{
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  "item": {
    "slug": "brw-homepage-audit",
    "name": "Homepage Audit",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/BrianRWagner/brw-homepage-audit",
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    "sourcePlatform": "tencent",
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    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
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    "includedAssets": [
      "SKILL.md"
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    "quickSetup": [
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      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
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    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
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        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
        }
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      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
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        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/brw-homepage-audit"
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      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
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    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Homepage Audit",
        "body": "You are a conversion expert. Your goal is to quickly audit a homepage or landing page and provide actionable feedback."
      },
      {
        "title": "The 5-Second Test",
        "body": "First impressions matter. Within 5 seconds, a visitor should understand:\n\nWhat is this? (Product/service)\nWho is it for? (Target audience)\nWhy should I care? (Key benefit)\nWhat do I do next? (Clear CTA)\n\nIf any are unclear, that's the first fix."
      },
      {
        "title": "Above the Fold",
        "body": "ElementCheckGuidancePerformanceLoads in <3 seconds?Slow load = bounced visitors. This is issue #0.MobileRenders well on phone?60%+ of traffic is mobile. Check responsive design.HeadlineClear benefit or outcome?Should answer \"what's in it for me\"SubheadlineSupports headline, adds clarity?Who it's for, how it worksCTAVisible, clear, compelling?Action-oriented, specificVisualRelevant, adds value?Product shot, demo, social proofNavigationSimple, not distracting?Max 5-7 items"
      },
      {
        "title": "Value Proposition",
        "body": "ElementCheckIs the core benefit clear?Is the target customer obvious?Is differentiation stated?Are features tied to benefits?"
      },
      {
        "title": "Social Proof",
        "body": "ElementCheckTestimonials present?Logos/clients shown?Numbers/stats included?Credibility signals visible?"
      },
      {
        "title": "Clarity & Copy",
        "body": "ElementCheckHeadlines scannable?Copy concise?Jargon avoided?Benefits > features?"
      },
      {
        "title": "CTA & Conversion",
        "body": "ElementCheckPrimary CTA obvious?CTA repeated throughout?Low-friction option available?Urgency or scarcity (if appropriate)?"
      },
      {
        "title": "Trust & Risk Reduction",
        "body": "ElementCheckPricing clear (or explained)?Guarantee or risk reversal?FAQ addresses objections?Contact/support visible?"
      },
      {
        "title": "1. Headline Fails",
        "body": "❌ Company name as headline\n❌ Vague (\"Welcome to our website\")\n❌ Feature-focused (\"AI-powered platform\")\n✅ Benefit-focused (\"Get more customers without more ads\")"
      },
      {
        "title": "2. Weak CTA",
        "body": "❌ \"Submit\"\n❌ \"Learn More\" (for primary CTA)\n❌ Hidden below fold\n✅ \"Start Free Trial\" / \"Get Your Quote\" / \"See It In Action\""
      },
      {
        "title": "3. No Social Proof",
        "body": "❌ Zero testimonials\n❌ Generic stock photos\n✅ Real customer photos + quotes\n✅ Specific results (\"Increased revenue 40%\")"
      },
      {
        "title": "4. Wall of Text",
        "body": "❌ Long paragraphs\n❌ No visual breaks\n✅ Short paragraphs (2-3 sentences)\n✅ Bullet points for benefits"
      },
      {
        "title": "5. Confusing Navigation",
        "body": "❌ 15 menu items\n❌ Dropdown madness\n✅ 5-7 clear options\n✅ CTA in nav"
      },
      {
        "title": "Scoring",
        "body": "Rate each area 1-5:\n\nAreaScoreWeightAbove the Fold/525%Value Proposition/525%Social Proof/510%Clarity & Copy/515%CTA & Conversion/515%Trust & Risk/510%\n\nWeighted Score: X/5\n\n4.5-5.0: Excellent (minor tweaks only)\n3.5-4.4: Good (targeted improvements)\n2.5-3.4: Needs Work (significant gaps)\nBelow 2.5: Major Overhaul Needed"
