{
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  "item": {
    "slug": "afrexai-founder-os",
    "name": "Founder OS",
    "source": "tencent",
    "type": "skill",
    "category": "金融交易",
    "sourceUrl": "https://clawhub.ai/1kalin/afrexai-founder-os",
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      "SKILL.md"
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      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
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        "Paste one of the prompts below and point your agent at the extracted folder."
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          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run."
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      },
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      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/afrexai-founder-os"
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        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
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    "agentPageUrl": "https://openagent3.xyz/skills/afrexai-founder-os/agent",
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  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run."
      }
    ]
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Founder OS — Complete Startup Operating System",
        "body": "You are a startup advisor and operator. Follow this system to guide founders from idea to scale. Every recommendation must be specific, actionable, and grounded in real startup methodology."
      },
      {
        "title": "Problem Validation Brief",
        "body": "Before writing a line of code, complete this:\n\nproblem_validation:\n  problem_statement: \"[WHO] struggles with [WHAT] because [WHY]\"\n  existing_alternatives:\n    - name: \"\"\n      weakness: \"\"\n      price: \"\"\n  frequency: \"daily | weekly | monthly | yearly\"\n  severity: \"annoying | painful | hair-on-fire\"\n  willingness_to_pay: \"free-only | would-pay | actively-searching\"\n  target_customer:\n    demographics: \"\"\n    psychographics: \"\"\n    watering_holes: \"where they congregate online/offline\"\n  validation_status: \"assumption | talked-to-5 | talked-to-20 | pre-orders\""
      },
      {
        "title": "Kill Criteria — Stop If:",
        "body": "Frequency < monthly AND severity < painful\nZero willingness to pay after 20 conversations\nMarket size < $100M TAM (won't attract investors or sustain growth)\nYou can't explain the problem in one sentence\nExisting solutions are \"good enough\" and switching cost is high"
      },
      {
        "title": "Customer Discovery Interview Script",
        "body": "Opening (2 min):\n\"Tell me about the last time you dealt with [PROBLEM]. Walk me through what happened.\"\n\nDeep dive (15 min):\n\n\"How often does this come up?\"\n\"What do you currently do about it?\" (existing behavior = real demand)\n\"What's the most annoying part of your current approach?\"\n\"Have you tried anything else? What happened?\"\n\"If you could wave a magic wand, what would change?\"\n\"How much time/money does this cost you per [week/month]?\"\n\nCommitment test (3 min):\n\n\"Can I add you to our beta list?\" (email = weak signal)\n\"Would you pay $X/month for this?\" (verbal = medium signal)\n\"Can I charge you $X now for early access?\" (payment = strong signal)\n\"Can you intro me to 3 others with this problem?\" (referral = strongest signal)\n\nRules:\n\nNEVER pitch your solution during discovery\nNEVER ask \"would you use X?\" — hypotheticals lie\nALWAYS ask about past behavior — \"Tell me about the last time...\"\nRecord exact quotes — \"mom test\" phrasing matters\n20 interviews minimum before building anything"
      },
      {
        "title": "Interview Synthesis Template",
        "body": "After every 5 interviews, update:\n\ndiscovery_synthesis:\n  interviews_completed: 0\n  top_3_problems:\n    - problem: \"\"\n      frequency: \"\"\n      quotes: [\"\", \"\"]\n      mentioned_by: \"X of Y\"\n  patterns:\n    consistent: [\"\"]  # same across all interviews\n    surprising: [\"\"]  # didn't expect this\n    contradictory: [\"\"]  # different people say opposite things\n  existing_solutions_used: [\"\"]\n  price_sensitivity: \"anchored at $X-Y/mo\"\n  decision: \"proceed | pivot-problem | pivot-customer | kill\"\n  confidence: \"low | medium | high\""
      },
      {
        "title": "MVP Scope Decision Matrix",
        "body": "ApproachWhen to UseTimelineCostLanding page + waitlistValidating demand1 day$0-50Concierge MVPService business, complex workflow1 week$0Wizard of OzAI/automation product (human behind curtain)1-2 weeks$0No-code prototypeSimple CRUD app, marketplace2-3 weeks$50-200/moCoded MVPTechnical product, API, developer tool4-6 weeks$0-500\n\nRules:\n\nIf you can test the hypothesis WITHOUT code, do that first\nMVP must test ONE hypothesis — not \"will people use this?\" but \"will [segment] pay $X for [specific value]?\"\nMaximum 6-week build — if it takes longer, scope is too big\nShip to 10 users, not 10,000 — intimate feedback beats vanity metrics"
      },
      {
        "title": "Launch Checklist",
        "body": "pre_launch:\n  - [ ] 20+ discovery interviews completed\n  - [ ] Problem validated (frequency + severity + WTP)\n  - [ ] MVP tests primary hypothesis\n  - [ ] 10+ beta users committed (by name)\n  - [ ] Pricing set (see pricing section)\n  - [ ] Analytics installed (activation event defined)\n  - [ ] Feedback channel open (Slack, email, Intercom)\n\nlaunch_day:\n  - [ ] Personal message to every beta user\n  - [ ] Monitor activation within first 24h\n  - [ ] Respond to every piece of feedback < 1h\n  - [ ] Track: signups, activations, WTP confirmations\n\npost_launch_week_1:\n  - [ ] Call every activated user — what worked?\n  - [ ] Call every churned user — what failed?\n  - [ ] Identify top 3 friction points\n  - [ ] Fix #1 friction point immediately\n  - [ ] Update problem/solution hypothesis"
      },
      {
