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    "slug": "business-development",
    "name": "Business Development",
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    "type": "skill",
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      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
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        "label": "Upgrade existing",
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Business Development Skill 🤝",
        "body": "Turn your AI agent into a strategic growth partner.\n\nResearch markets, identify partnerships, analyze competitors, and generate compelling proposals that open doors."
      },
      {
        "title": "What This Skill Does",
        "body": "✅ Partnership Outreach — Identify, research, and approach potential partners\n✅ Market Research — Analyze market size, trends, and opportunities\n✅ Competitor Analysis — Track competitors and identify advantages\n✅ Proposal Generation — Create compelling partnership and business proposals\n✅ Opportunity Tracking — Manage BD pipeline from lead to deal\n✅ Strategic Planning — Support business expansion decisions"
      },
      {
        "title": "Quick Start",
        "body": "Configure your BD focus in TOOLS.md:\n\n### Business Development\n- Target markets: [Industries/Geographies]\n- Partnership types: [Integration/Reseller/Co-marketing/etc.]\n- Competitor watch list: [Key competitors]\n- Proposal templates: [Location]\n\nSet up your workspace:\n\n./scripts/bd-init.sh\n\nStart building partnerships!"
      },
      {
        "title": "Partnership Types",
        "body": "TypeDescriptionValue PropositionIntegrationTechnical product connectionExpand functionality, reach new usersReseller/DistributionSell through partnersAccess new channels, scale fasterCo-MarketingJoint marketing effortsShare audiences, reduce CACReferralLead sharingLower-friction partnershipStrategicDeep collaborationMarket expansion, shared resourcesWhite-LabelRebrand product for partnerNew revenue stream"
      },
      {
        "title": "Partner Qualification Framework",
        "body": "PARTNER Score:\n\nCriteriaQuestionWeightPotentialWhat's the upside?20%AlignmentDo goals/values match?20%ReachWhat audience can they access?15%TimingAre they ready now?15%NeedDo they need what we offer?15%ExperienceHave they done this before?10%RiskWhat could go wrong?5%\n\nScore 70+: Prioritize actively\nScore 50-70: Keep warm\nScore <50: Deprioritize"
      },
      {
        "title": "Partner Profile Template",
        "body": "# Partner Profile: [Company Name]\n\n## Overview\n- **Company:** [Name]\n- **Website:** [URL]\n- **Industry:** [Industry]\n- **Size:** [Employees / Revenue if known]\n- **Founded:** [Year]\n- **HQ:** [Location]\n\n## Key Contacts\n- **Primary:** [Name, Title, Email, LinkedIn]\n- **Secondary:** [Name, Title, Email, LinkedIn]\n\n## Their Business\n- **What they do:** [Description]\n- **Target customers:** [Who they serve]\n- **Key products:** [Products/Services]\n- **Competitive advantage:** [What makes them different]\n\n## Partnership Opportunity\n- **Type:** [Integration/Reseller/Co-marketing/etc.]\n- **Value to them:** [What we offer]\n- **Value to us:** [What they offer]\n- **Synergy:** [How we complement each other]\n\n## Qualification (PARTNER Score)\n- Potential: [X/10] — [Notes]\n- Alignment: [X/10] — [Notes]\n- Reach: [X/10] — [Notes]\n- Timing: [X/10] — [Notes]\n- Need: [X/10] — [Notes]\n- Experience: [X/10] — [Notes]\n- Risk: [X/10] — [Notes]\n- **Total:** [X/70]\n\n## Research Notes\n[Relevant findings from research]\n\n## Status & Next Steps\n- **Current stage:** [Prospect/Outreach/Discussion/Negotiation/Active]\n- **Last contact:** [Date]\n- **Next action:** [Action] — Due: [Date]"
      },
      {
        "title": "Outreach Sequence",
