{
  "schemaVersion": "1.0",
  "item": {
    "slug": "brand-dna",
    "name": "Brand DNA — Universal Brand Bible Builder",
    "source": "tencent",
    "type": "skill",
    "category": "通讯协作",
    "sourceUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "canonicalUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadMode": "redirect",
    "downloadUrl": "/downloads/brand-dna",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-dna",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
    ],
    "packageFormat": "ZIP package",
    "includedAssets": [
      "SKILL.md"
    ],
    "primaryDoc": "SKILL.md",
    "quickSetup": [
      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
    ],
    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
      ],
      "prompts": [
        {
          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
        }
      ]
    },
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      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/brand-dna"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    },
    "downloadPageUrl": "https://openagent3.xyz/downloads/brand-dna",
    "agentPageUrl": "https://openagent3.xyz/skills/brand-dna/agent",
    "manifestUrl": "https://openagent3.xyz/skills/brand-dna/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/brand-dna/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "What This Skill Does",
        "body": "Creates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice."
      },
      {
        "title": "How to Use This Skill",
        "body": "Step 1: Tell the AI your brand details using this template:\n\nBUSINESS NAME: [Your company/personal brand name]\nNICHE: [Your industry or specialty]\nLOCATION: [City/Country or \"Global/Online\"]\nTARGET AUDIENCE: [Who you serve — age, profession, pain points]\nUNIQUE VALUE: [What makes you different from competitors]\nTONE: [e.g., professional, casual, bold, empathetic, humorous]\nSERVICES/PRODUCTS: [List your main offerings]\nFOUNDER STORY: [Optional: your personal story or journey]\n\nStep 2: The AI generates a complete Brand Bible with all sections below."
      },
      {
        "title": "1. Brand Identity",
        "body": "BRAND NAME: [Name]\nTAGLINE: [One powerful sentence that defines what you do]\nMISSION: [Why you exist — beyond making money]\nVISION: [Where you want to be in 5 years]\nCORE VALUES: [3-5 values that guide every decision]"
      },
      {
        "title": "2. Tone of Voice",
        "body": "Personality Keywords\n\nDefine 5-7 words that describe how your brand \"sounds\":\n\nExamples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium\n\nWriting Style Rules\n\nAddress your reader directly — use \"you/your\" not \"one\"\nSentence length — vary between short punchy lines and detailed explanations\nJargon policy — use industry terms only if your audience knows them\nAlways include a CTA — every piece of content should have a next step\nAuthenticity rule — share real experiences, not polished marketing speak\nForbidden tone — list what you will NEVER sound like\n\nForbidden Words/Phrases\n\nList clichés and buzzwords your brand avoids:\n\nGeneric: \"game-changer\", \"world-class\", \"seamless experience\"\nOverpromising: \"guaranteed results\", \"100% success\"\nYour custom list: [add your own]"
      },
      {
        "title": "3. Target Audience Profiles",
        "body": "Primary Audience — [Name your persona]\n\nDemographics: [Age range, gender if relevant, location]\nProfession: [Job title or life situation]\nPain Points: [Top 3 problems they face]\nGoals: [What they want to achieve]\nWhere they hang out: [Instagram, LinkedIn, YouTube, etc.]\nMessaging hook: [The one sentence that makes them stop scrolling]\n\nSecondary Audience — [Name your persona]\n\n[Same structure as above]"
      },
      {
        "title": "4. Positioning Statement",
        "body": "You ARE:\n\n[Specific strength 1]\n[Specific strength 2]\n[Specific strength 3]\n\nYou are NOT:\n\n[Misconception 1 to avoid]\n[Misconception 2 to avoid]\n\nYour Unfair Advantage:\n[What you offer that no competitor can claim]"
      },
      {
        "title": "5. Messaging Pillars",
        "body": "Define 3-5 content pillars — the main topics you always talk about:\n\nPillarTopicWhy You Own ThisContent Format1[Topic][Your expertise/story][Post/Blog/Video]2[Topic][Your expertise/story][Post/Blog/Video]3[Topic][Your expertise/story][Post/Blog/Video]"
      },
      {
        "title": "6. Visual Identity",
        "body": "PRIMARY COLOR: [Hex code or description]\nSECONDARY COLOR: [Hex code or description]\nACCENT COLOR: [Hex code or description]\nTYPOGRAPHY: [Font style — serif/sans-serif, modern/classic]\nIMAGERY STYLE: [Real photos/illustrations/minimalist/bold graphics]\nAVOID: [What visual styles clash with your brand]"
      },
      {
        "title": "7. Brand Voice Examples",
        "body": "How You Would Say It vs. Generic Marketing:\n\nGenericYour Brand Voice\"We offer premium services\"\"[Your authentic version]\"\"Contact us today\"\"[Your CTA in brand voice]\"\"Quality guaranteed\"\"[Your proof-based claim]\""
      },
      {
        "title": "Quick Brand Audit Checklist",
        "body": "Before publishing any content, verify:\n\nDoes this match our tone of voice?\n Would our target audience recognize themselves in this?\n Does this align with at least one content pillar?\n Is there a clear next step (CTA)?\n Have we avoided our forbidden words/phrases?\n Does this feel authentic, not corporate?"
      },
      {
        "title": "Integration with Other Skills",
        "body": "This Brand DNA skill feeds directly into:\n\nBlog Master (skill 03) — blog tone and authority positioning\nInstagram Master (skill 04) — hashtag strategy and visual style\nLinkedIn Authority (skill 05) — thought leadership voice\nEmail Campaigns (skill 08) — newsletter personality\nAll other content skills — consistent brand voice everywhere\n\nAlways load Brand DNA first before using any other content skill."
