{ "schemaVersion": "1.0", "item": { "slug": "afrexai-partnership-revenue", "name": "Partnership Revenue Engine", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/1kalin/afrexai-partnership-revenue", "canonicalUrl": "https://clawhub.ai/1kalin/afrexai-partnership-revenue", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/afrexai-partnership-revenue", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=afrexai-partnership-revenue", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "README.md", "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-30T16:55:25.780Z", "expiresAt": "2026-05-07T16:55:25.780Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network", "contentDisposition": "attachment; filename=\"network-1.0.0.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/afrexai-partnership-revenue" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/afrexai-partnership-revenue", "agentPageUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent", "manifestUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent.json", "briefUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Partnership & Channel Revenue Engine", "body": "Turn partnerships from handshake deals into a systematic revenue machine. This is the complete playbook for finding, qualifying, structuring, launching, and scaling partner-driven growth — whether you're building integration partnerships, reseller channels, affiliate programs, or strategic alliances." }, { "title": "Phase 1 — Partnership Strategy & ICP", "body": "Before reaching out to anyone, define what a great partner looks like." }, { "title": "Partnership Type Decision Matrix", "body": "TypeBest WhenRevenue ModelComplexityTime to RevenueIntegration/TechProducts complement each otherRevenue share 10-30%High3-6 monthsReseller/VARPartner has your buyer's trustWholesale discount 20-40%Medium1-3 monthsReferralLow-commitment entry pointPer-lead fee or % of first dealLow2-4 weeksAffiliateLarge audience, digital product15-40% commissionLow1-2 weeksCo-SellEnterprise deals, both logos helpSplit varies by contributionHigh3-6 monthsWhite-Label/OEMPartner wants your tech under their brandLicense + per-seat/usage feeVery High6-12 monthsCo-MarketingShared audience, content leverageNo direct rev (pipeline gen)Low2-4 weeksStrategic/JVMarket entry, new geographyEquity or profit shareVery High6-18 months\n\nSelection rule: Start with Referral or Affiliate (fast wins, prove concept), then graduate to Integration or Reseller (real revenue), then Strategic (market expansion)." }, { "title": "Ideal Partner Profile (IPP)", "body": "ideal_partner_profile:\n company:\n size: \"50-500 employees\" # or revenue range\n stage: \"Series B+ or profitable\"\n geography: \"US, UK, EU\"\n industries: [\"SaaS\", \"Professional Services\"]\n \n audience_overlap:\n serves_our_icp: true # Their customers = our target buyers\n complementary_not_competitive: true\n audience_size_minimum: 5000 # customers or active users\n \n capability:\n has_sales_team: true # for reseller; optional for referral\n technical_integration_capacity: \"medium\" # for tech partnerships\n marketing_team_exists: true # for co-marketing\n partner_program_experience: \"any\" # bonus if they've partnered before\n \n alignment:\n brand_quality: \"matches or exceeds ours\"\n values_compatible: true\n growth_trajectory: \"stable or growing\"\n executive_sponsorship_likely: true\n \n anti_signals: # Disqualify if any are true\n - \"Direct competitor or building competing feature\"\n - \"Declining revenue / layoffs > 20%\"\n - \"Known for partner-unfriendly behavior\"\n - \"Regulatory risk that could impact us\"\n - \"Single decision-maker who's leaving\"" }, { "title": "Partner Scoring (0-100)", "body": "DimensionWeight1-5 Scale CriteriaAudience Fit25%1=no overlap, 3=partial overlap, 5=exact ICP matchRevenue Potential25%1=<$5K/yr, 3=$25-50K/yr, 5=$100K+/yrBrand Alignment15%1=risky brand, 3=neutral, 5=prestigious/trustedExecution Capability20%1=no team/resources, 3=some capacity, 5=dedicated partner teamStrategic Value15%1=transactional only, 3=market insight, 5=opens new market segment\n\nScore = (Audience×5 + Revenue×5 + Brand×3 + Execution×4 + Strategic×3) = max 100\n\n80-100: Tier 1 — white-glove onboarding, dedicated partner manager\n60-79: Tier 2 — standard enablement, quarterly reviews\n40-59: Tier 3 — self-serve resources, annual check-in\n<40: Pass — politely decline or defer" }, { "title": "8 Discovery Channels (ranked by quality)", "body": "Existing customer referrals — \"Which tools do you use alongside ours?\" — highest-quality signal\nIntegration marketplace analysis — Browse Zapier, HubSpot, Salesforce AppExchange for adjacent tools\nCompetitor's partner pages — Who partners with competitors? They understand the value prop\nIndustry conference sponsor lists — Companies investing in visibility = partnership-ready\nLinkedIn Sales Navigator — Search by company, filter by \"partnerships\" or \"business development\" in title\nG2/Capterra category adjacency — Same category buyers also buy from these vendors\nVC portfolio overlap — Same investors often encourage portfolio partnerships\nInbound requests — Track who reaches out; signal of natural demand" }, { "title": "Research Brief Template", "body": "partner_research:\n company: \"Acme Corp\"\n website: \"https://acme.com\"\n what_they_do: \"Project management for construction firms\"\n \n audience:\n customer_count: \"~2,000 companies\"\n target_segment: \"Mid-market construction ($10M-$200M revenue)\"\n geographic_focus: \"US, expanding to UK\"\n overlap_with_our_icp: \"HIGH — 60% of their customers match our target\"\n \n product:\n core_product: \"Cloud PM platform\"\n pricing: \"$99-499/mo per company\"\n integrations: [\"QuickBooks\", \"Procore\", \"Slack\"]\n api_available: true\n gaps_we_fill: \"No AI automation, no document analysis\"\n \n business:\n funding: \"Series B, $40M raised\"\n revenue_estimate: \"$15M ARR\"\n growth: \"Growing ~40% YoY\"\n team_size: 180\n partner_program_exists: false # Opportunity to be first!