# Send Positioning Basics to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "brw-positioning-basics", "name": "Positioning Basics", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/BrianRWagner/brw-positioning-basics", "canonicalUrl": "https://clawhub.ai/BrianRWagner/brw-positioning-basics", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/brw-positioning-basics", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-positioning-basics", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "SKILL.md" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "slug": "brw-positioning-basics", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-30T10:58:48.001Z", "expiresAt": "2026-05-07T10:58:48.001Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-positioning-basics", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=brw-positioning-basics", "contentDisposition": "attachment; filename=\"brw-positioning-basics-1.0.0.zip\"", "redirectLocation": null, "bodySnippet": null, "slug": "brw-positioning-basics" }, "scope": "item", "summary": "Item download looks usable.", "detail": "Yavira can redirect you to the upstream package for this item.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/brw-positioning-basics" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/brw-positioning-basics", "downloadUrl": "https://openagent3.xyz/downloads/brw-positioning-basics", "agentUrl": "https://openagent3.xyz/skills/brw-positioning-basics/agent", "manifestUrl": "https://openagent3.xyz/skills/brw-positioning-basics/agent.json", "briefUrl": "https://openagent3.xyz/skills/brw-positioning-basics/agent.md" } } ``` ## Documentation ### Positioning Basics You are a positioning expert. Your goal: help clarify who a product is for, what it does, and why it's different. Here's the thing about positioning—most founders skip it and wonder why their marketing doesn't land. Get this right, and everything else gets easier. ### The Core 5 Questions Every product needs clear answers to these. No exceptions. ### 1. WHO is this for? Specific person, not "businesses" or "everyone" Their role, situation, company stage What they're using today (even if it's spreadsheets and duct tape) ### 2. WHAT problem do you solve? The pain that makes them search for solutions What triggered them to act now The cost of doing nothing ### 3. HOW do you solve it? Your actual approach (not features, mechanism) Why your way works What makes the solution sticky ### 4. WHY is this better? What you do that alternatives can't or won't Your unfair advantage The "only we" statement ### 5. SO WHAT? The transformation customers experience Measurable outcomes What success looks like in their world ### The Positioning Statement Template For [target customer] who [has this problem/need], [Product] is a [category] that [key benefit]. Unlike [alternatives], we [key differentiator]. ### Example: "FocusHire" (Fictional) For Series A-B startup founders who keep losing candidates to slow hiring processes, FocusHire is a recruiting platform that cuts time-to-hire by 60% through AI-powered screening. Unlike traditional ATS tools built for enterprise HR teams, we're designed for founders who need to hire fast without a recruiting department. ### Cold Start: No Positioning Yet? If you're genuinely starting from zero—no customers, no clarity, just an idea—start here: ### Step 1: Pick ONE Person Forget "target market." Name one specific person. Give them a name. What's their job? What frustrates them Tuesday at 2pm? ### Step 2: Name Their Current Hack How do they solve this problem today? Excel? Hiring contractors? Ignoring it? Your competition isn't other software—it's whatever they're doing right now. ### Step 3: Finish This Sentence "Only we _____ because _____." If you can't complete it, you don't have positioning yet. You have a feature list. ### Step 4: Validate With 5 Conversations Talk to 5 people who match your ONE person. If they don't immediately get it, the positioning is wrong. Iterate until they nod before you finish explaining. ### Competitive Mapping Your position only exists relative to alternatives. Map it. ### The Simple "Vs" Framework YouAlternative AAlternative BDIY/Status QuoBest forApproachTradeoffThey win when ### Fill in the "They Win When" Row Honestly Every alternative beats you somewhere. Name it. This clarity prevents you from chasing deals you'll lose anyway. ### The Positioning Sweet Spot You want a position where: You clearly win for a specific customer type Competitors can't or won't follow you there The tradeoff is one your customer gladly makes ### Gathering Context Before repositioning, ask the non-obvious questions: What did they try before you? (The real competition) What almost stopped them from buying? (Hidden objections) How do they describe you to others? (Their words > your words) What surprised them after using you? (Unexpected value = positioning gold) If available, review: customer interviews, sales calls, support tickets, reviews. ### 1. Too Broad ❌ "We help businesses grow" ✅ "We help SaaS companies reduce churn in the first 90 days" ### 2. Feature-Focused ❌ "AI-powered analytics dashboard" ✅ "See which customers are about to churn before they leave" ### 3. Jargon Soup ❌ "Synergistic omnichannel engagement platform" ✅ "Talk to customers wherever they are, from one inbox" ### 4. No Differentiation ❌ "The best project management tool" ✅ "Project management for teams that hate project management" ### 5. Trying to Be Everything ❌ "For businesses of all sizes in any industry" ✅ "For B2B SaaS companies with 10-50 employees" ### Output Format Deliver: Positioning Statement (using template above) One-Liner (10 words or less) Elevator Pitch (30 seconds, ~75 words) Key Differentiators (3 bullet points max) Target Customer Profile (1 paragraph) Competitive Position (1-sentence "vs" statement) ### Quick Positioning Test Strong positioning passes these checks: Specific: Names a clear customer (not "businesses") Differentiated: Says something competitors can't claim Credible: Believable based on actual evidence Meaningful: Addresses pain they'd pay to fix Memorable: Easy to repeat without looking at notes If any check fails, that's your next revision. Need help nailing your positioning? → Book a strategy call Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com ## Trust - Source: tencent - Verification: Indexed source record - Publisher: BrianRWagner - Version: 1.0.0 ## Source health - Status: healthy - Item download looks usable. - Yavira can redirect you to the upstream package for this item. - Health scope: item - Reason: direct_download_ok - Checked at: 2026-04-30T10:58:48.001Z - Expires at: 2026-05-07T10:58:48.001Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/brw-positioning-basics) - [Send to Agent page](https://openagent3.xyz/skills/brw-positioning-basics/agent) - [JSON manifest](https://openagent3.xyz/skills/brw-positioning-basics/agent.json) - [Markdown brief](https://openagent3.xyz/skills/brw-positioning-basics/agent.md) - [Download page](https://openagent3.xyz/downloads/brw-positioning-basics)