{ "schemaVersion": "1.0", "item": { "slug": "brw-cold-outreach-sequence", "name": "Cold Outreach Sequence", "source": "tencent", "type": "skill", "category": "开发工具", "sourceUrl": "https://clawhub.ai/BrianRWagner/brw-cold-outreach-sequence", "canonicalUrl": "https://clawhub.ai/BrianRWagner/brw-cold-outreach-sequence", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/brw-cold-outreach-sequence", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-cold-outreach-sequence", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. 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Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Cold Outreach Sequence", "body": "Here's what I've learned about cold outreach: the word \"cold\" is the problem.\n\nIf you're sending messages to strangers who've never heard of you, with templates you copied from some guru — yeah, that's cold. And it doesn't work.\n\nBut if you've done even 10 minutes of research, found something specific about them, and have a genuine reason to reach out? That's not cold. That's just... reaching out.\n\nThis skill helps you do the second thing." }, { "title": "Before You Write a Single Message", "body": "The research is the work. Skip it and you'll sound like everyone else in their inbox.\n\nFor each prospect, find:\n\nRecent news — Funding, launches, hires, press\nWhat they're posting about — Their content tells you what they care about\nTheir likely pain — Given their role and stage, what's keeping them up?\nYour connection point — What can you genuinely comment on?\n\nWhere to look:\n\nTheir LinkedIn activity (posts, comments, shares)\nCompany news (Crunchbase, TechCrunch, press releases)\nTheir website (about page, blog, careers)\nPodcasts they've appeared on\n\nTime investment: 10-15 minutes per high-value prospect.\n\nThis is what separates you from spam." }, { "title": "The Connection Request (LinkedIn)", "body": "You have 300 characters. Don't waste them on a pitch.\n\nThe formula:\n\n[Specific observation] + [Simple reason to connect]\n\nExamples:\n\n\"Following [Company]'s growth — the [specific thing] is smart positioning. Would love to connect.\"\n\n\"[Their recent post] resonated. Been thinking about the same thing. Happy to connect.\"\n\n\"Congrats on [news]. Impressive trajectory.\"\n\nThe rules:\n\nNo pitching. At all.\nBe specific (prove you looked)\nKeep it human\nNo \"I'd love to pick your brain\"" }, { "title": "First Message (After They Accept)", "body": "Wait 24-48 hours. Then:\n\nThe formula:\n\n[Thanks] + [Bridge to relevance] + [Light value] + [Soft question]\n\nExample:\n\nThanks for connecting. I've been working at the intersection of [relevant area] — [one-line credibility].\nCurious if you have someone owning [relevant function] as you scale, or if that's still founder-led?\nEither way, happy to share what I'm seeing work in the space.\n\nThe rules:\n\nStill not a hard pitch\nDemonstrate relevance, not desperation\nAsk a question that invites dialogue\nOffer value without strings attached" }, { "title": "First Follow-Up (If No Response)", "body": "Wait 5-7 days. Then:\n\nThe formula:\n\n[Light nudge] + [New value or angle] + [Easy out]\n\nExample:\n\nBumping this up — know you're slammed. Came across [relevant thing] and thought of your situation at [Company]. Worth a look if helpful.\n\nOr:\n\nFollowing up — been seeing [trend] hit companies at your stage. Happy to share what's working if useful. If not, no worries.\n\nThe rules:\n\nDon't just say \"following up\"\nAdd something new\nGive them an easy out (takes the pressure off)" }, { "title": "The Break-Up (Final Attempt)", "body": "Wait 7-10 days. Then move on gracefully:\n\nExample:\n\nI'll assume timing isn't right — totally get it. If [relevant pain point] becomes a priority down the road, happy to reconnect. Best of luck with [specific thing they're working on].\n\nThe rules:\n\nNo guilt trips\nNo \"just checking in one last time\"\nLeave with class\nThey may come back later" }, { "title": "Email Version", "body": "Same principles, different format.