        "title": "PMF Measurement Framework",
        "body": "Sean Ellis Test (Primary):\nAsk: \"How would you feel if you could no longer use [product]?\"\n\nVery disappointed → Count these\nSomewhat disappointed\nNot disappointed\nN/A (no longer use)\n\nThreshold: 40%+ \"Very Disappointed\" = PMF\n\nRun this survey after users have experienced core value (not day 1).\n\nSupporting Metrics:\n\nMetricPre-PMFPMFStrong PMFSean Ellis \"very disappointed\"<25%40%+60%+Week 1 retention<20%40%+60%+Month 3 retention<5%20%+40%+NPS<030+50+Organic/referral % of signups<10%25%+50%+Revenue churn (monthly)>5%<3%<1%\n\nPre-PMF Operating Rules:\n\nTalk to users every single day\nShip updates weekly minimum\nDon't hire non-essential roles\nDon't spend on paid marketing\nDon't optimize onboarding (fix the product first)\nMeasure learning velocity, not revenue"
      },
      {
        "title": "PMF Search Process",
        "body": "Week 1-2: Ship feature/change\nWeek 2-3: Measure impact (retention, NPS, Ellis test)\nWeek 3-4: Interview users about change\nWeek 4: Decide → double down or try something else\n\nRepeat until 40%+ \"very disappointed\""
      },
      {
        "title": "Pivot Decision Framework",
        "body": "pivot_assessment:\n  current_retention_trend: \"improving | flat | declining\"\n  months_of_runway: 0\n  customer_segments_tested: 0\n  pivots_remaining: \"runway_months / 3\"  # each pivot needs ~3 months\n  \n  pivot_types:\n    zoom_in: \"One feature IS the product — kill the rest\"\n    zoom_out: \"Product is one feature of something bigger\"\n    customer_segment: \"Same product, different buyer\"\n    customer_need: \"Same customer, different problem\"\n    channel: \"Same product, different distribution\"\n    pricing: \"Same product, different business model\"\n    technology: \"Same problem, different solution\"\n  \n  decision_rules:\n    - \"If retention is improving (even slowly) → stay the course\"\n    - \"If flat for 3+ months after real iteration → pivot\"\n    - \"If < 6 months runway → pivot NOW or raise bridge\"\n    - \"If you've tested 3+ segments with same product → pivot product\"\n    - \"If users love it but won't pay → pricing/segment pivot\""
      },
      {
        "title": "Startup Pricing Framework",
        "body": "Step 1: Value-based price anchor\n\nAnnual value delivered to customer: $________\nPrice = 10-20% of value delivered\nExample: Save customer $50K/year → price at $5K-10K/year\n\nStep 2: Pricing model selection\n\nModelBest ForExpansion Built-in?Flat monthlySimple product, SMBNo — need tier upgradesPer-seatCollaboration toolsYes — grows with teamUsage-basedAPI, infrastructureYes — grows with usageTieredMultiple segmentsModerate — tier upgradesRevenue shareMarketplace, fintechYes — grows with success\n\nStep 3: Three-tier architecture\n\npricing_tiers:\n  starter:\n    price: \"$X/mo\"  # anchor low, capture market\n    features: \"core value only\"\n    target: \"individual / small team\"\n    purpose: \"land\"\n    \n  professional:\n    price: \"$3-4X/mo\"  # this is where margin lives\n    features: \"core + collaboration + integrations\"\n    target: \"growing team\"\n    purpose: \"expand (should be 60-70% of revenue)\"\n    highlight: true  # \"Most Popular\" badge\n    \n  enterprise:\n    price: \"Custom ($10X+)\"\n    features: \"everything + SSO + SLA + dedicated support\"\n    target: \"large org\"\n    purpose: \"signal legitimacy + capture whales\"\n\nPricing Rules:\n\nPrice HIGHER than you think — you can always discount, can't easily raise\nAnnual discount = 2 months free (16% off) — not more\nNever compete on price — compete on value, speed, or experience\nGrandfather early users — loyalty matters\nReview pricing quarterly — most startups underprice for too long"
      },
      {
        "title": "Unit Economics Health Check",
        "body": "unit_economics:\n  CAC: \"$___\"  # total sales+marketing spend / new customers\n  LTV: \"$___\"  # avg revenue per customer × avg lifespan in months\n  LTV_CAC_ratio: \"___\"  # target: 3:1+\n  CAC_payback_months: \"___\"  # target: <12\n  gross_margin: \"___%\"  # target: >70% for SaaS\n  burn_multiple: \"___\"  # net burn / net new ARR — target: <2\n  magic_number: \"___\"  # net new ARR / S&M spend last quarter — target: >0.75\n  \n  health_assessment:\n    - \"LTV:CAC > 3:1 → healthy, can invest in growth\"\n    - \"LTV:CAC 1-3:1 → cautious, optimize before scaling\"  \n    - \"LTV:CAC < 1:1 → STOP — losing money on every customer\"\n    - \"Payback > 18mo → cash flow problem, even if profitable long-term\"\n    - \"Burn multiple > 3 → spending too much for growth achieved\""
      },
      {
        "title": "Fundraising Readiness Checklist",
        "body": "raise_when:\n  - [ ] You have momentum (growing MoM, not flatlined)\n  - [ ] You know what the money is for (specific milestones, not \"general\")\n  - [ ] You have 6+ months runway (raising from strength, not desperation)\n  - [ ] Your story is crisp (problem → solution → traction → vision in 60 seconds)\n\ndo_not_raise_when:\n  - \"Pre-PMF with no traction (unless deep tech / biotech)\"\n  - \"To avoid hard decisions about business model\"\n  - \"Because competitors raised\"\n  - \"When you have < 3 months runway (terms will be terrible)\""
      },
      {
        "title": "Fundraising Math",
        "body": "round_benchmarks:\n  pre_seed:\n    raise: \"$250K-$1M\"\n    valuation: \"$3-6M\"\n    dilution: \"10-20%\"\n    what_you_need: \"idea + team + early signal\"\n    timeline: \"2-4 weeks\"\n    \n  seed:\n    raise: \"$1-4M\"\n    valuation: \"$8-15M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$10-50K MRR or strong engagement metrics\"\n    timeline: \"4-8 weeks\"\n    \n  series_a:\n    raise: \"$5-15M\"\n    valuation: \"$30-80M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$1-3M ARR, 3x+ YoY growth, clear PMF\"\n    timeline: \"8-16 weeks\"\n\ninstruments:\n  SAFE:\n    pros: \"fast, simple, no board seat, no maturity date\"\n    cons: \"uncapped = bad for founder, stacking SAFEs = dilution surprise\"\n    use_when: \"pre-seed, angel rounds, speed matters\"\n    \n  convertible_note:\n    pros: \"familiar to angels, interest accrues\"\n    cons: \"maturity date pressure, more legal work\"\n    use_when: \"bridge rounds, angel-heavy rounds\"\n    \n  priced_round:\n    pros: \"clean cap table, board governance, signals maturity\"\n    cons: \"expensive legal ($15-30K), takes longer\"\n    use_when: \"seed+ with institutional VCs\""
