "downloadUrl": "https://openagent3.xyz/downloads/afrexai-community-growth-engine",
    "agentUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent",
    "manifestUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/afrexai-community-growth-engine/agent.md"
  }
}
```
## Documentation

### Community Growth Engine 🏘️

Complete 12-phase system for building, growing, and monetizing communities. From launch strategy through engagement loops, moderation, growth tactics, and revenue — everything you need to run a thriving community.

Important: Community advice, not legal counsel. Verify platform ToS, privacy laws (GDPR/CCPA), and local regulations for your jurisdiction.

### Community Brief

community_brief:
  name: ""
  mission: ""  # One sentence: who + what value
  tagline: ""  # 8 words max
  type: ""     # interest | practice | product | action | place
  
  target_member:
    who: ""           # Specific person, not "everyone"
    pain_points: []   # 3-5 problems they have
    desired_outcome: "" # What transformation do they want?
    where_now: []     # Where do they currently hang out?
    willingness_to_pay: "" # free-only | low ($5-20) | mid ($20-100) | high ($100+)
  
  anti_members:       # Who is NOT welcome (be specific)
    - ""
  
  value_proposition: "" # "The only community where [specific group] can [specific outcome]"
  
  differentiator: ""  # Why this vs Reddit/Facebook/existing communities?
  
  business_model: ""  # free | freemium | paid | hybrid
  revenue_target: ""  # Monthly target
  
  platform: ""        # discord | slack | telegram | circle | forum | other
  platform_rationale: "" # Why this platform specifically?

### Platform Selection Guide

PlatformBest ForProsConsCostDiscordGaming, tech, creator, largeFree, rich features, botsNoisy, learning curveFreeSlackProfessional, B2B, small-midFamiliar, threadedExpensive at scale, history limits (free)$7.25/user/moTelegramCrypto, international, quickFast, global, botsLimited structure, spam-proneFreeCircleCourse creators, premiumClean, integrations, paywallMonthly cost, less sticky$49+/moMighty NetworksCoaches, courses + communityAll-in-oneExpensive, lock-in$41+/moReddit (subreddit)Discovery, SEO, nicheMassive reach, freeNo ownership, algorithm changesFreeGenevaGen Z, social, casualMobile-first, cleanSmaller user baseFreeDiscourseLong-form, knowledge baseSEO, ownership, self-hostTechnical setup, less real-timeFree (self-host)

Decision tree:

Budget = $0 + tech audience → Discord
Budget = $0 + professional audience → Slack (free tier) or LinkedIn Group
Need paywall + courses → Circle or Mighty Networks
International/mobile-first → Telegram
Want SEO + discovery → Reddit (owned subreddit) or Discourse
Want full ownership → Discourse (self-hosted)

### Community Type Framework

TypeDefinitionExamplesKey MetricInterestShared passionPhotography clubs, book clubsEngagement ratePracticeShared professionDevOps community, founders groupKnowledge sharingProductAround a productOpenClaw Discord, Figma communitySupport deflection + advocacyActionShared causeClimate groups, open sourceContribution ratePlaceGeographicCity tech scenes, local groupsEvent attendance

### Channel/Space Structure

Discord example (adapt for your platform):

📌 START HERE
  #welcome — Auto-message, rules, role select
  #introduce-yourself — Template: name, role, what you're working on
  #rules — Community guidelines (link, not wall of text)

💬 GENERAL
  #general — Main conversation
  #off-topic — Non-community-topic chat
  #wins — Celebrate achievements (positive reinforcement loop)

🎓 KNOWLEDGE
  #resources — Curated links, tools, guides
  #ask-anything — Q&A (encourage answers from members, not just staff)
  #tutorials — Member-created guides
  #[topic-1] — Specific topic channel
  #[topic-2] — Specific topic channel

🔨 BUILD
  #show-your-work — Share projects for feedback
  #accountability — Public goals and check-ins
  #collabs — Find collaborators

📢 ANNOUNCEMENTS
  #announcements — Official updates (admin-only post)
  #events — Upcoming events, AMAs, workshops

🔒 PREMIUM (if applicable)
  #premium-general — Paid members only
  #premium-resources — Exclusive content
  #office-hours — Direct access to experts

Channel rules:

Start with 5-8 channels max — add more only when existing ones are consistently active
