# Send Brand Analyzer to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "brand-analyzer", "name": "Brand Analyzer", "source": "tencent", "type": "skill", "category": "数据分析", "sourceUrl": "https://clawhub.ai/Veeramanikandanr48/brand-analyzer", "canonicalUrl": "https://clawhub.ai/Veeramanikandanr48/brand-analyzer", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/brand-analyzer", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-analyzer", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "SKILL.md", "assets/brand_analysis_report_template.md", "assets/brand_guidelines_template.md", "assets/quick_brand_audit_template.md", "index.js", "package.json" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "slug": "brand-analyzer", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-29T03:26:35.441Z", "expiresAt": "2026-05-06T03:26:35.441Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-analyzer", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-analyzer", "contentDisposition": "attachment; filename=\"brand-analyzer-0.1.0.zip\"", "redirectLocation": null, "bodySnippet": null, "slug": "brand-analyzer" }, "scope": "item", "summary": "Item download looks usable.", "detail": "Yavira can redirect you to the upstream package for this item.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/brand-analyzer" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/brand-analyzer", "downloadUrl": "https://openagent3.xyz/downloads/brand-analyzer", "agentUrl": "https://openagent3.xyz/skills/brand-analyzer/agent", "manifestUrl": "https://openagent3.xyz/skills/brand-analyzer/agent.json", "briefUrl": "https://openagent3.xyz/skills/brand-analyzer/agent.md" } } ``` ## Documentation ### Overview This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles. ### When to Use This Skill Use this skill when the user requests: Brand analysis or brand audit Creation of brand guidelines or brand standards Brand identity development or refinement Brand consistency evaluation Brand positioning and differentiation analysis Brand archetype identification Recommendations for brand improvements Documentation of existing brand elements ### Step 1: Determine Analysis Type Identify what type of brand work is needed: A. New Brand Development Starting from scratch or rebranding Requires comprehensive brand identity creation Output: Complete brand guidelines document B. Existing Brand Analysis Analyzing current brand state Identifying inconsistencies and gaps Output: Brand analysis report with recommendations C. Quick Brand Audit Fast assessment of brand health Checking for consistency issues Output: Quick audit checklist with scores D. Brand Guidelines Creation Documenting existing brand elements Formalizing standards and rules Output: Professional brand guidelines ### Step 2: Gather Brand Information Collect relevant information based on analysis type. Use the questions from references/brand_analysis_framework.md as a guide. Essential Information: Brand name and tagline Mission and vision statements Core values Target audience details Industry and competitive context Existing brand materials (if any) Visual Identity Information: Logo and variations Color palette (with codes) Typography (font families) Imagery style preferences Design elements Voice and Messaging: Brand personality traits Tone of voice Key messages Value proposition Language preferences Additional Context: Brand history and evolution Customer perception Competitive positioning Business goals Brand touchpoints ### Step 3: Analyze Brand Archetype Identify the brand's personality using the 12 archetypes framework from references/brand_archetypes.md. Analysis Process: Review brand's core desire and goals Assess personality traits and values Consider target audience aspirations Evaluate competitive positioning Identify primary archetype (60-70% influence) Identify secondary archetype (30-40% influence) Archetypes Quick Reference: Innocent: Happiness, optimism, simplicity Sage: Knowledge, wisdom, expertise Explorer: Freedom, adventure, discovery Outlaw: Rebellion, disruption, change Magician: Transformation, vision, innovation Hero: Courage, achievement, mastery Lover: Passion, intimacy, beauty Jester: Fun, humor, enjoyment Everyman: Belonging, authenticity, relatability Caregiver: Nurturing, protection, support Ruler: Control, leadership, success Creator: Innovation, imagination, artistic expression Load references/brand_archetypes.md for detailed characteristics, visual directions, and messaging patterns for each archetype. ### Step 4: Conduct Brand Analysis Perform comprehensive analysis using the framework from references/brand_analysis_framework.md. Key Analysis Areas: 1. Brand Identity Mission/vision clarity and alignment Values authenticity and consistency Personality definition and expression Archetype fit and application 2. Visual Identity Logo effectiveness and variations Color palette appropriateness and accessibility Typography hierarchy and readability Imagery style consistency Overall visual coherence 3. Voice