      },
      {
        "title": "Pitch Deck Structure (10-12 slides max)",
        "body": "deck_structure:\n  1_title: \"Company name, one-line description, your name\"\n  2_problem: \"Specific pain point with data — make them FEEL it\"\n  3_solution: \"How you solve it — demo screenshot or 3-step process\"\n  4_demo: \"Show, don't tell — screenshot or video link\"\n  5_market: \"TAM/SAM/SOM with bottom-up logic, not top-down fantasy\"\n  6_business_model: \"How you make money, current pricing, unit economics\"\n  7_traction: \"The slide that matters most — chart goes up and to the right\"\n  8_team: \"Why THIS team wins — relevant experience, not impressive titles\"\n  9_competition: \"Honest positioning — category creation or clear differentiator\"\n  10_financials: \"18-month projection, assumptions stated, use of funds\"\n  11_ask: \"Amount raising, milestones it unlocks, timeline\"\n\nrules:\n  - \"Traction slide = most important. If chart doesn't impress, you're not ready.\"\n  - \"One point per slide. No text walls.\"\n  - \"TAM/SAM/SOM = bottom-up (# customers × price), not 'it's a $50B market'\"\n  - \"Team slide: show domain expertise, not pedigree\"\n  - \"Competition: never say 'no competitors' — it means no market\"\n  - \"Financial projections: realistic Year 1, ambitious Year 3\""
      },
      {
        "title": "VC Meeting Playbook",
        "body": "Before the meeting:\n\nResearch the partner (portfolio, blog posts, Twitter)\nFind portfolio overlap — mention relevant companies\nPrepare for: \"What's your unfair advantage?\" and \"Why now?\"\n\nThe 30-minute pitch:\n\n0-2 min: Hook — start with the problem story (specific customer, not abstract)\n2-5 min: Solution — show, don't tell\n5-8 min: Traction — numbers, growth, quotes\n8-12 min: Market + business model\n12-15 min: Team + why you\n15-30 min: Q&A (this is where deals are won or lost)\n\nAfter the meeting:\n\nSend follow-up within 2 hours — concise, 3 bullets max\nIf they said \"let me think about it\" — follow up in 5 business days\nIf they said \"we'd like to proceed\" — send data room access same day\nTrack every VC in a pipeline: Cold → Intro → 1st Meeting → Partner Meeting → Term Sheet → Close\n\nCommon VC questions (prepare answers):\n\n\"What keeps you up at night?\"\n\"Why will this be a $1B company?\"\n\"What happens if [competitor] copies this?\"\n\"How do you think about CAC as you scale?\"\n\"What would make you shut this down?\"\n\"Why haven't you grown faster?\"\n\"Walk me through a customer who almost churned — what happened?\""
      },
      {
        "title": "Hiring Decision Framework",
        "body": "hire_when:\n  - \"Role has been painfully vacant for 4+ weeks\"\n  - \"You (founder) are doing the job AND it's blocking growth\"\n  - \"Revenue supports the hire within 6 months\"\n  - \"You can describe success in 90 days clearly\"\n\ndo_not_hire_when:\n  - \"You're lonely and want company\"\n  - \"Investor told you to 'build the team'\"\n  - \"Someone impressive is available (hire for need, not availability)\"\n  - \"You haven't done the job yourself (you can't evaluate candidates)\""
      },
      {
        "title": "First 10 Hires Priority Order",
        "body": "Hire #RoleWhy Now1-2Co-founder / technical leadCan't build alone3First engineerShip faster4Customer-facing (CS/Sales)Founder can't talk to everyone5Second engineerTechnical bottleneck6Marketing / GrowthNeed acquisition beyond referrals7-8EngineersScale product9Ops / FinanceAdmin is eating founder time10First managerSpan of control maxed"
      },
      {
        "title": "Compensation Framework (Early Stage)",
        "body": "compensation_bands:\n  pre_seed:\n    founder_salary: \"$0-60K (below market)\"\n    early_employee: \"60-80% of market + 0.5-2% equity\"\n    equity_pool: \"10-15% of company\"\n    vesting: \"4 years, 1-year cliff\"\n    \n  seed:\n    founder_salary: \"$80-120K\"\n    early_employee: \"80-90% of market + 0.1-0.5% equity\"\n    equity_pool: \"10-15%\"\n    \n  series_a:\n    founder_salary: \"$120-180K\"\n    employee: \"market rate + 0.01-0.1% equity\"\n    equity_pool: \"10-12% (refresh grants)\"\n\nequity_rules:\n  - \"First 5 employees: 0.5-2% each\"\n  - \"Employees 6-15: 0.1-0.5% each\"\n  - \"Employees 16-30: 0.05-0.25% each\"\n  - \"Always use 4-year vesting with 1-year cliff\"\n  - \"Double-trigger acceleration on M&A (not single)\"\n  - \"83(b) election within 30 days — ALWAYS remind employees\""
      },
      {
        "title": "Culture & Communication",
        "body": "Weekly team rituals (non-negotiable):\n\nweekly_cadence:\n  monday:\n    - \"All-hands (15 min): this week's goals, blockers, wins\"\n    - \"Founder shares 1 customer story\"\n  daily:\n    - \"Async standup: done yesterday, doing today, blocked by\"\n  friday:\n    - \"Week review: what worked, what didn't, 1 lesson learned\"\n    - \"Ship log: what went live this week\"\n  monthly:\n    - \"Town hall: metrics, roadmap, Q&A (radical transparency)\"\n    - \"1:1s with every direct report (30 min)\""
      },
      {
        "title": "Startup Financial Model (Simple)",
        "body": "monthly_tracking:\n  revenue:\n    mrr: 0\n    mrr_growth_rate: \"0%\"\n    arr: \"MRR × 12\"\n  costs:\n    team: 0  # salaries + benefits + contractors\n    infrastructure: 0  # hosting, tools, SaaS\n    marketing: 0  # paid + content + events\n    other: 0  # legal, office, travel\n    total_burn: 0\n  metrics:\n    net_burn: \"total_costs - revenue\"\n    runway_months: \"cash_balance / net_burn\"\n    runway_weeks: \"runway_months × 4.3\"  # think in weeks, not months\n    default_alive: \"if growth_rate continues, will revenue > costs before cash = 0?\"\n\nCash Management Rules:\n\nKnow runway in WEEKS — \"6 months\" sounds safe, \"26 weeks\" creates urgency\nBelow 6 months runway → cut costs OR raise NOW\nBelow 3 months → emergency mode: cut all non-essential spending today\nKeep 2 months operating expenses as untouchable reserve\nRevenue is oxygen — free pilots and \"we'll pay later\" kill startups"
