{ "schemaVersion": "1.0", "item": { "slug": "brw-newsletter-creation-curation", "name": "Newsletter Creation Curation", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/BrianRWagner/brw-newsletter-creation-curation", "canonicalUrl": "https://clawhub.ai/BrianRWagner/brw-newsletter-creation-curation", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/brw-newsletter-creation-curation", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-newsletter-creation-curation", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "PLAYBOOK.md", "README.md", "SKILL.md", "examples/example-hr-tech-issue.md", "examples/example-sales-tech-issue.md", "templates/fintech-template.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/brw-newsletter-creation-curation" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/brw-newsletter-creation-curation", "agentPageUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent", "manifestUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent.json", "briefUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Then review README.md for any prerequisites, environment setup, or post-install checks. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Then review README.md for any prerequisites, environment setup, or post-install checks. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Newsletter Creation & Curation Skill", "body": "Use this skill to create B2B newsletters that match business context, not generic content templates.\n\nDeep strategic guidance is in PLAYBOOK.md.\nUse this file as the executable operating manual." }, { "title": "Quick Decision Tree (5 Dimensions)", "body": "Answer these in order before writing anything." }, { "title": "1) Goal", "body": "Lead Generation: newsletter should drive pipeline and SQLs.\nThought Leadership: newsletter should build trust and category authority.\nPersonal Brand: newsletter should establish individual POV and visibility.\nCategory Ownership: newsletter should define market narrative at scale." }, { "title": "2) Industry", "body": "Sales Tech: tactical, data-heavy, ROI-forward.\nHR Tech: research-led, professional, trust-first.\nFintech: compliance-aware, conservative claims.\nOperations Tech: domain-specific, practical playbooks." }, { "title": "3) Company Stage", "body": "Series A: founder-led, lean, weekly or bi-weekly.\nSeries B: team-led, stronger editorial process, analytics discipline.\nSeries C+: media-grade quality, original research, category narrative." }, { "title": "4) Role", "body": "Founder: highest autonomy, fastest execution.\nVP/Director: medium autonomy, stakeholder review expected.\nPMM/Content: structured approvals, brand constraints.\nEnterprise employee: PR/legal gatekeeping likely required." }, { "title": "5) Geography", "body": "India-first: IST timing, local examples/channels.\nUS-first: EST/PST timing, US benchmarks/channels." }, { "title": "Template Selector", "body": "Pick exactly one base template first:\n\nSales Tech: templates/sales-tech-template.md\nHR Tech: templates/hr-tech-template.md\nFintech: templates/fintech-template.md\nOperations Tech: templates/ops-tech-template.md\n\nThen adapt cadence and tone using Stage + Role + Geography." }, { "title": "Step 1: Assess Context", "body": "Collect and confirm:\n\nProduct category and ICP.\nPrimary goal for the next 90 days.\nStage, role, approval constraints.\nGeography and timezone.\nAvailable production bandwidth (hours/week, team, budget).\n\nOutput:\n\nOne-line strategy statement: For [ICP], we publish [cadence] to achieve [goal] with [format]." }, { "title": "Step 2: Select and Adapt Template", "body": "Actions:\n\nLoad one industry template from templates/.\nSet cadence:\n\nSeries A: weekly/bi-weekly (execution simplicity).\nSeries B: weekly or bi-weekly (team process).\nSeries C+: weekly with recurring pillars (media-quality).\n\n\nApply role constraints:\n\nFounder: direct POV is allowed.\nEmployee: insert approval checkpoint before final draft.\n\n\nApply geography settings:\n\nIndia-first: schedule in IST and local references.\nUS-first: schedule in EST/PST and US references.\n\nOutput:\n\nFinal issue blueprint with section headings + target word count per section." }, { "title": "Step 3: Generate Content", "body": "Use the blueprint to draft issue content.