        "body": "Phase 1: Research (Before Contact)\n\nCompany website deep dive\n Key personnel LinkedIn research\n Recent news/press releases\n Existing partnerships they have\n Mutual connections check\n Their tech stack (if relevant)\n\nPhase 2: Initial Outreach\n\nEmail Template:\n\nSubject: Partnership idea: [Specific value proposition]\n\nHi [Name],\n\n[Personalized observation showing you did research — reference something specific they did/said].\n\nI lead BD at [Your Company]. We [brief description of what you do] for [target customers].\n\nI noticed [observation about their business] and think there's an interesting opportunity to [specific partnership concept].\n\n[One sentence on mutual benefit — what's in it for them + what's in it for you].\n\nWould you be open to a quick call to explore?\n\nBest,\n[Your name]\n\nPhase 3: Follow-up\n\nDay 5:\n\nSubject: Re: Partnership idea\n\nHi [Name],\n\nWanted to follow up on my note below. I've been thinking more about how [specific idea] could work.\n\n[Add one more value point or insight].\n\nWorth 15 minutes to discuss?\n\n[Your name]\n\nDay 12 (Value-add):\n\nSubject: [Relevant resource/insight]\n\nHi [Name],\n\nFound this [article/report/insight] and thought of you: [link]\n\n[Brief tie to why it's relevant to potential partnership].\n\nStill think there's something interesting here if you're open to exploring.\n\n[Your name]"
      },
      {
        "title": "Partnership Meeting Agenda",
        "body": "# Partnership Discussion: [Company]\n**Date:** [Date]\n**Attendees:** [Names]\n\n## Agenda (30 min)\n\n1. **Intros** (5 min)\n   - Background on each company\n   - Roles in the partnership\n\n2. **Opportunity Discussion** (10 min)\n   - Partnership concept\n   - Mutual value proposition\n   - Initial scope\n\n3. **Alignment Check** (10 min)\n   - Goals and expectations\n   - Potential challenges\n   - Resources needed\n\n4. **Next Steps** (5 min)\n   - Action items\n   - Timeline\n   - Next meeting\n\n## Questions to Ask\n- What would success look like for you?\n- What's your typical partnership process?\n- Who else needs to be involved?\n- What's your timeline for decision?"
      },
      {
        "title": "Market Research Framework",
        "body": "1. Market Sizing (TAM/SAM/SOM)\n\nMetricDefinitionHow to CalculateTAMTotal Addressable MarketTotal revenue if you had 100% market shareSAMServiceable Addressable MarketPortion you can actually reachSOMServiceable Obtainable MarketRealistic near-term capture\n\n2. Market Analysis Template\n\n# Market Research: [Market/Industry]\n\n## Executive Summary\n[2-3 sentences on key findings and opportunity]\n\n## Market Size\n- **TAM:** $[X]B (global, all segments)\n- **SAM:** $[X]M (your reachable market)\n- **SOM:** $[X]M (realistic 3-year target)\n\n## Market Dynamics\n- **Growth rate:** [X]% CAGR\n- **Key drivers:** [List]\n- **Key barriers:** [List]\n\n## Customer Segments\n| Segment | Size | Growth | Our Fit |\n|---------|------|--------|---------|\n| [Segment] | $[X]M | [X]% | High/Med/Low |\n\n## Competitive Landscape\n[Overview of key players]\n\n## Trends\n1. **[Trend]:** [Impact on us]\n2. **[Trend]:** [Impact on us]\n\n## Opportunities\n1. [Opportunity description]\n2. [Opportunity description]\n\n## Threats\n1. [Threat description]\n2. [Threat description]\n\n## Recommendations\n1. [Action to take]\n2. [Action to take]\n\n## Sources\n- [Source 1]\n- [Source 2]"
      },
      {
        "title": "Research Sources",
        "body": "TypeSourcesBest ForIndustry reportsGartner, Forrester, IBISWorldMarket size, trendsFinancial dataSEC filings, Crunchbase, PitchBookCompany dataNewsGoogle News, industry publicationsRecent developmentsSocialLinkedIn, Twitter/XSentiment, personnelTechnicalG2, Capterra, BuiltWithProduct researchPrimaryInterviews, surveysDeep insights"
      },
      {
        "title": "Competitor Profile Template",