and Messaging Voice consistency across channels Tone adaptation for contexts Message clarity and relevance Language effectiveness Value proposition strength 4. Target Audience Alignment Audience definition completeness Brand-audience fit Messaging resonance Visual appeal to audience Problem-solution alignment 5. Market Position Competitive differentiation Unique value proposition Market positioning clarity Brand promise delivery 6. Brand Consistency Cross-channel consistency Touchpoint alignment Quality standards maintenance Experience coherence ### Step 5: Generate Output Document Create the appropriate deliverable based on analysis type using templates from assets/. Output Options: A. Brand Guidelines Document (assets/brand_guidelines_template.md) Complete, professional brand guidelines Includes all identity elements Usage rules and examples Application across channels Resource section B. Brand Analysis Report (assets/brand_analysis_report_template.md) Comprehensive analysis findings Strengths and opportunities Competitive positioning Recommendations and roadmap Success metrics C. Quick Brand Audit (assets/quick_brand_audit_template.md) Rapid assessment checklist Health scores by category Priority action items Consistency check across channels File Naming Convention: Guidelines: brand-guidelines-BRANDNAME-YYYY-MM-DD.md Analysis: brand-analysis-BRANDNAME-YYYY-MM-DD.md Audit: brand-audit-BRANDNAME-YYYY-MM-DD.md Storage Location: Create in project root or in brand-documents/ directory if multiple documents. ### Step 6: Provide Recommendations Based on analysis, provide actionable recommendations: Prioritization Framework: High Impact + Low Effort: Quick wins - do immediately High Impact + High Effort: Strategic initiatives - plan carefully Low Impact + Low Effort: Nice-to-haves - do when possible Low Impact + High Effort: Avoid - not worth resources Recommendation Categories: Visual Identity Improvements: Logo refinements, color adjustments, typography updates Voice and Messaging: Tone consistency, message clarification, language refinement Documentation: Creating or updating guidelines, standards documentation Consistency: Fixing inconsistencies across touchpoints Strategic: Repositioning, rebranding, major initiatives ### Step 7: Create Implementation Roadmap Provide phased approach for implementing recommendations: Phase 1: Immediate (0-30 days) Critical fixes Quick wins Documentation updates High-priority inconsistencies Phase 2: Short-term (1-3 months) Medium-priority improvements Guideline development Team training Channel optimization Phase 3: Long-term (3-6+ months) Strategic initiatives Major redesigns Comprehensive rollouts Measurement and refinement ### Competitive Brand Analysis When comparing to competitors: Identify 3-5 key competitors Analyze their positioning and differentiation Map brand attributes on positioning matrix Identify gaps and opportunities Recommend differentiation strategy ### Brand Health Scoring Provide quantitative assessments: Visual Identity: Logo, colors, typography coherence Brand Foundation: Mission, values, personality clarity Voice & Messaging: Consistency and effectiveness Consistency: Cross-channel alignment Audience Alignment: Target fit and appeal Differentiation: Competitive uniqueness Documentation: Guidelines completeness Scale: 1-10 for each category, with overall average. ### Multi-Channel Audit Assess brand consistency across touchpoints: Website Social media (platform-specific) Email communications Print materials Packaging Signage and environmental Customer service Product/service delivery ### Example 1: New Brand Guidelines User Request: "Create comprehensive brand guidelines for our eco-friendly packaging startup called GreenWrap." Execution: Ask discovery questions about mission, values, target audience Gather visual identity details (colors, fonts, logo variations) Identify brand archetype (likely Explorer or Caregiver) Reference references/brand_analysis_framework.md for structure Use assets/brand_guidelines_template.md as base Fill in all sections with specific details Save as brand-guidelines-greenwrap-2025-03-15.md Provide implementation recommendations ### Example 2: Brand Audit User Request: "Audit our existing brand for consistency issues." Execution: Request access to brand materials across channels Use references/brand_analysis_framework.md audit checklist Assess each brand element category Score consistency across touchpoints Identify gaps and inconsistencies Use assets/quick_brand_audit_template.md Complete all checklist items with findings Provide prioritized action items Save as brand-audit-[name]-[date].md ### Example 3: Brand Analysis with Recommendations User Request: "Analyze our tech startup brand and suggest improvements." Execution: Gather current brand information Load references/brand_archetypes.md to identify archetype Use references/brand_analysis_framework.md for analysis structure Evaluate all brand elements (visual, voice, positioning) Assess competitive differentiation Identify