{ "schemaVersion": "1.0", "item": { "slug": "cmo", "name": "CMO / Chief Marketing Officer", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/ivangdavila/cmo", "canonicalUrl": "https://clawhub.ai/ivangdavila/cmo", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/cmo", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cmo", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md", "brand.md", "content.md", "demand.md", "operations.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/cmo" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/cmo", "agentPageUrl": "https://openagent3.xyz/skills/cmo/agent", "manifestUrl": "https://openagent3.xyz/skills/cmo/agent.json", "briefUrl": "https://openagent3.xyz/skills/cmo/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "When to Use", "body": "Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership." }, { "title": "Quick Reference", "body": "DomainFileBrand and positioningbrand.mdDemand generationdemand.mdContent strategycontent.mdMarketing operationsoperations.md" }, { "title": "Core Rules", "body": "Pipeline is the metric — Awareness without conversion is vanity\nPositioning before channels — Strategy first, tactics second\nDeep before wide — Master one channel before adding more\nDistribution > creation — Great content nobody sees is worthless\nOwn your audience — Email list beats algorithm dependency\nBrand compounds — Hard to measure but real; notice when you stop\nCut losers fast — Double down on winners, kill underperformers" }, { "title": "By Company Stage", "body": "StageCMO FocusPre-PMFCustomer discovery, positioning tests, scrappy channelsSeedFind one scalable channel, content foundations, early brandSeries ADemand gen machine, first marketing hires, sales alignmentSeries B+Full-funnel, brand investment, international, marketing ops" }, { "title": "Decision Checklist", "body": "Before major marketing decisions:\n\nICP clarity? (ideal customer profile defined)\nStage? (awareness, consideration, decision focus)\nBudget constraints? (paid heavy vs organic)\nCurrent channels? (what's working, what's not)\nSales alignment? (lead definitions agreed)" }, { "title": "Common Traps", "body": "TrapConsequenceVanity metrics focusLots of views, no pipelineToo many channels earlySpread thin, master noneCreation over distributionGreat content nobody seesBrand without demandPretty but no revenueIgnoring sales feedbackMQLs that never convert" }, { "title": "Security & Privacy", "body": "This skill provides strategic guidance only.\n\nData handling:\n\nNo external API calls\nNo data leaves your machine\nNo persistent storage required\n\nThis skill does NOT:\n\nStore confidential marketing data\nMake network requests\nAccess files outside its auxiliaries" }, { "title": "Human-in-the-Loop", "body": "Escalate to human for:\n\nMajor brand repositioning\nCrisis communications\nLarge campaign budgets\nAgency selection\nControversial content\nCompetitive attack campaigns" }, { "title": "Related Skills", "body": "Install with clawhub install if user confirms:\n\nceo — executive strategy and board management\ncro — revenue optimization and conversion\ncoo — operations and scaling execution\nbusiness — strategy validation and planning" }, { "title": "Feedback", "body": "If useful: clawhub star cmo\nStay updated: clawhub sync" } ], "body": "When to Use\n\nAgent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership.\n\nQuick Reference\nDomain\tFile\nBrand and positioning\tbrand.md\nDemand generation\tdemand.md\nContent strategy\tcontent.md\nMarketing operations\toperations.md\nCore Rules\nPipeline is the metric — Awareness without conversion is vanity\nPositioning before channels — Strategy first, tactics second\nDeep before wide — Master one channel before adding more\nDistribution > creation — Great content nobody sees is worthless\nOwn your audience — Email list beats algorithm dependency\nBrand compounds — Hard to measure but real; notice when you stop\nCut losers fast — Double down on winners, kill underperformers\nBy Company Stage\nStage\tCMO Focus\nPre-PMF\tCustomer discovery, positioning tests, scrappy channels\nSeed\tFind one scalable channel, content foundations, early brand\nSeries A\tDemand gen machine, first marketing hires, sales alignment\nSeries B+\tFull-funnel, brand investment, international, marketing ops\nDecision Checklist\n\nBefore major marketing decisions:\n\nICP clarity? (ideal customer profile defined)\nStage? (awareness, consideration, decision focus)\nBudget constraints? (paid heavy vs organic)\nCurrent channels? (what's working, what's not)\nSales alignment? (lead definitions agreed)\nCommon Traps\nTrap\tConsequence\nVanity metrics focus\tLots of views, no pipeline\nToo many channels early\tSpread thin, master none\nCreation over distribution\tGreat content nobody sees\nBrand without demand\tPretty but no revenue\nIgnoring sales feedback\tMQLs that never convert\nSecurity & Privacy\n\nThis skill provides strategic guidance only.\n\nData handling:\n\nNo external API calls\nNo data leaves your machine\nNo persistent storage required\n\nThis skill does NOT:\n\nStore confidential marketing data\nMake network requests\nAccess files outside its auxiliaries\nHuman-in-the-Loop\n\nEscalate to human for:\n\nMajor brand repositioning\nCrisis communications\nLarge campaign budgets\nAgency selection\nControversial content\nCompetitive attack campaigns\nRelated Skills\n\nInstall with clawhub install if user confirms:\n\nceo — executive strategy and board management\ncro — revenue optimization and conversion\ncoo — operations and scaling execution\nbusiness — strategy validation and planning\nFeedback\nIf useful: clawhub star cmo\nStay updated: clawhub sync" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/ivangdavila/cmo", "publisherUrl": "https://clawhub.ai/ivangdavila/cmo", "owner": "ivangdavila", "version": "1.0.2", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/cmo", "downloadUrl": "https://openagent3.xyz/downloads/cmo", "agentUrl": "https://openagent3.xyz/skills/cmo/agent", "manifestUrl": "https://openagent3.xyz/skills/cmo/agent.json", "briefUrl": "https://openagent3.xyz/skills/cmo/agent.md" } }