        "body": "# Competitor Analysis: [Company Name]\n\n## Overview\n- **Company:** [Name]\n- **Website:** [URL]\n- **Founded:** [Year]\n- **Funding:** [Stage/Amount]\n- **Employees:** [Count]\n- **HQ:** [Location]\n\n## Product/Service\n- **Core offering:** [Description]\n- **Key features:** [List]\n- **Pricing:** [Model and tiers]\n- **Target customers:** [Segments]\n\n## Strengths\n1. [Strength]\n2. [Strength]\n\n## Weaknesses\n1. [Weakness]\n2. [Weakness]\n\n## Market Position\n- **Market share:** [Estimate]\n- **Brand perception:** [How they're seen]\n- **Key differentiator:** [What makes them unique]\n\n## Recent Moves\n- [Recent news/launch/change]\n\n## Their Customers\n- [Notable customers if known]\n\n## How We Compare\n| Factor | Us | Them | Advantage |\n|--------|-----|------|-----------|\n| [Factor] | [Our position] | [Their position] | Us/Them/Tie |\n\n## Battlecard (for sales)\n- **When we win against them:** [Scenarios]\n- **When we lose against them:** [Scenarios]\n- **Key talking points:** [What to emphasize]\n- **Their objections to us:** [How to counter]"
      },
      {
        "title": "Competitive Landscape Matrix",
        "body": "# Competitive Landscape: [Category]\n\n## Positioning Map\n\n                  High Price\n                      |\n    [Premium]         |         [Enterprise]\n    Competitor A      |         Competitor B\n                      |\n  Low Complexity -----|------ High Complexity\n                      |\n    [Budget]          |         [Niche]\n    Competitor C      |         Competitor D\n                      |\n                  Low Price\n\n## Feature Comparison\n\n| Feature | Us | Comp A | Comp B | Comp C |\n|---------|-----|--------|--------|--------|\n| [Feature 1] | ✅ | ✅ | ❌ | ✅ |\n| [Feature 2] | ✅ | ❌ | ✅ | ❌ |\n| [Feature 3] | ✅ | ✅ | ✅ | ❌ |\n\n## Summary\n- **Our primary competition:** [Company]\n- **Our differentiation:** [Key differentiator]\n- **Market gaps we can exploit:** [Opportunities]"
      },
      {
        "title": "Proposal Structure",
        "body": "# Partnership Proposal: [Your Company] × [Partner Company]\n\n## Executive Summary\n[1 paragraph overview of the opportunity and mutual value]\n\n---\n\n## The Opportunity\n\n### Market Context\n[Brief market opportunity both companies can address]\n\n### Why Now\n[Timing factors that make this partnership timely]\n\n---\n\n## The Partnership\n\n### Concept\n[Clear description of what you're proposing]\n\n### Value to [Partner]\n1. [Benefit 1]\n2. [Benefit 2]\n3. [Benefit 3]\n\n### Value to [Your Company]\n1. [Benefit 1]\n2. [Benefit 2]\n3. [Benefit 3]\n\n---\n\n## How It Works\n\n### Integration/Collaboration Model\n[Technical or operational details of how partnership functions]\n\n### Roles & Responsibilities\n| Area | [Your Company] | [Partner] |\n|------|----------------|-----------|\n| [Area] | [Responsibility] | [Responsibility] |\n\n### Timeline\n- **Phase 1 (Months 1-2):** [Activities]\n- **Phase 2 (Months 3-4):** [Activities]\n- **Phase 3 (Months 5+):** [Activities]\n\n---\n\n## Commercial Terms\n\n### Revenue/Value Share\n[Proposed commercial arrangement]\n\n### Investment Required\n| Item | [Your Company] | [Partner] |\n|------|----------------|-----------|\n| [Resource] | [Commitment] | [Commitment] |\n\n---\n\n## Success Metrics\n\n| Metric | Target (Year 1) | How Measured |\n|--------|-----------------|--------------|\n| [Metric] | [Target] | [Measurement] |\n\n---\n\n## Risk Mitigation\n\n| Risk | Mitigation |\n|------|------------|\n| [Risk] | [How we address it] |\n\n---\n\n## About [Your Company]\n[Brief company overview, relevant traction, why you're a good partner]\n\n---\n\n## Next Steps\n1. [Proposed next step]\n2. [Proposed next step]\n\n---\n\n**Contact:**\n[Name]\n[Title]\n[Email]\n[Phone]"
      },
      {
        "title": "Proposal Best Practices",
        "body": "Lead with their value — Partner's benefits first\nBe specific — Vague proposals get ignored\nShow you understand them — Reference their business\nMake it easy — Clear next steps\nKeep it scannable — Execs skim\nInclude social proof — Other partnerships, traction\nAddress risk — Show you've thought it through"
      },