strengths and opportunities Use assets/brand_analysis_report_template.md Complete comprehensive report with scores Provide implementation roadmap Save as brand-analysis-[name]-[date].md ### Reference Files This skill includes detailed reference documentation: ### references/brand_analysis_framework.md Comprehensive framework covering: Core brand elements (identity, visual, voice, audience, position) Discovery and analysis questions Brand consistency checkpoints Guideline categories and structure Audit checklists Output frameworks When to load: For any brand analysis or guidelines creation to ensure comprehensive coverage. ### references/brand_archetypes.md Complete guide to Jung's 12 brand archetypes: Detailed descriptions of each archetype Core desires, goals, and strategies Voice and visual characteristics Example brands for each type How to identify and apply archetypes Mixed archetype strategies When to load: When identifying brand personality or determining visual/voice direction. ### Asset Templates This skill includes three professional templates in assets/: ### brand_guidelines_template.md Complete brand guidelines document template with sections for: Brand story and foundation Visual identity (logo, colors, typography, imagery) Voice and messaging Brand applications (digital, print, environmental) Usage examples and checklist ### brand_analysis_report_template.md Comprehensive analysis report template covering: Executive summary and key findings Detailed analysis of all brand elements Competitive positioning Touchpoint audit Strengths and opportunities Implementation roadmap with phases Success metrics ### quick_brand_audit_template.md Rapid assessment checklist including: Visual identity verification Brand foundation check Voice and messaging evaluation Consistency across channels Audience alignment assessment Competitive position review Health scores and priority actions ### Discovery Phase Ask open-ended questions to understand brand deeply Review all existing materials before making recommendations Understand business goals and how brand supports them Consider customer perspective and perception ### Analysis Phase Use both references files for comprehensive framework Be objective in assessments - identify both strengths and gaps Provide specific examples when noting issues Consider industry context and competitive landscape ### Documentation Phase Use clear, actionable language Include specific measurements and standards Provide both good and bad examples Make guidelines accessible and easy to follow ### Recommendation Phase Prioritize based on impact and effort Provide rationale for each recommendation Include estimated timelines and resources Connect recommendations to business goals ### Follow-up Suggest regular brand audits (quarterly or bi-annually) Recommend brand guideline updates as brand evolves Provide guidance on implementing changes Offer to create supporting materials ### Scenario 1: Inconsistent Brand Symptoms: Different colors/fonts across channels, unclear messaging Approach: Quick audit → Identify inconsistencies → Prioritize fixes → Create guidelines Output: Quick audit + Brand guidelines document ### Scenario 2: Undefined Brand Symptoms: No clear values, personality, or visual standards Approach: Discovery → Define all elements → Document in guidelines Output: Complete brand guidelines document ### Scenario 3: Rebranding Symptoms: Old brand doesn't fit current direction Approach: Full analysis → Competitive positioning → New identity development Output: Brand analysis report + New brand guidelines ### Scenario 4: Brand Expansion Symptoms: Entering new market or launching new product line Approach: Review core brand → Adapt for new context → Extension guidelines Output: Brand guidelines with extension sections ### Tips for Effective Brand Analysis Start with Why: Understanding purpose drives better brand decisions Think Long-term: Brand should be enduring, not trendy Stay Authentic: Brand must reflect true organizational values Be Consistent: Repetition builds recognition Consider Context: Brand exists in competitive and cultural context Measure Impact: Track brand health metrics over time Evolve Thoughtfully: Brands should evolve, but deliberately Empower Team: Guidelines should enable, not restrict creativity ## Trust - Source: tencent - Verification: Indexed source record - Publisher: Veeramanikandanr48 - Version: 0.1.0 ## Source health - Status: healthy - Item download looks usable. - Yavira can redirect you to the upstream package for this item. - Health scope: item - Reason: direct_download_ok - Checked at: 2026-04-29T03:26:35.441Z - Expires at: 2026-05-06T03:26:35.441Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/brand-analyzer) - [Send to Agent page](https://openagent3.xyz/skills/brand-analyzer/agent) - [JSON manifest](https://openagent3.xyz/skills/brand-analyzer/agent.json) - [Markdown brief](https://openagent3.xyz/skills/brand-analyzer/agent.md) - [Download page](https://openagent3.xyz/downloads/brand-analyzer)