\n \n key_people:\n partnership_lead: \"Jane Smith, VP Business Development\"\n product_lead: \"Mike Johnson, CPO\"\n ceo: \"Sarah Williams\"\n linkedin_urls:\n - \"https://linkedin.com/in/janesmith\"\n - \"https://linkedin.com/in/mikejohnson\"\n \n competitive_intel:\n partners_with: [\"QuickBooks\", \"DocuSign\"]\n missing_partners: \"No AI/automation partner\"\n competitor_partnerships: \"Rival Corp partners with BuildBot AI\"\n \n partnership_angle: \"Integration: our AI reads their project docs, automates compliance checks\"\n estimated_annual_value: \"$75K (rev share on 200 conversions)\"\n risk_factors: [\"May build in-house\", \"CEO reportedly difficult\"]\n \n outreach_strategy:\n warm_intro_available: \"Yes — mutual investor, also customer X knows their VP\"\n first_touch: \"Warm intro via investor → meeting with VP BD\"\n hook: \"Their competitor already has AI partner; they're falling behind\"" }, { "title": "Outreach Sequence (5 touches over 3 weeks)", "body": "Touch 1 — Day 1: Warm Intro or Cold Email\n\nSubject: {Mutual connection} suggested I reach out — {their company} + {your company}\n\nHi {Name},\n\n{Mutual connection} mentioned you're exploring ways to help {their customers} \nwith {problem area}. We've been building {brief description} and {X} of our \ncustomers already use {their product} alongside ours.\n\nQuick thought: a {partnership type} between us could help your customers \n{specific outcome — e.g., \"cut compliance review time by 60%\"} without you \nbuilding anything new.\n\nWorth a 20-minute call this week?\n\n{Signature}\n\nTouch 2 — Day 4: Value-Add Follow-up\n\nHi {Name},\n\nFollowing up — I put together a quick analysis of how {their product} users \ncould benefit from {your capability}. [Attach 1-pager or link]\n\nThe overlap between our customer bases is stronger than I expected — \n{specific data point}.\n\nHappy to walk through it whenever works.\n\nTouch 3 — Day 8: Social Proof\n\nQuick update — {similar company} just launched a similar partnership with us \nand saw {metric — e.g., \"23% increase in customer retention\"} in the first \nquarter. \n\nTheir {role} said: \"{brief quote}.\"\n\nThink this could work for {their company} too. Free Thursday?\n\nTouch 4 — Day 14: Light Nudge\n\nHi {Name} — wanted to bump this up. We're formalizing our partner program \nthis quarter and have {X} spots for launch partners who get priority \nintegration support and co-marketing.\n\nShould I include {their company}?\n\nTouch 5 — Day 21: Break-up\n\nHi {Name} — I'll assume the timing isn't right. Totally understand.\n\nIf partnerships ever become a priority, we'd love to explore this. \nI'll check back in {timeframe — e.g., \"Q3\"}.\n\nIn the meantime, {useful resource — guide, report, or intro to someone helpful}." }, { "title": "First Meeting Agenda (30 min)", "body": "0-5 min: Rapport + confirm agenda\n5-10 min: THEM — their business, customers, growth priorities\n10-15 min: US — brief overview, why we think there's a fit\n15-20 min: THE OPPORTUNITY — specific partnership model, mutual benefits\n20-25 min: LOGISTICS — next steps, who else should be involved\n25-30 min: COMMITMENT — agree on timeline for follow-up/decision\n\nQuestions to ask:\n\n\"What's your biggest growth priority this quarter?\"\n\"How do your customers currently solve {problem we address}?\"\n\"Have you done partnerships before? What worked/didn't?\"\n\"Who internally would need to sign off on a partnership?\"\n\"What would make this a no-brainer for you?\"\n\nRed flags in first meeting:\n\nThey can't articulate who their customer is → unclear audience\n\"We'll need to run this by legal\" as first response → bureaucracy-heavy\nNo questions about your product → not genuinely interested\nImmediately jump to \"what's your commission?\" → transactional mindset only" }, { "title": "Revenue Share Models", "body": "ModelUse WhenTypical RangeTracking Method% of revenueOngoing SaaS referrals15-30% of MRR for 12-24 monthsUTM + referral codeFlat fee per leadHigh volume, lower quality$50-500 per qualified leadCRM attributionFlat fee per dealClear conversion events$500-5,000 per closed dealPromo code or UTMTiered commissionIncentivize volume15% for 1-10, 20% for 11-25, 25% for 26+Dashboard trackingRevenue share (mutual)Integration partnership10-20% both directionsAPI usage + attributionLicense feeWhite-label/OEM$X per seat per monthUsage meteringHybridComplex dealsBase fee + performance bonusCombined tracking" }, { "title": "Deal Economics Calculator", "body": "Partner Deal Economics:\n Expected referrals per month: [X]\n Average deal size (ACV): $[Y]\n Close rate on partner leads: [Z]%\n Commission rate: [W]%\n \n Monthly partner revenue: X × Y × (Z/100) = $[A]\n Monthly commission paid: A × (W/100) = $[B]\n Net revenue after commission: A - B = $[C]\n \n Partner CAC: (onboarding cost + enablement time) / expected deals in Year 1\n Partner LTV: average monthly net revenue × average partner lifespan (months)\n \n HEALTHY IF:\n - Partner LTV / Partner CAC > 3:1\n - Net margin on partner deals > 40%\n - Partner-sourced CAC < direct CAC\n - Commission < customer LTV × 25%" }, { "title": "Partnership Agreement Checklist", "body": "MUST INCLUDE:\n□ Partnership type and scope (what's included, what's excluded)\n□ Revenue share / commission structure with payment terms\n□ Attribution method and tracking technology\n□ Minimum commitments (if any — e.g., X referrals/quarter to maintain tier)\n□ Exclusivity terms (usually NON-exclusive; exclusive = premium tier only)\n□ Term length and renewal (12 months auto-renew is standard)\n□ Termination clause (30-60 days notice, what happens to in-flight deals)\n□ IP and brand usage rights (logo, name, marketing materials)\n□ Data sharing and privacy (what data is exchanged, GDPR/CCPA compliance)\n□ SLAs for integration support or lead response time\n□ Dispute resolution (mediation before litigation)\n□ Non-compete / non-solicit (narrow and reasonable)\n□ Confidentiality / NDA\n□ Insurance requirements (if applicable)\n\nNICE TO INCLUDE:\n□ Joint marketing commitments (X co-branded pieces per quarter)\n□ MDF (Market Development Funds) availability\n□ Partner advisory board participation\n□ Early access to product roadmap\n□ Escalation contacts for both sides" }, { "title": "Partner Onboarding Checklist (First 14 Days)", "body": "DAY 1-3: SETUP\n□ Signed agreement received and countersigned\n□ Partner portal access provisioned\n□ Referral/tracking link generated and tested\n□ Partner contact added to CRM with \"Partner\" tag\n□ Welcome email sent with all resources\n□ Kick-off call scheduled\n\nDAY 4-7: ENABLEMENT\n□ Product deep-dive session (60 min — record it)\n□ Sales enablement materials shared:\n - One-pager (partner version)\n - Battle card vs. competitors\n - Demo script / walkthrough\n - FAQ document (20+ common questions)\n - Pricing guide with partner-specific terms\n□ Co-branded landing page live (if applicable)\n□ Partner's team trained on positioning and qualification\n\nDAY 8-14: ACTIVATION\n□ First joint pipeline review\n□ First co-marketing piece planned (webinar, blog, case study)\n□ Partner makes first referral or introduction\n□ Feedback collected on enablement