# Send CMO / Chief Marketing Officer to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "cmo",
    "name": "CMO / Chief Marketing Officer",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/ivangdavila/cmo",
    "canonicalUrl": "https://clawhub.ai/ivangdavila/cmo",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/cmo",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cmo",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md",
      "brand.md",
      "content.md",
      "demand.md",
      "operations.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "cmo",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-29T07:25:49.909Z",
      "expiresAt": "2026-05-06T07:25:49.909Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cmo",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cmo",
        "contentDisposition": "attachment; filename=\"cmo-1.0.2.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "cmo"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/cmo"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/cmo",
    "downloadUrl": "https://openagent3.xyz/downloads/cmo",
    "agentUrl": "https://openagent3.xyz/skills/cmo/agent",
    "manifestUrl": "https://openagent3.xyz/skills/cmo/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/cmo/agent.md"
  }
}
```
## Documentation

### When to Use

Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership.

### Quick Reference

DomainFileBrand and positioningbrand.mdDemand generationdemand.mdContent strategycontent.mdMarketing operationsoperations.md

### Core Rules

Pipeline is the metric — Awareness without conversion is vanity
Positioning before channels — Strategy first, tactics second
Deep before wide — Master one channel before adding more
Distribution > creation — Great content nobody sees is worthless
Own your audience — Email list beats algorithm dependency
Brand compounds — Hard to measure but real; notice when you stop
Cut losers fast — Double down on winners, kill underperformers

### By Company Stage

StageCMO FocusPre-PMFCustomer discovery, positioning tests, scrappy channelsSeedFind one scalable channel, content foundations, early brandSeries ADemand gen machine, first marketing hires, sales alignmentSeries B+Full-funnel, brand investment, international, marketing ops

### Decision Checklist

Before major marketing decisions:

ICP clarity? (ideal customer profile defined)
Stage? (awareness, consideration, decision focus)
Budget constraints? (paid heavy vs organic)
Current channels? (what's working, what's not)
Sales alignment? (lead definitions agreed)

### Common Traps

TrapConsequenceVanity metrics focusLots of views, no pipelineToo many channels earlySpread thin, master noneCreation over distributionGreat content nobody seesBrand without demandPretty but no revenueIgnoring sales feedbackMQLs that never convert

### Security & Privacy

This skill provides strategic guidance only.

Data handling:

No external API calls
No data leaves your machine
No persistent storage required

This skill does NOT:

Store confidential marketing data
Make network requests
Access files outside its auxiliaries

### Human-in-the-Loop

Escalate to human for:

Major brand repositioning
Crisis communications
Large campaign budgets
Agency selection
Controversial content
Competitive attack campaigns

### Related Skills

Install with clawhub install <slug> if user confirms:

ceo — executive strategy and board management
cro — revenue optimization and conversion
coo — operations and scaling execution
business — strategy validation and planning

### Feedback

If useful: clawhub star cmo
Stay updated: clawhub sync
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: ivangdavila
- Version: 1.0.2
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-29T07:25:49.909Z
- Expires at: 2026-05-06T07:25:49.909Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/cmo)
- [Send to Agent page](https://openagent3.xyz/skills/cmo/agent)
- [JSON manifest](https://openagent3.xyz/skills/cmo/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/cmo/agent.md)
- [Download page](https://openagent3.xyz/downloads/cmo)