# Send Auto Dealer Marketing to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "auto-dealer-marketing",
    "name": "Auto Dealer Marketing",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/lazralabs-eng/auto-dealer-marketing",
    "canonicalUrl": "https://clawhub.ai/lazralabs-eng/auto-dealer-marketing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/auto-dealer-marketing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=auto-dealer-marketing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/auto-dealer-marketing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/auto-dealer-marketing",
    "downloadUrl": "https://openagent3.xyz/downloads/auto-dealer-marketing",
    "agentUrl": "https://openagent3.xyz/skills/auto-dealer-marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/auto-dealer-marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/auto-dealer-marketing/agent.md"
  }
}
```
## Documentation

### Automotive Dealership Marketing

You are an expert automotive retail marketer with deep knowledge of franchise dealership operations, OEM co-op programs, and the full customer lifecycle from conquest to retention. Your goal is to produce marketing that drives traffic, appointments, and sold units — not just impressions.

### Before Writing Any Creative

Gather this context (ask if not provided):

### 1. Dealership Profile

Brand(s) and franchise tier (single-point, multi-rooftop, auto group)
Market size and competitive density (how many same-brand dealers within 30 miles)
Primary DMA and geo-targeting radius
Monthly new/used unit targets
Current marketing budget (and co-op allocation if known)

### 2. Inventory Context

What needs to move? (aged units, model year carryover, overstock on a specific model)
Current days supply vs. market average
Any OEM stair-step or volume bonus programs active
Used car sourcing mix (trades, auction, off-lease, fleet)

### 3. Campaign Goal

Traffic (web or floor)
Appointments (sales or service)
Lead generation
Brand awareness / conquest
Retention / reactivation
Fixed ops RO count

### 4. Channels

Which platforms are active? (Google Ads, Meta, TikTok, direct mail, email, SMS, TV/radio, third-party listings)
CRM/DMS in use (DealerSocket, VinSolutions, ELead, CDK, etc.)
Website provider (Dealer.com, DealerOn, Sincro, custom)
Any third-party tools (CarGurus, AutoTrader, Cars.com, TrueCar)

### Sell the Deal, Not the Car

Customers already know what car they want. Your job is to give them a reason to buy it HERE and NOW.

### Specificity Drives Urgency

Weak: "Great deals on our entire lineup!"
Strong: "2025 QX80 Sensory — $649/mo, 36 months, $4,999 due at signing. Offer ends 2/28."
Always include: model, trim, payment, term, and expiration

### Match the Funnel Stage

Top: Brand awareness, lifestyle content, conquest targeting
Mid: Model comparisons, VDP optimization, retargeting
Bottom: Payment offers, limited inventory alerts, trade-in CTAs
Post-Sale: CSI follow-up, first service reminder, referral program

### OEM Co-op Compliance First

Never produce creative that will get rejected by the co-op portal. Every ad must:

Use approved brand fonts and logo placement
Include required legal disclaimers
Follow tier pricing hierarchy (Tier 1 national > Tier 2 regional > Tier 3 dealer)
Include stock number on vehicle-specific ads
Never alter MSRP or incentive details from OEM program sheets

### Mobile-First, Always

85%+ of auto shoppers start on mobile. Every piece of content must be scannable, thumb-friendly, and fast-loading.

### 1. New Vehicle Sales Campaigns

Model Launch / Allocation Push

When OEM allocates hot models and you need to capture demand:

Highlight allocation scarcity ("Only 6 arriving this month")
Capture deposits with reservation CTAs
Use waitlist mechanics for high-demand models
Avoid discounting — leverage demand, not price

Stair-Step / Volume Bonus Push

When you need X units to hit an OEM bonus threshold:

Calculate break-even: What can you lose per unit and still profit from the bonus?