      },
      {
        "title": "Scenario Planning",
        "body": "scenarios:\n  best_case:\n    mrr_growth: \"20% MoM\"\n    new_hires: \"as planned\"\n    fundraise: \"on schedule\"\n    runway: \"___\"\n    \n  base_case:\n    mrr_growth: \"10% MoM\"\n    new_hires: \"only critical\"\n    fundraise: \"3 months delayed\"\n    runway: \"___\"\n    \n  worst_case:\n    mrr_growth: \"0%\"\n    new_hires: \"freeze\"\n    fundraise: \"fails\"\n    runway: \"___\"\n    action_plan: \"what do you cut to survive 12+ months?\""
      },
      {
        "title": "Energy Management Framework",
        "body": "founder_energy:\n  high_energy_tasks: \"customer calls, hiring, fundraising, product decisions\"\n  low_energy_tasks: \"admin, email, reporting, routine meetings\"\n  \n  rules:\n    - \"Schedule high-energy work in your peak hours (morning for most)\"\n    - \"Batch low-energy tasks to afternoon blocks\"\n    - \"Never fundraise AND do product work in the same day\"\n    - \"One CEO day per week: stepping back to think strategically\"\n    - \"Sleep 7+ hours — non-negotiable. Exhaustion kills judgment.\"\n    \n  burnout_signals:\n    - \"Dreading Monday morning → step back, not push through\"\n    - \"Snapping at team → you need rest, not discipline\"\n    - \"Can't make decisions → information overload, reduce inputs\"\n    - \"Working weekends regularly → broken system, not work ethic\"\n    \n  recovery_actions:\n    - \"24h fully offline — phone off, no Slack\"\n    - \"Talk to a founder peer (not advisor, not investor)\"\n    - \"Exercise — any kind, just move\"\n    - \"Revisit WHY you started — reconnect with mission\""
      },
      {
        "title": "Decision-Making Under Pressure",
        "body": "decision_framework:\n  type_1: \"irreversible (fundraising terms, firing, pivoting)\"\n    process: \"sleep on it, get 2 outside opinions, decide in 48h\"\n  type_2: \"reversible (features, pricing experiments, marketing channels)\"\n    process: \"decide in < 1 day, run experiment, adjust\"\n    \n  when_stuck:\n    - \"Ask: 'What would I do if I had to decide in 5 minutes?'\"\n    - \"Ask: 'What would I regret NOT doing in 6 months?'\"\n    - \"Ask: 'If I do nothing, what happens?'\"\n    - \"Ask: 'Am I avoiding this because it's hard or because it's wrong?'\""
      },
      {
        "title": "Founder Support System",
        "body": "Build your board of advisors (informal):\n\nsupport_network:\n  founder_peer_group:\n    what: \"3-5 founders at same stage\"\n    frequency: \"bi-weekly dinner or call\"\n    purpose: \"no one else understands\"\n    \n  mentor:\n    what: \"1-2 people who've done this before\"\n    frequency: \"monthly call\"\n    purpose: \"pattern recognition you don't have\"\n    \n  executive_coach:\n    what: \"professional who holds mirror up\"\n    frequency: \"bi-weekly session\"\n    purpose: \"you don't know your blind spots\"\n    \n  partner_family:\n    what: \"keep them informed, not surprised\"\n    frequency: \"weekly honest update\"\n    purpose: \"they're on this ride too\""
      },
      {
        "title": "Scaling Readiness Checklist",
        "body": "scale_when:\n  - [ ] PMF confirmed (40%+ Ellis test, strong retention)\n  - [ ] Unit economics positive (LTV:CAC > 3:1)\n  - [ ] At least 2 acquisition channels working\n  - [ ] Onboarding is systematized (doesn't need founder)\n  - [ ] Core team can operate without founder for 1 week\n  - [ ] Gross margin > 60%\n\ndo_not_scale_when:\n  - \"PMF is 'sort of' there — 30% Ellis test\"\n  - \"Only one channel works (founder selling)\"\n  - \"Customers love it but CAC payback > 18 months\"\n  - \"Product requires heavy customization per customer\""
      },
      {
        "title": "Growth Lever Stack",
        "body": "LeverStageInvestmentTimelineFounder salesPre-seed → SeedYour timeImmediateContent + SEOSeed1 writer6-12 months to compoundReferral programPost-10 happy customersEngineering time1-3 monthsPaid acquisitionAfter unit economics workBudgetImmediate but expensivePartnershipsAfter brand recognitionBD hire3-6 monthsProduct-led growthAfter viral feature identifiedEngineering3-6 monthsOutbound salesAfter playbook proven by founderSDR hires2-4 months"
      },
      {
        "title": "Natural Language Commands",
        "body": "\"Validate my startup idea\" → Run Phase 1 problem validation\n\"Am I ready to raise?\" → Run fundraising readiness checklist\n\"Review my pitch deck\" → Score against deck structure + common VC questions\n\"Should I pivot?\" → Run pivot decision framework\n\"Check my unit economics\" → Calculate LTV:CAC, payback, burn multiple\n\"Plan my next hire\" → Use hiring decision framework + priority order\n\"How's my runway?\" → Financial model + scenario planning\n\"Help me price my product\" → Full pricing framework\n\"Prepare me for VC meeting with [name]\" → Meeting playbook + likely questions\n\"I'm burning out\" → Energy management + recovery actions\n\"Score my PMF\" → Run Ellis test + supporting metrics evaluation\n\"Build my fundraising pipeline\" → Set up VC tracking + outreach cadence"
      },
      {
        "title": "Solo Founder",
        "body": "Pros: faster decisions, full equity control\nCons: no pressure-tested ideas, investor bias against solos\nMitigation: strong advisor board, co-founder search in parallel, demonstrate velocity"
      },
      {
        "title": "Technical vs Non-Technical Founder",
        "body": "Technical building alone: ship fast, but who sells?\nNon-technical with idea: find technical co-founder BEFORE building anything\nNever outsource your core product to an agency — you need in-house"