      },
      {
        "title": "Use with ContentAI Suite",
        "body": "This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that uses your Brand DNA to generate content across all platforms automatically.\n\n→ Try it free: https://contentai-suite.vercel.app"
      }
    ],
    "body": "Brand DNA — Universal Brand Bible Builder\nWhat This Skill Does\n\nCreates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice.\n\nHow to Use This Skill\n\nStep 1: Tell the AI your brand details using this template:\n\nBUSINESS NAME: [Your company/personal brand name]\nNICHE: [Your industry or specialty]\nLOCATION: [City/Country or \"Global/Online\"]\nTARGET AUDIENCE: [Who you serve — age, profession, pain points]\nUNIQUE VALUE: [What makes you different from competitors]\nTONE: [e.g., professional, casual, bold, empathetic, humorous]\nSERVICES/PRODUCTS: [List your main offerings]\nFOUNDER STORY: [Optional: your personal story or journey]\n\n\nStep 2: The AI generates a complete Brand Bible with all sections below.\n\nBrand Bible Structure\n1. Brand Identity\nBRAND NAME: [Name]\nTAGLINE: [One powerful sentence that defines what you do]\nMISSION: [Why you exist — beyond making money]\nVISION: [Where you want to be in 5 years]\nCORE VALUES: [3-5 values that guide every decision]\n\n2. Tone of Voice\nPersonality Keywords\n\nDefine 5-7 words that describe how your brand \"sounds\":\n\nExamples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium\nWriting Style Rules\nAddress your reader directly — use \"you/your\" not \"one\"\nSentence length — vary between short punchy lines and detailed explanations\nJargon policy — use industry terms only if your audience knows them\nAlways include a CTA — every piece of content should have a next step\nAuthenticity rule — share real experiences, not polished marketing speak\nForbidden tone — list what you will NEVER sound like\nForbidden Words/Phrases\n\nList clichés and buzzwords your brand avoids:\n\nGeneric: \"game-changer\", \"world-class\", \"seamless experience\"\nOverpromising: \"guaranteed results\", \"100% success\"\nYour custom list: [add your own]\n3. Target Audience Profiles\nPrimary Audience — [Name your persona]\nDemographics: [Age range, gender if relevant, location]\nProfession: [Job title or life situation]\nPain Points: [Top 3 problems they face]\nGoals: [What they want to achieve]\nWhere they hang out: [Instagram, LinkedIn, YouTube, etc.]\nMessaging hook: [The one sentence that makes them stop scrolling]\n\nSecondary Audience — [Name your persona]\n[Same structure as above]\n\n4. Positioning Statement\n\nYou ARE:\n\n[Specific strength 1]\n[Specific strength 2]\n[Specific strength 3]\n\nYou are NOT:\n\n[Misconception 1 to avoid]\n[Misconception 2 to avoid]\n\nYour Unfair Advantage: [What you offer that no competitor can claim]\n\n5. Messaging Pillars\n\nDefine 3-5 content pillars — the main topics you always talk about:\n\nPillar\tTopic\tWhy You Own This\tContent Format\n1\t[Topic]\t[Your expertise/story]\t[Post/Blog/Video]\n2\t[Topic]\t[Your expertise/story]\t[Post/Blog/Video]\n3\t[Topic]\t[Your expertise/story]\t[Post/Blog/Video]\n6. Visual Identity\nPRIMARY COLOR: [Hex code or description]\nSECONDARY COLOR: [Hex code or description]\nACCENT COLOR: [Hex code or description]\nTYPOGRAPHY: [Font style — serif/sans-serif, modern/classic]\nIMAGERY STYLE: [Real photos/illustrations/minimalist/bold graphics]\nAVOID: [What visual styles clash with your brand]\n\n7. Brand Voice Examples\n\nHow You Would Say It vs. Generic Marketing:\n\nGeneric\tYour Brand Voice\n\"We offer premium services\"\t\"[Your authentic version]\"\n\"Contact us today\"\t\"[Your CTA in brand voice]\"\n\"Quality guaranteed\"\t\"[Your proof-based claim]\"\nQuick Brand Audit Checklist\n\nBefore publishing any content, verify:\n\n Does this match our tone of voice?\n Would our target audience recognize themselves in this?\n Does this align with at least one content pillar?\n Is there a clear next step (CTA)?\n Have we avoided our forbidden words/phrases?\n Does this feel authentic, not corporate?\nIntegration with Other Skills\n\nThis Brand DNA skill feeds directly into:\n\nBlog Master (skill 03) — blog tone and authority positioning\nInstagram Master (skill 04) — hashtag strategy and visual style\nLinkedIn Authority (skill 05) — thought leadership voice\nEmail Campaigns (skill 08) — newsletter personality\nAll other content skills — consistent brand voice everywhere\n\nAlways load Brand DNA first before using any other content skill.\n\nUse with ContentAI Suite\n\nThis skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that uses your Brand DNA to generate content across all platforms automatically.\n\n→ Try it free: https://contentai-suite.vercel.app"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "publisherUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "owner": "danielblinker83-bot",
    "version": "1.0.1",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/brand-dna",
    "downloadUrl": "https://openagent3.xyz/downloads/brand-dna",
    "agentUrl": "https://openagent3.xyz/skills/brand-dna/agent",
    "manifestUrl": "https://openagent3.xyz/skills/brand-dna/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/brand-dna/agent.md"
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}