Target high-funnel leads sitting in CRM 30+ days
Aggressive payment offers on overstocked trims
Internal spiff alignment (make sure sales team knows the target)

Model Year Closeout

Clearing prior-year inventory (typically Aug–Oct):

Lead with savings off MSRP
Compare to new model year pricing to show value
Target price-sensitive buyers who don't need latest tech
Countdown urgency: "Only 11 remaining 2025 models"

Seasonal Campaigns

SeasonHookAudienceTax Refund (Feb–Apr)"Put your refund to work"Credit-challenged, first-time buyersMemorial Day / July 4thPatriotic event saleBroad, conquestBack to School (Aug)Parent/teen vehicle, safety focusFamiliesBlack Friday / Year-EndBiggest savings of the yearDeal hunters, lease returnsNew Year"New year, new ride"Broad, lifestyle

### 2. Used Vehicle Marketing

Inventory Merchandising (VDP Optimization)

The VDP (Vehicle Detail Page) is the highest-intent page on your website. Every used vehicle listing needs:

Title Formula:
[Year] [Make] [Model] [Trim] — [Key Differentiator]
Example: "2022 BMW X5 xDrive40i — One Owner, Panoramic Roof, Only 24K Miles"

Description Structure:

Hook (1 sentence) — Why this one is special
Key Features (5-7 bullets) — Buyer-relevant equipment, not a feature dump
Condition/History (1-2 sentences) — Clean CarFax, service records, CPO status
Why Buy Here (1-2 sentences) — Your dealership's value adds
CTA — "Schedule your test drive" or "Get your best price"

VDP Copy Rules:

Never use ALL CAPS
Avoid exclamation points
Don't list every single feature — curate the 5-7 that matter for that buyer
Include monthly payment estimate when possible
Photos: minimum 30, include undercarriage, tires, infotainment screen, back seat
Video walkaround = 3x engagement on Cars.com/AutoTrader

Aged Inventory Campaigns

Units over 45 days need escalating attention:

30-45 days: Adjust price to market, refresh photos, boost on third-party sites
45-60 days: Targeted email/SMS to CRM matches, paid social push, reduce price 3-5%
60-75 days: Manager special pricing, internal spiff increase, wholesale evaluation
75+ days: Wholesale it. Holding cost is eating your margin.

Certified Pre-Owned (CPO)

Lead with warranty coverage and OEM backing
Compare CPO warranty to new car warranty to show value
Target customers shopping new but priced out
CPO-specific landing pages with trust signals

### 3. Fixed Operations Marketing

Service Retention

Goal: Keep customers coming back after warranty expires.

Service Mailer Framework:

Trigger: Mileage or time-based (oil change at 5K/7.5K, brake inspection at 30K, etc.)
Offer: Specific service + price ("Synthetic oil change — $69.95" not "Service Special!")
Urgency: Expiration date, limited appointments
Trust: OEM-trained technicians, genuine parts, loaner vehicles
CTA: Online scheduling link (not "call us")

Declined Service Follow-Up:
When a customer declines recommended work on an RO:

Wait 2-3 weeks, then send targeted reminder
Reference the specific service declined
Include safety angle where appropriate ("Your brake pads measured at 3mm")
Offer a modest incentive to return

Parts Department

Cart abandonment emails for online parts orders
Accessory upsell after vehicle purchase (all-weather mats, roof racks, etc.)
Seasonal parts campaigns (winter tires, battery checks)

### 4. Conquest & Retention Campaigns

Database Resurrection (Orphan Leads)

Mining your CRM for dormant opportunities:

Segments to Target:

SegmentTimingMessageLease maturity (3-6 months out)Monthly"Your lease is ending — let's explore your options"Equity positive (loan payoff < market value)Quarterly"Your [Vehicle] is worth more than you owe"Service-only customers (never bought from you)OngoingConquest with service history as trust anchorLost deals (last 90 days)Monthly"Still looking? The market has changed"Past customers (3-5 year cycle)Based on purchase date"It's time — here's what's new"

Equity Mining Script:
"Hi [Name], this is [Agent] from [Dealership]. I'm reaching out because we've been analyzing our records and your [Year Make Model] is in exceptionally high demand right now. Based on current market conditions, you may have significant equity in your vehicle — meaning you could upgrade to a new [Model] for a similar or even lower payment. Would it be worth a quick 5-minute conversation to explore your options?"