\n\nRequired structure:\n\nSubject line options (3)\nHook (problem + stakes)\nCore insight (data, framework, or pattern)\nActionable playbook (steps/checklist)\nCTA (reply, share, demo, resource)\n\nGeneration rules:\n\nPrefer specific numbers, examples, and named scenarios.\nRemove generic filler.\nKeep one primary takeaway per issue.\nKeep CTA singular and measurable.\n\nOutput:\n\nDraft issue in publish-ready markdown." }, { "title": "Step 4: Refine and Ship", "body": "Run this checklist:\n\nClarity: can a busy reader extract value in 60 seconds?\nSpecificity: does each section include concrete guidance or evidence?\nRelevance: does tone match industry and role constraints?\nCompliance: for fintech/employee-led, ensure legal/manager review step exists.\nConsistency: voice aligns with prior issues.\n\nFinalize:\n\nChoose one subject line.\nAdd final send time.\nAdd amplification plan (LinkedIn + one secondary channel).\n\nOutput:\n\nFinal issue + distribution notes + KPI targets." }, { "title": "Role-Based Approval Workflow", "body": "Use this enforcement logic before publishing:\n\nFounder-led:\n\nNo formal approval required.\nOptional peer review for quality.\n\n\nVP/Director-led:\n\nManager or leadership review required.\nHigh-impact claims should be validated.\n\n\nPMM/Content-led:\n\nBrand + stakeholder review required.\nKeep documented source notes for claims.\n\n\nEnterprise employee:\n\nPR/legal review required before distribution.\n\nIf unsure, default to stricter review." }, { "title": "KPI Defaults by Goal", "body": "Lead Generation:\n\nOpen rate, CTR, demo requests, SQL mentions in CRM.\n\n\nThought Leadership:\n\nOpen rate trend, replies, shares, speaking invites, inbound references.\n\n\nPersonal Brand:\n\nSubscriber growth, profile visits, inbound opportunities.\n\n\nCategory Ownership:\n\nShare of voice, citations, partnerships, executive visibility." }, { "title": "Playbook Map (Deep Dives)", "body": "Use these sections in PLAYBOOK.md when deeper strategy is needed:\n\nSales Tech strategy: SECTION A\nHR Tech strategy: SECTION B\nFintech strategy: SECTION C\nOperations Tech strategy: SECTION D\nRole approvals and geography tactics: CROSS-CUTTING: UNIVERSAL FRAMEWORKS\nMistakes, prompts, tool matrix, quick-reference matrix: bottom sections of PLAYBOOK.md" }, { "title": "Why This vs Generic ChatGPT Prompting?", "body": "This skill adds structured context control that generic prompting usually misses:\n\nMatches content to industry + stage + role + geography before drafting.\nForces approval logic for employee-led and fintech scenarios.\nUses proven templates tied to B2B newsletter outcomes.\nProduces repeatable workflows, not one-off writing outputs.\nKeeps strategic depth in PLAYBOOK.md for escalation without bloating execution steps." }, { "title": "Context", "body": "Company: SignalPilot (Sales Tech)\nStage: Series A, $4M ARR\nRole: Founder-led\nMarket: US-first\nGoal: 12 SQLs/month from newsletter in 6 months\nBandwidth: 4 hours/week, no designer" }, { "title": "What They Did", "body": "Selected templates/sales-tech-template.md.\nPublished weekly on Tuesday 9 AM EST.\nIssue mix:\n\n50% data-backed sales observations\n30% tactical playbooks\n20% contrarian POV\n\n\nReused each issue for one LinkedIn post + one short thread." }, { "title": "Outcome (6 Months)", "body": "1,350 subscribers.\nAverage 42% open rate, 8.1% CTR.\n14 monthly SQLs tagged as newsletter-influenced.\nSales team started using issues as pre-demo credibility assets." }, { "title": "Example A: Founder, Sales Tech, Series A", "body": "Prompt:\n\nUse newsletter-creation-curation.\nContext: Sales tech founder, Series A, US market, lead generation goal.\nCreate next week's issue using the sales-tech template, with 3 subject lines,\n700-900 words, and a Tuesday 9 AM EST send plan." }, { "title": "Example B: VP Marketing, HR Tech, Series B", "body": "Prompt:\n\nUse newsletter-creation-curation.\nContext: HR tech VP Marketing, Series B, US-first, thought-leadership goal.\nCreate a bi-weekly issue outline and full draft with approval checkpoints and\nsource-backed claims only." }, { "title": "Example C: PMM, Fintech, Series B, India", "body": "Prompt:\n\nUse newsletter-creation-curation.