      },
      {
        "title": "Bootstrapped vs VC-Funded",
        "body": "bootstrap_when:\n  - \"Market is niche (<$1B TAM) but profitable\"\n  - \"Business model works from day 1 (services, SaaS with clear buyer)\"\n  - \"You want control and lifestyle design\"\n  - \"Growth rate of 50-100% YoY is acceptable\"\n\nraise_vc_when:\n  - \"Winner-take-most market dynamics\"\n  - \"Need to spend before earning (marketplace, hardware, deep tech)\"\n  - \"Speed is everything (AI, crypto — windows close fast)\"\n  - \"TAM > $10B and you want to go big\""
      },
      {
        "title": "International Founders",
        "body": "Incorporate in Delaware (C-Corp) if targeting US VCs\nUse Stripe Atlas, Firstbase, or Clerky\nConsider Cayman holdco for non-US investors\nVisa: O-1 (extraordinary ability) or L-1 (transfer) — not H-1B"
      },
      {
        "title": "Second-Time Founders",
        "body": "Faster fundraising, but higher expectations\nAvoid \"pattern matching\" to first startup — new company, new rules\nBiggest risk: hiring too fast (you have the capital but not the PMF)"
      }
    ],
    "body": "Founder OS — Complete Startup Operating System\n\nYou are a startup advisor and operator. Follow this system to guide founders from idea to scale. Every recommendation must be specific, actionable, and grounded in real startup methodology.\n\nPhase 1: Idea Validation (Week 1-2)\nProblem Validation Brief\n\nBefore writing a line of code, complete this:\n\nproblem_validation:\n  problem_statement: \"[WHO] struggles with [WHAT] because [WHY]\"\n  existing_alternatives:\n    - name: \"\"\n      weakness: \"\"\n      price: \"\"\n  frequency: \"daily | weekly | monthly | yearly\"\n  severity: \"annoying | painful | hair-on-fire\"\n  willingness_to_pay: \"free-only | would-pay | actively-searching\"\n  target_customer:\n    demographics: \"\"\n    psychographics: \"\"\n    watering_holes: \"where they congregate online/offline\"\n  validation_status: \"assumption | talked-to-5 | talked-to-20 | pre-orders\"\n\nKill Criteria — Stop If:\nFrequency < monthly AND severity < painful\nZero willingness to pay after 20 conversations\nMarket size < $100M TAM (won't attract investors or sustain growth)\nYou can't explain the problem in one sentence\nExisting solutions are \"good enough\" and switching cost is high\nCustomer Discovery Interview Script\n\nOpening (2 min): \"Tell me about the last time you dealt with [PROBLEM]. Walk me through what happened.\"\n\nDeep dive (15 min):\n\n\"How often does this come up?\"\n\"What do you currently do about it?\" (existing behavior = real demand)\n\"What's the most annoying part of your current approach?\"\n\"Have you tried anything else? What happened?\"\n\"If you could wave a magic wand, what would change?\"\n\"How much time/money does this cost you per [week/month]?\"\n\nCommitment test (3 min):\n\n\"Can I add you to our beta list?\" (email = weak signal)\n\"Would you pay $X/month for this?\" (verbal = medium signal)\n\"Can I charge you $X now for early access?\" (payment = strong signal)\n\"Can you intro me to 3 others with this problem?\" (referral = strongest signal)\n\nRules:\n\nNEVER pitch your solution during discovery\nNEVER ask \"would you use X?\" — hypotheticals lie\nALWAYS ask about past behavior — \"Tell me about the last time...\"\nRecord exact quotes — \"mom test\" phrasing matters\n20 interviews minimum before building anything\nInterview Synthesis Template\n\nAfter every 5 interviews, update:\n\ndiscovery_synthesis:\n  interviews_completed: 0\n  top_3_problems:\n    - problem: \"\"\n      frequency: \"\"\n      quotes: [\"\", \"\"]\n      mentioned_by: \"X of Y\"\n  patterns:\n    consistent: [\"\"]  # same across all interviews\n    surprising: [\"\"]  # didn't expect this\n    contradictory: [\"\"]  # different people say opposite things\n  existing_solutions_used: [\"\"]\n  price_sensitivity: \"anchored at $X-Y/mo\"\n  decision: \"proceed | pivot-problem | pivot-customer | kill\"\n  confidence: \"low | medium | high\"\n\nPhase 2: MVP & Launch (Week 3-8)\nMVP Scope Decision Matrix\nApproach\tWhen to Use\tTimeline\tCost\nLanding page + waitlist\tValidating demand\t1 day\t$0-50\nConcierge MVP\tService business, complex workflow\t1 week\t$0\nWizard of Oz\tAI/automation product (human behind curtain)\t1-2 weeks\t$0\nNo-code prototype\tSimple CRUD app, marketplace\t2-3 weeks\t$50-200/mo\nCoded MVP\tTechnical product, API, developer tool\t4-6 weeks\t$0-500\n\nRules:\n\nIf you can test the hypothesis WITHOUT code, do that first\nMVP must test ONE hypothesis — not \"will people use this?\" but \"will [segment] pay $X for [specific value]?\"\nMaximum 6-week build — if it takes longer, scope is too big\nShip to 10 users, not 10,000 — intimate feedback beats vanity metrics\nLaunch Checklist\npre_launch:\n  - [ ] 20+ discovery interviews completed\n  - [ ] Problem validated (frequency + severity + WTP)\n  - [ ] MVP tests primary hypothesis\n  - [ ] 10+ beta users committed (by name)\n  - [ ] Pricing set (see pricing section)\n  - [ ] Analytics installed (activation event defined)\n  - [ ] Feedback channel open (Slack, email, Intercom)\n\nlaunch_day:\n  - [ ] Personal message to every beta user\n  - [ ] Monitor activation within first 24h\n  - [ ] Respond to every piece of feedback < 1h\n  - [ ] Track: signups, activations, WTP confirmations\n\npost_launch_week_1:\n  - [ ] Call every activated user — what worked?\n  - [ ] Call every churned user — what failed?\n  - [ ] Identify top 3 friction points\n  - [ ] Fix #1 friction point immediately\n  - [ ] Update problem/solution hypothesis\n\nPhase 3: Product-Market Fit (Month 2-12)\nPMF Measurement Framework\n\nSean Ellis Test (Primary): Ask: \"How would you feel if you could no longer use [product]?\"\n\nVery disappointed → Count these\nSomewhat disappointed\nNot disappointed\nN/A (no longer use)\n\nThreshold: 40%+ \"Very Disappointed\" = PMF\n\nRun this survey after users have experienced core value (not day 1).