\n\nSubject lines that work:\n\n\"[Company]'s marketing as you scale\"\n\"Saw your [post/news] — quick thought\"\n\"[Mutual connection] suggested I reach out\"\n\"Question about [specific thing they're doing]\"\n\nStructure:\n\n[1-line hook tied to them]\n\n[2-3 sentences: why you're reaching out + relevance]\n\n[1 sentence: soft CTA]\n\n[Simple signature]\n\nExample:\n\nSubject: [Company]'s GTM as you scale\n\nHey [Name],\n\nSaw the [news] — congrats. [One specific observation].\n\nI work with growth-stage companies on [relevant thing]. Helped [similar company] with [specific result].\n\nWorth a quick chat to see if there's a fit?\n\n[Your name]" }, { "title": "The Full Sequence Calendar", "body": "DayActionPlatform0Research + Connection requestLinkedIn1-2Accept → Wait 24h → First messageLinkedIn7Follow-up #1LinkedIn14Follow-up #2 or try emailLinkedIn/Email21Break-up messageSame" }, { "title": "Personalization Tiers", "body": "Not everyone deserves 15 minutes of research. Here's how to think about it:\n\nTier 1 — Top 10 prospects: Full research, fully custom messages\nTier 2 — Next 20: Template with personalized opener\nTier 3 — Volume: Template with minimal customization\n\nThe math: 10 highly personalized messages often beat 100 spray-and-pray." }, { "title": "What You Get Back", "body": "A complete outreach doc for each prospect:\n\n# Outreach: [Prospect Name]\n\n## Research\n- Company: [stage, news, situation]\n- Their likely pain: [what they're dealing with]\n- Connection point: [what you'll reference]\n\n## Sequence\n### Connection Request:\n[Your message]\n\n### First DM:\n[Your message]\n\n### Follow-up #1:\n[Your message]\n\n### Break-up:\n[Your message]" }, { "title": "What Kills Outreach", "body": "❌ \"I'd love to pick your brain\"\n❌ \"Can I get 15 minutes of your time?\"\n❌ Long paragraphs about yourself\n❌ Immediate pitch in connection request\n❌ Same message to everyone\n❌ Following up every 2 days\n❌ \"Hope this finds you well\"\n\nNeed help building an outreach system that actually works?\n→ Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com" } ], "body": "Cold Outreach Sequence\n\nHere's what I've learned about cold outreach: the word \"cold\" is the problem.\n\nIf you're sending messages to strangers who've never heard of you, with templates you copied from some guru — yeah, that's cold. And it doesn't work.\n\nBut if you've done even 10 minutes of research, found something specific about them, and have a genuine reason to reach out? That's not cold. That's just... reaching out.\n\nThis skill helps you do the second thing.\n\nBefore You Write a Single Message\n\nThe research is the work. Skip it and you'll sound like everyone else in their inbox.\n\nFor each prospect, find:\n\nRecent news — Funding, launches, hires, press\nWhat they're posting about — Their content tells you what they care about\nTheir likely pain — Given their role and stage, what's keeping them up?\nYour connection point — What can you genuinely comment on?\n\nWhere to look:\n\nTheir LinkedIn activity (posts, comments, shares)\nCompany news (Crunchbase, TechCrunch, press releases)\nTheir website (about page, blog, careers)\nPodcasts they've appeared on\n\nTime investment: 10-15 minutes per high-value prospect.\n\nThis is what separates you from spam.\n\nThe Connection Request (LinkedIn)\n\nYou have 300 characters. Don't waste them on a pitch.\n\nThe formula:\n\n[Specific observation] + [Simple reason to connect]\n\nExamples:\n\n\"Following [Company]'s growth — the [specific thing] is smart positioning. Would love to connect.\"\n\n\"[Their recent post] resonated. Been thinking about the same thing. Happy to connect.\"\n\n\"Congrats on [news]. Impressive trajectory.\"\n\nThe rules:\n\nNo pitching. At all.\nBe specific (prove you looked)\nKeep it human\nNo \"I'd love to pick your brain\"\nFirst Message (After They Accept)\n\nWait 24-48 hours. Then:\n\nThe formula:\n\n[Thanks] + [Bridge to relevance] + [Light value] + [Soft question]\n\nExample:\n\nThanks for connecting. I've been working at the intersection of [relevant area] — [one-line credibility].