{
  "schemaVersion": "1.0",
  "item": {
    "slug": "branding",
    "name": "Branding",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/ivangdavila/branding",
    "canonicalUrl": "https://clawhub.ai/ivangdavila/branding",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadMode": "redirect",
    "downloadUrl": "/downloads/branding",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=branding",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
    ],
    "packageFormat": "ZIP package",
    "includedAssets": [
      "SKILL.md"
    ],
    "primaryDoc": "SKILL.md",
    "quickSetup": [
      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
    ],
    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
      ],
      "prompts": [
        {
          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
        }
      ]
    },
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/branding"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    },
    "downloadPageUrl": "https://openagent3.xyz/downloads/branding",
    "agentPageUrl": "https://openagent3.xyz/skills/branding/agent",
    "manifestUrl": "https://openagent3.xyz/skills/branding/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/branding/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Discovery Questions (Ask First)",
        "body": "What does the product/service actually do? In one sentence.\nWho is the specific customer? Job title, situation, pain.\nWhat alternatives exist? Direct competitors, indirect solutions, doing nothing.\nWhy would someone choose this over alternatives? The real reason.\nWhat words should customers use to describe you? Pick 3-5.\nWhat words should they NOT use? 3-5 anti-traits."
      },
      {
        "title": "Positioning Statement (Produce This)",
        "body": "Fill in and refine until crisp:\n\"For [specific audience] who [specific need], [brand] is the [category] that [unique benefit] because [reason to believe].\"\n\nTest: Can you say it out loud without cringing? Would customer nod in recognition?"
      },
      {
        "title": "Brand Voice (Define Precisely)",
        "body": "Create a 2x2 for each trait:\n\nWe areWe are notConfidentArrogantDirectRudePlayfulSilly\n\nFor each trait, write 3 example sentences showing how it sounds.\nWrite 3 sentences that violate it—what to avoid."
      },
      {
        "title": "Naming Checklist",
        "body": "Before falling in love with a name:\n\n.com domain available (or reasonable alternative)\n Primary social handles available (@name)\n No trademark conflicts in your category\n Passes the phone test—spell it over a call\n No negative meanings in Spanish, Chinese, common languages\n Fits in a logo, looks good written"
      },
      {
        "title": "Tagline Formula",
        "body": "Pick one structure:\n\nBenefit statement: \"Move money for free\"\nChallenge: \"Think different\"\nPromise: \"15 minutes could save you 15%\"\nCategory + twist: \"The un-agency\"\n\nMax 6 words. Test: Would someone repeat this to a friend?"
      },
      {
        "title": "Visual Direction Brief",
        "body": "Specify before any design:\n\nMood: 3 reference brands with right feeling (not competitors)\nColor direction: warm/cool, vibrant/muted, primary color family\nTypography feel: modern/classic, geometric/humanist, bold/light\nImagery style: photo/illustration, people/abstract, lifestyle/product\nAvoid: specific styles, colors, or approaches that feel wrong"
      },
      {
        "title": "Logo Requirements",
        "body": "Define constraints:\n\nMust work at 16px favicon size\nMust work in single color (black, white)\nWordmark, symbol, or combination?\nHorizontal and square versions needed?"
      },
      {
        "title": "Consistency System",
        "body": "Create these assets:\n\nColor palette: 1 primary, 2-3 secondary, 2-3 neutrals with exact codes\nType scale: specific sizes for H1, H2, H3, body, caption\nSpacing scale: 4, 8, 16, 24, 32, 48, 64px (or similar)\nComponent examples: how a button, card, input looks"
      },
      {
        "title": "Brand Guidelines Document",
        "body": "Minimum contents:\n\nPositioning statement + story\nVoice traits with examples\nLogo files + usage rules (clear space, minimum size, backgrounds)\nColor palette with all codes (HEX, RGB)\nTypography with font files or links\nDo's and Don'ts gallery"
      },
      {
        "title": "Quality Check",
        "body": "Before finalizing, verify:\n\nCould a stranger create on-brand content from these guidelines?\n Is it different enough from top 3 competitors?\n Does it resonate with 3 real people in target audience?\n Is every element intentional, not arbitrary?\n Can you apply it consistently across: website, email, social, product UI?"
