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    "name": "Business Model Canvas",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
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          "label": "Upgrade existing",
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    "steps": [
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        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
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        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Overview",
        "body": "The Business Model Canvas (BMC) is a one-page strategic tool that maps every element of how your business works. For solopreneurs, the standard BMC needs one critical addition: a Time & Energy block, because your scarcest resource isn't money — it's you. This playbook walks you through filling every block, validating the connections between them, and finding the weaknesses before the market does."
      },
      {
        "title": "The Nine (+1) Blocks",
        "body": "Fill these in the order listed. Each block informs the next. Do not skip around."
      },
      {
        "title": "Block 1: Customer Segments",
        "body": "Question: Who exactly are you serving?\n\nBe specific. Not \"small businesses.\" Define 1-3 tight segments.\nFor each segment: size estimate, pain level, budget, and how they currently solve the problem.\nRank segments by: pain intensity × willingness to pay × reachability.\nYour primary segment (the one you build for first) should score highest across all three."
      },
      {
        "title": "Block 2: Value Propositions",
        "body": "Question: What specific value do you deliver to each segment?\n\nWrite one value proposition per segment. Make it concrete and measurable.\nFormat: \"[Customer type] can [achieve specific outcome] in [timeframe/way], instead of [current painful alternative].\"\nQuantify the value wherever possible: \"Save 5 hours/week\", \"Cut churn by 30%\", \"Close deals 2x faster.\"\nIdentify whether your value is primarily: cost savings, time savings, quality improvement, risk reduction, or new capability."
      },
      {
        "title": "Block 3: Channels",
        "body": "Question: How do customers discover and buy from you?\n\nMap the full customer journey: Awareness → Consideration → Purchase → Delivery → Post-purchase.\nFor each stage, identify the specific channel or touchpoint. Example: Awareness = LinkedIn content + SEO blog. Consideration = free trial. Purchase = website checkout. Delivery = onboarding email sequence. Post-purchase = in-app onboarding.\nIdentify which channels are owned (blog, email list, social following), earned (word-of-mouth, reviews, press), or paid (ads). Aim for a mix, but as a solopreneur, owned and earned channels are your lifeline."
      },
      {
        "title": "Block 4: Customer Relationships",
        "body": "Question: What kind of relationship does each customer segment expect?\n\nChoose the dominant model(s) for your business:\n\nSelf-service: Product does the work. Minimal human touch. (SaaS tools, digital products)\nAutomated personal service: Personalized at scale via automation. (Email sequences, chatbots, personalized dashboards)\nCommunity: Customers help each other. (Forum, Slack group, peer network)\nOne-to-one: Direct personal interaction. (Consulting, coaching, white-glove service)\n\nAs a solopreneur, self-service and automated are your scaling levers. One-to-one doesn't scale but can be your revenue bridge while building."
      },
      {
        "title": "Block 5: Revenue Streams",
        "body": "Question: How does money flow in, and from whom?\n\nFor each customer segment, define:\n\nRevenue model: One-time purchase / Subscription (monthly or annual) / Usage-based / Freemium / Marketplace commission / Service retainer\nPrice point: Specific dollar amount per unit or per month\nPayment trigger: What action causes the customer to pay?\nExpected ARPU (Average Revenue Per User): Monthly and annual\n\nList ALL revenue streams. Most successful solopreneur businesses have 2-3 streams (e.g., a SaaS product + a consulting arm + a digital course)."
      },
      {
        "title": "Block 6: Key Resources",
        "body": "Question: What do you need to deliver your value proposition?\n\nAs a solopreneur, resources are: your time, your skills, tools/software, and any intellectual property or data you have.\n\nList every resource required.\nFlag which are one-time investments vs. ongoing costs.\nIdentify the resource that is your biggest bottleneck. This often reveals a scaling problem early."