\nContext: Fintech PMM, Series B, India-first, trust-building goal.\nBuild issue draft with compliance-safe language, IST send timing, and\nmanager/legal review checklist." }, { "title": "Fast Start (Agent Checklist)", "body": "Ask 5 decision-tree questions.\nSelect one industry template from templates/.\nProduce issue blueprint (sections + word counts).\nDraft issue using the workflow.\nApply role/compliance review.\nFinalize send-time, amplification, and KPI targets.\nIf deeper strategy is needed, consult PLAYBOOK.md." } ], "body": "Newsletter Creation & Curation Skill\n\nUse this skill to create B2B newsletters that match business context, not generic content templates.\n\nDeep strategic guidance is in PLAYBOOK.md. Use this file as the executable operating manual.\n\nQuick Decision Tree (5 Dimensions)\n\nAnswer these in order before writing anything.\n\n1) Goal\nLead Generation: newsletter should drive pipeline and SQLs.\nThought Leadership: newsletter should build trust and category authority.\nPersonal Brand: newsletter should establish individual POV and visibility.\nCategory Ownership: newsletter should define market narrative at scale.\n2) Industry\nSales Tech: tactical, data-heavy, ROI-forward.\nHR Tech: research-led, professional, trust-first.\nFintech: compliance-aware, conservative claims.\nOperations Tech: domain-specific, practical playbooks.\n3) Company Stage\nSeries A: founder-led, lean, weekly or bi-weekly.\nSeries B: team-led, stronger editorial process, analytics discipline.\nSeries C+: media-grade quality, original research, category narrative.\n4) Role\nFounder: highest autonomy, fastest execution.\nVP/Director: medium autonomy, stakeholder review expected.\nPMM/Content: structured approvals, brand constraints.\nEnterprise employee: PR/legal gatekeeping likely required.\n5) Geography\nIndia-first: IST timing, local examples/channels.\nUS-first: EST/PST timing, US benchmarks/channels.\nTemplate Selector\n\nPick exactly one base template first:\n\nSales Tech: templates/sales-tech-template.md\nHR Tech: templates/hr-tech-template.md\nFintech: templates/fintech-template.md\nOperations Tech: templates/ops-tech-template.md\n\nThen adapt cadence and tone using Stage + Role + Geography.\n\nExecution Workflow (Do This Every Time)\nStep 1: Assess Context\n\nCollect and confirm:\n\nProduct category and ICP.\nPrimary goal for the next 90 days.\nStage, role, approval constraints.\nGeography and timezone.\nAvailable production bandwidth (hours/week, team, budget).\n\nOutput:\n\nOne-line strategy statement: For [ICP], we publish [cadence] to achieve [goal] with [format].\nStep 2: Select and Adapt Template\n\nActions:\n\nLoad one industry template from templates/.\nSet cadence:\nSeries A: weekly/bi-weekly (execution simplicity).\nSeries B: weekly or bi-weekly (team process).\nSeries C+: weekly with recurring pillars (media-quality).\nApply role constraints:\nFounder: direct POV is allowed.\nEmployee: insert approval checkpoint before final draft.\nApply geography settings:\nIndia-first: schedule in IST and local references.\nUS-first: schedule in EST/PST and US references.\n\nOutput:\n\nFinal issue blueprint with section headings + target word count per section.\nStep 3: Generate Content\n\nUse the blueprint to draft issue content.\n\nRequired structure:\n\nSubject line options (3)\nHook (problem + stakes)\nCore insight (data, framework, or pattern)\nActionable playbook (steps/checklist)\nCTA (reply, share, demo, resource)\n\nGeneration rules:\n\nPrefer specific numbers, examples, and named scenarios.\nRemove generic filler.\nKeep one primary takeaway per issue.\nKeep CTA singular and measurable.\n\nOutput:\n\nDraft issue in publish-ready markdown.\nStep 4: Refine and Ship\n\nRun this checklist:\n\nClarity: can a busy reader extract value in 60 seconds?\nSpecificity: does each section include concrete guidance or evidence?\nRelevance: does tone match industry and role constraints?\nCompliance: for fintech/employee-led, ensure legal/manager review step exists.\nConsistency: voice aligns with prior issues.\n\nFinalize:\n\nChoose one subject line.\nAdd final send time.