Archive channels with <5 messages/week for 3 consecutive weeks
Every channel needs a clear purpose in its description
Pin the "what this channel is for" message

### Role System

roles:
  - name: "New Member"
    auto_assign: true
    permissions: "read + post in general channels"
    visual: "🆕"
    
  - name: "Member"
    earn_criteria: "7 days + 10 messages + intro posted"
    permissions: "full access to public channels"
    visual: "✅"
    
  - name: "Active Member"
    earn_criteria: "30 days + 50 messages + helped 3 people"
    permissions: "member + create threads"
    visual: "⭐"
    
  - name: "Champion"
    earn_criteria: "90 days + consistent value + nominated by staff"
    permissions: "active member + moderate threads + beta access"
    visual: "🏆"
    
  - name: "Moderator"
    earn_criteria: "Champion + invitation"
    permissions: "full moderation powers"
    visual: "🛡️"
    
  - name: "Admin"
    earn_criteria: "Core team only"
    permissions: "everything"
    visual: "👑"

### Onboarding Flow

0-24 hours (critical window — 70% of members who don't engage in 24h never will):

Immediate (auto): Welcome DM with 3 specific actions
Welcome to [Community]! 🎉

Here's how to get started:
1. Introduce yourself in #introduce-yourself (use the template pinned there)
2. Check out #resources for our top guides
3. Jump into #general and say hi

Pro tip: [one specific valuable thing they can do right now]

Questions? Drop them in #ask-anything — someone usually responds within [X] hours.



Within 1 hour (auto or manual): React to their intro with relevant emoji


Within 4 hours: A human (mod or champion) replies to their intro with a genuine, specific comment


Day 2-3: Tag them in a conversation relevant to their interests (from intro)


Day 7: Check-in DM: "How's it going? Finding what you need?"

Onboarding completion checklist:

Posted introduction
 Made first comment in a topic channel
 Reacted to someone else's post
 Received a reply from another member (not staff)
 Accessed one resource

### Weekly Content Calendar

weekly_calendar:
  monday:
    name: "Monday Momentum"
    type: "prompt"
    description: "Share your #1 goal for the week"
    channel: "#accountability"
    engagement_type: "participation"
    
  tuesday:
    name: "Tutorial Tuesday"
    type: "educational"
    description: "Member or staff shares a how-to"
    channel: "#tutorials"
    engagement_type: "learning"
    
  wednesday:
    name: "Wins Wednesday"
    type: "celebration"
    description: "Share something you're proud of this week"
    channel: "#wins"
    engagement_type: "positive reinforcement"
    
  thursday:
    name: "AMA / Expert Hour"
    type: "event"
    description: "Rotating guest or community expert"
    channel: "#events"
    engagement_type: "access"
    frequency: "bi-weekly"
    
  friday:
    name: "Feedback Friday"
    type: "peer_review"
    description: "Share work for constructive feedback"
    channel: "#show-your-work"
    engagement_type: "collaboration"
    
  weekend:
    name: "Weekend Reading"
    type: "curated"
    description: "Top 3 links from the week"
    channel: "#resources"
    engagement_type: "value delivery"

### Engagement Loop Design

The CORE Loop (drives daily engagement):

Trigger → Action → Variable Reward → Investment

Notification trigger: New question in your area of expertise
Action: Answer the question
Variable reward: Social recognition (thanks, reactions, role upgrade)
Investment: Profile/reputation grows, making future rewards more valuable

7 Engagement Mechanics:

MechanicDescriptionExampleFrequencyPromptsOpen-ended questions that invite sharing"What's your biggest challenge this week?"DailyChallengesTime-bound goals with public accountability"30-day shipping challenge"MonthlyShowcasesMembers share work for feedback"Show Your Work Friday"WeeklyAMAsExpert access creates FOMO"AMA with [expert] Thursday 2pm"Bi-weeklyDebatesFriendly disagreement drives engagement"Hot take: [controversial opinion]"WeeklyCollaborationsMembers work together"Find a collab partner for [project]"MonthlyCelebrationsPublic wins reinforce participation"🎉 [member] just hit [milestone]!"As earned

### Conversation Starters That Actually Work

High-response templates:

"What's one thing you learned this week that surprised you?"