materials\n□ 14-day check-in call completed\n□ Partner added to monthly partner newsletter" }, { "title": "Partner Enablement Kit", "body": "AssetPurposeUpdate FrequencyPartner One-PagerQuick overview for partner's sales teamQuarterlyBattle CardPositioning vs. competitorsMonthlyDemo ScriptStep-by-step demo walkthroughPer releaseFAQ Document20+ common objections + answersMonthlyCase StudiesSocial proof by industry/use caseAs availableEmail TemplatesPre-written intro emails partners can useQuarterlyCo-branded DeckJoint presentation for prospectsPer partnerIntegration GuideTechnical setup documentationPer releaseROI CalculatorShareable tool for partner's prospectsQuarterlyCommission DashboardReal-time earnings trackingAlways live" }, { "title": "Launch Playbook", "body": "WEEK 1: Soft Launch\n- Partner's internal team briefed\n- Test referral flow end-to-end\n- First 3-5 warm intros from partner's network\n\nWEEK 2-3: Controlled Launch\n- Co-branded announcement blog post\n- Email to partner's customer base (segmented)\n- Social media cross-promotion\n- Webinar or live demo (target: 50+ registrants)\n\nWEEK 4+: Full Launch\n- Integration listed on both marketplaces\n- Paid co-marketing (if budget allows)\n- Case study from first joint customer\n- Press release (if strategic partnership)" }, { "title": "Partner Health Score (0-100, monthly)", "body": "MetricWeightScoringReferral Volume25%1=0 refs, 3=meets target, 5=exceeds 2xLead Quality20%1=<10% close rate, 3=matches avg, 5=>2x avg close rateEngagement20%1=unresponsive, 3=attends QBRs, 5=proactive co-marketingRevenue Generated25%1=<$1K/mo, 3=meets forecast, 5=exceeds 2xRelationship Strength10%1=single contact, 3=multiple stakeholders, 5=executive sponsor\n\nScore = weighted sum × 4 = max 100\n\n80-100: Champion — invest more, expand scope\n60-79: Healthy — maintain cadence, look for growth\n40-59: At risk — diagnose issues, intervention plan\n<40: Declining — honest conversation, consider winding down" }, { "title": "Quarterly Business Review (QBR) Template", "body": "## Partner QBR: {Partner Name} — {Quarter}\n\n### Performance Summary\n- Referrals sent: {X} (target: {Y})\n- Deals closed: {X} (target: {Y})\n- Revenue generated: ${X} (target: ${Y})\n- Commission paid: ${X}\n- Partner health score: {X}/100\n\n### What Worked\n- {Top performing initiative}\n- {Successful co-marketing effort}\n\n### What Didn't\n- {Underperforming area}\n- {Blocked initiative and why}\n\n### Next Quarter Plan\n- Revenue target: ${X} (+{Y}% growth)\n- Key initiatives:\n 1. {Initiative — owner — deadline}\n 2. {Initiative — owner — deadline}\n 3. {Initiative — owner — deadline}\n- Co-marketing commitment: {X pieces}\n- Enablement needs: {Training, new materials, etc.}\n\n### Open Issues\n- {Issue — owner — target resolution date}\n\n### Executive Alignment\n- {Any strategic changes to discuss}" }, { "title": "Partner Lifecycle Stages", "body": "PROSPECT → EVALUATING → ONBOARDING → RAMPING → PRODUCING → SCALING → STRATEGIC\n ↓ ↓ ↓ ↓ ↓ ↓ ↓\n Research Pitch & 14-day First 90 Steady Expand Deep\n & score negotiate checklist days ramp state scope collab\n\nStage-specific actions:\n\nStageKey ActionSuccess MetricTypical DurationProspectResearch + scoreScore >601-2 weeksEvaluatingPitch + negotiate termsSigned agreement2-4 weeksOnboardingEnablement + trainingCompletion of 14-day checklist2 weeksRampingFirst referrals + supportFirst closed deal30-90 daysProducingConsistent referral flowMeets monthly targetsOngoingScalingExpand scope, co-sellRevenue growing QoQ6+ monthsStrategicJVs, co-build, exclusivityBoard-level relationship12+ months" }, { "title": "Program Tiers", "body": "partner_program:\n tiers:\n - name: \"Referral Partner\"\n requirements:\n annual_revenue: \"$0+\"\n certifications: 0\n quarterly_reviews: false\n benefits:\n commission: \"15%\"\n support: \"Email only\"\n marketing: \"Listed in partner directory\"\n training: \"Self-serve portal\"\n \n - name: \"Silver Partner\"\n requirements:\n annual_revenue: \"$25K+\"\n certifications: 1\n quarterly_reviews: true\n benefits:\n commission: \"20%\"\n support: \"Dedicated Slack channel\"\n marketing: \"Co-branded landing page + 1 webinar/quarter\"\n training: \"Live training sessions\"\n mdf: \"$2,500/quarter\"\n \n - name: \"Gold Partner\"\n requirements:\n annual_revenue: \"$100K+\"\n certifications: 2\n quarterly_reviews: true\n benefits:\n commission: \"25%\"\n support: \"Dedicated partner manager\"\n marketing: \"Full co-marketing program\"\n training: \"Custom enablement\"\n mdf: \"$10,000/quarter\"\n early_access: true\n advisory_board: true\n \n - name: \"Platinum Partner\"\n requirements:\n annual_revenue: \"$250K+\"\n certifications: 3\n quarterly_reviews: true\n executive_sponsor: true\n benefits:\n commission: \"30%\"\n support: \"Named SE + partner manager\"\n marketing: \"Joint press releases + events\"\n training: \"On-site enablement\"\n mdf: \"$25,000/quarter\"\n product_input: \"Roadmap influence\"\n exclusivity_option: true" }, { "title": "Partner Certification Program", "body": "LEVEL 1 — Foundations (self-paced, 2 hours)\n- Product overview and positioning\n- Target customer profile\n- Basic demo skills\n- Quiz: 80% to pass\n\nLEVEL 2 — Practitioner (instructor-led, half day)\n- Advanced product deep-dive\n- Objection handling workshop\n- Live demo practice with feedback\n- Role-play exercise: 3 scenarios\n\nLEVEL 3 — Expert (hands-on, full day)\n- Technical integration workshop\n- Solution architecture for top use cases\n- Co-selling methodology\n- Build a custom demo\n- Present to panel for certification" }, { "title": "Partner Program Dashboard", "body": "weekly_metrics:\n pipeline:\n new_partner_leads: {X}\n partners_in_evaluation: {X}\n partners_onboarding: {X}\n active_partners: {X}\n churned_partners_this_month: {X}\n \n performance:\n total_referrals_this_week: {X}\n qualified_referrals: {X}\n deals_closed_via_partners: {X}\n partner_sourced_revenue: \"${X}\"\n commission_paid: \"${X}\"\n net_partner_revenue: \"${X}\"\n \n efficiency:\n partner_sourced_vs_direct_cac: \"{X}% lower\"\n partner_deal_close_rate: \"{X}%\"\n average_partner_deal_size: \"${X}\"\n time_to_first_referral: \"{X} days\"\n partner_activation_rate: \"{X}%\" # % of signed partners who refer in 90 days\n \n health:\n avg_partner_health_score: \"{X}/100\"\n partners_at_risk: {X}\n nps_from_partners: {X}\n\nmonthly_review:\n - Top 5 partners by revenue\n - Bottom 5 active partners (intervention needed?)