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    "sections": [
      {
        "title": "Brand Analyzer: AI Brand Identity Profiler",
        "body": "Analyze any brand to generate a comprehensive brand identity JSON profile using Gemini Flash with Google Search grounding."
      },
      {
        "title": "Overview",
        "body": "Brand Analyzer creates structured brand identity profiles by:\n\nResearching the brand via Google Search (official data, campaigns, visual identity)\nAnalyzing brand behavior, visual patterns, photography style, tone of voice\nGenerating a complete JSON profile following the standard template\nStoring the profile for reuse across all creative workflows"
      },
      {
        "title": "When to Use",
        "body": "User asks to \"analyze a brand\" or \"create a brand profile\"\nBefore running Ad-Ready when the brand isn't in the catalog\nWhen the user mentions a brand that doesn't have a profile yet\nTo update/refresh an existing brand profile"
      },
      {
        "title": "Analyze a brand and save to file",
        "body": "GEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py \\\n  --brand \"Brand Name\" \\\n  --output ./brands/Brand_Name.json"
      },
      {
        "title": "Analyze and auto-save to Ad-Ready brands catalog",
        "body": "GEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py \\\n  --brand \"Heredero Gin\" \\\n  --auto-save\n\nThe --auto-save flag automatically saves to ~/clawd/ad-ready/configs/Brands/{Brand_Name}.json"
      },
      {
        "title": "Print to stdout",
        "body": "GEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py --brand \"Nike\""
      },
      {
        "title": "Inputs",
        "body": "InputRequiredDescription--brand✅Brand name to analyze--outputOptionalOutput file path (default: stdout)--auto-saveOptionalAuto-save to Ad-Ready brands catalog--api-keyOptionalGemini API key (or set GEMINI_API_KEY env var)"
      },
      {
        "title": "Output Format",
        "body": "The generated JSON follows the standard brand identity template used by Ad-Ready:\n\n{\n  \"brand_info\": { \"name\", \"tagline\", \"category\", \"positioning\", \"vision\", \"mission\", \"origin_story\" },\n  \"brand_values\": { \"core_values\", \"brand_promise\", \"differentiators\", \"non_negotiables\" },\n  \"target_audience\": { \"demographics\", \"psychographics\" },\n  \"tone_of_voice\": { \"personality_traits\", \"communication_style\", \"language_register\", ... },\n  \"visual_identity\": { \"logo\", \"color_system\", \"typography\", \"layout_principles\" },\n  \"photography\": { \"style\", \"technical\" },\n  \"campaign_guidelines\": { \"visual_tone\", \"model_casting\", \"product_presentation\", ... },\n  \"brand_behavior\": { \"do_dont\", \"immutability\" },\n  \"channel_expression\": { \"retail\", \"digital\", \"print\" },\n  \"compliance\": { ... }\n}"
      },
      {
        "title": "Ad-Ready",
        "body": "Brand profiles are automatically available as brand_profile options when generating ads."
      },
      {
        "title": "Morpheus Fashion Design",
        "body": "Brand visual identity (colors, photography style, tone) can inform Morpheus campaigns."
      },
      {
        "title": "Custom Workflows",
        "body": "Load any brand profile JSON to extract visual identity, tone of voice, or campaign guidelines for any creative task."