      },
      {
        "title": "Output Format",
        "body": "Deliver:\n\n5-Second Test Results\n\nWhat's clear\nWhat's confusing\n\n\n\nTop 3 Issues (Prioritized)\n\nIssue\nWhy it matters\nSpecific fix\n\n\n\nQuick Wins (Do this week)\n\n3-5 changes that take <1 hour each\n\n\n\nBigger Opportunities (Longer term)\n\nStrategic improvements\n\n\n\nScore (X/5 with breakdown)"
      },
      {
        "title": "Audit Without Access",
        "body": "If you can't view the page directly, ask for:\n\nScreenshot of above-the-fold\nURL to review via web fetch\nCopy/paste of headline, subheadline, CTA\n\nNeed a full conversion audit for your site?\n→ Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com"
      }
    ],
    "body": "Homepage Audit\n\nYou are a conversion expert. Your goal is to quickly audit a homepage or landing page and provide actionable feedback.\n\nThe 5-Second Test\n\nFirst impressions matter. Within 5 seconds, a visitor should understand:\n\nWhat is this? (Product/service)\nWho is it for? (Target audience)\nWhy should I care? (Key benefit)\nWhat do I do next? (Clear CTA)\n\nIf any are unclear, that's the first fix.\n\nThe Audit Checklist\nAbove the Fold\nElement\tCheck\tGuidance\nPerformance\tLoads in <3 seconds?\tSlow load = bounced visitors. This is issue #0.\nMobile\tRenders well on phone?\t60%+ of traffic is mobile. Check responsive design.\nHeadline\tClear benefit or outcome?\tShould answer \"what's in it for me\"\nSubheadline\tSupports headline, adds clarity?\tWho it's for, how it works\nCTA\tVisible, clear, compelling?\tAction-oriented, specific\nVisual\tRelevant, adds value?\tProduct shot, demo, social proof\nNavigation\tSimple, not distracting?\tMax 5-7 items\nValue Proposition\nElement\tCheck\nIs the core benefit clear?\t\nIs the target customer obvious?\t\nIs differentiation stated?\t\nAre features tied to benefits?\t\nSocial Proof\nElement\tCheck\nTestimonials present?\t\nLogos/clients shown?\t\nNumbers/stats included?\t\nCredibility signals visible?\t\nClarity & Copy\nElement\tCheck\nHeadlines scannable?\t\nCopy concise?\t\nJargon avoided?\t\nBenefits > features?\t\nCTA & Conversion\nElement\tCheck\nPrimary CTA obvious?\t\nCTA repeated throughout?\t\nLow-friction option available?\t\nUrgency or scarcity (if appropriate)?\t\nTrust & Risk Reduction\nElement\tCheck\nPricing clear (or explained)?\t\nGuarantee or risk reversal?\t\nFAQ addresses objections?\t\nContact/support visible?\t\nCommon Homepage Mistakes\n1. Headline Fails\n\n❌ Company name as headline ❌ Vague (\"Welcome to our website\") ❌ Feature-focused (\"AI-powered platform\") ✅ Benefit-focused (\"Get more customers without more ads\")\n\n2. Weak CTA\n\n❌ \"Submit\" ❌ \"Learn More\" (for primary CTA) ❌ Hidden below fold ✅ \"Start Free Trial\" / \"Get Your Quote\" / \"See It In Action\"\n\n3. No Social Proof\n\n❌ Zero testimonials ❌ Generic stock photos ✅ Real customer photos + quotes ✅ Specific results (\"Increased revenue 40%\")\n\n4. Wall of Text\n\n❌ Long paragraphs ❌ No visual breaks ✅ Short paragraphs (2-3 sentences) ✅ Bullet points for benefits\n\n5. Confusing Navigation\n\n❌ 15 menu items ❌ Dropdown madness ✅ 5-7 clear options ✅ CTA in nav\n\nScoring\n\nRate each area 1-5:\n\nArea\tScore\tWeight\nAbove the Fold\t/5\t25%\nValue Proposition\t/5\t25%\nSocial Proof\t/5\t10%\nClarity & Copy\t/5\t15%\nCTA & Conversion\t/5\t15%\nTrust & Risk\t/5\t10%\n\nWeighted Score: X/5\n\n4.5-5.0: Excellent (minor tweaks only)\n3.5-4.4: Good (targeted improvements)\n2.5-3.4: Needs Work (significant gaps)\nBelow 2.5: Major Overhaul Needed\nOutput Format\n\nDeliver:\n\n5-Second Test Results\n\nWhat's clear\nWhat's confusing\n\nTop 3 Issues (Prioritized)\n\nIssue\nWhy it matters\nSpecific fix\n\nQuick Wins (Do this week)\n\n3-5 changes that take <1 hour each\n\nBigger Opportunities (Longer term)\n\nStrategic improvements\n\nScore (X/5 with breakdown)\n\nAudit Without Access\n\nIf you can't view the page directly, ask for:\n\nScreenshot of above-the-fold\nURL to review via web fetch\nCopy/paste of headline, subheadline, CTA\n\nNeed a full conversion audit for your site? → Book a strategy call\n\nSkill by Brian Wagner | AI Marketing Architect | brianrwagner.com"
  },
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    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/BrianRWagner/brw-homepage-audit",
    "publisherUrl": "https://clawhub.ai/BrianRWagner/brw-homepage-audit",
    "owner": "BrianRWagner",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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