{ "schemaVersion": "1.0", "item": { "slug": "brand-identity", "name": "Brand Identity", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/JK-0001/brand-identity", "canonicalUrl": "https://clawhub.ai/JK-0001/brand-identity", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/brand-identity", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-identity", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/brand-identity" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/brand-identity", "agentPageUrl": "https://openagent3.xyz/skills/brand-identity/agent", "manifestUrl": "https://openagent3.xyz/skills/brand-identity/agent.json", "briefUrl": "https://openagent3.xyz/skills/brand-identity/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "Brand identity is the system of signals that makes your business instantly recognizable and trustworthy. For solopreneurs, a strong brand punches above your weight — it makes a one-person operation feel as polished and credible as a funded startup. This playbook builds your brand from strategy down to execution, in the right order. Getting the strategy wrong and then designing around it is the #1 brand mistake." }, { "title": "Phase 1: Brand Foundations (Strategy First — Always)", "body": "Do not pick colors or logos until these are locked. Everything visual flows from here.\n\n1.1 Brand Purpose\nWhy does this business exist beyond making money? One sentence. This is your north star for every brand decision.\n\nExample: \"To give independent consultants the client-facing polish that enterprise teams get for free.\"\n\n1.2 Brand Values (pick exactly 3)\nValues are the principles your brand consistently embodies. Three is the sweet spot — fewer is too vague, more is forgettable.\n\nChoose from or write your own:\n\nSimplicity / Clarity\nTrustworthiness / Reliability\nInnovation / Forward-thinking\nWarmth / Human connection\nEfficiency / Respect for time\nBoldness / Confidence\nTransparency / Honesty\nCraftsmanship / Attention to detail\n\nFor each value, write one sentence describing what it looks like in practice for your business.\n\n1.3 Brand Personality (the \"If your brand were a person\" exercise)\nDescribe your brand as if it were a person at a party. What are they like?\n\nUse this framework — pick one from each pair:\n\nSerious vs. Playful\nFormal vs. Casual\nReserved vs. Confident\nTraditional vs. Modern\nUnderstated vs. Bold\n\nWrite 3-5 sentences describing this person's personality. This becomes the filter for every brand decision: \"Would this person say it this way? Would they design it this way?\"\n\n1.4 Target Audience Reminder\nPull your primary persona from your niche-selection or market-research work. Your brand must resonate with THEM — not with you personally (unless you are your target customer)." }, { "title": "Phase 2: Voice and Tone", "body": "Voice is who you are. Tone is how you adjust based on context.\n\n2.1 Define Your Voice (3 adjectives)\nPick three words that describe how your brand always sounds, regardless of context.\n\nExamples: \"Clear, confident, human\" or \"Witty, knowledgeable, approachable\"\n\n2.2 Voice Do's and Don'ts\nFor each of your three voice words, write:\n\nOne thing you ALWAYS do (e.g., \"Use plain language. If a 14-year-old couldn't understand it, rewrite it.\")\nOne thing you NEVER do (e.g., \"Never use corporate jargon like 'synergy' or 'leverage' as a verb.\")\n\n2.3 Tone Adjustments by Context\nYour core voice stays the same, but tone shifts:\n\nContextTone AdjustmentExampleMarketing copyEnergetic, benefit-forwardLead with the transformation, not the featureError messagesCalm, helpful, never blaming\"Something went wrong on our end. Here's how to fix it.\"Success momentsWarm, celebratory\"You just saved 3 hours this week.\"Support interactionsPatient, empathetic, solution-focusedAcknowledge frustration before jumping to fixesSocial mediaSlightly more casual, conversationalCan use humor if it fits your personality\n\n2.4 Voice Examples (Write 3)\nWrite the same message in your brand voice and in a \"generic corporate\" voice. The contrast will sharpen your instincts.