      },
      {
        "title": "Analysis Methodology",
        "body": "The analyzer follows a 3-phase approach:"
      },
      {
        "title": "Phase 1: Official Research (via Google Search)",
        "body": "Brand website, corporate pages, official communications\nLocks canonical data: name, founding, positioning, vision, mission, tagline"
      },
      {
        "title": "Phase 2: Campaign Research (via Google Search)",
        "body": "Google Images and Pinterest for advertising campaigns\nIdentifies 10+ distinct campaigns\nTreats them as analytical reference material"
      },
      {
        "title": "Phase 3: Deductive Visual Analysis",
        "body": "Cross-sectional analysis of visual patterns\nIdentifies recurring photography style, color systems, typography\nFills visual identity fields not covered by official data"
      },
      {
        "title": "API Key",
        "body": "Uses Gemini API. Set via:\n\nGEMINI_API_KEY environment variable\n--api-key flag"
      }
    ],
    "body": "Brand Analyzer: AI Brand Identity Profiler\n\nAnalyze any brand to generate a comprehensive brand identity JSON profile using Gemini Flash with Google Search grounding.\n\nOverview\n\nBrand Analyzer creates structured brand identity profiles by:\n\nResearching the brand via Google Search (official data, campaigns, visual identity)\nAnalyzing brand behavior, visual patterns, photography style, tone of voice\nGenerating a complete JSON profile following the standard template\nStoring the profile for reuse across all creative workflows\nWhen to Use\nUser asks to \"analyze a brand\" or \"create a brand profile\"\nBefore running Ad-Ready when the brand isn't in the catalog\nWhen the user mentions a brand that doesn't have a profile yet\nTo update/refresh an existing brand profile\nQuick Commands\nAnalyze a brand and save to file\nGEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py \\\n  --brand \"Brand Name\" \\\n  --output ./brands/Brand_Name.json\n\nAnalyze and auto-save to Ad-Ready brands catalog\nGEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py \\\n  --brand \"Heredero Gin\" \\\n  --auto-save\n\n\nThe --auto-save flag automatically saves to ~/clawd/ad-ready/configs/Brands/{Brand_Name}.json\n\nPrint to stdout\nGEMINI_API_KEY=\"$KEY\" uv run {baseDir}/scripts/analyze.py --brand \"Nike\"\n\nInputs\nInput\tRequired\tDescription\n--brand\t✅\tBrand name to analyze\n--output\tOptional\tOutput file path (default: stdout)\n--auto-save\tOptional\tAuto-save to Ad-Ready brands catalog\n--api-key\tOptional\tGemini API key (or set GEMINI_API_KEY env var)\nOutput Format\n\nThe generated JSON follows the standard brand identity template used by Ad-Ready:\n\n{\n  \"brand_info\": { \"name\", \"tagline\", \"category\", \"positioning\", \"vision\", \"mission\", \"origin_story\" },\n  \"brand_values\": { \"core_values\", \"brand_promise\", \"differentiators\", \"non_negotiables\" },\n  \"target_audience\": { \"demographics\", \"psychographics\" },\n  \"tone_of_voice\": { \"personality_traits\", \"communication_style\", \"language_register\", ... },\n  \"visual_identity\": { \"logo\", \"color_system\", \"typography\", \"layout_principles\" },\n  \"photography\": { \"style\", \"technical\" },\n  \"campaign_guidelines\": { \"visual_tone\", \"model_casting\", \"product_presentation\", ... },\n  \"brand_behavior\": { \"do_dont\", \"immutability\" },\n  \"channel_expression\": { \"retail\", \"digital\", \"print\" },\n  \"compliance\": { ... }\n}\n\nIntegration with Other Workflows\nAd-Ready\n\nBrand profiles are automatically available as brand_profile options when generating ads.\n\nMorpheus Fashion Design\n\nBrand visual identity (colors, photography style, tone) can inform Morpheus campaigns.\n\nCustom Workflows\n\nLoad any brand profile JSON to extract visual identity, tone of voice, or campaign guidelines for any creative task.\n\nAnalysis Methodology\n\nThe analyzer follows a 3-phase approach:\n\nPhase 1: Official Research (via Google Search)\nBrand website, corporate pages, official communications\nLocks canonical data: name, founding, positioning, vision, mission, tagline\nPhase 2: Campaign Research (via Google Search)\nGoogle Images and Pinterest for advertising campaigns\nIdentifies 10+ distinct campaigns\nTreats them as analytical reference material\nPhase 3: Deductive Visual Analysis\nCross-sectional analysis of visual patterns\nIdentifies recurring photography style, color systems, typography\nFills visual identity fields not covered by official data\nAPI Key\n\nUses Gemini API. Set via:\n\nGEMINI_API_KEY environment variable\n--api-key flag"
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    "owner": "PauldeLavallaz",
    "version": "1.0.0",
    "license": null,
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