"Hot take: [mild controversy in your niche]. Agree or disagree?"
"If you could only use ONE tool for [topic], what would it be and why?"
"[Before/after] — Share your transformation"
"What's your unpopular opinion about [topic]?"
"Rate your week 1-10 and explain in one sentence"
"Roast my [project/idea/setup] — I want honest feedback"

Low-response patterns to avoid:

Yes/no questions
"What do you think about [thing]?" (too vague)
Questions requiring expertise most members don't have
Posts that are really announcements disguised as questions

### Community Guidelines Template

# [Community Name] Guidelines

**Our vibe:** [2-3 words describing the culture — e.g., "helpful, honest, humble"]

## The Basics
1. **Be kind, be specific.** Disagree with ideas, not people. Add context, not just opinions.
2. **No spam, no self-promo** (unless in designated channels). Sharing your work when relevant = cool. Drive-by links = not cool.
3. **Search before asking.** Someone probably answered it. When they didn't, ask away.
4. **Give more than you take.** Answer questions. Share resources. Celebrate others.
5. **Keep it on-topic.** #off-topic exists for a reason.
6. **No hate speech, harassment, or discrimination.** Zero tolerance. One strike.
7. **Protect privacy.** Don't share others' information without consent.

## Enforcement
- **Gentle reminder** → **Warning** → **24h mute** → **Permanent ban**
- Exception: Hate speech, doxxing, illegal content = immediate ban
- Appeals: DM a moderator within 7 days

## Report Issues
React with 🚩 or DM a moderator. All reports are confidential.

### Moderation Decision Matrix

BehaviorSeverityFirst OffenseSecondThirdOff-topic postLowRedirect to correct channelGentle reminderMute 1hSelf-promotion spamMediumDelete + DM warning24h mute7-day banHeated argumentMediumCool-down reminder (public)Thread lock + DM both24h muteMisinformationMediumCorrect publicly (kindly)Warning DM7-day banHarassmentHighImmediate mute + investigatePermanent ban—Hate speech/slursCriticalImmediate ban——DoxxingCriticalImmediate ban + delete content——Illegal contentCriticalImmediate ban + report to platform——

### Moderator Playbook

When someone is being difficult (but not rule-breaking):

Assume good intent first — they might be having a bad day
Redirect publicly: "Hey, let's keep this constructive. What specifically would help?"
If continuing: DM privately — "I noticed some tension. What's going on?"
If still escalating: "Taking a quick break on this thread. Let's revisit in 24h."

When two members are fighting:

Don't take sides publicly
Acknowledge both perspectives: "You both make valid points"
Lock the thread if it's derailing
DM both separately to de-escalate
If recurring: mediated conversation or separate them

Moderator burnout prevention:

Rotate on-call moderators (never one person 24/7)
Maximum 2-hour active moderation shifts
Monthly moderator check-in: "How are you doing?"