      },
      {
        "title": "Common Failures to Avoid",
        "body": "\"We're like X but for Y\" without being distinctive—lazy positioning\nVoice traits that any brand would claim—\"friendly, professional\"\nLogo that only works on white backgrounds—fails in real use\nColors picked for taste without checking accessibility contrast\nGuidelines too long to read—no one follows 50-page brand books"
      }
    ],
    "body": "Discovery Questions (Ask First)\nWhat does the product/service actually do? In one sentence.\nWho is the specific customer? Job title, situation, pain.\nWhat alternatives exist? Direct competitors, indirect solutions, doing nothing.\nWhy would someone choose this over alternatives? The real reason.\nWhat words should customers use to describe you? Pick 3-5.\nWhat words should they NOT use? 3-5 anti-traits.\nPositioning Statement (Produce This)\n\nFill in and refine until crisp: \"For [specific audience] who [specific need], [brand] is the [category] that [unique benefit] because [reason to believe].\"\n\nTest: Can you say it out loud without cringing? Would customer nod in recognition?\n\nBrand Voice (Define Precisely)\n\nCreate a 2x2 for each trait:\n\nWe are\tWe are not\nConfident\tArrogant\nDirect\tRude\nPlayful\tSilly\n\nFor each trait, write 3 example sentences showing how it sounds. Write 3 sentences that violate it—what to avoid.\n\nNaming Checklist\n\nBefore falling in love with a name:\n\n .com domain available (or reasonable alternative)\n Primary social handles available (@name)\n No trademark conflicts in your category\n Passes the phone test—spell it over a call\n No negative meanings in Spanish, Chinese, common languages\n Fits in a logo, looks good written\nTagline Formula\n\nPick one structure:\n\nBenefit statement: \"Move money for free\"\nChallenge: \"Think different\"\nPromise: \"15 minutes could save you 15%\"\nCategory + twist: \"The un-agency\"\n\nMax 6 words. Test: Would someone repeat this to a friend?\n\nVisual Direction Brief\n\nSpecify before any design:\n\nMood: 3 reference brands with right feeling (not competitors)\nColor direction: warm/cool, vibrant/muted, primary color family\nTypography feel: modern/classic, geometric/humanist, bold/light\nImagery style: photo/illustration, people/abstract, lifestyle/product\nAvoid: specific styles, colors, or approaches that feel wrong\nLogo Requirements\n\nDefine constraints:\n\nMust work at 16px favicon size\nMust work in single color (black, white)\nWordmark, symbol, or combination?\nHorizontal and square versions needed?\nConsistency System\n\nCreate these assets:\n\nColor palette: 1 primary, 2-3 secondary, 2-3 neutrals with exact codes\nType scale: specific sizes for H1, H2, H3, body, caption\nSpacing scale: 4, 8, 16, 24, 32, 48, 64px (or similar)\nComponent examples: how a button, card, input looks\nBrand Guidelines Document\n\nMinimum contents:\n\nPositioning statement + story\nVoice traits with examples\nLogo files + usage rules (clear space, minimum size, backgrounds)\nColor palette with all codes (HEX, RGB)\nTypography with font files or links\nDo's and Don'ts gallery\nQuality Check\n\nBefore finalizing, verify:\n\n Could a stranger create on-brand content from these guidelines?\n Is it different enough from top 3 competitors?\n Does it resonate with 3 real people in target audience?\n Is every element intentional, not arbitrary?\n Can you apply it consistently across: website, email, social, product UI?\nCommon Failures to Avoid\n\"We're like X but for Y\" without being distinctive—lazy positioning\nVoice traits that any brand would claim—\"friendly, professional\"\nLogo that only works on white backgrounds—fails in real use\nColors picked for taste without checking accessibility contrast\nGuidelines too long to read—no one follows 50-page brand books"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/ivangdavila/branding",
    "publisherUrl": "https://clawhub.ai/ivangdavila/branding",
    "owner": "ivangdavila",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/branding",
    "downloadUrl": "https://openagent3.xyz/downloads/branding",
    "agentUrl": "https://openagent3.xyz/skills/branding/agent",
    "manifestUrl": "https://openagent3.xyz/skills/branding/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/branding/agent.md"
  }
}