\n - New partners added vs churned\n - Partner-sourced % of total revenue (target: 20-30%)\n - Co-marketing ROI\n - Enablement material usage stats" }, { "title": "Key Benchmarks", "body": "MetricPoorGoodGreatPartner activation rate (first referral in 90 days)<30%50-70%>70%Partner-sourced deal close rate<10%20-30%>30%Partner-sourced CAC vs directSame or higher20-40% lower>40% lowerPartner-sourced revenue %<10%15-25%>25%Average time to first referral>90 days30-60 days<30 daysPartner NPS<3040-60>60Commission as % of partner revenue>35%20-30%<20%Partner churn rate (annual)>30%15-25%<15%" }, { "title": "Co-Sell Motion (Enterprise Deals)", "body": "1. IDENTIFY: Partner flags opportunity where both products needed\n2. QUALIFY: Joint discovery call — both teams present\n3. PLAN: Mutual Action Plan with shared milestones\n4. DEMO: Integrated demo showing combined value\n5. PROPOSE: Joint proposal — single contract or coordinated pricing\n6. NEGOTIATE: Lead partner runs point; support partner advises\n7. CLOSE: Coordinated signing and onboarding\n8. SUCCEED: Joint customer success plan\n\nCo-sell rules:\n\nLead partner = whoever has the stronger existing relationship\nRevenue split agreed BEFORE first joint meeting\nOne partner manages the deal; other provides air cover\nWeekly joint stand-ups during active deals\nShared CRM view or weekly pipeline email" }, { "title": "Affiliate Program at Scale", "body": "affiliate_program:\n tracking: \"First-click attribution, 90-day cookie\"\n commission_structure:\n one_time: \"30% of first payment\"\n recurring: \"20% for 12 months\"\n \n tiers:\n starter: { monthly_sales: \"0-5\", commission: \"20%\" }\n pro: { monthly_sales: \"6-20\", commission: \"25%\" }\n elite: { monthly_sales: \"21+\", commission: \"30%\", bonus: \"$500/mo\" }\n \n assets_provided:\n - Banner ads (5 sizes)\n - Email swipe copy (5 variations)\n - Social media posts (10 templates)\n - Landing page (co-branded, personalized link)\n - Video testimonials for embedding\n \n rules:\n - No brand bidding on paid search\n - No coupon/deal sites without approval\n - Honest representation required\n - FTC disclosure mandatory\n \n payment: \"Monthly, NET-30, minimum $100 payout\"\n platform: \"PartnerStack / FirstPromoter / custom\"" }, { "title": "Partner Ecosystem Flywheel", "body": "More Partners → More Integrations → Better Product → More Customers\n ↑ ↓\nMore Revenue ← Higher Retention ← More Value ← More Use Cases\n\nFlywheel accelerators:\n\nPartner marketplace — customers discover partners naturally\nIntegration templates — reduce time-to-integrate from months to days\nPartner API — self-serve technical onboarding\nSuccess stories — each win attracts 2-3 similar partners\nPartner events — annual summit builds community" }, { "title": "When a Partner Isn't Performing", "body": "Step 1: Data review — is it volume, quality, or conversion?\nStep 2: Honest conversation — \"We committed to X referrals/quarter. \n We're at Y. What's blocking you?\"\nStep 3: Enablement check — do they have what they need? Re-train if needed\nStep 4: 30-day improvement plan with specific targets\nStep 5: If no improvement → move to self-serve tier or mutual wind-down" }, { "title": "When Partners Compete with Each Other", "body": "Segment by geography, vertical, or deal size\n\"First to register the deal\" wins (deal registration system)\nTransparent rules, consistently enforced\nIf conflict: mediating conversation, not email threads" }, { "title": "When a Partner Wants Exclusivity", "body": "Only grant for specific geography or vertical, never global\nRequire minimum revenue commitment (2x what they'd get non-exclusive)\nTime-bound (12 months, reviewed annually)\nPerformance clause: exclusivity revoked if targets missed by >30%" }, { "title": "When You're the Smaller Partner", "body": "Lead with specific value you bring (niche expertise, technical capability)\nPropose a pilot (3 months, limited scope, clear success metrics)\nMake it zero-effort for them (you build the integration, you create the materials)\nFind an internal champion who benefits personally (quota relief, innovation credit)" }, { "title": "International Partnerships", "body": "Respect local business customs (relationship speed varies by culture)\nContracts: specify governing law and currency\nConsider local partner for market entry vs. direct\nTax implications: withholding on cross-border commissions\nLanguage: translate key enablement materials" }, { "title": "When to Kill a Partnership", "body": "Red flags that mean it's over:\n\nPartner actively sends leads to competitor\nReputational damage to your brand\nLegal/compliance violations\nNegative ROI after 6+ months of effort\nRelationship has become adversarial\n\nExit gracefully: 30-60 day notice, honor existing pipeline, write a professional transition plan, leave the door open for the future." }, { "title": "Natural Language Commands", "body": "\"Research [company] as potential partner\"\n→ Builds full research brief from web data\n\n\"Score [company] as a partner\"\n→ Runs 5-dimension scoring, returns tier recommendation\n\n\"Draft outreach to [name] at [company] about [partnership type]\"\n→ Generates personalized 5-touch sequence\n\n\"Create partner agreement outline for [company] — [type] partnership\"\n→ Generates deal structure with commercial terms\n\n\"Build enablement kit for [partner name]\"\n→ Creates one-pager, FAQ, battle card, email templates\n\n\"Run QBR prep for [partner name]\"\n→ Pulls metrics, generates QBR document\n\n\"Partner health check — all active partners\"\n→ Scores all partners, flags at-risk, suggests actions\n\n\"Design partner program tiers\"\n→ Generates tier structure with requirements and benefits\n\n\"Calculate deal economics: [referrals/mo] referrals at [ACV] ACV, [rate]% commission\"\n→ Returns full economics including Partner LTV/CAC\n\n\"Compare partnership types for [goal]\"\n→ Decision matrix based on your specific situation\n\n\"Plan co-marketing campaign with [partner]\"\n→ Generates campaign plan with timeline and assets\n\n\"Draft partner newsletter for this month\"\n→ Compiles updates, wins, new resources for partner base" }, { "title": "⚡ Level Up", "body": "This skill gives you the complete partnership playbook. For industry-specific partner strategies, deal structures, and vertical-specific outreach sequences:\n\nAfrexAI Context Packs — $47\n\nSaaS Pack — SaaS-specific channel partner strategies and integration playbooks\nProfessional Services Pack — Referral network and subcontractor partnership frameworks\nManufacturing Pack — Distributor and supply chain partner methodologies\nConstruction Pack — Subcontractor and vendor partnership systems" }, { "title": "🔗 More Free Skills by AfrexAI", "body": "afrexai-lead-hunter — Automated lead generation & enrichment\nafrexai-sales-playbook — Complete B2B sales system\nafrexai-negotiation-mastery — Deal negotiation frameworks\nafrexai-proposal-engine — Winning proposal methodology\nafrexai-competitive-intel — Competitive intelligence system\n\nBrowse all AfrexAI skills →" } ], "body": "Partnership & Channel Revenue Engine\n\nTurn partnerships from handshake deals into a systematic revenue machine. This is the complete playbook for finding, qualifying, structuring, launching, and scaling partner-driven growth — whether you're building integration partnerships, reseller channels, affiliate programs, or strategic alliances.