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    "name": "Market Sizing — TAM/SAM/SOM Calculator",
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    "sections": [
      {
        "title": "Market Sizing — TAM/SAM/SOM Calculator",
        "body": "Build defensible market sizing for any product, pitch deck, or business case. Top-down and bottom-up methodologies combined."
      },
      {
        "title": "What You Get",
        "body": "TAM (Total Addressable Market) — entire market if you had 100% share\nSAM (Serviceable Addressable Market) — segment you can actually reach\nSOM (Serviceable Obtainable Market) — realistic capture in 12-36 months\nBottom-up validation — unit economics × reachable customers\nSource citations — government data, industry reports, public filings"
      },
      {
        "title": "How to Use",
        "body": "Tell me your product/service and target customer. I'll build the full sizing.\n\nExample prompts:\n\n\"Size the market for AI-powered contract review for mid-market law firms in the US\"\n\"TAM/SAM/SOM for a SaaS helpdesk targeting e-commerce brands doing $1M-$50M revenue\"\n\"Market size for automated bookkeeping for UK SMBs\""
      },
      {
        "title": "Top-Down",
        "body": "Start with total industry revenue (cite source)\nFilter by geography, segment, company size\nApply technology adoption rates\nResult = SAM"
      },
      {
        "title": "Bottom-Up",
        "body": "Count reachable customers (databases, directories, LinkedIn)\nMultiply by realistic ACV (annual contract value)\nApply conversion rates at each funnel stage\nResult = SOM"
      },
      {
        "title": "Triangulation",
        "body": "Compare top-down and bottom-up. If they're within 2-3x of each other, the sizing holds. If wildly different, investigate assumptions."
      },
      {
        "title": "Output Format",
        "body": "## Market Sizing: [Product/Service]\n\n### TAM — $X.XB\n[Total market calculation with sources]\n\n### SAM — $XXM\n[Filtered by geography + segment + tech adoption]\n\n### SOM (12-month) — $X.XM\n[Bottom-up: customers × ACV × conversion]\n\n### Key Assumptions\n- [Assumption 1 + source]\n- [Assumption 2 + source]\n\n### Risks to Sizing\n- [What could make this smaller]\n- [What could make this bigger]"
      },
      {
        "title": "When to Use This",
        "body": "Pitch decks and investor presentations\nGo-to-market strategy planning\nNew product feasibility analysis\nBoard presentations and business cases\nCompetitive positioning"
      },
      {
        "title": "Pro Tip",
        "body": "Most founders oversize their TAM and undersize their SOM. Investors see through inflated numbers instantly. A tight, well-sourced $50M SAM beats a hand-wavy $10B TAM every time.\n\nNeed the full business context pack for your industry? Browse AfrexAI Context Packs — pre-built agent configs for Fintech, Healthcare, Legal, SaaS, and 6 more verticals ($47 each).\n\nCalculate what AI automation could save your business: AI Revenue Leak Calculator"
      }
    ],
    "body": "Market Sizing — TAM/SAM/SOM Calculator\n\nBuild defensible market sizing for any product, pitch deck, or business case. Top-down and bottom-up methodologies combined.\n\nWhat You Get\nTAM (Total Addressable Market) — entire market if you had 100% share\nSAM (Serviceable Addressable Market) — segment you can actually reach\nSOM (Serviceable Obtainable Market) — realistic capture in 12-36 months\nBottom-up validation — unit economics × reachable customers\nSource citations — government data, industry reports, public filings\nHow to Use\n\nTell me your product/service and target customer. I'll build the full sizing.\n\nExample prompts:\n\n\"Size the market for AI-powered contract review for mid-market law firms in the US\"\n\"TAM/SAM/SOM for a SaaS helpdesk targeting e-commerce brands doing $1M-$50M revenue\"\n\"Market size for automated bookkeeping for UK SMBs\"\nMethodology\nTop-Down\nStart with total industry revenue (cite source)\nFilter by geography, segment, company size\nApply technology adoption rates\nResult = SAM\nBottom-Up\nCount reachable customers (databases, directories, LinkedIn)\nMultiply by realistic ACV (annual contract value)\nApply conversion rates at each funnel stage\nResult = SOM\nTriangulation\n\nCompare top-down and bottom-up. If they're within 2-3x of each other, the sizing holds. If wildly different, investigate assumptions.\n\nOutput Format\n## Market Sizing: [Product/Service]\n\n### TAM — $X.XB\n[Total market calculation with sources]\n\n### SAM — $XXM\n[Filtered by geography + segment + tech adoption]\n\n### SOM (12-month) — $X.XM\n[Bottom-up: customers × ACV × conversion]\n\n### Key Assumptions\n- [Assumption 1 + source]\n- [Assumption 2 + source]\n\n### Risks to Sizing\n- [What could make this smaller]\n- [What could make this bigger]\n\nWhen to Use This\nPitch decks and investor presentations\nGo-to-market strategy planning\nNew product feasibility analysis\nBoard presentations and business cases\nCompetitive positioning\nPro Tip\n\nMost founders oversize their TAM and undersize their SOM. Investors see through inflated numbers instantly. A tight, well-sourced $50M SAM beats a hand-wavy $10B TAM every time.\n\nNeed the full business context pack for your industry? Browse AfrexAI Context Packs — pre-built agent configs for Fintech, Healthcare, Legal, SaaS, and 6 more verticals ($47 each).\n\nCalculate what AI automation could save your business: AI Revenue Leak Calculator"
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    "version": "1.0.0",
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