      },
      {
        "title": "Block 7: Key Activities",
        "body": "Question: What must you actually DO every day/week to keep this business running?\n\nSplit into:\n\nProduct/Service delivery — the core thing you do to serve customers\nCustomer acquisition — marketing, sales, outreach\nOperations & maintenance — support, invoicing, infrastructure, updates\n\nSolopreneur time-check: Estimate hours per week for each activity. If the total exceeds your available hours (realistically 30-40 for a full-time solo operation), something must be cut, automated, or outsourced."
      },
      {
        "title": "Block 8: Key Partnerships",
        "body": "Question: What external relationships reduce risk or fill capability gaps?\n\nPartnerships for solopreneurs often include:\n\nTool/platform partnerships (integration partners, affiliate relationships)\nFreelancer or contractor relationships for skills you lack\nDistribution partners (someone who sends customers your way in exchange for value)\nTechnology dependencies (API providers, hosting, payment processors)\n\nRisk flag: If your business depends on a single platform or partner that could change terms or shut down, that's a critical risk. Identify these and have contingency plans."
      },
      {
        "title": "Block 9: Cost Structure",
        "body": "Question: What does it cost to run this business?\n\nCategorize costs:\n\nFixed costs (don't change with volume): hosting, tools/subscriptions, insurance, legal\nVariable costs (scale with revenue or customers): payment processing fees, ad spend, contractor hours, per-unit delivery costs\nOne-time costs: Initial setup, branding, first version of product\n\nCalculate your monthly burn rate (fixed + baseline variable) and your break-even point (how many customers or revenue needed to cover all costs)."
      },
      {
        "title": "Block 10 (Solopreneur Addition): Time & Energy Budget",
        "body": "Question: Can YOU actually do all of this without burning out?\n\nThis block doesn't exist in the standard BMC but is the #1 killer of solopreneur businesses.\n\nList every key activity from Block 7.\nAssign realistic weekly hours to each.\nIdentify what can be automated (Block 7 cross-reference).\nIdentify what can be outsourced and at what cost (feeds back into Block 9).\nCalculate your remaining personal hours for rest, learning, and life.\n\nRule: If your time budget doesn't balance, the business model is broken. Fix it before launching — not after burning out six months in."
      },
      {
        "title": "Validation Step: Cross-Block Consistency Check",
        "body": "After filling all blocks, run these checks. Each one catches a common mistake:\n\nCheckWhat to VerifyValue ↔ SegmentsDoes each value proposition directly address a pain that each segment actually has?Revenue ↔ ValueAre customers willing to pay the price you set for the value you deliver? (Cross-reference customer discovery data)Channels ↔ SegmentsCan you actually reach your target segments through the channels you listed?Activities ↔ TimeDo your key activities fit within realistic available hours? (Block 10)Costs ↔ RevenueDoes your revenue exceed your costs at a realistic customer volume? (Unit economics)Resources ↔ ActivitiesDo you have every resource needed to execute every activity?Partnerships ↔ RisksAre critical dependencies identified and mitigated?\n\nFor every \"no\" answer: Either fix the block or fundamentally rethink the model. A business model with unresolved inconsistencies will fail predictably."
      },
      {
        "title": "Unit Economics Sanity Check",
        "body": "Before finalizing, calculate these three numbers:\n\nCAC (Customer Acquisition Cost): Total marketing/sales spend ÷ number of new customers acquired. Target: CAC < 3 months of customer revenue.\nLTV (Customer Lifetime Value): ARPU × average customer lifespan in months. Target: LTV > 3× CAC.\nPayback Period: CAC ÷ monthly ARPU. Target: < 12 months.\n\nIf unit economics don't work, adjust: raise price, reduce CAC via better channels, or increase retention to extend LTV."
      },
      {
        "title": "When to Revisit",
        "body": "Before every major decision (new feature, new market, new pricing).\nMonthly during the first 6 months of operation.\nQuarterly thereafter.\nWhenever a key assumption is proven wrong by real data.\n\nThe BMC is a living document. The version you write today will be wrong in 30 days. That's expected. Update it honestly and often."