\n\nPhase 1 — Partnership Strategy & ICP\n\nBefore reaching out to anyone, define what a great partner looks like.\n\nPartnership Type Decision Matrix\nType\tBest When\tRevenue Model\tComplexity\tTime to Revenue\nIntegration/Tech\tProducts complement each other\tRevenue share 10-30%\tHigh\t3-6 months\nReseller/VAR\tPartner has your buyer's trust\tWholesale discount 20-40%\tMedium\t1-3 months\nReferral\tLow-commitment entry point\tPer-lead fee or % of first deal\tLow\t2-4 weeks\nAffiliate\tLarge audience, digital product\t15-40% commission\tLow\t1-2 weeks\nCo-Sell\tEnterprise deals, both logos help\tSplit varies by contribution\tHigh\t3-6 months\nWhite-Label/OEM\tPartner wants your tech under their brand\tLicense + per-seat/usage fee\tVery High\t6-12 months\nCo-Marketing\tShared audience, content leverage\tNo direct rev (pipeline gen)\tLow\t2-4 weeks\nStrategic/JV\tMarket entry, new geography\tEquity or profit share\tVery High\t6-18 months\n\nSelection rule: Start with Referral or Affiliate (fast wins, prove concept), then graduate to Integration or Reseller (real revenue), then Strategic (market expansion).\n\nIdeal Partner Profile (IPP)\nideal_partner_profile:\n company:\n size: \"50-500 employees\" # or revenue range\n stage: \"Series B+ or profitable\"\n geography: \"US, UK, EU\"\n industries: [\"SaaS\", \"Professional Services\"]\n \n audience_overlap:\n serves_our_icp: true # Their customers = our target buyers\n complementary_not_competitive: true\n audience_size_minimum: 5000 # customers or active users\n \n capability:\n has_sales_team: true # for reseller; optional for referral\n technical_integration_capacity: \"medium\" # for tech partnerships\n marketing_team_exists: true # for co-marketing\n partner_program_experience: \"any\" # bonus if they've partnered before\n \n alignment:\n brand_quality: \"matches or exceeds ours\"\n values_compatible: true\n growth_trajectory: \"stable or growing\"\n executive_sponsorship_likely: true\n \n anti_signals: # Disqualify if any are true\n - \"Direct competitor or building competing feature\"\n - \"Declining revenue / layoffs > 20%\"\n - \"Known for partner-unfriendly behavior\"\n - \"Regulatory risk that could impact us\"\n - \"Single decision-maker who's leaving\"\n\nPartner Scoring (0-100)\nDimension\tWeight\t1-5 Scale Criteria\nAudience Fit\t25%\t1=no overlap, 3=partial overlap, 5=exact ICP match\nRevenue Potential\t25%\t1=<$5K/yr, 3=$25-50K/yr, 5=$100K+/yr\nBrand Alignment\t15%\t1=risky brand, 3=neutral, 5=prestigious/trusted\nExecution Capability\t20%\t1=no team/resources, 3=some capacity, 5=dedicated partner team\nStrategic Value\t15%\t1=transactional only, 3=market insight, 5=opens new market segment\n\nScore = (Audience×5 + Revenue×5 + Brand×3 + Execution×4 + Strategic×3) = max 100\n\n80-100: Tier 1 — white-glove onboarding, dedicated partner manager\n60-79: Tier 2 — standard enablement, quarterly reviews\n40-59: Tier 3 — self-serve resources, annual check-in\n<40: Pass — politely decline or defer\nPhase 2 — Partner Discovery & Research\n8 Discovery Channels (ranked by quality)\nExisting customer referrals — \"Which tools do you use alongside ours?\" — highest-quality signal\nIntegration marketplace analysis — Browse Zapier, HubSpot, Salesforce AppExchange for adjacent tools\nCompetitor's partner pages — Who partners with competitors? They understand the value prop\nIndustry conference sponsor lists — Companies investing in visibility = partnership-ready\nLinkedIn Sales Navigator — Search by company, filter by \"partnerships\" or \"business development\" in title\nG2/Capterra category adjacency — Same category buyers also buy from these vendors\nVC portfolio overlap — Same investors often encourage portfolio partnerships\nInbound requests — Track who reaches out; signal of natural demand\nResearch Brief Template\npartner_research:\n company: \"Acme Corp\"\n website: \"https://acme.com\"\n what_they_do: \"Project management for construction firms\"\n \n audience:\n customer_count: \"~2,000 companies\"\n target_segment: \"Mid-market construction ($10M-$200M revenue)\"\n geographic_focus: \"US, expanding to UK\"\n overlap_with_our_icp: \"HIGH — 60% of their customers match our target\"\n \n product:\n core_product: \"Cloud PM platform\"\n pricing: \"$99-499/mo per company\"\n integrations: [\"QuickBooks\", \"Procore\", \"Slack\"]\n api_available: true\n gaps_we_fill: \"No AI automation, no document analysis\"\n \n business:\n funding: \"Series B, $40M raised\"\n revenue_estimate: \"$15M ARR\"\n growth: \"Growing ~40% YoY\"\n team_size: 180\n partner_program_exists: false # Opportunity to be first!\n \n key_people:\n partnership_lead: \"Jane Smith, VP Business Development\"\n product_lead: \"Mike Johnson, CPO\"\n ceo: \"Sarah Williams\"\n linkedin_urls:\n - \"https://linkedin.com/in/janesmith\"\n - \"https://linkedin.com/in/mikejohnson\"\n \n competitive_intel:\n partners_with: [\"QuickBooks\", \"DocuSign\"]\n missing_partners: \"No AI/automation partner\"\n competitor_partnerships: \"Rival Corp partners with BuildBot AI\"\n \n partnership_angle: \"Integration: our AI reads their project docs, automates compliance checks\"\n estimated_annual_value: \"$75K (rev share on 200 conversions)\"\n risk_factors: [\"May build in-house\", \"CEO reportedly difficult\"]\n \n outreach_strategy:\n warm_intro_available: \"Yes — mutual investor, also customer X knows their VP\"\n first_touch: \"Warm intro via investor → meeting with VP BD\"\n hook: \"Their competitor already has AI partner; they're falling behind\"\n\nPhase 3 — Outreach & First Meeting\nOutreach Sequence (5 touches over 3 weeks)\n\nTouch 1 — Day 1: Warm Intro or Cold Email\n\nSubject: {Mutual connection} suggested I reach out — {their company} + {your company}\n\nHi {Name},\n\n{Mutual connection} mentioned you're exploring ways to help {their customers} \nwith {problem area}. We've been building {brief description} and {X} of our \ncustomers already use {their product} alongside ours.