Clear escalation path — mods shouldn't handle everything alone
Celebrate moderator contributions publicly

### The Growth Flywheel

Content creates value → Value attracts members → Members create content → Repeat

### 12 Growth Tactics (Ranked by Effort/Impact)

TacticEffortImpactBest For1. SEO content → communityMediumHighLong-term discovery2. Cross-promotion with adjacent communitiesLowHighQuick growth3. Guest AMAsLowMediumAuthority + reach4. Member referral programMediumHighQuality growth5. Social proof postsLowMediumConversion6. Free resources with community CTAMediumHighLead gen7. Twitter/LinkedIn threads → communityLowMediumAudience funnel8. Podcast/YouTube → communityHighHighAuthority + funnel9. Challenges (public + invite friends)MediumMediumViral loops10. Partnership with tool/productMediumHighAligned audiences11. Paid acquisition (targeted)HighVariableScale after PMF12. Conference/event presenceHighMediumB2B/professional

### Member Referral Program

referral_program:
  mechanic: "unique invite link per member"
  
  tiers:
    - invites: 3
      reward: "Custom role badge"
      
    - invites: 10
      reward: "Access to premium channel for 1 month"
      
    - invites: 25
      reward: "Free month of premium membership"
      
    - invites: 50
      reward: "Lifetime premium + featured member spotlight"
  
  rules:
    - "Referred member must complete onboarding (post intro + 5 messages)"
    - "Self-referrals or bot accounts don't count"
    - "Tracked via platform invite link or custom bot"
  
  anti_gaming:
    - "Minimum 7-day activity from referred member"
    - "Manual review for sudden spikes"

### Content-to-Community Funnel

Blog/SEO article
  ↓ CTA: "Join 500+ [role] discussing this daily"
Social media post
  ↓ CTA: "The conversation continues in our community"
YouTube/Podcast
  ↓ CTA: "Get the resources mentioned → community"
Free resource/template
  ↓ CTA: "Get feedback on your version → community"
Newsletter
  ↓ CTA: "This week's best community discussion"

### Revenue Strategy Matrix

ModelRevenueEffortBest ForTypical RangeFree + premium tierRecurringMediumEstablished communities$10-50/moPaid-only (gated)RecurringLowHigh-value niche$20-200/moCourse + communityOne-time + recurringHighEducators, experts$200-2000 + $20-50/moSponsorshipsOne-timeMediumLarge audiences (5k+)$500-5000/postEvents/workshopsOne-timeHighPractice communities$50-500/ticketJob boardRecurringLowProfessional communities$100-500/listingAffiliate/referralCommissionLowProduct communities10-30% commissionMerchOne-timeMediumStrong brand identity$5-20/unit profit

### Freemium Architecture

free_tier:
  access:
    - "General discussion channels"
    - "Weekly newsletter"
    - "Community events (limited)"
    - "Resource library (basics)"
  purpose: "Demonstrate value, build habit"

premium_tier:
  price: "$[X]/month or $[X*10]/year"
  access:
    - "Everything in free"
    - "Premium discussion channels"
    - "Expert office hours (weekly)"
    - "Full resource library"
    - "Member directory"
    - "Priority support"
    - "Exclusive events/workshops"
  purpose: "Deeper value for committed members"

vip_tier:
  price: "$[X*3]/month"
  access:
    - "Everything in premium"
    - "1:1 monthly call with expert"
    - "Private mastermind group (max 20)"
    - "Early access to everything"
    - "Input on community direction"
  purpose: "High-touch for power users"

### Pricing Psychology for Communities

Anchor high: Show annual price, then monthly feels cheap
Social proof in pricing: "$29/mo — join 340 members"
Loss framing: "Members saved an average of $X last month"
Grandfathering: Lock in early members at lower price — they become loyal advocates
Free trial: 7 days for paid communities (not 30 — urgency matters)
Community-specific: Price should be <1% of the value members get (if you help people earn $10K more, $50/mo is nothing)

### Event Types & Frequency

EventFormatFrequencyPrep TimeEngagementAMA (Ask Me Anything)Text or voiceBi-weekly2hHighWorkshopLive teaching + exercisesMonthly8hVery HighCo-working sessionSilent work + check-insWeekly0.5hMediumChallengeMulti-day goalsMonthly4hHighShowcase/Demo dayMembers present workMonthly2hHighBook/Article clubRead + discussBi-weekly1hMediumNetworking mixerBreakout roomsMonthly1hMediumTown hallCommunity updates + Q&AQuarterly3hMedium