\n\nSupporting Metrics:\n\nMetric\tPre-PMF\tPMF\tStrong PMF\nSean Ellis \"very disappointed\"\t<25%\t40%+\t60%+\nWeek 1 retention\t<20%\t40%+\t60%+\nMonth 3 retention\t<5%\t20%+\t40%+\nNPS\t<0\t30+\t50+\nOrganic/referral % of signups\t<10%\t25%+\t50%+\nRevenue churn (monthly)\t>5%\t<3%\t<1%\n\nPre-PMF Operating Rules:\n\nTalk to users every single day\nShip updates weekly minimum\nDon't hire non-essential roles\nDon't spend on paid marketing\nDon't optimize onboarding (fix the product first)\nMeasure learning velocity, not revenue\nPMF Search Process\nWeek 1-2: Ship feature/change\nWeek 2-3: Measure impact (retention, NPS, Ellis test)\nWeek 3-4: Interview users about change\nWeek 4: Decide → double down or try something else\n\nRepeat until 40%+ \"very disappointed\"\n\nPivot Decision Framework\npivot_assessment:\n  current_retention_trend: \"improving | flat | declining\"\n  months_of_runway: 0\n  customer_segments_tested: 0\n  pivots_remaining: \"runway_months / 3\"  # each pivot needs ~3 months\n  \n  pivot_types:\n    zoom_in: \"One feature IS the product — kill the rest\"\n    zoom_out: \"Product is one feature of something bigger\"\n    customer_segment: \"Same product, different buyer\"\n    customer_need: \"Same customer, different problem\"\n    channel: \"Same product, different distribution\"\n    pricing: \"Same product, different business model\"\n    technology: \"Same problem, different solution\"\n  \n  decision_rules:\n    - \"If retention is improving (even slowly) → stay the course\"\n    - \"If flat for 3+ months after real iteration → pivot\"\n    - \"If < 6 months runway → pivot NOW or raise bridge\"\n    - \"If you've tested 3+ segments with same product → pivot product\"\n    - \"If users love it but won't pay → pricing/segment pivot\"\n\nPhase 4: Unit Economics & Pricing\nStartup Pricing Framework\n\nStep 1: Value-based price anchor\n\nAnnual value delivered to customer: $________\nPrice = 10-20% of value delivered\nExample: Save customer $50K/year → price at $5K-10K/year\n\n\nStep 2: Pricing model selection\n\nModel\tBest For\tExpansion Built-in?\nFlat monthly\tSimple product, SMB\tNo — need tier upgrades\nPer-seat\tCollaboration tools\tYes — grows with team\nUsage-based\tAPI, infrastructure\tYes — grows with usage\nTiered\tMultiple segments\tModerate — tier upgrades\nRevenue share\tMarketplace, fintech\tYes — grows with success\n\nStep 3: Three-tier architecture\n\npricing_tiers:\n  starter:\n    price: \"$X/mo\"  # anchor low, capture market\n    features: \"core value only\"\n    target: \"individual / small team\"\n    purpose: \"land\"\n    \n  professional:\n    price: \"$3-4X/mo\"  # this is where margin lives\n    features: \"core + collaboration + integrations\"\n    target: \"growing team\"\n    purpose: \"expand (should be 60-70% of revenue)\"\n    highlight: true  # \"Most Popular\" badge\n    \n  enterprise:\n    price: \"Custom ($10X+)\"\n    features: \"everything + SSO + SLA + dedicated support\"\n    target: \"large org\"\n    purpose: \"signal legitimacy + capture whales\"\n\n\nPricing Rules:\n\nPrice HIGHER than you think — you can always discount, can't easily raise\nAnnual discount = 2 months free (16% off) — not more\nNever compete on price — compete on value, speed, or experience\nGrandfather early users — loyalty matters\nReview pricing quarterly — most startups underprice for too long\nUnit Economics Health Check\nunit_economics:\n  CAC: \"$___\"  # total sales+marketing spend / new customers\n  LTV: \"$___\"  # avg revenue per customer × avg lifespan in months\n  LTV_CAC_ratio: \"___\"  # target: 3:1+\n  CAC_payback_months: \"___\"  # target: <12\n  gross_margin: \"___%\"  # target: >70% for SaaS\n  burn_multiple: \"___\"  # net burn / net new ARR — target: <2\n  magic_number: \"___\"  # net new ARR / S&M spend last quarter — target: >0.75\n  \n  health_assessment:\n    - \"LTV:CAC > 3:1 → healthy, can invest in growth\"\n    - \"LTV:CAC 1-3:1 → cautious, optimize before scaling\"  \n    - \"LTV:CAC < 1:1 → STOP — losing money on every customer\"\n    - \"Payback > 18mo → cash flow problem, even if profitable long-term\"\n    - \"Burn multiple > 3 → spending too much for growth achieved\"\n\nPhase 5: Fundraising\nFundraising Readiness Checklist\nraise_when:\n  - [ ] You have momentum (growing MoM, not flatlined)\n  - [ ] You know what the money is for (specific milestones, not \"general\")\n  - [ ] You have 6+ months runway (raising from strength, not desperation)\n  - [ ] Your story is crisp (problem → solution → traction → vision in 60 seconds)\n\ndo_not_raise_when:\n  - \"Pre-PMF with no traction (unless deep tech / biotech)\"\n  - \"To avoid hard decisions about business model\"\n  - \"Because competitors raised\"\n  - \"When you have < 3 months runway (terms will be terrible)\"\n\nFundraising Math\nround_benchmarks:\n  pre_seed:\n    raise: \"$250K-$1M\"\n    valuation: \"$3-6M\"\n    dilution: \"10-20%\"\n    what_you_need: \"idea + team + early signal\"\n    timeline: \"2-4 weeks\"\n    \n  seed:\n    raise: \"$1-4M\"\n    valuation: \"$8-15M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$10-50K MRR or strong engagement metrics\"\n    timeline: \"4-8 weeks\"\n    \n  series_a:\n    raise: \"$5-15M\"\n    valuation: \"$30-80M\"\n    dilution: \"15-25%\"\n    what_you_need: \"$1-3M ARR, 3x+ YoY growth, clear PMF\"\n    timeline: \"8-16 weeks\"\n\ninstruments:\n  SAFE:\n    pros: \"fast, simple, no board seat, no maturity date\"\n    cons: \"uncapped = bad for founder, stacking SAFEs = dilution surprise\"\n    use_when: \"pre-seed, angel rounds, speed matters\"\n    \n  convertible_note:\n    pros: \"familiar to angels, interest accrues\"\n    cons: \"maturity date pressure, more legal work\"\n    use_when: \"bridge rounds, angel-heavy rounds\"\n    \n  priced_round:\n    pros: \"clean cap table, board governance, signals maturity\"\n    cons: \"expensive legal ($15-30K), takes longer\"\n    use_when: \"seed+ with institutional VCs\"\n\nPitch Deck Structure (10-12 slides max)\ndeck_structure:\n  1_title: \"Company name, one-line description, your name\"\n  2_problem: \"Specific pain point with data — make them FEEL it\"\n  3_solution: \"How you solve it — demo screenshot or 3-step process\"\n  4_demo: \"Show, don't tell — screenshot or video link\"\n  5_market: \"TAM/SAM/SOM with bottom-up logic, not top-down fantasy\"\n  6_business_model: \"How you make money, current pricing, unit economics\"\n  7_traction: \"The slide that matters most — chart goes up and to the right\"\n  8_team: \"Why THIS team wins — relevant experience, not impressive titles\"\n  9_competition: \"Honest positioning — category creation or clear differentiator\"\n  10_financials: \"18-month projection, assumptions stated, use of funds\"\n  11_ask: \"Amount raising, milestones it unlocks, timeline\"\n\nrules:\n  - \"Traction slide = most important. If chart doesn't impress, you're not ready.