\n\nQuick thought: a {partnership type} between us could help your customers \n{specific outcome — e.g., \"cut compliance review time by 60%\"} without you \nbuilding anything new.\n\nWorth a 20-minute call this week?\n\n{Signature}\n\n\nTouch 2 — Day 4: Value-Add Follow-up\n\nHi {Name},\n\nFollowing up — I put together a quick analysis of how {their product} users \ncould benefit from {your capability}. [Attach 1-pager or link]\n\nThe overlap between our customer bases is stronger than I expected — \n{specific data point}.\n\nHappy to walk through it whenever works.\n\n\nTouch 3 — Day 8: Social Proof\n\nQuick update — {similar company} just launched a similar partnership with us \nand saw {metric — e.g., \"23% increase in customer retention\"} in the first \nquarter. \n\nTheir {role} said: \"{brief quote}.\"\n\nThink this could work for {their company} too. Free Thursday?\n\n\nTouch 4 — Day 14: Light Nudge\n\nHi {Name} — wanted to bump this up. We're formalizing our partner program \nthis quarter and have {X} spots for launch partners who get priority \nintegration support and co-marketing.\n\nShould I include {their company}?\n\n\nTouch 5 — Day 21: Break-up\n\nHi {Name} — I'll assume the timing isn't right. Totally understand.\n\nIf partnerships ever become a priority, we'd love to explore this. \nI'll check back in {timeframe — e.g., \"Q3\"}.\n\nIn the meantime, {useful resource — guide, report, or intro to someone helpful}.\n\nFirst Meeting Agenda (30 min)\n0-5 min: Rapport + confirm agenda\n5-10 min: THEM — their business, customers, growth priorities\n10-15 min: US — brief overview, why we think there's a fit\n15-20 min: THE OPPORTUNITY — specific partnership model, mutual benefits\n20-25 min: LOGISTICS — next steps, who else should be involved\n25-30 min: COMMITMENT — agree on timeline for follow-up/decision\n\n\nQuestions to ask:\n\n\"What's your biggest growth priority this quarter?\"\n\"How do your customers currently solve {problem we address}?\"\n\"Have you done partnerships before? What worked/didn't?\"\n\"Who internally would need to sign off on a partnership?\"\n\"What would make this a no-brainer for you?\"\n\nRed flags in first meeting:\n\nThey can't articulate who their customer is → unclear audience\n\"We'll need to run this by legal\" as first response → bureaucracy-heavy\nNo questions about your product → not genuinely interested\nImmediately jump to \"what's your commission?\" → transactional mindset only\nPhase 4 — Deal Structure & Commercials\nRevenue Share Models\nModel\tUse When\tTypical Range\tTracking Method\n% of revenue\tOngoing SaaS referrals\t15-30% of MRR for 12-24 months\tUTM + referral code\nFlat fee per lead\tHigh volume, lower quality\t$50-500 per qualified lead\tCRM attribution\nFlat fee per deal\tClear conversion events\t$500-5,000 per closed deal\tPromo code or UTM\nTiered commission\tIncentivize volume\t15% for 1-10, 20% for 11-25, 25% for 26+\tDashboard tracking\nRevenue share (mutual)\tIntegration partnership\t10-20% both directions\tAPI usage + attribution\nLicense fee\tWhite-label/OEM\t$X per seat per month\tUsage metering\nHybrid\tComplex deals\tBase fee + performance bonus\tCombined tracking\nDeal Economics Calculator\nPartner Deal Economics:\n Expected referrals per month: [X]\n Average deal size (ACV): $[Y]\n Close rate on partner leads: [Z]%\n Commission rate: [W]%\n \n Monthly partner revenue: X × Y × (Z/100) = $[A]\n Monthly commission paid: A × (W/100) = $[B]\n Net revenue after commission: A - B = $[C]\n \n Partner CAC: (onboarding cost + enablement time) / expected deals in Year 1\n Partner LTV: average monthly net revenue × average partner lifespan (months)\n \n HEALTHY IF:\n - Partner LTV / Partner CAC > 3:1\n - Net margin on partner deals > 40%\n - Partner-sourced CAC < direct CAC\n - Commission < customer LTV × 25%\n\nPartnership Agreement Checklist\nMUST INCLUDE:\n□ Partnership type and scope (what's included, what's excluded)\n□ Revenue share / commission structure with payment terms\n□ Attribution method and tracking technology\n□ Minimum commitments (if any — e.g., X referrals/quarter to maintain tier)\n□ Exclusivity terms (usually NON-exclusive; exclusive = premium tier only)\n□ Term length and renewal (12 months auto-renew is standard)\n□ Termination clause (30-60 days notice, what happens to in-flight deals)\n□ IP and brand usage rights (logo, name, marketing materials)\n□ Data sharing and privacy (what data is exchanged, GDPR/CCPA compliance)\n□ SLAs for integration support or lead response time\n□ Dispute resolution (mediation before litigation)\n□ Non-compete / non-solicit (narrow and reasonable)\n□ Confidentiality / NDA\n□ Insurance requirements (if applicable)\n\nNICE TO INCLUDE:\n□ Joint marketing commitments (X co-branded pieces per quarter)\n□ MDF (Market Development Funds) availability\n□ Partner advisory board participation\n□ Early access to product roadmap\n□ Escalation contacts for both sides\n\nPhase 5 — Partner Enablement & Launch\nPartner Onboarding Checklist (First 14 Days)\nDAY 1-3: SETUP\n□ Signed agreement received and countersigned\n□ Partner portal access provisioned\n□ Referral/tracking link generated and tested\n□ Partner contact added to CRM with \"Partner\" tag\n□ Welcome email sent with all resources\n□ Kick-off call scheduled\n\nDAY 4-7: ENABLEMENT\n□ Product deep-dive session (60 min — record it)\n□ Sales enablement materials shared:\n - One-pager (partner version)\n - Battle card vs. competitors\n - Demo script / walkthrough\n - FAQ document (20+ common questions)\n - Pricing guide with partner-specific terms\n□ Co-branded landing page live (if applicable)\n□ Partner's team trained on positioning and qualification\n\nDAY 8-14: ACTIVATION\n□ First joint pipeline review\n□ First co-marketing piece planned (webinar, blog, case study)\n□ Partner makes first referral or introduction\n□ Feedback collected on enablement materials\n□ 14-day check-in call completed\n□ Partner added to monthly partner newsletter\n\nPartner Enablement Kit\nAsset\tPurpose\tUpdate Frequency\nPartner One-Pager\tQuick overview for partner's sales team\tQuarterly\nBattle Card\tPositioning vs. competitors\tMonthly\nDemo Script\tStep-by-step demo walkthrough\tPer release\nFAQ Document\t20+ common objections + answers\tMonthly\nCase Studies\tSocial proof by industry/use case\tAs available\nEmail Templates\tPre-written intro emails partners can use\tQuarterly\nCo-branded Deck\tJoint presentation for prospects\tPer partner\nIntegration Guide\tTechnical setup documentation\tPer release\nROI Calculator\tShareable tool for partner's prospects\tQuarterly\nCommission Dashboard\tReal-time