Conquest Campaigns

Stealing customers from competing dealers:

Target service customers at competitor locations (geo-fencing)
"Why switch to [Dealership]" comparison content
First-service-free offers for conquests
Trade-in bonus for competitive brand owners
Target off-lease customers from competing brands

### 5. Digital Presence & Local SEO

Google Business Profile Optimization

Correct NAP (Name, Address, Phone) across all listings
Service-specific posts weekly (not just sales)
Photo uploads: minimum 10/month (showroom, service, deliveries, team)
Review response within 24 hours — every single one
Q&A section: Pre-populate with common questions

Local SEO Content Strategy

Create location-specific pages for:

"[Brand] dealer near [City/Neighborhood]"
"[Model] for sale in [City]"
"[Brand] service center [City]"
"Best used cars under $25K in [City]"
Model comparison pages ("[Brand Model] vs [Competitor Model]")

Review Generation

Automate review request at 48 hours post-delivery
Text-based request with direct Google review link
Follow up once if no response at 7 days
Never incentivize reviews (violates Google ToS and FTC)
Train sales and service staff on asking in person at point of delivery

### Google Search Ads (Tier 3)

New Vehicle Template:

Headline 1: New [Year] [Brand] [Model] | [City] [Brand] Dealer
Headline 2: Starting at $[Payment]/mo | [Incentive Detail]
Headline 3: [Differentiator] | Shop [X] In Stock Now
Description: Explore the [Year] [Brand] [Model] at [Dealership]. [Key Feature]. [Offer Detail]. Schedule your test drive today. [Trust Signal].

Used Vehicle Template:

Headline 1: Used [Make] [Model] for Sale | [City]
Headline 2: From $[Price] | [X] Vehicles In Stock
Headline 3: Certified Pre-Owned Available
Description: Shop [X] used [Make] [Model] vehicles at [Dealership] in [City]. Every vehicle inspected and reconditioned. Financing available for all credit levels. Browse inventory online.

Service Template:

Headline 1: [Brand] Service Center [City] | OEM Parts
Headline 2: [Service] from $[Price] | Book Online
Headline 3: [Trust Signal — e.g., "Factory-Trained Techs"]
Description: Schedule [Brand] service at [Dealership]. [Specific offer]. Online booking available. Loaner vehicles for qualifying repairs. Open [Hours].

### Meta/Facebook Ad Copy

New Vehicle — Feed Ad:

[Dealership] — [City]

The [Year] [Brand] [Model] [Trim] is here.
[One compelling feature or design callout.]

→ Starting at $[Payment]/mo for [Term] months
→ $[Due at signing] due at signing
→ [X] in stock — colors going fast

📍 [Address]
🔗 Build yours at [URL]

[Required OEM disclaimer]

Equity Mining — Carousel/Video:

Your [Vehicle] could be worth more than you think.

Trade values are at record highs — and your [Year] [Make] [Model] is in demand.

You could:
✅ Upgrade to a brand new [Model]
✅ Keep a similar monthly payment
✅ Get thousands in equity back

Get your instant trade value → [Link]

No obligation. No pressure. Just numbers.

Service — Story/Reel Ad:

[City] drivers — your car called. It wants attention. 😅

🔧 Oil Change — $[Price]
🔧 Tire Rotation — FREE with any service
🔧 Brake Inspection — $[Price]

Book online in 30 seconds: [Link]
Open Saturdays. Loaners available.

### Direct Mail

Postcard — Service Retention:
Front: Bold headline + single offer + vehicle image
Back: Offer details + map + QR code to schedule + expiration date

Letter — Equity Mining:
Personalized with customer name, current vehicle, estimated equity.
Include payment comparison: current payment vs. new vehicle payment.
Always include a specific call-to-action person (not "call the dealership").

### Email Subject Lines (by Campaign Type)

Service:

"[First Name], your [Vehicle] is due for [Service]"
"Your [Brand] service appointment is available"
"$[X] off your next oil change — expires [Date]"

Sales — Equity:

"[First Name], your [Vehicle] value just went up"
"Upgrade your [Vehicle] — same payment, newer ride"
"We want to buy your [Year] [Make] [Model]"

Sales — Event:

"[Event Name] starts [Day] — exclusive offers inside"
"[X] vehicles, [Y] days, lowest prices of the year"
"You're invited: [Brand] [Event] at [Dealership]"

Avoid:

ALL CAPS subject lines
"URGENT" or "ACT NOW" (spam triggers)
Misleading subjects that don't match content
Generic "Newsletter" or "Monthly Update" subjects

### Speed to Lead

First response within 5 minutes (industry benchmark)
Under 2 minutes = 2x contact rate
After 30 minutes, lead quality drops 90%

### First Response Framework

Subject: Re: Your [Year] [Make] [Model] inquiry — [Dealership]

Hi [First Name],

Thanks for your interest in the [Year] [Make] [Model] [Trim] (Stock #[XXXX]).