\"\n  - \"One point per slide. No text walls.\"\n  - \"TAM/SAM/SOM = bottom-up (# customers × price), not 'it's a $50B market'\"\n  - \"Team slide: show domain expertise, not pedigree\"\n  - \"Competition: never say 'no competitors' — it means no market\"\n  - \"Financial projections: realistic Year 1, ambitious Year 3\"\n\nVC Meeting Playbook\n\nBefore the meeting:\n\nResearch the partner (portfolio, blog posts, Twitter)\nFind portfolio overlap — mention relevant companies\nPrepare for: \"What's your unfair advantage?\" and \"Why now?\"\n\nThe 30-minute pitch:\n\n0-2 min: Hook — start with the problem story (specific customer, not abstract)\n2-5 min: Solution — show, don't tell\n5-8 min: Traction — numbers, growth, quotes\n8-12 min: Market + business model\n12-15 min: Team + why you\n15-30 min: Q&A (this is where deals are won or lost)\n\n\nAfter the meeting:\n\nSend follow-up within 2 hours — concise, 3 bullets max\nIf they said \"let me think about it\" — follow up in 5 business days\nIf they said \"we'd like to proceed\" — send data room access same day\nTrack every VC in a pipeline: Cold → Intro → 1st Meeting → Partner Meeting → Term Sheet → Close\n\nCommon VC questions (prepare answers):\n\n\"What keeps you up at night?\"\n\"Why will this be a $1B company?\"\n\"What happens if [competitor] copies this?\"\n\"How do you think about CAC as you scale?\"\n\"What would make you shut this down?\"\n\"Why haven't you grown faster?\"\n\"Walk me through a customer who almost churned — what happened?\"\nPhase 6: Team Building (First 20 Hires)\nHiring Decision Framework\nhire_when:\n  - \"Role has been painfully vacant for 4+ weeks\"\n  - \"You (founder) are doing the job AND it's blocking growth\"\n  - \"Revenue supports the hire within 6 months\"\n  - \"You can describe success in 90 days clearly\"\n\ndo_not_hire_when:\n  - \"You're lonely and want company\"\n  - \"Investor told you to 'build the team'\"\n  - \"Someone impressive is available (hire for need, not availability)\"\n  - \"You haven't done the job yourself (you can't evaluate candidates)\"\n\nFirst 10 Hires Priority Order\nHire #\tRole\tWhy Now\n1-2\tCo-founder / technical lead\tCan't build alone\n3\tFirst engineer\tShip faster\n4\tCustomer-facing (CS/Sales)\tFounder can't talk to everyone\n5\tSecond engineer\tTechnical bottleneck\n6\tMarketing / Growth\tNeed acquisition beyond referrals\n7-8\tEngineers\tScale product\n9\tOps / Finance\tAdmin is eating founder time\n10\tFirst manager\tSpan of control maxed\nCompensation Framework (Early Stage)\ncompensation_bands:\n  pre_seed:\n    founder_salary: \"$0-60K (below market)\"\n    early_employee: \"60-80% of market + 0.5-2% equity\"\n    equity_pool: \"10-15% of company\"\n    vesting: \"4 years, 1-year cliff\"\n    \n  seed:\n    founder_salary: \"$80-120K\"\n    early_employee: \"80-90% of market + 0.1-0.5% equity\"\n    equity_pool: \"10-15%\"\n    \n  series_a:\n    founder_salary: \"$120-180K\"\n    employee: \"market rate + 0.01-0.1% equity\"\n    equity_pool: \"10-12% (refresh grants)\"\n\nequity_rules:\n  - \"First 5 employees: 0.5-2% each\"\n  - \"Employees 6-15: 0.1-0.5% each\"\n  - \"Employees 16-30: 0.05-0.25% each\"\n  - \"Always use 4-year vesting with 1-year cliff\"\n  - \"Double-trigger acceleration on M&A (not single)\"\n  - \"83(b) election within 30 days — ALWAYS remind employees\"\n\nCulture & Communication\n\nWeekly team rituals (non-negotiable):\n\nweekly_cadence:\n  monday:\n    - \"All-hands (15 min): this week's goals, blockers, wins\"\n    - \"Founder shares 1 customer story\"\n  daily:\n    - \"Async standup: done yesterday, doing today, blocked by\"\n  friday:\n    - \"Week review: what worked, what didn't, 1 lesson learned\"\n    - \"Ship log: what went live this week\"\n  monthly:\n    - \"Town hall: metrics, roadmap, Q&A (radical transparency)\"\n    - \"1:1s with every direct report (30 min)\"\n\nPhase 7: Financial Planning & Runway\nStartup Financial Model (Simple)\nmonthly_tracking:\n  revenue:\n    mrr: 0\n    mrr_growth_rate: \"0%\"\n    arr: \"MRR × 12\"\n  costs:\n    team: 0  # salaries + benefits + contractors\n    infrastructure: 0  # hosting, tools, SaaS\n    marketing: 0  # paid + content + events\n    other: 0  # legal, office, travel\n    total_burn: 0\n  metrics:\n    net_burn: \"total_costs - revenue\"\n    runway_months: \"cash_balance / net_burn\"\n    runway_weeks: \"runway_months × 4.3\"  # think in weeks, not months\n    default_alive: \"if growth_rate continues, will revenue > costs before cash = 0?\"\n\n\nCash Management Rules:\n\nKnow runway in WEEKS — \"6 months\" sounds safe, \"26 weeks\" creates urgency\nBelow 6 months runway → cut costs OR raise NOW\nBelow 3 months → emergency mode: cut all non-essential spending today\nKeep 2 months operating expenses as untouchable reserve\nRevenue is oxygen — free pilots and \"we'll pay later\" kill startups\nScenario Planning\nscenarios:\n  best_case:\n    mrr_growth: \"20% MoM\"\n    new_hires: \"as planned\"\n    fundraise: \"on schedule\"\n    runway: \"___\"\n    \n  base_case:\n    mrr_growth: \"10% MoM\"\n    new_hires: \"only critical\"\n    fundraise: \"3 months delayed\"\n    runway: \"___\"\n    \n  worst_case:\n    mrr_growth: \"0%\"\n    new_hires: \"freeze\"\n    fundraise: \"fails\"\n    runway: \"___\"\n    action_plan: \"what do you cut to survive 12+ months?