      {
        "title": "Pipeline Stages",
        "body": "StageDefinitionExit CriteriaResearchIdentifying and qualifying prospectsProfile complete, score >50OutreachInitial contact attemptsResponse receivedDiscussionExploring mutual interestAligned on conceptProposalFormal proposal submittedProposal deliveredNegotiationTerms discussionTerms agreedLegalContracts in reviewSigned agreementActivePartnership liveLaunched"
      },
      {
        "title": "Pipeline Tracking",
        "body": "# BD Pipeline — [Month/Quarter]\n\n## Summary\n- Total opportunities: [X]\n- Pipeline value: $[X] (potential annual value)\n- Weighted value: $[X]\n- Expected closes this quarter: [X]\n\n## By Stage\n\n### Research ([X])\n| Partner | Type | PARTNER Score | Next Action |\n|---------|------|---------------|-------------|\n| [Name] | [Type] | [X/70] | [Action] |\n\n### Outreach ([X])\n| Partner | Type | Outreach # | Last Contact |\n|---------|------|------------|--------------|\n| [Name] | [Type] | [1/2/3] | [Date] |\n\n### Discussion ([X])\n| Partner | Type | Est. Value | Next Meeting |\n|---------|------|------------|--------------|\n| [Name] | [Type] | $[X] | [Date] |\n\n### Proposal ([X])\n| Partner | Type | Proposal Date | Decision Expected |\n|---------|------|---------------|-------------------|\n| [Name] | [Type] | [Date] | [Date] |\n\n## Stale Opportunities (>30 days no activity)\n| Partner | Stage | Last Activity | Action |\n|---------|-------|---------------|--------|"
      },
      {
        "title": "SWOT Analysis Template",
        "body": "# SWOT Analysis: [Initiative/Partnership/Market]\n\n## Strengths (Internal, Positive)\n- [Strength 1]\n- [Strength 2]\n\n## Weaknesses (Internal, Negative)\n- [Weakness 1]\n- [Weakness 2]\n\n## Opportunities (External, Positive)\n- [Opportunity 1]\n- [Opportunity 2]\n\n## Threats (External, Negative)\n- [Threat 1]\n- [Threat 2]\n\n## Strategic Implications\n- **Leverage:** [Use strengths to capture opportunities]\n- **Improve:** [Address weaknesses to enable opportunities]\n- **Defend:** [Use strengths to mitigate threats]\n- **Watch:** [Monitor weakness × threat combinations]"
      },
      {
        "title": "Decision Framework",
        "body": "For major BD decisions, use:\n\n# Decision: [What we're deciding]\n\n## Context\n[Background and why this decision is needed]\n\n## Options\n1. **[Option A]:** [Description]\n2. **[Option B]:** [Description]\n3. **[Option C]:** [Description]\n\n## Evaluation\n\n| Criteria | Weight | Option A | Option B | Option C |\n|----------|--------|----------|----------|----------|\n| [Criteria 1] | [X]% | [Score] | [Score] | [Score] |\n| [Criteria 2] | [X]% | [Score] | [Score] | [Score] |\n| **Weighted Total** | | [Total] | [Total] | [Total] |\n\n## Recommendation\n[Option X] because [reasoning]\n\n## Risks & Mitigations\n- [Risk]: [Mitigation]\n\n## Next Steps\n1. [Action]\n2. [Action]"
      },
      {
        "title": "bd-init.sh",
        "body": "Initialize your BD workspace with templates and tracking."
      },
      {
        "title": "partner-research.sh",
        "body": "Quick partner research and profile generation.\n\n# Research a company\n./scripts/partner-research.sh \"Company Name\"\n\n# Generate partner profile\n./scripts/partner-research.sh \"Company Name\" --profile"
      },
      {
        "title": "pipeline-report.sh",
        "body": "Generate BD pipeline reports.\n\n# Weekly pipeline summary\n./scripts/pipeline-report.sh weekly\n\n# Quarterly review\n./scripts/pipeline-report.sh quarterly"
      },
      {
        "title": "Best Practices",
        "body": "Research before outreach — Personalized > Generic\nLead with value — What's in it for them?\nBuild relationships, not transactions — Long-term thinking\nDocument everything — Conversations, decisions, context\nFollow up persistently — Most deals need 5+ touchpoints\nKnow your competition — Updated battlecards win deals\nStart small — Pilot before big commitment\nMeasure what matters — Partners closed, not meetings held"