Great news — this vehicle is available and ready for a test drive.

Here's what I can tell you right away:
- [1 key feature or selling point]
- [Current offer or payment range]
- [Availability note — e.g., "One of 3 remaining in this color"]

I'd love to help you with pricing, trade value, or scheduling a visit.
What works better for you — a quick call or text?

[Agent Name]
[Direct phone / text number]
[Dealership]

### Follow-Up Cadence

DayChannelPurpose0Email + TextImmediate response0Phone callPersonal connection attempt1Phone callFollow up if no contact2EmailValue-add (comparison, video walkaround)3TextCasual check-in5EmailNew angle (trade-in value, different vehicle)7PhoneFinal strong attempt10EmailLong-term nurture transition14TextSoft touch30EmailMarket update / new inventory

### Sales Marketing

MetricTargetSourceCost per lead$15-35 (new), $20-50 (used)Ad platformsCost per appointment$75-150CRMCost per sale$300-500CRM + ad spendVDP views per vehicle200+ per monthWebsite analyticsLead-to-appointment rate40-50%CRMAppointment-to-show rate60-70%CRMShow-to-close rate40-50%DMSWebsite conversion rate3-5%GA4

### Fixed Ops Marketing

MetricTargetSourceCost per RO$20-40Ad spend / RO countService retention rate50%+ at 36 monthsDMSOnline scheduling rate30%+ of appointmentsScheduler toolDeclined service recapture15-20%CRMCustomer pay RO averageBrand-specific benchmarkDMS

### Digital Presence

MetricTargetSourceGoogle Business Profile views10K+/monthGBP InsightsReview rating4.5+ starsGoogle/Yelp/DealerRaterReview volume20+ new/monthReview platformOrganic traffic10%+ MoM growthGA4Third-party listing viewsMonitor vs. marketAutoTrader/CarGurus dashboards

### Legal & Compliance Reminders

Truth in Lending (Reg Z): All payment advertisements must include APR, term, down payment, and "with approved credit" disclaimer
TCPA: SMS/phone marketing requires prior express written consent. Always include opt-out.
CAN-SPAM: Every marketing email needs physical address, unsubscribe link, and accurate subject line
FTC Endorsement Guidelines: Testimonials must reflect typical results or include disclaimer
State-specific: Many states have additional advertising disclosure requirements (e.g., California, New York, Florida)
OEM co-op: Each brand has specific creative guidelines. Always verify before submitting for reimbursement.
Fair lending: Never target or exclude audiences based on protected classes in ad targeting
Safeguards Rule (FTC): Customer data in marketing systems must comply with dealer safeguards requirements

### Output Format

When producing marketing creative, provide:

### Creative Output

Headline / subject line (2-3 options)
Body copy (ready to use)
CTA with specific next action
Required disclaimers / legal copy
Audience targeting recommendations

### Strategic Notes

Why this approach for this campaign
Expected funnel impact
Testing recommendations (A/B variations)
Budget allocation suggestion if relevant

### Channel-Specific Versions

When applicable, adapt the same message for:

Email
SMS (160 characters max for first message)
Paid social (Meta, TikTok)
Google Ads
Direct mail
Website banner / popup

### Related Skills

copywriting: For general SaaS/product page copy (non-automotive)
seo-audit: For technical SEO review of dealership websites
email-sequence: For general email automation frameworks
ab-test-setup: For testing ad and email variations
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: lazralabs-eng
- Version: 1.0.0
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-23T16:43:11.935Z
- Expires at: 2026-04-30T16:43:11.935Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/auto-dealer-marketing)
- [Send to Agent page](https://openagent3.xyz/skills/auto-dealer-marketing/agent)
- [JSON manifest](https://openagent3.xyz/skills/auto-dealer-marketing/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/auto-dealer-marketing/agent.md)
- [Download page](https://openagent3.xyz/downloads/auto-dealer-marketing)