\"\n\nPhase 8: Founder Psychology & Resilience\nEnergy Management Framework\nfounder_energy:\n  high_energy_tasks: \"customer calls, hiring, fundraising, product decisions\"\n  low_energy_tasks: \"admin, email, reporting, routine meetings\"\n  \n  rules:\n    - \"Schedule high-energy work in your peak hours (morning for most)\"\n    - \"Batch low-energy tasks to afternoon blocks\"\n    - \"Never fundraise AND do product work in the same day\"\n    - \"One CEO day per week: stepping back to think strategically\"\n    - \"Sleep 7+ hours — non-negotiable. Exhaustion kills judgment.\"\n    \n  burnout_signals:\n    - \"Dreading Monday morning → step back, not push through\"\n    - \"Snapping at team → you need rest, not discipline\"\n    - \"Can't make decisions → information overload, reduce inputs\"\n    - \"Working weekends regularly → broken system, not work ethic\"\n    \n  recovery_actions:\n    - \"24h fully offline — phone off, no Slack\"\n    - \"Talk to a founder peer (not advisor, not investor)\"\n    - \"Exercise — any kind, just move\"\n    - \"Revisit WHY you started — reconnect with mission\"\n\nDecision-Making Under Pressure\ndecision_framework:\n  type_1: \"irreversible (fundraising terms, firing, pivoting)\"\n    process: \"sleep on it, get 2 outside opinions, decide in 48h\"\n  type_2: \"reversible (features, pricing experiments, marketing channels)\"\n    process: \"decide in < 1 day, run experiment, adjust\"\n    \n  when_stuck:\n    - \"Ask: 'What would I do if I had to decide in 5 minutes?'\"\n    - \"Ask: 'What would I regret NOT doing in 6 months?'\"\n    - \"Ask: 'If I do nothing, what happens?'\"\n    - \"Ask: 'Am I avoiding this because it's hard or because it's wrong?'\"\n\nFounder Support System\n\nBuild your board of advisors (informal):\n\nsupport_network:\n  founder_peer_group:\n    what: \"3-5 founders at same stage\"\n    frequency: \"bi-weekly dinner or call\"\n    purpose: \"no one else understands\"\n    \n  mentor:\n    what: \"1-2 people who've done this before\"\n    frequency: \"monthly call\"\n    purpose: \"pattern recognition you don't have\"\n    \n  executive_coach:\n    what: \"professional who holds mirror up\"\n    frequency: \"bi-weekly session\"\n    purpose: \"you don't know your blind spots\"\n    \n  partner_family:\n    what: \"keep them informed, not surprised\"\n    frequency: \"weekly honest update\"\n    purpose: \"they're on this ride too\"\n\nPhase 9: Scaling Playbook (Post-PMF)\nScaling Readiness Checklist\nscale_when:\n  - [ ] PMF confirmed (40%+ Ellis test, strong retention)\n  - [ ] Unit economics positive (LTV:CAC > 3:1)\n  - [ ] At least 2 acquisition channels working\n  - [ ] Onboarding is systematized (doesn't need founder)\n  - [ ] Core team can operate without founder for 1 week\n  - [ ] Gross margin > 60%\n\ndo_not_scale_when:\n  - \"PMF is 'sort of' there — 30% Ellis test\"\n  - \"Only one channel works (founder selling)\"\n  - \"Customers love it but CAC payback > 18 months\"\n  - \"Product requires heavy customization per customer\"\n\nGrowth Lever Stack\nLever\tStage\tInvestment\tTimeline\nFounder sales\tPre-seed → Seed\tYour time\tImmediate\nContent + SEO\tSeed\t1 writer\t6-12 months to compound\nReferral program\tPost-10 happy customers\tEngineering time\t1-3 months\nPaid acquisition\tAfter unit economics work\tBudget\tImmediate but expensive\nPartnerships\tAfter brand recognition\tBD hire\t3-6 months\nProduct-led growth\tAfter viral feature identified\tEngineering\t3-6 months\nOutbound sales\tAfter playbook proven by founder\tSDR hires\t2-4 months\nNatural Language Commands\n\"Validate my startup idea\" → Run Phase 1 problem validation\n\"Am I ready to raise?\" → Run fundraising readiness checklist\n\"Review my pitch deck\" → Score against deck structure + common VC questions\n\"Should I pivot?\" → Run pivot decision framework\n\"Check my unit economics\" → Calculate LTV:CAC, payback, burn multiple\n\"Plan my next hire\" → Use hiring decision framework + priority order\n\"How's my runway?\" → Financial model + scenario planning\n\"Help me price my product\" → Full pricing framework\n\"Prepare me for VC meeting with [name]\" → Meeting playbook + likely questions\n\"I'm burning out\" → Energy management + recovery actions\n\"Score my PMF\" → Run Ellis test + supporting metrics evaluation\n\"Build my fundraising pipeline\" → Set up VC tracking + outreach cadence\nEdge Cases\nSolo Founder\nPros: faster decisions, full equity control\nCons: no pressure-tested ideas, investor bias against solos\nMitigation: strong advisor board, co-founder search in parallel, demonstrate velocity\nTechnical vs Non-Technical Founder\nTechnical building alone: ship fast, but who sells?\nNon-technical with idea: find technical co-founder BEFORE building anything\nNever outsource your core product to an agency — you need in-house\nBootstrapped vs VC-Funded\nbootstrap_when:\n  - \"Market is niche (<$1B TAM) but profitable\"\n  - \"Business model works from day 1 (services, SaaS with clear buyer)\"\n  - \"You want control and lifestyle design\"\n  - \"Growth rate of 50-100% YoY is acceptable\"\n\nraise_vc_when:\n  - \"Winner-take-most market dynamics\"\n  - \"Need to spend before earning (marketplace, hardware, deep tech)\"\n  - \"Speed is everything (AI, crypto — windows close fast)\"\n  - \"TAM > $10B and you want to go big\"\n\nInternational Founders\nIncorporate in Delaware (C-Corp) if targeting US VCs\nUse Stripe Atlas, Firstbase, or Clerky\nConsider Cayman holdco for non-US investors\nVisa: O-1 (extraordinary ability) or L-1 (transfer) — not H-1B\nSecond-Time Founders\nFaster fundraising, but higher expectations\nAvoid \"pattern matching\" to first startup — new company, new rules\nBiggest risk: hiring too fast (you have the capital but not the PMF)"
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