\n\nExample message: \"We updated how invoices are generated.\"\n\nGeneric: \"We have updated our invoice generation functionality to improve user experience.\"\nYour voice: \"Invoices are now 2x faster to create. Here's what changed and why.\"" }, { "title": "3.1 Color Palette", "body": "Do not just pick colors you like. Build a palette with intention.\n\nPrimary color (1): The color that appears most. Represents your brand at a glance. Should connect to your brand personality (e.g., blue = trust, green = growth, orange = energy).\n\nSecondary color (1): Complements the primary. Used for accents, CTAs, highlights.\n\nNeutral colors (2-3): Background, text, and UI surface colors. Usually a dark neutral (near-black) for text and a light neutral (near-white) for backgrounds. Avoid pure black (#000) and pure white (#FFF) — slightly off-tones feel more refined.\n\nAccent/alert color (1): For success, warning, error states. Functional, not decorative.\n\nFormat for each color: Name, hex code, and one-sentence usage rule.\n\nColor psychology quick reference:\n\nBlue: Trust, professionalism, calm\nGreen: Growth, health, money, success\nOrange: Energy, creativity, friendliness\nPurple: Innovation, luxury, creativity\nRed: Urgency, passion, confidence\nYellow: Optimism, warmth, attention\nDark/neutral: Sophistication, seriousness" }, { "title": "3.2 Typography", "body": "Pick two typefaces (one for headings, one for body). No more.\n\nHeading font: Can be more expressive. Sets the personality.\nBody font: Must be highly readable at small sizes. Clarity wins over style here.\n\nRules:\n\nBoth fonts must be available for free (Google Fonts is your friend).\nTest them together. Some pairings clash.\nDefine size scales: heading sizes (H1, H2, H3) and body sizes (default, small, large).\nDefine weight usage: when to use bold, when regular, when light." }, { "title": "3.3 Logo Direction", "body": "As a solopreneur, do not spend $5,000 on a custom logo on day one. Instead, define the direction and constraints so you (or a cheap freelancer later) can execute it.\n\nLogo type — pick one:\n\nWordmark: Your business name in a distinctive typeface. Simplest, most scalable.\nLettermark: Initials in a styled format (e.g., \"KA\" for Khatri Automations).\nIcon + Wordmark: A simple icon/symbol alongside your name. More versatile but harder to design well.\n\nLogo constraints to define:\n\nMust work at small sizes (favicon, app icon — 32×32px minimum)\nMust work in one color (for single-color print, embossing, etc.)\nMust work on both dark and light backgrounds\n\nFor now: Use a clean wordmark in your heading font as a placeholder. Upgrade when you have revenue to justify the investment." }, { "title": "3.4 Imagery Style", "body": "Define the visual style of photos, illustrations, and graphics across your brand:\n\nRealistic photography vs. illustration vs. abstract/geometric?\nBright and airy vs. dark and moody vs. clean and minimal?\nPeople-focused vs. product-focused vs. concept-focused?\nStock photo style (if using stock): which aesthetic feels right? (Check Unsplash for tone reference)" }, { "title": "Phase 4: Brand Guidelines Document", "body": "Compile everything above into a single reference document. This is what you hand to any freelancer, and what you check against every time you make a brand decision. Structure:\n\n1. Brand Purpose & Values\n2. Brand Personality\n3. Voice & Tone (with examples)\n4. Color Palette (hex codes + usage rules)\n5. Typography (fonts + size scale + weight rules)\n6. Logo Usage (rules + placeholder)\n7. Imagery Style\n8. Brand Decision Filter:\n \"Before publishing anything, ask:\n - Does this reflect our brand values?\n - Does this sound like our voice?\n - Does this visually match our palette and type?