      }
    ],
    "body": "Business Model Canvas\nOverview\n\nThe Business Model Canvas (BMC) is a one-page strategic tool that maps every element of how your business works. For solopreneurs, the standard BMC needs one critical addition: a Time & Energy block, because your scarcest resource isn't money — it's you. This playbook walks you through filling every block, validating the connections between them, and finding the weaknesses before the market does.\n\nThe Nine (+1) Blocks\n\nFill these in the order listed. Each block informs the next. Do not skip around.\n\nBlock 1: Customer Segments\n\nQuestion: Who exactly are you serving?\n\nBe specific. Not \"small businesses.\" Define 1-3 tight segments.\nFor each segment: size estimate, pain level, budget, and how they currently solve the problem.\nRank segments by: pain intensity × willingness to pay × reachability.\nYour primary segment (the one you build for first) should score highest across all three.\nBlock 2: Value Propositions\n\nQuestion: What specific value do you deliver to each segment?\n\nWrite one value proposition per segment. Make it concrete and measurable.\nFormat: \"[Customer type] can [achieve specific outcome] in [timeframe/way], instead of [current painful alternative].\"\nQuantify the value wherever possible: \"Save 5 hours/week\", \"Cut churn by 30%\", \"Close deals 2x faster.\"\nIdentify whether your value is primarily: cost savings, time savings, quality improvement, risk reduction, or new capability.\nBlock 3: Channels\n\nQuestion: How do customers discover and buy from you?\n\nMap the full customer journey: Awareness → Consideration → Purchase → Delivery → Post-purchase.\nFor each stage, identify the specific channel or touchpoint. Example: Awareness = LinkedIn content + SEO blog. Consideration = free trial. Purchase = website checkout. Delivery = onboarding email sequence. Post-purchase = in-app onboarding.\nIdentify which channels are owned (blog, email list, social following), earned (word-of-mouth, reviews, press), or paid (ads). Aim for a mix, but as a solopreneur, owned and earned channels are your lifeline.\nBlock 4: Customer Relationships\n\nQuestion: What kind of relationship does each customer segment expect?\n\nChoose the dominant model(s) for your business:\n\nSelf-service: Product does the work. Minimal human touch. (SaaS tools, digital products)\nAutomated personal service: Personalized at scale via automation. (Email sequences, chatbots, personalized dashboards)\nCommunity: Customers help each other. (Forum, Slack group, peer network)\nOne-to-one: Direct personal interaction. (Consulting, coaching, white-glove service)\n\nAs a solopreneur, self-service and automated are your scaling levers. One-to-one doesn't scale but can be your revenue bridge while building.\n\nBlock 5: Revenue Streams\n\nQuestion: How does money flow in, and from whom?\n\nFor each customer segment, define:\n\nRevenue model: One-time purchase / Subscription (monthly or annual) / Usage-based / Freemium / Marketplace commission / Service retainer\nPrice point: Specific dollar amount per unit or per month\nPayment trigger: What action causes the customer to pay?\nExpected ARPU (Average Revenue Per User): Monthly and annual\n\nList ALL revenue streams. Most successful solopreneur businesses have 2-3 streams (e.g., a SaaS product + a consulting arm + a digital course).\n\nBlock 6: Key Resources\n\nQuestion: What do you need to deliver your value proposition?\n\nAs a solopreneur, resources are: your time, your skills, tools/software, and any intellectual property or data you have.\n\nList every resource required.\nFlag which are one-time investments vs. ongoing costs.\nIdentify the resource that is your biggest bottleneck. This often reveals a scaling problem early.\nBlock 7: Key Activities\n\nQuestion: What must you actually DO every day/week to keep this business running?