earnings tracking\tAlways live\nLaunch Playbook\nWEEK 1: Soft Launch\n- Partner's internal team briefed\n- Test referral flow end-to-end\n- First 3-5 warm intros from partner's network\n\nWEEK 2-3: Controlled Launch\n- Co-branded announcement blog post\n- Email to partner's customer base (segmented)\n- Social media cross-promotion\n- Webinar or live demo (target: 50+ registrants)\n\nWEEK 4+: Full Launch\n- Integration listed on both marketplaces\n- Paid co-marketing (if budget allows)\n- Case study from first joint customer\n- Press release (if strategic partnership)\n\nPhase 6 — Partner Management & Growth\nPartner Health Score (0-100, monthly)\nMetric\tWeight\tScoring\nReferral Volume\t25%\t1=0 refs, 3=meets target, 5=exceeds 2x\nLead Quality\t20%\t1=<10% close rate, 3=matches avg, 5=>2x avg close rate\nEngagement\t20%\t1=unresponsive, 3=attends QBRs, 5=proactive co-marketing\nRevenue Generated\t25%\t1=<$1K/mo, 3=meets forecast, 5=exceeds 2x\nRelationship Strength\t10%\t1=single contact, 3=multiple stakeholders, 5=executive sponsor\n\nScore = weighted sum × 4 = max 100\n\n80-100: Champion — invest more, expand scope\n60-79: Healthy — maintain cadence, look for growth\n40-59: At risk — diagnose issues, intervention plan\n<40: Declining — honest conversation, consider winding down\nQuarterly Business Review (QBR) Template\n## Partner QBR: {Partner Name} — {Quarter}\n\n### Performance Summary\n- Referrals sent: {X} (target: {Y})\n- Deals closed: {X} (target: {Y})\n- Revenue generated: ${X} (target: ${Y})\n- Commission paid: ${X}\n- Partner health score: {X}/100\n\n### What Worked\n- {Top performing initiative}\n- {Successful co-marketing effort}\n\n### What Didn't\n- {Underperforming area}\n- {Blocked initiative and why}\n\n### Next Quarter Plan\n- Revenue target: ${X} (+{Y}% growth)\n- Key initiatives:\n 1. {Initiative — owner — deadline}\n 2. {Initiative — owner — deadline}\n 3. {Initiative — owner — deadline}\n- Co-marketing commitment: {X pieces}\n- Enablement needs: {Training, new materials, etc.}\n\n### Open Issues\n- {Issue — owner — target resolution date}\n\n### Executive Alignment\n- {Any strategic changes to discuss}\n\nPartner Lifecycle Stages\nPROSPECT → EVALUATING → ONBOARDING → RAMPING → PRODUCING → SCALING → STRATEGIC\n ↓ ↓ ↓ ↓ ↓ ↓ ↓\n Research Pitch & 14-day First 90 Steady Expand Deep\n & score negotiate checklist days ramp state scope collab\n\n\nStage-specific actions:\n\nStage\tKey Action\tSuccess Metric\tTypical Duration\nProspect\tResearch + score\tScore >60\t1-2 weeks\nEvaluating\tPitch + negotiate terms\tSigned agreement\t2-4 weeks\nOnboarding\tEnablement + training\tCompletion of 14-day checklist\t2 weeks\nRamping\tFirst referrals + support\tFirst closed deal\t30-90 days\nProducing\tConsistent referral flow\tMeets monthly targets\tOngoing\nScaling\tExpand scope, co-sell\tRevenue growing QoQ\t6+ months\nStrategic\tJVs, co-build, exclusivity\tBoard-level relationship\t12+ months\nPhase 7 — Channel Program Design\nProgram Tiers\npartner_program:\n tiers:\n - name: \"Referral Partner\"\n requirements:\n annual_revenue: \"$0+\"\n certifications: 0\n quarterly_reviews: false\n benefits:\n commission: \"15%\"\n support: \"Email only\"\n marketing: \"Listed in partner directory\"\n training: \"Self-serve portal\"\n \n - name: \"Silver Partner\"\n requirements:\n annual_revenue: \"$25K+\"\n certifications: 1\n quarterly_reviews: true\n benefits:\n commission: \"20%\"\n support: \"Dedicated Slack channel\"\n marketing: \"Co-branded landing page + 1 webinar/quarter\"\n training: \"Live training sessions\"\n mdf: \"$2,500/quarter\"\n \n - name: \"Gold Partner\"\n requirements:\n annual_revenue: \"$100K+\"\n certifications: 2\n quarterly_reviews: true\n benefits:\n commission: \"25%\"\n support: \"Dedicated partner manager\"\n marketing: \"Full co-marketing program\"\n training: \"Custom enablement\"\n mdf: \"$10,000/quarter\"\n early_access: true\n advisory_board: true\n \n - name: \"Platinum Partner\"\n requirements:\n annual_revenue: \"$250K+\"\n certifications: 3\n quarterly_reviews: true\n executive_sponsor: true\n benefits:\n commission: \"30%\"\n support: \"Named SE + partner manager\"\n marketing: \"Joint press releases + events\"\n training: \"On-site enablement\"\n mdf: \"$25,000/quarter\"\n product_input: \"Roadmap influence\"\n exclusivity_option: true\n\nPartner Certification Program\nLEVEL 1 — Foundations (self-paced, 2 hours)\n- Product overview and positioning\n- Target customer profile\n- Basic demo skills\n- Quiz: 80% to pass\n\nLEVEL 2 — Practitioner (instructor-led, half day)\n- Advanced product deep-dive\n- Objection handling workshop\n- Live demo practice with feedback\n- Role-play exercise: 3 scenarios\n\nLEVEL 3 — Expert (hands-on, full day)\n- Technical integration workshop\n- Solution architecture for top use cases\n- Co-selling methodology\n- Build a custom demo\n- Present to panel for certification\n\nPhase 8 — Metrics & Reporting\nPartner Program Dashboard\nweekly_metrics:\n pipeline:\n new_partner_leads: {X}\n partners_in_evaluation: {X}\n partners_onboarding: {X}\n active_partners: {X}\n churned_partners_this_month: {X}\n \n performance:\n total_referrals_this_week: {X}\n qualified_referrals: {X}\n deals_closed_via_partners: {X}\n partner_sourced_revenue: \"${X}\"\n commission_paid: \"${X}\"\n net_partner_revenue: \"${X}\"\n \n efficiency:\n partner_sourced_vs_direct_cac: \"{X}% lower\"\n partner_deal_close_rate: \"{X}%\"\n average_partner_deal_size: \"${X}\"\n time_to_first_referral: \"{X} days\"\n partner_activation_rate: \"{X}%\" # % of signed partners who refer in 90 days\n \n health:\n avg_partner_health_score: \"{X}/100\"\n partners_at_risk: {X}\n nps_from_partners: {X}\n\nmonthly_review:\n - Top 5 partners by revenue\n - Bottom 5 active partners (intervention needed?)