\nAdd amplification plan (LinkedIn + one secondary channel).\n\nOutput:\n\nFinal issue + distribution notes + KPI targets.\nRole-Based Approval Workflow\n\nUse this enforcement logic before publishing:\n\nFounder-led:\nNo formal approval required.\nOptional peer review for quality.\nVP/Director-led:\nManager or leadership review required.\nHigh-impact claims should be validated.\nPMM/Content-led:\nBrand + stakeholder review required.\nKeep documented source notes for claims.\nEnterprise employee:\nPR/legal review required before distribution.\n\nIf unsure, default to stricter review.\n\nKPI Defaults by Goal\nLead Generation:\nOpen rate, CTR, demo requests, SQL mentions in CRM.\nThought Leadership:\nOpen rate trend, replies, shares, speaking invites, inbound references.\nPersonal Brand:\nSubscriber growth, profile visits, inbound opportunities.\nCategory Ownership:\nShare of voice, citations, partnerships, executive visibility.\nPlaybook Map (Deep Dives)\n\nUse these sections in PLAYBOOK.md when deeper strategy is needed:\n\nSales Tech strategy: SECTION A\nHR Tech strategy: SECTION B\nFintech strategy: SECTION C\nOperations Tech strategy: SECTION D\nRole approvals and geography tactics: CROSS-CUTTING: UNIVERSAL FRAMEWORKS\nMistakes, prompts, tool matrix, quick-reference matrix: bottom sections of PLAYBOOK.md\nWhy This vs Generic ChatGPT Prompting?\n\nThis skill adds structured context control that generic prompting usually misses:\n\nMatches content to industry + stage + role + geography before drafting.\nForces approval logic for employee-led and fintech scenarios.\nUses proven templates tied to B2B newsletter outcomes.\nProduces repeatable workflows, not one-off writing outputs.\nKeeps strategic depth in PLAYBOOK.md for escalation without bloating execution steps.\nFictional Case Study (Realistic)\nContext\nCompany: SignalPilot (Sales Tech)\nStage: Series A, $4M ARR\nRole: Founder-led\nMarket: US-first\nGoal: 12 SQLs/month from newsletter in 6 months\nBandwidth: 4 hours/week, no designer\nWhat They Did\nSelected templates/sales-tech-template.md.\nPublished weekly on Tuesday 9 AM EST.\nIssue mix:\n50% data-backed sales observations\n30% tactical playbooks\n20% contrarian POV\nReused each issue for one LinkedIn post + one short thread.\nOutcome (6 Months)\n1,350 subscribers.\nAverage 42% open rate, 8.1% CTR.\n14 monthly SQLs tagged as newsletter-influenced.\nSales team started using issues as pre-demo credibility assets.\nUsage Examples\nExample A: Founder, Sales Tech, Series A\n\nPrompt:\n\nUse newsletter-creation-curation.\nContext: Sales tech founder, Series A, US market, lead generation goal.\nCreate next week's issue using the sales-tech template, with 3 subject lines,\n700-900 words, and a Tuesday 9 AM EST send plan.\n\nExample B: VP Marketing, HR Tech, Series B\n\nPrompt:\n\nUse newsletter-creation-curation.\nContext: HR tech VP Marketing, Series B, US-first, thought-leadership goal.\nCreate a bi-weekly issue outline and full draft with approval checkpoints and\nsource-backed claims only.\n\nExample C: PMM, Fintech, Series B, India\n\nPrompt:\n\nUse newsletter-creation-curation.\nContext: Fintech PMM, Series B, India-first, trust-building goal.\nBuild issue draft with compliance-safe language, IST send timing, and\nmanager/legal review checklist.\n\nFast Start (Agent Checklist)\nAsk 5 decision-tree questions.\nSelect one industry template from templates/.\nProduce issue blueprint (sections + word counts).\nDraft issue using the workflow.\nApply role/compliance review.\nFinalize send-time, amplification, and KPI targets.\nIf deeper strategy is needed, consult PLAYBOOK.md." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/BrianRWagner/brw-newsletter-creation-curation", "publisherUrl": "https://clawhub.ai/BrianRWagner/brw-newsletter-creation-curation", "owner": "BrianRWagner", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation", "downloadUrl": "https://openagent3.xyz/downloads/brw-newsletter-creation-curation", "agentUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent", "manifestUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent.json", "briefUrl": "https://openagent3.xyz/skills/brw-newsletter-creation-curation/agent.md" } }