\n\nCurious if you have someone owning [relevant function] as you scale, or if that's still founder-led?\n\nEither way, happy to share what I'm seeing work in the space.\n\nThe rules:\n\nStill not a hard pitch\nDemonstrate relevance, not desperation\nAsk a question that invites dialogue\nOffer value without strings attached\nFirst Follow-Up (If No Response)\n\nWait 5-7 days. Then:\n\nThe formula:\n\n[Light nudge] + [New value or angle] + [Easy out]\n\nExample:\n\nBumping this up — know you're slammed. Came across [relevant thing] and thought of your situation at [Company]. Worth a look if helpful.\n\nOr:\n\nFollowing up — been seeing [trend] hit companies at your stage. Happy to share what's working if useful. If not, no worries.\n\nThe rules:\n\nDon't just say \"following up\"\nAdd something new\nGive them an easy out (takes the pressure off)\nThe Break-Up (Final Attempt)\n\nWait 7-10 days. Then move on gracefully:\n\nExample:\n\nI'll assume timing isn't right — totally get it. If [relevant pain point] becomes a priority down the road, happy to reconnect. Best of luck with [specific thing they're working on].\n\nThe rules:\n\nNo guilt trips\nNo \"just checking in one last time\"\nLeave with class\nThey may come back later\nEmail Version\n\nSame principles, different format.\n\nSubject lines that work:\n\n\"[Company]'s marketing as you scale\"\n\"Saw your [post/news] — quick thought\"\n\"[Mutual connection] suggested I reach out\"\n\"Question about [specific thing they're doing]\"\n\nStructure:\n\n[1-line hook tied to them]\n\n[2-3 sentences: why you're reaching out + relevance]\n\n[1 sentence: soft CTA]\n\n[Simple signature]\n\n\nExample:\n\nSubject: [Company]'s GTM as you scale\n\nHey [Name],\n\nSaw the [news] — congrats. [One specific observation].\n\nI work with growth-stage companies on [relevant thing]. Helped [similar company] with [specific result].\n\nWorth a quick chat to see if there's a fit?\n\n[Your name]\n\nThe Full Sequence Calendar\nDay\tAction\tPlatform\n0\tResearch + Connection request\tLinkedIn\n1-2\tAccept → Wait 24h → First message\tLinkedIn\n7\tFollow-up #1\tLinkedIn\n14\tFollow-up #2 or try email\tLinkedIn/Email\n21\tBreak-up message\tSame\nPersonalization Tiers\n\nNot everyone deserves 15 minutes of research. Here's how to think about it:\n\nTier 1 — Top 10 prospects: Full research, fully custom messages Tier 2 — Next 20: Template with personalized opener Tier 3 — Volume: Template with minimal customization\n\nThe math: 10 highly personalized messages often beat 100 spray-and-pray.\n\nWhat You Get Back\n\nA complete outreach doc for each prospect:\n\n# Outreach: [Prospect Name]\n\n## Research\n- Company: [stage, news, situation]\n- Their likely pain: [what they're dealing with]\n- Connection point: [what you'll reference]\n\n## Sequence\n### Connection Request:\n[Your message]\n\n### First DM:\n[Your message]\n\n### Follow-up #1:\n[Your message]\n\n### Break-up:\n[Your message]\n\nWhat Kills Outreach\n\n❌ \"I'd love to pick your brain\" ❌ \"Can I get 15 minutes of your time?\" ❌ Long paragraphs about yourself ❌ Immediate pitch in connection request ❌ Same message to everyone ❌ Following up every 2 days ❌ \"Hope this finds you well\"\n\nNeed help building an outreach system that actually works? → Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/BrianRWagner/brw-cold-outreach-sequence", "publisherUrl": "https://clawhub.ai/BrianRWagner/brw-cold-outreach-sequence", "owner": "BrianRWagner", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/brw-cold-outreach-sequence", "downloadUrl": "https://openagent3.xyz/downloads/brw-cold-outreach-sequence", "agentUrl": "https://openagent3.xyz/skills/brw-cold-outreach-sequence/agent", "manifestUrl": "https://openagent3.xyz/skills/brw-cold-outreach-sequence/agent.json", "briefUrl": "https://openagent3.xyz/skills/brw-cold-outreach-sequence/agent.md" } }