      },
      {
        "title": "Common Mistakes",
        "body": "❌ Pitching too early — Understand their needs first\n❌ Overselling — Under-promise, over-deliver\n❌ Ignoring internal champions — Find and nurture them\n❌ No mutual accountability — Both sides need commitments\n❌ Slow follow-up — Momentum matters\n❌ Vague proposals — Specific asks get specific answers"
      },
      {
        "title": "License",
        "body": "License: MIT — use freely, modify, distribute.\n\n\"Opportunities don't happen, you create them.\" — Chris Grosser"
      }
    ],
    "body": "Business Development Skill 🤝\n\nTurn your AI agent into a strategic growth partner.\n\nResearch markets, identify partnerships, analyze competitors, and generate compelling proposals that open doors.\n\nWhat This Skill Does\n\n✅ Partnership Outreach — Identify, research, and approach potential partners ✅ Market Research — Analyze market size, trends, and opportunities ✅ Competitor Analysis — Track competitors and identify advantages ✅ Proposal Generation — Create compelling partnership and business proposals ✅ Opportunity Tracking — Manage BD pipeline from lead to deal ✅ Strategic Planning — Support business expansion decisions\n\nQuick Start\nConfigure your BD focus in TOOLS.md:\n### Business Development\n- Target markets: [Industries/Geographies]\n- Partnership types: [Integration/Reseller/Co-marketing/etc.]\n- Competitor watch list: [Key competitors]\n- Proposal templates: [Location]\n\nSet up your workspace:\n./scripts/bd-init.sh\n\nStart building partnerships!\nPartnership Development\nPartnership Types\nType\tDescription\tValue Proposition\nIntegration\tTechnical product connection\tExpand functionality, reach new users\nReseller/Distribution\tSell through partners\tAccess new channels, scale faster\nCo-Marketing\tJoint marketing efforts\tShare audiences, reduce CAC\nReferral\tLead sharing\tLower-friction partnership\nStrategic\tDeep collaboration\tMarket expansion, shared resources\nWhite-Label\tRebrand product for partner\tNew revenue stream\nPartner Qualification Framework\n\nPARTNER Score:\n\nCriteria\tQuestion\tWeight\nPotential\tWhat's the upside?\t20%\nAlignment\tDo goals/values match?\t20%\nReach\tWhat audience can they access?\t15%\nTiming\tAre they ready now?\t15%\nNeed\tDo they need what we offer?\t15%\nExperience\tHave they done this before?\t10%\nRisk\tWhat could go wrong?\t5%\n\nScore 70+: Prioritize actively Score 50-70: Keep warm Score <50: Deprioritize\n\nPartner Profile Template\n# Partner Profile: [Company Name]\n\n## Overview\n- **Company:** [Name]\n- **Website:** [URL]\n- **Industry:** [Industry]\n- **Size:** [Employees / Revenue if known]\n- **Founded:** [Year]\n- **HQ:** [Location]\n\n## Key Contacts\n- **Primary:** [Name, Title, Email, LinkedIn]\n- **Secondary:** [Name, Title, Email, LinkedIn]\n\n## Their Business\n- **What they do:** [Description]\n- **Target customers:** [Who they serve]\n- **Key products:** [Products/Services]\n- **Competitive advantage:** [What makes them different]\n\n## Partnership Opportunity\n- **Type:** [Integration/Reseller/Co-marketing/etc.]\n- **Value to them:** [What we offer]\n- **Value to us:** [What they offer]\n- **Synergy:** [How we complement each other]\n\n## Qualification (PARTNER Score)\n- Potential: [X/10] — [Notes]\n- Alignment: [X/10] — [Notes]\n- Reach: [X/10] — [Notes]\n- Timing: [X/10] — [Notes]\n- Need: [X/10] — [Notes]\n- Experience: [X/10] — [Notes]\n- Risk: [X/10] — [Notes]\n- **Total:** [X/70]\n\n## Research Notes\n[Relevant findings from research]\n\n## Status & Next Steps\n- **Current stage:** [Prospect/Outreach/Discussion/Negotiation/Active]\n- **Last contact:** [Date]\n- **Next action:** [Action] — Due: [Date]\n\nPartnership Outreach\nOutreach Sequence\n\nPhase 1: Research (Before Contact)\n\n Company website deep dive\n Key personnel LinkedIn research\n Recent news/press releases\n Existing partnerships they have\n Mutual connections check\n Their tech stack (if relevant)\n\nPhase 2: Initial Outreach\n\nEmail Template:\n\nSubject: Partnership idea: [Specific value proposition]\n\nHi [Name],\n\n[Personalized observation showing you did research — reference something specific they did/said].