### Event Execution Template

event:
  name: ""
  type: ""
  date: ""
  time: ""  # Include timezone + "your local time" link
  duration: ""
  host: ""
  
  pre_event:
    - "Announce 2 weeks before"
    - "Reminder 3 days before"
    - "Day-of reminder 2 hours before"
    - "Prep materials/questions sent 24h before"
  
  during:
    - "Start 2 min late (grace period)"
    - "Welcome + ground rules (2 min)"
    - "Main content (70% of time)"
    - "Q&A / discussion (25% of time)"
    - "Wrap-up + next steps (5% of time)"
  
  post_event:
    - "Summary posted in #events within 24h"
    - "Recording shared (if applicable)"
    - "Follow-up prompt in relevant channel"
    - "Feedback form (3 questions max)"
    
  success_metrics:
    attendance_rate: "" # RSVPs who showed up
    engagement: ""      # Questions asked, chat messages
    satisfaction: ""    # Post-event rating
    follow_through: ""  # Action taken after event

### The 5-Stage Member Lifecycle

Visitor → New Member → Active Member → Champion → Alumnus

StageDurationGoalActionsRiskVisitorPre-joinConvert to memberLanding page, social proof, free previewNever joinsNew Member0-30 daysFirst value momentOnboarding flow, personal welcome, quick winGhost (70% risk)Active Member1-6 monthsRegular participationContent loops, role progression, relationshipsFade outChampion6+ monthsLeadership + advocacyMod roles, teaching, referrals, co-creationBurnoutAlumnusPost-activePositive relationshipAlumni channel, re-engagement campaignsNegative word-of-mouth

### Engagement Recovery Playbook

Detecting disengagement (leading indicators):

Message frequency drops >50% week-over-week
Stops reacting to posts
Doesn't attend events they usually attend
Unsubscribes from notifications

Re-engagement sequence:

DayActionChannelMessage7 (quiet)Soft nudgeIn-communityTag in relevant conversation14Direct reach-outDM"Hey [name], noticed you've been quiet. Everything ok? We miss your perspective on [topic]."21Value deliveryDMShare exclusive resource or early access to something30Exit surveyDM"No pressure at all — if you've moved on, we get it. Quick question: what could we do better?"60Final reach-outEmail"The door's always open. Here's what you missed: [best 3 things]"

### Champion Development Program

champion_program:
  identification:
    signals:
      - "Consistently helpful answers (3+ per week)"
      - "Other members mention them positively"
      - "Creates original content/resources"
      - "Attends events regularly"
      - "Defends community culture naturally"
    
  development:
    month_1:
      - "Invitation conversation (DM)"
      - "Explain the role and expectations"
      - "Grant champion role and access"
    
    month_2:
      - "Shadow a moderator session"
      - "Lead one discussion or event segment"
      - "Feedback session with community lead"
    
    month_3:
      - "Independent moderation responsibilities"
      - "Create one piece of community content"
      - "Mentor one new member"
    
  rewards:
    - "Public recognition (featured member)"
    - "Free premium access"
    - "Early access to new features/content"
    - "Input on community decisions"
    - "Letter of recommendation / LinkedIn endorsement"
    - "Revenue share if applicable"
  
  burnout_prevention:
    - "Maximum 5 hours/week commitment"
    - "Scheduled breaks (1 week off per quarter)"
    - "Monthly 1:1 check-in"
    - "Right to step down gracefully anytime"

### Dashboard

community_health:
  period: ""  # weekly / monthly
  
  growth:
    new_members: 0
    churned_members: 0
    net_growth: 0
    total_members: 0
    growth_rate: ""  # (new - churned) / total × 100
    
  engagement:
    dau_mau_ratio: ""     # Daily active / Monthly active (healthy: 20-50%)
    messages_per_day: 0
    messages_per_member: 0 # Per active member
    threads_created: 0
    avg_response_time: ""  # Time to first reply on a question
    members_posting: 0     # Unique posters this period
