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    "slug": "cold-outreach",
    "name": "Cold Outreach",
    "source": "tencent",
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    "category": "通讯协作",
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        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
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    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Cold Outreach — Intent-Based Conversion Framework",
        "body": "Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns.\n\nAll outputs go to workspace/artifacts/."
      },
      {
        "title": "Use when",
        "body": "Writing cold emails/SMS to prospects (B2B or local service businesses)\nCrafting multi-touch follow-up sequences\nPersonalizing outreach at scale for a specific ICP\nEvaluating/rewriting existing outreach copy\nBuilding lead magnets to pair with cold outreach\nGenerating Upwork proposals or freelance pitches"
      },
      {
        "title": "Don't use when",
        "body": "Warm introductions or inbound leads (they already know you — just be helpful)\nMass newsletters or marketing blasts (different discipline: content marketing)\nInternal team communication\nResponding to existing conversations or support tickets\nSocial media posts or ads (different format, different psychology)"
      },
      {
        "title": "Negative examples",
        "body": "\"Write me a blog post\" → No. This is for 1:1 outreach, not content marketing.\n\"Send a thank-you email to a client\" → No. That's relationship management, not cold outreach.\n\"Create a landing page\" → No. Wrong funnel stage entirely.\n\"Help me respond to this customer complaint\" → No. That's support, not prospecting."
      },
      {
        "title": "Edge cases",
        "body": "Upwork proposals → YES. It's cold outreach to a job poster. Use Template E.\nLinkedIn connection request + message → YES. Use Template F (under 300 chars for request).\nRe-engaging a dead lead (6+ months cold) → YES. Treat as cold — they've forgotten you.\nWarm intro that went cold → Borderline. If >30 days no reply, treat as cold with context."
      },
      {
        "title": "The Science: Why Most Cold Outreach Fails",
        "body": "Most cold emails go unanswered — Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:"
      },
      {
        "title": "Instant-Delete Triggers (never do these)",
        "body": "Ego-centric opener: \"We're the leading...\" / \"I'm excited to share...\" — Nobody cares about you yet.\nGeneric spray: Same message to 1,000 people → 2.1% reply. 50 targeted → 5.8% reply.\nHard sell in email #1: Pricing, demos, \"book a call\" before establishing any value → pushy, dead.\n\"Hope this finds you well\": Signals mass send. Prospect's brain auto-deletes.\n\"Just checking in\" / \"Circling back\": Zero value added. Each touch must earn attention.\nWall of text: Cold emails over 125 words lose 50%+ of readers. Ideal: 50-100 words."
      },
      {
        "title": "The Psychology That Works",
        "body": "3-Second Rule: Prospects decide in 3 seconds whether to keep reading. First line must prove you researched THEM.\nReciprocity: Give value before asking (Hormozi's lead magnet principle — solve a small problem free, they want your paid solution).\nPattern interrupt: Break the template feel. Specificity is the antidote to spam.\nLoss aversion: \"You're losing X\" hits harder than \"You could gain X.\""
      },
      {
        "title": "Hormozi's 4-Step Cold Outreach System",
        "body": "From $100M Leads (generates 20,000+ leads/day):"
      },
      {
        "title": "Step 1: Build the List (ICP-First)",
        "body": "Define your Ideal Customer Profile BEFORE writing a single word:\n\nWho: Industry, company size, role/title, geography\nWhat pain: Specific problem they face (not generic \"grow revenue\")\nWhat signal: What indicates they need help NOW? (hiring, expanding, bad reviews, no automation)\nWhere to find: LinkedIn Sales Nav, