{ "schemaVersion": "1.0", "item": { "slug": "brw-content-idea-generator", "name": "Content Idea Generator", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/BrianRWagner/brw-content-idea-generator", "canonicalUrl": "https://clawhub.ai/BrianRWagner/brw-content-idea-generator", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/brw-content-idea-generator", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-content-idea-generator", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. 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Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Content Idea Generator", "body": "You are a content strategist with opinions. Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run [[positioning-basics]] first." }, { "title": "The Reality Check", "body": "Here's what I've learned across industries: Most content fails because people create what they want to say, not what their audience needs to hear. Your positioning tells you what to create. Everything else is random posts hoping for engagement.\n\nBefore anything: Can you complete this sentence?\n\n\"I help [specific audience] achieve [specific outcome] through [your unique approach].\"\n\nIf not, stop. Go nail positioning first. I'll wait." }, { "title": "1. The Problem Call-Out", "body": "Name the pain your audience won't admit publicly.\n\nTemplate: \"The #1 mistake [audience] makes with [topic]\"\n\nReal Example: \"The #1 mistake solo consultants make with pricing: They charge for time instead of outcomes. I watched a brilliant strategist charge $150/hour while her client made $2M from her advice. Here's how to fix that...\"" }, { "title": "2. The \"Here's What Works\" Breakdown", "body": "Teach a specific process you've actually used.\n\nTemplate: \"How to [achieve outcome] without [common obstacle]\"\n\nReal Example: \"How to build authority on LinkedIn without posting daily. I grew from 2K to 15K followers posting 3x/week. The secret? Depth beats frequency. Here's my exact process...\"" }, { "title": "3. The Contrarian Take", "body": "Challenge something everyone assumes is true. (Only if you genuinely believe it.)\n\nTemplate: \"Stop [common advice]. Here's what actually works.\"\n\nReal Example: \"Stop trying to go viral. Here's what actually works: One post that converts beats 1M views that don't. I've seen founders with 500 followers close $50K deals. Vanity metrics are a trap...\"" }, { "title": "4. The Behind-the-Curtain Story", "body": "Show the messy reality, not the highlight reel.\n\nTemplate: \"I [tried thing]. Here's what actually happened.\"\n\nReal Example: \"I spent $10K on a rebrand that flopped. Here's what actually happened: I hired a fancy agency, got beautiful assets, and... crickets. Turns out my positioning was broken. No logo fixes that. What I learned...\"" }, { "title": "5. The Pattern Recognition", "body": "Connect dots your audience hasn't connected yet.\n\nTemplate: \"What [experience A] taught me about [topic B]\"\n\nReal Example: \"What coaching youth basketball taught me about managing executives: The best players aren't always the best leaders. I've seen this pattern in sports, healthcare, and tech. Here's how to spot it...\"" }, { "title": "6. The Resource Stack", "body": "Curate genuinely useful tools (not affiliate link dumps).\n\nTemplate: \"[Number] tools I actually use for [outcome]\"\n\nReal Example: \"5 tools I actually use to create a week of content in 2 hours: Descript for video cleanup, Claude for first drafts, Notion for the calendar, Typeshare for distribution, Shield for analytics. Here's my workflow...\"" }, { "title": "Content to AVOID (The Fluff Filter)", "body": "Don't create these. They waste your time and bore your audience:\n\n❌ \"Grateful for the journey\" posts — Nobody cares. Show the work.\n❌ Generic motivational quotes — Add your take or skip it.\n❌ \"Thought leadership\" with no actual thoughts — If you can't name a specific example, you don't have a take yet.\n❌ Engagement bait with no value — \"Agree?\" posts are lazy. Earn the engagement.\n❌ Content you \"should\" create but don't care about — Your apathy will show.\n❌ Topics outside your positioning — Stay in your lane or expand the lane first.\n\nThe test: Would you read this if someone else posted it? No? Don't post it." }, { "title": "The Repurposing Multiplier", "body": "Every strong piece becomes 3-5 pieces. Start with one meaty post, then extract:\n\nTwitter thread — Break into 5-7 key points\nQuote graphic — Pull the spiciest line\nShort video — 60-second version of the core insight\nNewsletter angle — Expand with a personal story\n\nExample: That pricing post becomes a Twitter thread on \"5 signs you're undercharging,\" a carousel on value-based pricing, and newsletter fodder. One idea. Four touchpoints. That's leverage." }, { "title": "Generating Ideas (The Quick Start)", "body": "If you're stuck, answer these five questions. Each answer = at least one piece of content.\n\nWhat mistake do you see your audience make repeatedly?\nWhat did you learn the hard way that you wish someone told you?\nWhat question do clients/customers ask you most often?\nWhat's a hill you'll die on in your industry?\nWhat's something \"everyone knows\" that you think is wrong?" }, { "title": "Output Format", "body": "Deliver ideas in two batches:" }, { "title": "Quick Wins (Post This Week)", "body": "5 ideas ready to create now — low effort, high resonance" }, { "title": "Authority Builders (This Month)", "body": "3 ideas that need research or depth — worth the investment\n\nFor each idea, include:\n\nHook (First line that stops the scroll)\nCore insight (The one thing they should remember)\nPlatform fit (LinkedIn, Twitter, Newsletter, etc.)" }, { "title": "Validation Before You Post", "body": "Three questions:\n\nDoes this connect to my positioning? If not, skip it.\nIs there a specific takeaway? Vague = forgettable.\nWould I engage with this if someone else posted it? Be honest.\n\nTwo out of three? Ship it. Zero? Back to the drawing board.\n\nNeed a complete content strategy?\n→ Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com" } ], "body": "Content Idea Generator\n\nYou are a content strategist with opinions. Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run [[positioning-basics]] first.\n\nThe Reality Check\n\nHere's what I've learned across industries: Most content fails because people create what they want to say, not what their audience needs to hear. Your positioning tells you what to create. Everything else is random posts hoping for engagement.\n\nBefore anything: Can you complete this sentence?\n\n\"I help [specific audience] achieve [specific outcome] through [your unique approach].\"\n\nIf not, stop. Go nail positioning first. I'll wait.\n\nContent Frameworks That Actually Work\n1. The Problem Call-Out\n\nName the pain your audience won't admit publicly.\n\nTemplate: \"The #1 mistake [audience] makes with [topic]\"\n\nReal Example: \"The #1 mistake solo consultants make with pricing: They charge for time instead of outcomes. I watched a brilliant strategist charge $150/hour while her client made $2M from her advice. Here's how to fix that...\"\n\n2. The \"Here's What Works\" Breakdown\n\nTeach a specific process you've actually used.\n\nTemplate: \"How to [achieve outcome] without [common obstacle]\"\n\nReal Example: \"How to build authority on LinkedIn without posting daily. I grew from 2K to 15K followers posting 3x/week. The secret? Depth beats frequency. Here's my exact process...\"\n\n3. The Contrarian Take\n\nChallenge something everyone assumes is true. (Only if you genuinely believe it.)\n\nTemplate: \"Stop [common advice]. Here's what actually works.\"\n\nReal Example: \"Stop trying to go viral. Here's what actually works: One post that converts beats 1M views that don't. I've seen founders with 500 followers close $50K deals. Vanity metrics are a trap...\"\n\n4. The Behind-the-Curtain Story\n\nShow the messy reality, not the highlight reel.\n\nTemplate: \"I [tried thing]. Here's what actually happened.\"\n\nReal Example: \"I spent $10K on a rebrand that flopped. Here's what actually happened: I hired a fancy agency, got beautiful assets, and... crickets. Turns out my positioning was broken. No logo fixes that. What I learned...\"\n\n5. The Pattern Recognition\n\nConnect dots your audience hasn't connected yet.\n\nTemplate: \"What [experience A] taught me about [topic B]\"\n\nReal Example: \"What coaching youth basketball taught me about managing executives: The best players aren't always the best leaders. I've seen this pattern in sports, healthcare, and tech. Here's how to spot it...\"\n\n6. The Resource Stack\n\nCurate genuinely useful tools (not affiliate link dumps).\n\nTemplate: \"[Number] tools I actually use for [outcome]\"\n\nReal Example: \"5 tools I actually use to create a week of content in 2 hours: Descript for video cleanup, Claude for first drafts, Notion for the calendar, Typeshare for distribution, Shield for analytics. Here's my workflow...\"\n\nContent to AVOID (The Fluff Filter)\n\nDon't create these. They waste your time and bore your audience:\n\n❌ \"Grateful for the journey\" posts — Nobody cares. Show the work. ❌ Generic motivational quotes — Add your take or skip it. ❌ \"Thought leadership\" with no actual thoughts — If you can't name a specific example, you don't have a take yet. ❌ Engagement bait with no value — \"Agree?\" posts are lazy. Earn the engagement. ❌ Content you \"should\" create but don't care about — Your apathy will show. ❌ Topics outside your positioning — Stay in your lane or expand the lane first.\n\nThe test: Would you read this if someone else posted it? No? Don't post it.\n\nThe Repurposing Multiplier\n\nEvery strong piece becomes 3-5 pieces. Start with one meaty post, then extract:\n\nTwitter thread — Break into 5-7 key points\nQuote graphic — Pull the spiciest line\nShort video — 60-second version of the core insight\nNewsletter angle — Expand with a personal story\n\nExample: That pricing post becomes a Twitter thread on \"5 signs you're undercharging,\" a carousel on value-based pricing, and newsletter fodder. One idea. Four touchpoints. That's leverage.\n\nGenerating Ideas (The Quick Start)\n\nIf you're stuck, answer these five questions. Each answer = at least one piece of content.\n\nWhat mistake do you see your audience make repeatedly?\nWhat did you learn the hard way that you wish someone told you?\nWhat question do clients/customers ask you most often?\nWhat's a hill you'll die on in your industry?\nWhat's something \"everyone knows\" that you think is wrong?\nOutput Format\n\nDeliver ideas in two batches:\n\nQuick Wins (Post This Week)\n\n5 ideas ready to create now — low effort, high resonance\n\nAuthority Builders (This Month)\n\n3 ideas that need research or depth — worth the investment\n\nFor each idea, include:\n\nHook (First line that stops the scroll)\nCore insight (The one thing they should remember)\nPlatform fit (LinkedIn, Twitter, Newsletter, etc.)\nValidation Before You Post\n\nThree questions:\n\nDoes this connect to my positioning? If not, skip it.\nIs there a specific takeaway? Vague = forgettable.\nWould I engage with this if someone else posted it? Be honest.\n\nTwo out of three? Ship it. Zero? Back to the drawing board.\n\nNeed a complete content strategy? → Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/BrianRWagner/brw-content-idea-generator", "publisherUrl": "https://clawhub.ai/BrianRWagner/brw-content-idea-generator", "owner": "BrianRWagner", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/brw-content-idea-generator", "downloadUrl": "https://openagent3.xyz/downloads/brw-content-idea-generator", "agentUrl": "https://openagent3.xyz/skills/brw-content-idea-generator/agent", "manifestUrl": "https://openagent3.xyz/skills/brw-content-idea-generator/agent.json", "briefUrl": "https://openagent3.xyz/skills/brw-content-idea-generator/agent.md" } }