\n - New partners added vs churned\n - Partner-sourced % of total revenue (target: 20-30%)\n - Co-marketing ROI\n - Enablement material usage stats\n\nKey Benchmarks\nMetric\tPoor\tGood\tGreat\nPartner activation rate (first referral in 90 days)\t<30%\t50-70%\t>70%\nPartner-sourced deal close rate\t<10%\t20-30%\t>30%\nPartner-sourced CAC vs direct\tSame or higher\t20-40% lower\t>40% lower\nPartner-sourced revenue %\t<10%\t15-25%\t>25%\nAverage time to first referral\t>90 days\t30-60 days\t<30 days\nPartner NPS\t<30\t40-60\t>60\nCommission as % of partner revenue\t>35%\t20-30%\t<20%\nPartner churn rate (annual)\t>30%\t15-25%\t<15%\nPhase 9 — Advanced Strategies\nCo-Sell Motion (Enterprise Deals)\n1. IDENTIFY: Partner flags opportunity where both products needed\n2. QUALIFY: Joint discovery call — both teams present\n3. PLAN: Mutual Action Plan with shared milestones\n4. DEMO: Integrated demo showing combined value\n5. PROPOSE: Joint proposal — single contract or coordinated pricing\n6. NEGOTIATE: Lead partner runs point; support partner advises\n7. CLOSE: Coordinated signing and onboarding\n8. SUCCEED: Joint customer success plan\n\n\nCo-sell rules:\n\nLead partner = whoever has the stronger existing relationship\nRevenue split agreed BEFORE first joint meeting\nOne partner manages the deal; other provides air cover\nWeekly joint stand-ups during active deals\nShared CRM view or weekly pipeline email\nAffiliate Program at Scale\naffiliate_program:\n tracking: \"First-click attribution, 90-day cookie\"\n commission_structure:\n one_time: \"30% of first payment\"\n recurring: \"20% for 12 months\"\n \n tiers:\n starter: { monthly_sales: \"0-5\", commission: \"20%\" }\n pro: { monthly_sales: \"6-20\", commission: \"25%\" }\n elite: { monthly_sales: \"21+\", commission: \"30%\", bonus: \"$500/mo\" }\n \n assets_provided:\n - Banner ads (5 sizes)\n - Email swipe copy (5 variations)\n - Social media posts (10 templates)\n - Landing page (co-branded, personalized link)\n - Video testimonials for embedding\n \n rules:\n - No brand bidding on paid search\n - No coupon/deal sites without approval\n - Honest representation required\n - FTC disclosure mandatory\n \n payment: \"Monthly, NET-30, minimum $100 payout\"\n platform: \"PartnerStack / FirstPromoter / custom\"\n\nPartner Ecosystem Flywheel\nMore Partners → More Integrations → Better Product → More Customers\n ↑ ↓\nMore Revenue ← Higher Retention ← More Value ← More Use Cases\n\n\nFlywheel accelerators:\n\nPartner marketplace — customers discover partners naturally\nIntegration templates — reduce time-to-integrate from months to days\nPartner API — self-serve technical onboarding\nSuccess stories — each win attracts 2-3 similar partners\nPartner events — annual summit builds community\nPhase 10 — Edge Cases & Difficult Situations\nWhen a Partner Isn't Performing\nStep 1: Data review — is it volume, quality, or conversion?\nStep 2: Honest conversation — \"We committed to X referrals/quarter. \n We're at Y. What's blocking you?\"\nStep 3: Enablement check — do they have what they need? Re-train if needed\nStep 4: 30-day improvement plan with specific targets\nStep 5: If no improvement → move to self-serve tier or mutual wind-down\n\nWhen Partners Compete with Each Other\nSegment by geography, vertical, or deal size\n\"First to register the deal\" wins (deal registration system)\nTransparent rules, consistently enforced\nIf conflict: mediating conversation, not email threads\nWhen a Partner Wants Exclusivity\nOnly grant for specific geography or vertical, never global\nRequire minimum revenue commitment (2x what they'd get non-exclusive)\nTime-bound (12 months, reviewed annually)\nPerformance clause: exclusivity revoked if targets missed by >30%\nWhen You're the Smaller Partner\nLead with specific value you bring (niche expertise, technical capability)\nPropose a pilot (3 months, limited scope, clear success metrics)\nMake it zero-effort for them (you build the integration, you create the materials)\nFind an internal champion who benefits personally (quota relief, innovation credit)\nInternational Partnerships\nRespect local business customs (relationship speed varies by culture)\nContracts: specify governing law and currency\nConsider local partner for market entry vs. direct\nTax implications: withholding on cross-border commissions\nLanguage: translate key enablement materials\nWhen to Kill a Partnership\n\nRed flags that mean it's over:\n\nPartner actively sends leads to competitor\nReputational damage to your brand\nLegal/compliance violations\nNegative ROI after 6+ months of effort\nRelationship has become adversarial\n\nExit gracefully: 30-60 day notice, honor existing pipeline, write a professional transition plan, leave the door open for the future.\n\nNatural Language Commands\n\"Research [company] as potential partner\"\n→ Builds full research brief from web data\n\n\"Score [company] as a partner\"\n→ Runs 5-dimension scoring, returns tier recommendation\n\n\"Draft outreach to [name] at [company] about [partnership type]\"\n→ Generates personalized 5-touch sequence\n\n\"Create partner agreement outline for [company] — [type] partnership\"\n→ Generates deal structure with commercial terms\n\n\"Build enablement kit for [partner name]\"\n→ Creates one-pager, FAQ, battle card, email templates\n\n\"Run QBR prep for [partner name]\"\n→ Pulls metrics, generates QBR document\n\n\"Partner health check — all active partners\"\n→ Scores all partners, flags at-risk, suggests actions\n\n\"Design partner program tiers\"\n→ Generates tier structure with requirements and benefits\n\n\"Calculate deal economics: [referrals/mo] referrals at [ACV] ACV, [rate]% commission\"\n→ Returns full economics including Partner LTV/CAC\n\n\"Compare partnership types for [goal]\"\n→ Decision matrix based on your specific situation\n\n\"Plan co-marketing campaign with [partner]\"\n→ Generates campaign plan with timeline and assets\n\n\"Draft partner newsletter for this month\"\n→ Compiles updates, wins, new resources for partner base\n\n⚡ Level Up\n\nThis skill gives you the complete partnership playbook. For industry-specific partner strategies, deal structures, and vertical-specific outreach sequences:\n\nAfrexAI Context Packs — $47\n\nSaaS Pack — SaaS-specific channel partner strategies and integration playbooks\nProfessional Services Pack — Referral network and subcontractor partnership frameworks\nManufacturing Pack — Distributor and supply chain partner methodologies\nConstruction Pack — Subcontractor and vendor partnership systems\n🔗 More Free Skills by AfrexAI\nafrexai-lead-hunter — Automated lead generation & enrichment\nafrexai-sales-playbook — Complete B2B sales system\nafrexai-negotiation-mastery — Deal negotiation frameworks\nafrexai-proposal-engine — Winning proposal methodology\nafrexai-competitive-intel — Competitive intelligence system\n\nBrowse all AfrexAI skills →" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/1kalin/afrexai-partnership-revenue", "publisherUrl": "https://clawhub.ai/1kalin/afrexai-partnership-revenue", "owner": "1kalin", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue", "downloadUrl": "https://openagent3.xyz/downloads/afrexai-partnership-revenue", "agentUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent", "manifestUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent.json", "briefUrl": "https://openagent3.xyz/skills/afrexai-partnership-revenue/agent.md" } }