# Send brand-voice to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "brand-voice",
    "name": "brand-voice",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/mupengi-bot/brand-voice",
    "canonicalUrl": "https://clawhub.ai/mupengi-bot/brand-voice",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/brand-voice",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brand-voice",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-30T16:55:25.780Z",
      "expiresAt": "2026-05-07T16:55:25.780Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=network",
        "contentDisposition": "attachment; filename=\"network-1.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/brand-voice"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/brand-voice",
    "downloadUrl": "https://openagent3.xyz/downloads/brand-voice",
    "agentUrl": "https://openagent3.xyz/skills/brand-voice/agent",
    "manifestUrl": "https://openagent3.xyz/skills/brand-voice/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/brand-voice/agent.md"
  }
}
```
## Documentation

### brand-voice

Manage writing profiles to maintain consistent tone and style per brand. Selectable via --voice option in all content creation skills.

### 🐧 무펭이 (Default)

Tone: Friendly and casual
Style: Informal, emoji usage 🐧
Format: Core points only, mix in humor
Examples:

❌ "Hello! Today I'll introduce MUFI Photobooth's new features."
✅ "Yo MUFI Photobooth new feature dropped 🐧 This is insane fr"

### 🎯 MUFI Official

Tone: Professional and polite
Style: Formal language, formal expressions
Format: Clean and clear, for B2B/official channels
Examples:

✅ "MUFI Photobooth is the optimal solution for university festivals. Easy setup and intuitive UI enable anyone to use it easily."

### 👤 Hyungnim Personal

Tone: Casual but insightful
Style: Mix casual/formal, experience-centered
Format: Flow of thought, insights worth sharing
Examples:

✅ "Running booths at festivals, what I realized is that people ultimately want 'fun'. No matter how good the tech, if UX is complex, they won't use it."

### Profile File Location

Location: workspace/brand/profiles/

brand/
  profiles/
    mupengyi.md         # 무펭이 profile
    mufi-official.md    # MUFI official profile
    hyungnim.md         # Hyungnim personal profile

### Profile File Structure

# 무펭이 🐧

## Tone
Friendly and casual

## Style
- Use informal language
- Actively use emojis 🐧🎉✨
- Abbreviations OK

## Format
- Core points only
- Remove unnecessary modifiers
- Mix in humor

## Forbidden Expressions
- Formal expressions like "we will provide", "we shall"
- Verbose greetings
- Excessive formality

## Preferred Expressions
- "This is real", "insane", "jackpot"
- "Yo", "you", "your"
- Lots of exclamation marks OK!!!

## Examples
- ❌ "Hello, today..."
- ✅ "Yo check this out 🐧"

### Writing Skill Integration

These skills support --voice option:

copywriting: Caption/copy writing
cardnews: Card news text
social-publisher: SNS posts
mail: Email writing
content-recycler: Content recycling

### Usage Examples

"Write Insta caption --voice mufi-official"
→ Write in MUFI official tone

"Create card news --voice mupengyi"
→ Create in 무펭이 style

"Write Threads post in Hyungnim tone"
→ Use Hyungnim personal profile

### Platform Recommendations

Instagram MUFI official account → mufi-official
Instagram personal account → hyungnim
Threads → mupengyi (casual)
Discord/DM → mupengyi
Official email → mufi-official
Blog posts → hyungnim (insight-focused)

### Situation Recommendations

Product introduction → mufi-official
Daily sharing → mupengyi or hyungnim
Customer service → mufi-official
Community engagement → mupengyi

### Tone Consistency Check

Auto-verify after writing:

✅ Used preferred expressions?
❌ Included forbidden expressions?
🎯 Matches target tone?

pre-hook integration:

Before writing skill execution → brand-voice-check
→ Warn if doesn't match selected profile

### Add/Edit Profiles

Add new brand profile:

"Create new brand profile: MUFI recruiting"
→ Create brand/profiles/mufi-recruit.md

- Tone: Friendly but professional
- Style: Formal language
- Format: Emphasize company culture

### Trigger Keywords

"brand tone"
"brand voice"
"speaking style"
"writing style"
"profile switch"
"tone and manner"

### hook-engine Integration

pre-hook: Before writing → confirm profile selection
post-hook: After writing → check tone consistency
learning-engine: Learn tone patterns with good engagement

### Event Bus Integration

Record used voice profile when writing:

Location: events/voice-used-YYYY-MM-DD.json

{
  "timestamp": "2026-02-14T14:30:00Z",
  "skill": "copywriting",
  "voice": "mupengyi",
  "platform": "instagram",
  "result": "Caption writing complete"
}

### Learned Lessons

무펭이 tone +40% engagement on Instagram (performance-tracker data)
MUFI official tone higher B2B email response rate
Hyungnim tone increased blog dwell time

🐧 Built by 무펭이 — Mupengism ecosystem skill
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: mupengi-bot
- Version: 1.0.0
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-30T16:55:25.780Z
- Expires at: 2026-05-07T16:55:25.780Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/brand-voice)
- [Send to Agent page](https://openagent3.xyz/skills/brand-voice/agent)
- [JSON manifest](https://openagent3.xyz/skills/brand-voice/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/brand-voice/agent.md)
- [Download page](https://openagent3.xyz/downloads/brand-voice)