\"" }, { "title": "Brand Consistency Checklist (Ongoing)", "body": "Every time you create something (website, social post, email, slide deck, proposal), run it through:\n\nUses only brand colors (no random colors creeping in)\n Uses only brand fonts\n Tone matches the context-specific tone guide\n Imagery matches defined style\n Logo usage follows the rules\n\nInconsistency is the silent brand killer. One off-brand touchpoint erodes the trust you built with ten on-brand ones." } ], "body": "Brand Identity\nOverview\n\nBrand identity is the system of signals that makes your business instantly recognizable and trustworthy. For solopreneurs, a strong brand punches above your weight — it makes a one-person operation feel as polished and credible as a funded startup. This playbook builds your brand from strategy down to execution, in the right order. Getting the strategy wrong and then designing around it is the #1 brand mistake.\n\nPhase 1: Brand Foundations (Strategy First — Always)\n\nDo not pick colors or logos until these are locked. Everything visual flows from here.\n\n1.1 Brand Purpose Why does this business exist beyond making money? One sentence. This is your north star for every brand decision.\n\nExample: \"To give independent consultants the client-facing polish that enterprise teams get for free.\"\n\n1.2 Brand Values (pick exactly 3) Values are the principles your brand consistently embodies. Three is the sweet spot — fewer is too vague, more is forgettable.\n\nChoose from or write your own:\n\nSimplicity / Clarity\nTrustworthiness / Reliability\nInnovation / Forward-thinking\nWarmth / Human connection\nEfficiency / Respect for time\nBoldness / Confidence\nTransparency / Honesty\nCraftsmanship / Attention to detail\n\nFor each value, write one sentence describing what it looks like in practice for your business.\n\n1.3 Brand Personality (the \"If your brand were a person\" exercise) Describe your brand as if it were a person at a party. What are they like?\n\nUse this framework — pick one from each pair:\n\nSerious vs. Playful\nFormal vs. Casual\nReserved vs. Confident\nTraditional vs. Modern\nUnderstated vs. Bold\n\nWrite 3-5 sentences describing this person's personality. This becomes the filter for every brand decision: \"Would this person say it this way? Would they design it this way?\"\n\n1.4 Target Audience Reminder Pull your primary persona from your niche-selection or market-research work. Your brand must resonate with THEM — not with you personally (unless you are your target customer).\n\nPhase 2: Voice and Tone\n\nVoice is who you are. Tone is how you adjust based on context.\n\n2.1 Define Your Voice (3 adjectives) Pick three words that describe how your brand always sounds, regardless of context.\n\nExamples: \"Clear, confident, human\" or \"Witty, knowledgeable, approachable\"\n\n2.2 Voice Do's and Don'ts For each of your three voice words, write:\n\nOne thing you ALWAYS do (e.g., \"Use plain language. If a 14-year-old couldn't understand it, rewrite it.\")\nOne thing you NEVER do (e.g., \"Never use corporate jargon like 'synergy' or 'leverage' as a verb.\")\n\n2.3 Tone Adjustments by Context Your core voice stays the same, but tone shifts:\n\nContext\tTone Adjustment\tExample\nMarketing copy\tEnergetic, benefit-forward\tLead with the transformation, not the feature\nError messages\tCalm, helpful, never blaming\t\"Something went wrong on our end. Here's how to fix it.\"\nSuccess moments\tWarm, celebratory\t\"You just saved 3 hours this week.\"\nSupport interactions\tPatient, empathetic, solution-focused\tAcknowledge frustration before jumping to fixes\nSocial media\tSlightly more casual, conversational\tCan use humor if it fits your personality\n\n2.4 Voice Examples (Write 3) Write the same message in your brand voice and in a \"generic corporate\" voice. The contrast will sharpen your instincts.\n\nExample message: \"We updated how invoices are generated.\"\n\nGeneric: \"We have updated our invoice generation functionality to improve user experience.\"\nYour voice: \"Invoices are now 2x faster to create. Here's what changed and why.\"\nPhase 3: Visual Identity System\n3.1 Color Palette\n\nDo not just pick colors you like. Build a palette with intention.\n\nPrimary color (1): The color that appears most. Represents your brand at a glance. Should connect to your brand personality (e.g., blue = trust, green = growth, orange = energy).