\n\nSplit into:\n\nProduct/Service delivery — the core thing you do to serve customers\nCustomer acquisition — marketing, sales, outreach\nOperations & maintenance — support, invoicing, infrastructure, updates\n\nSolopreneur time-check: Estimate hours per week for each activity. If the total exceeds your available hours (realistically 30-40 for a full-time solo operation), something must be cut, automated, or outsourced.\n\nBlock 8: Key Partnerships\n\nQuestion: What external relationships reduce risk or fill capability gaps?\n\nPartnerships for solopreneurs often include:\n\nTool/platform partnerships (integration partners, affiliate relationships)\nFreelancer or contractor relationships for skills you lack\nDistribution partners (someone who sends customers your way in exchange for value)\nTechnology dependencies (API providers, hosting, payment processors)\n\nRisk flag: If your business depends on a single platform or partner that could change terms or shut down, that's a critical risk. Identify these and have contingency plans.\n\nBlock 9: Cost Structure\n\nQuestion: What does it cost to run this business?\n\nCategorize costs:\n\nFixed costs (don't change with volume): hosting, tools/subscriptions, insurance, legal\nVariable costs (scale with revenue or customers): payment processing fees, ad spend, contractor hours, per-unit delivery costs\nOne-time costs: Initial setup, branding, first version of product\n\nCalculate your monthly burn rate (fixed + baseline variable) and your break-even point (how many customers or revenue needed to cover all costs).\n\nBlock 10 (Solopreneur Addition): Time & Energy Budget\n\nQuestion: Can YOU actually do all of this without burning out?\n\nThis block doesn't exist in the standard BMC but is the #1 killer of solopreneur businesses.\n\nList every key activity from Block 7.\nAssign realistic weekly hours to each.\nIdentify what can be automated (Block 7 cross-reference).\nIdentify what can be outsourced and at what cost (feeds back into Block 9).\nCalculate your remaining personal hours for rest, learning, and life.\n\nRule: If your time budget doesn't balance, the business model is broken. Fix it before launching — not after burning out six months in.\n\nValidation Step: Cross-Block Consistency Check\n\nAfter filling all blocks, run these checks. Each one catches a common mistake:\n\nCheck\tWhat to Verify\nValue ↔ Segments\tDoes each value proposition directly address a pain that each segment actually has?\nRevenue ↔ Value\tAre customers willing to pay the price you set for the value you deliver? (Cross-reference customer discovery data)\nChannels ↔ Segments\tCan you actually reach your target segments through the channels you listed?\nActivities ↔ Time\tDo your key activities fit within realistic available hours? (Block 10)\nCosts ↔ Revenue\tDoes your revenue exceed your costs at a realistic customer volume? (Unit economics)\nResources ↔ Activities\tDo you have every resource needed to execute every activity?\nPartnerships ↔ Risks\tAre critical dependencies identified and mitigated?\n\nFor every \"no\" answer: Either fix the block or fundamentally rethink the model. A business model with unresolved inconsistencies will fail predictably.\n\nUnit Economics Sanity Check\n\nBefore finalizing, calculate these three numbers:\n\nCAC (Customer Acquisition Cost): Total marketing/sales spend ÷ number of new customers acquired. Target: CAC < 3 months of customer revenue.\nLTV (Customer Lifetime Value): ARPU × average customer lifespan in months. Target: LTV > 3× CAC.\nPayback Period: CAC ÷ monthly ARPU. Target: < 12 months.\n\nIf unit economics don't work, adjust: raise price, reduce CAC via better channels, or increase retention to extend LTV.\n\nWhen to Revisit\nBefore every major decision (new feature, new market, new pricing).\nMonthly during the first 6 months of operation.\nQuarterly thereafter.\nWhenever a key assumption is proven wrong by real data.\n\nThe BMC is a living document. The version you write today will be wrong in 30 days. That's expected. Update it honestly and often."
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    "owner": "JK-0001",
    "version": "0.1.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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