\n\nI lead BD at [Your Company]. We [brief description of what you do] for [target customers].\n\nI noticed [observation about their business] and think there's an interesting opportunity to [specific partnership concept].\n\n[One sentence on mutual benefit — what's in it for them + what's in it for you].\n\nWould you be open to a quick call to explore?\n\nBest,\n[Your name]\n\n\nPhase 3: Follow-up\n\nDay 5:\n\nSubject: Re: Partnership idea\n\nHi [Name],\n\nWanted to follow up on my note below. I've been thinking more about how [specific idea] could work.\n\n[Add one more value point or insight].\n\nWorth 15 minutes to discuss?\n\n[Your name]\n\n\nDay 12 (Value-add):\n\nSubject: [Relevant resource/insight]\n\nHi [Name],\n\nFound this [article/report/insight] and thought of you: [link]\n\n[Brief tie to why it's relevant to potential partnership].\n\nStill think there's something interesting here if you're open to exploring.\n\n[Your name]\n\nPartnership Meeting Agenda\n# Partnership Discussion: [Company]\n**Date:** [Date]\n**Attendees:** [Names]\n\n## Agenda (30 min)\n\n1. **Intros** (5 min)\n   - Background on each company\n   - Roles in the partnership\n\n2. **Opportunity Discussion** (10 min)\n   - Partnership concept\n   - Mutual value proposition\n   - Initial scope\n\n3. **Alignment Check** (10 min)\n   - Goals and expectations\n   - Potential challenges\n   - Resources needed\n\n4. **Next Steps** (5 min)\n   - Action items\n   - Timeline\n   - Next meeting\n\n## Questions to Ask\n- What would success look like for you?\n- What's your typical partnership process?\n- Who else needs to be involved?\n- What's your timeline for decision?\n\nMarket Research\nMarket Research Framework\n\n1. Market Sizing (TAM/SAM/SOM)\n\nMetric\tDefinition\tHow to Calculate\nTAM\tTotal Addressable Market\tTotal revenue if you had 100% market share\nSAM\tServiceable Addressable Market\tPortion you can actually reach\nSOM\tServiceable Obtainable Market\tRealistic near-term capture\n\n2. Market Analysis Template\n\n# Market Research: [Market/Industry]\n\n## Executive Summary\n[2-3 sentences on key findings and opportunity]\n\n## Market Size\n- **TAM:** $[X]B (global, all segments)\n- **SAM:** $[X]M (your reachable market)\n- **SOM:** $[X]M (realistic 3-year target)\n\n## Market Dynamics\n- **Growth rate:** [X]% CAGR\n- **Key drivers:** [List]\n- **Key barriers:** [List]\n\n## Customer Segments\n| Segment | Size | Growth | Our Fit |\n|---------|------|--------|---------|\n| [Segment] | $[X]M | [X]% | High/Med/Low |\n\n## Competitive Landscape\n[Overview of key players]\n\n## Trends\n1. **[Trend]:** [Impact on us]\n2. **[Trend]:** [Impact on us]\n\n## Opportunities\n1. [Opportunity description]\n2. [Opportunity description]\n\n## Threats\n1. [Threat description]\n2. [Threat description]\n\n## Recommendations\n1. [Action to take]\n2. [Action to take]\n\n## Sources\n- [Source 1]\n- [Source 2]\n\nResearch Sources\nType\tSources\tBest For\nIndustry reports\tGartner, Forrester, IBISWorld\tMarket size, trends\nFinancial data\tSEC filings, Crunchbase, PitchBook\tCompany data\nNews\tGoogle News, industry publications\tRecent developments\nSocial\tLinkedIn, Twitter/X\tSentiment, personnel\nTechnical\tG2, Capterra, BuiltWith\tProduct research\nPrimary\tInterviews, surveys\tDeep insights\nCompetitor Analysis\nCompetitor Profile Template\n# Competitor Analysis: [Company Name]\n\n## Overview\n- **Company:** [Name]\n- **Website:** [URL]\n- **Founded:** [Year]\n- **Funding:** [Stage/Amount]\n- **Employees:** [Count]\n- **HQ:** [Location]\n\n## Product/Service\n- **Core offering:** [Description]\n- **Key features:** [List]\n- **Pricing:** [Model and tiers]\n- **Target