\n\nSecondary color (1): Complements the primary. Used for accents, CTAs, highlights.\n\nNeutral colors (2-3): Background, text, and UI surface colors. Usually a dark neutral (near-black) for text and a light neutral (near-white) for backgrounds. Avoid pure black (#000) and pure white (#FFF) — slightly off-tones feel more refined.\n\nAccent/alert color (1): For success, warning, error states. Functional, not decorative.\n\nFormat for each color: Name, hex code, and one-sentence usage rule.\n\nColor psychology quick reference:\n\nBlue: Trust, professionalism, calm\nGreen: Growth, health, money, success\nOrange: Energy, creativity, friendliness\nPurple: Innovation, luxury, creativity\nRed: Urgency, passion, confidence\nYellow: Optimism, warmth, attention\nDark/neutral: Sophistication, seriousness\n3.2 Typography\n\nPick two typefaces (one for headings, one for body). No more.\n\nHeading font: Can be more expressive. Sets the personality. Body font: Must be highly readable at small sizes. Clarity wins over style here.\n\nRules:\n\nBoth fonts must be available for free (Google Fonts is your friend).\nTest them together. Some pairings clash.\nDefine size scales: heading sizes (H1, H2, H3) and body sizes (default, small, large).\nDefine weight usage: when to use bold, when regular, when light.\n3.3 Logo Direction\n\nAs a solopreneur, do not spend $5,000 on a custom logo on day one. Instead, define the direction and constraints so you (or a cheap freelancer later) can execute it.\n\nLogo type — pick one:\n\nWordmark: Your business name in a distinctive typeface. Simplest, most scalable.\nLettermark: Initials in a styled format (e.g., \"KA\" for Khatri Automations).\nIcon + Wordmark: A simple icon/symbol alongside your name. More versatile but harder to design well.\n\nLogo constraints to define:\n\nMust work at small sizes (favicon, app icon — 32×32px minimum)\nMust work in one color (for single-color print, embossing, etc.)\nMust work on both dark and light backgrounds\n\nFor now: Use a clean wordmark in your heading font as a placeholder. Upgrade when you have revenue to justify the investment.\n\n3.4 Imagery Style\n\nDefine the visual style of photos, illustrations, and graphics across your brand:\n\nRealistic photography vs. illustration vs. abstract/geometric?\nBright and airy vs. dark and moody vs. clean and minimal?\nPeople-focused vs. product-focused vs. concept-focused?\nStock photo style (if using stock): which aesthetic feels right? (Check Unsplash for tone reference)\nPhase 4: Brand Guidelines Document\n\nCompile everything above into a single reference document. This is what you hand to any freelancer, and what you check against every time you make a brand decision. Structure:\n\n1. Brand Purpose & Values\n2. Brand Personality\n3. Voice & Tone (with examples)\n4. Color Palette (hex codes + usage rules)\n5. Typography (fonts + size scale + weight rules)\n6. Logo Usage (rules + placeholder)\n7. Imagery Style\n8. Brand Decision Filter:\n \"Before publishing anything, ask:\n - Does this reflect our brand values?\n - Does this sound like our voice?\n - Does this visually match our palette and type?\"\n\nBrand Consistency Checklist (Ongoing)\n\nEvery time you create something (website, social post, email, slide deck, proposal), run it through:\n\n Uses only brand colors (no random colors creeping in)\n Uses only brand fonts\n Tone matches the context-specific tone guide\n Imagery matches defined style\n Logo usage follows the rules\n\nInconsistency is the silent brand killer. One off-brand touchpoint erodes the trust you built with ten on-brand ones." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/brand-identity", "publisherUrl": "https://clawhub.ai/JK-0001/brand-identity", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/brand-identity", "downloadUrl": "https://openagent3.xyz/downloads/brand-identity", "agentUrl": "https://openagent3.xyz/skills/brand-identity/agent", "manifestUrl": "https://openagent3.xyz/skills/brand-identity/agent.json", "briefUrl": "https://openagent3.xyz/skills/brand-identity/agent.md" } }