    lurker_ratio: ""       # Members who read but don't post (normal: 70-90%)
    
  quality:
    questions_answered: ""  # % of questions that got a useful reply
    member_to_member: ""    # % of replies from non-staff
    negative_incidents: 0
    reported_messages: 0
    member_satisfaction: "" # Monthly pulse survey (1-10)
    
  retention:
    day_7_retention: ""    # % still active after 7 days
    day_30_retention: ""   # % still active after 30 days
    day_90_retention: ""   # % still active after 90 days
    onboarding_completion: "" # % completing onboarding steps
    
  revenue:
    mrr: ""               # If monetized
    arpmm: ""             # Average revenue per monetized member
    conversion_rate: ""   # Free to paid
    churn_rate: ""        # Paid member churn

### Health Score (0-100)

DimensionWeightScoringGrowth rate15%>10%/mo = 100, 5-10% = 75, 1-5% = 50, 0% = 25, negative = 0DAU/MAU ratio20%>40% = 100, 25-40% = 75, 15-25% = 50, 5-15% = 25, <5% = 0Member-to-member ratio20%>70% = 100, 50-70% = 75, 30-50% = 50, 10-30% = 25, <10% = 030-day retention20%>60% = 100, 40-60% = 75, 25-40% = 50, 10-25% = 25, <10% = 0Question answer rate15%>90% = 100, 70-90% = 75, 50-70% = 50, 30-50% = 25, <30% = 0Satisfaction score10%>8/10 = 100, 7-8 = 75, 6-7 = 50, 5-6 = 25, <5 = 0

Score interpretation:

80-100: Thriving — optimize and scale
60-79: Healthy — address weak dimensions
40-59: Warning — focused intervention needed
20-39: Critical — fundamental strategy review
0-19: Emergency — consider restart or pivot

### Benchmarks by Community Size

Metric<100100-500500-20002000-1000010000+DAU/MAU30-50%25-40%20-35%15-30%10-25%Messages/day10-3030-100100-500500-20002000+Lurker rate60-70%70-80%80-90%85-95%90-95%Churn/month5-10%8-15%10-20%15-25%15-25%Staff ratio1:201:501:1001:2001:500

### Scaling Milestones

0-100 members: "The Campfire"

You (founder) are in every conversation
Personally welcome every member
Hand-pick early members for culture fit
Focus: relationships > content > growth

100-500 members: "The Village"

Recruit first champions/moderators
Implement role system
Start weekly programming
Focus: engagement loops > growth

500-2000 members: "The Town"

Formalize moderation team
Launch premium tier
Sub-communities/topic channels
Focus: retention > growth > monetization

2000-10000 members: "The City"

Full moderator team with shifts
Ambassador program
Events team
Focus: culture maintenance > scaling > revenue

10000+ members: "The Metropolis"

Regional/topic sub-communities
Paid community manager
Partner/sponsor program
Focus: governance > decentralization > sustainability

### Community-Led Growth (CLG)

Turning community into a growth engine for your product/business:

Support deflection: Community answers questions → reduces support costs
Product feedback loop: Community surfaces bugs/requests → better product → happier customers
Social proof factory: Member success stories → testimonials → acquisition
Content engine: Members create content → SEO + social → new members
Referral machine: Happy members → invite peers → organic growth

Metrics that prove community ROI to leadership:

Support tickets deflected ($ saved)
Feature requests surfaced → shipped
NPS of community members vs non-members
Customer lifetime value: community vs non-community
Pipeline influenced by community (B2B)

### Multi-Platform Strategy

multi_platform:
  primary: ""       # Where deep conversations happen
  secondary: ""     # Where discovery happens
  distribution: ""  # Where content gets amplified
  
  example:
    primary: "Discord (core community)"
    secondary: "Reddit (discovery + SEO)"
    distribution: "Twitter + LinkedIn (content funnel)"
    
  sync_rules:
    - "Best community discussions → social media highlights"
    - "Social conversations → invite to community"
    - "Reddit answers → also post in community knowledge base"
    - "Never cross-post everything — curate"

### Scenario 1: Toxic Member Who's Also a Top Contributor

Private DM: specific examples of problematic behavior
"Your contributions are genuinely valuable. AND this behavior is hurting the community."