customers:** [Segments]\n\n## Strengths\n1. [Strength]\n2. [Strength]\n\n## Weaknesses\n1. [Weakness]\n2. [Weakness]\n\n## Market Position\n- **Market share:** [Estimate]\n- **Brand perception:** [How they're seen]\n- **Key differentiator:** [What makes them unique]\n\n## Recent Moves\n- [Recent news/launch/change]\n\n## Their Customers\n- [Notable customers if known]\n\n## How We Compare\n| Factor | Us | Them | Advantage |\n|--------|-----|------|-----------|\n| [Factor] | [Our position] | [Their position] | Us/Them/Tie |\n\n## Battlecard (for sales)\n- **When we win against them:** [Scenarios]\n- **When we lose against them:** [Scenarios]\n- **Key talking points:** [What to emphasize]\n- **Their objections to us:** [How to counter]\n\nCompetitive Landscape Matrix\n# Competitive Landscape: [Category]\n\n## Positioning Map\n\n                  High Price\n                      |\n    [Premium]         |         [Enterprise]\n    Competitor A      |         Competitor B\n                      |\n  Low Complexity -----|------ High Complexity\n                      |\n    [Budget]          |         [Niche]\n    Competitor C      |         Competitor D\n                      |\n                  Low Price\n\n## Feature Comparison\n\n| Feature | Us | Comp A | Comp B | Comp C |\n|---------|-----|--------|--------|--------|\n| [Feature 1] | ✅ | ✅ | ❌ | ✅ |\n| [Feature 2] | ✅ | ❌ | ✅ | ❌ |\n| [Feature 3] | ✅ | ✅ | ✅ | ❌ |\n\n## Summary\n- **Our primary competition:** [Company]\n- **Our differentiation:** [Key differentiator]\n- **Market gaps we can exploit:** [Opportunities]\n\nProposal Generation\nProposal Structure\n# Partnership Proposal: [Your Company] × [Partner Company]\n\n## Executive Summary\n[1 paragraph overview of the opportunity and mutual value]\n\n---\n\n## The Opportunity\n\n### Market Context\n[Brief market opportunity both companies can address]\n\n### Why Now\n[Timing factors that make this partnership timely]\n\n---\n\n## The Partnership\n\n### Concept\n[Clear description of what you're proposing]\n\n### Value to [Partner]\n1. [Benefit 1]\n2. [Benefit 2]\n3. [Benefit 3]\n\n### Value to [Your Company]\n1. [Benefit 1]\n2. [Benefit 2]\n3. [Benefit 3]\n\n---\n\n## How It Works\n\n### Integration/Collaboration Model\n[Technical or operational details of how partnership functions]\n\n### Roles & Responsibilities\n| Area | [Your Company] | [Partner] |\n|------|----------------|-----------|\n| [Area] | [Responsibility] | [Responsibility] |\n\n### Timeline\n- **Phase 1 (Months 1-2):** [Activities]\n- **Phase 2 (Months 3-4):** [Activities]\n- **Phase 3 (Months 5+):** [Activities]\n\n---\n\n## Commercial Terms\n\n### Revenue/Value Share\n[Proposed commercial arrangement]\n\n### Investment Required\n| Item | [Your Company] | [Partner] |\n|------|----------------|-----------|\n| [Resource] | [Commitment] | [Commitment] |\n\n---\n\n## Success Metrics\n\n| Metric | Target (Year 1) | How Measured |\n|--------|-----------------|--------------|\n| [Metric] | [Target] | [Measurement] |\n\n---\n\n## Risk Mitigation\n\n| Risk | Mitigation |\n|------|------------|\n| [Risk] | [How we address it] |\n\n---\n\n## About [Your Company]\n[Brief company overview, relevant traction, why you're a good partner]\n\n---\n\n## Next Steps\n1. [Proposed next step]\n2. [Proposed next step]\n\n---\n\n**Contact:**\n[Name]\n[Title]\n[Email]\n[Phone]\n\nProposal Best Practices\nLead with their value — Partner's benefits first\nBe specific — Vague proposals get ignored\nShow you understand them — Reference their business\nMake it easy — Clear next steps\nKeep it scannable — Execs skim\nInclude social proof — Other partnerships, traction\nAddress risk — Show you've thought it through\nBD Pipeline Management\nPipeline Stages\nStage\tDefinition\tExit Criteria\nResearch\tIdentifying and qualifying prospects\tProfile complete, score >50\nOutreach\tInitial contact attempts\tResponse received\nDiscussion\tExploring mutual interest\tAligned on