# Send Brand DNA — Universal Brand Bible Builder to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "brand-dna",
    "name": "Brand DNA — Universal Brand Bible Builder",
    "source": "tencent",
    "type": "skill",
    "category": "通讯协作",
    "sourceUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "canonicalUrl": "https://clawhub.ai/danielblinker83-bot/brand-dna",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/brand-dna",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-dna",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/brand-dna"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/brand-dna",
    "downloadUrl": "https://openagent3.xyz/downloads/brand-dna",
    "agentUrl": "https://openagent3.xyz/skills/brand-dna/agent",
    "manifestUrl": "https://openagent3.xyz/skills/brand-dna/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/brand-dna/agent.md"
  }
}
```
## Documentation

### What This Skill Does

Creates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice.

### How to Use This Skill

Step 1: Tell the AI your brand details using this template:

BUSINESS NAME: [Your company/personal brand name]
NICHE: [Your industry or specialty]
LOCATION: [City/Country or "Global/Online"]
TARGET AUDIENCE: [Who you serve — age, profession, pain points]
UNIQUE VALUE: [What makes you different from competitors]
TONE: [e.g., professional, casual, bold, empathetic, humorous]
SERVICES/PRODUCTS: [List your main offerings]
FOUNDER STORY: [Optional: your personal story or journey]

Step 2: The AI generates a complete Brand Bible with all sections below.

### 1. Brand Identity

BRAND NAME: [Name]
TAGLINE: [One powerful sentence that defines what you do]
MISSION: [Why you exist — beyond making money]
VISION: [Where you want to be in 5 years]
CORE VALUES: [3-5 values that guide every decision]

### 2. Tone of Voice

Personality Keywords

Define 5-7 words that describe how your brand "sounds":

Examples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium

Writing Style Rules

Address your reader directly — use "you/your" not "one"
Sentence length — vary between short punchy lines and detailed explanations
Jargon policy — use industry terms only if your audience knows them
Always include a CTA — every piece of content should have a next step
Authenticity rule — share real experiences, not polished marketing speak
Forbidden tone — list what you will NEVER sound like

Forbidden Words/Phrases

List clichés and buzzwords your brand avoids:

Generic: "game-changer", "world-class", "seamless experience"
Overpromising: "guaranteed results", "100% success"
Your custom list: [add your own]

### 3. Target Audience Profiles

Primary Audience — [Name your persona]

Demographics: [Age range, gender if relevant, location]
Profession: [Job title or life situation]
Pain Points: [Top 3 problems they face]
Goals: [What they want to achieve]
Where they hang out: [Instagram, LinkedIn, YouTube, etc.]
Messaging hook: [The one sentence that makes them stop scrolling]

Secondary Audience — [Name your persona]

[Same structure as above]

### 4. Positioning Statement

You ARE:

[Specific strength 1]
[Specific strength 2]
[Specific strength 3]

You are NOT:

[Misconception 1 to avoid]
[Misconception 2 to avoid]

Your Unfair Advantage:
[What you offer that no competitor can claim]

### 5. Messaging Pillars

Define 3-5 content pillars — the main topics you always talk about:

PillarTopicWhy You Own ThisContent Format1[Topic][Your expertise/story][Post/Blog/Video]2[Topic][Your expertise/story][Post/Blog/Video]3[Topic][Your expertise/story][Post/Blog/Video]

### 6. Visual Identity

PRIMARY COLOR: [Hex code or description]
SECONDARY COLOR: [Hex code or description]
ACCENT COLOR: [Hex code or description]
TYPOGRAPHY: [Font style — serif/sans-serif, modern/classic]
IMAGERY STYLE: [Real photos/illustrations/minimalist/bold graphics]
AVOID: [What visual styles clash with your brand]

### 7. Brand Voice Examples

How You Would Say It vs. Generic Marketing:

GenericYour Brand Voice"We offer premium services""[Your authentic version]""Contact us today""[Your CTA in brand voice]""Quality guaranteed""[Your proof-based claim]"

### Quick Brand Audit Checklist

Before publishing any content, verify:

Does this match our tone of voice?
 Would our target audience recognize themselves in this?
 Does this align with at least one content pillar?
 Is there a clear next step (CTA)?
 Have we avoided our forbidden words/phrases?
 Does this feel authentic, not corporate?

### Integration with Other Skills

This Brand DNA skill feeds directly into:

Blog Master (skill 03) — blog tone and authority positioning
Instagram Master (skill 04) — hashtag strategy and visual style
LinkedIn Authority (skill 05) — thought leadership voice
Email Campaigns (skill 08) — newsletter personality
All other content skills — consistent brand voice everywhere

Always load Brand DNA first before using any other content skill.

### Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that uses your Brand DNA to generate content across all platforms automatically.

→ Try it free: https://contentai-suite.vercel.app
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: danielblinker83-bot
- Version: 1.0.1
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-23T16:43:11.935Z
- Expires at: 2026-04-30T16:43:11.935Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/brand-dna)
- [Send to Agent page](https://openagent3.xyz/skills/brand-dna/agent)
- [JSON manifest](https://openagent3.xyz/skills/brand-dna/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/brand-dna/agent.md)
- [Download page](https://openagent3.xyz/downloads/brand-dna)