Clear expectations: "Here's specifically what needs to change"
2-week observation period
If unchanged: remove. No one is bigger than the community.

### Scenario 2: Community Drama / Public Conflict

Don't delete (unless rule-breaking) — it looks like censorship
Lock the thread: "Pausing this for everyone to cool down"
Post a measured response acknowledging both sides
Address structural issues that caused the conflict
If recurring: create explicit policy and announce it

### Scenario 3: Growth Has Stalled

Diagnostic questions:

Is the value proposition still clear and relevant?
Are existing members happy? (Ask them)
Where are potential members finding out about us? (Or not?)
Has a competitor emerged?
Is the content stale or repetitive?

Recovery tactics:

Member interviews (5-10): "Why did you join? What keeps you here? What's missing?"
Relaunch energy: new event series, updated branding, "Season 2" framing
Strategic cross-promotion with 3 adjacent communities
Content audit: kill what's not working, double down on what is
Invite 10 "anchor members" who bring energy

### Scenario 4: Key Moderator/Champion Leaves

Thank them publicly and genuinely
Transition responsibilities over 2 weeks (not overnight)
Identify successor from active members
Document everything they did (processes, not just duties)
Alumni role — keep the door open

### Scenario 5: Platform Migration

Announce 4-6 weeks in advance with clear reasons
Run both platforms in parallel for 2-4 weeks
Make migration easy: step-by-step guide, welcome wagon on new platform
Migrate content/resources first, then direct conversations
Accept 20-40% member loss as normal — focus on retaining active members
Post-migration: gather feedback, fix pain points fast

### Monthly Review Checklist

Update health dashboard metrics
 Review moderation log — patterns or recurring issues?
 Check channel activity — any dead channels to archive?
 Review onboarding completion rate — bottlenecks?
 Read 20 random conversations — what's the vibe?
 Check champion program — anyone burning out? New candidates?
 Review growth sources — where are new members coming from?
 Content audit — which programming gets engagement? What falls flat?
 Revenue check (if monetized) — conversion rate, churn, ARPMM
 Member feedback — any recurring requests or complaints?

### Quarterly Strategic Review

quarterly_review:
  what_worked:
    - ""
  what_didnt:
    - ""
  member_feedback_themes:
    - ""
  biggest_risk:
    - ""
  next_quarter_priorities:
    1: ""
    2: ""
    3: ""
  experiments_to_run:
    - ""
  kill_list:
    - ""  # What to stop doing

### 100-Point Community Quality Rubric

DimensionWeightScore (0-10)WeightedClear mission & value prop10%Onboarding experience10%Content quality & programming15%Member engagement (depth, not just volume)15%Moderation & safety10%Growth trajectory10%Member-to-member connections15%Retention & lifecycle management15%TOTAL100%/100

### Natural Language Commands

CommandWhat It Does"Design my community"Full Phase 1-2 brief with architecture"Create community guidelines"Custom guidelines from Phase 4 template"Plan this week's content"Generate weekly content calendar"Set up onboarding flow"Complete onboarding sequence"Build growth strategy"12-tactic plan prioritized for your stage"Design monetization model"Revenue strategy with pricing"Plan an event"Event template with pre/during/post"Run community health check"Full metrics dashboard and score"Re-engage inactive members"Recovery playbook with messages"Build champion program"Champion identification and development plan"Handle [situation]"Scenario-specific playbook from Phase 11"Quarterly review"Full audit with recommendations

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## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: 1kalin
- Version: 1.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-29T16:01:20.628Z
- Expires at: 2026-05-06T16:01:20.628Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/afrexai-community-growth-engine)
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