concept\nProposal\tFormal proposal submitted\tProposal delivered\nNegotiation\tTerms discussion\tTerms agreed\nLegal\tContracts in review\tSigned agreement\nActive\tPartnership live\tLaunched\nPipeline Tracking\n# BD Pipeline — [Month/Quarter]\n\n## Summary\n- Total opportunities: [X]\n- Pipeline value: $[X] (potential annual value)\n- Weighted value: $[X]\n- Expected closes this quarter: [X]\n\n## By Stage\n\n### Research ([X])\n| Partner | Type | PARTNER Score | Next Action |\n|---------|------|---------------|-------------|\n| [Name] | [Type] | [X/70] | [Action] |\n\n### Outreach ([X])\n| Partner | Type | Outreach # | Last Contact |\n|---------|------|------------|--------------|\n| [Name] | [Type] | [1/2/3] | [Date] |\n\n### Discussion ([X])\n| Partner | Type | Est. Value | Next Meeting |\n|---------|------|------------|--------------|\n| [Name] | [Type] | $[X] | [Date] |\n\n### Proposal ([X])\n| Partner | Type | Proposal Date | Decision Expected |\n|---------|------|---------------|-------------------|\n| [Name] | [Type] | [Date] | [Date] |\n\n## Stale Opportunities (>30 days no activity)\n| Partner | Stage | Last Activity | Action |\n|---------|-------|---------------|--------|\n\nStrategic Planning\nSWOT Analysis Template\n# SWOT Analysis: [Initiative/Partnership/Market]\n\n## Strengths (Internal, Positive)\n- [Strength 1]\n- [Strength 2]\n\n## Weaknesses (Internal, Negative)\n- [Weakness 1]\n- [Weakness 2]\n\n## Opportunities (External, Positive)\n- [Opportunity 1]\n- [Opportunity 2]\n\n## Threats (External, Negative)\n- [Threat 1]\n- [Threat 2]\n\n## Strategic Implications\n- **Leverage:** [Use strengths to capture opportunities]\n- **Improve:** [Address weaknesses to enable opportunities]\n- **Defend:** [Use strengths to mitigate threats]\n- **Watch:** [Monitor weakness × threat combinations]\n\nDecision Framework\n\nFor major BD decisions, use:\n\n# Decision: [What we're deciding]\n\n## Context\n[Background and why this decision is needed]\n\n## Options\n1. **[Option A]:** [Description]\n2. **[Option B]:** [Description]\n3. **[Option C]:** [Description]\n\n## Evaluation\n\n| Criteria | Weight | Option A | Option B | Option C |\n|----------|--------|----------|----------|----------|\n| [Criteria 1] | [X]% | [Score] | [Score] | [Score] |\n| [Criteria 2] | [X]% | [Score] | [Score] | [Score] |\n| **Weighted Total** | | [Total] | [Total] | [Total] |\n\n## Recommendation\n[Option X] because [reasoning]\n\n## Risks & Mitigations\n- [Risk]: [Mitigation]\n\n## Next Steps\n1. [Action]\n2. [Action]\n\nScripts\nbd-init.sh\n\nInitialize your BD workspace with templates and tracking.\n\npartner-research.sh\n\nQuick partner research and profile generation.\n\n# Research a company\n./scripts/partner-research.sh \"Company Name\"\n\n# Generate partner profile\n./scripts/partner-research.sh \"Company Name\" --profile\n\npipeline-report.sh\n\nGenerate BD pipeline reports.\n\n# Weekly pipeline summary\n./scripts/pipeline-report.sh weekly\n\n# Quarterly review\n./scripts/pipeline-report.sh quarterly\n\nBest Practices\nResearch before outreach — Personalized > Generic\nLead with value — What's in it for them?\nBuild relationships, not transactions — Long-term thinking\nDocument everything — Conversations, decisions, context\nFollow up persistently — Most deals need 5+ touchpoints\nKnow your competition — Updated battlecards win deals\nStart small — Pilot before big commitment\nMeasure what matters — Partners closed, not meetings held\nCommon Mistakes\n\n❌ Pitching too early — Understand their needs first ❌ Overselling — Under-promise, over-deliver ❌ Ignoring internal champions — Find and nurture them ❌ No mutual accountability — Both sides need commitments ❌ Slow follow-up — Momentum matters ❌ Vague proposals — Specific asks get specific answers\n\nLicense\n\nLicense: MIT — use freely, modify, distribute.\n\n\"Opportunities don't happen, you create them.\" — Chris Grosser"
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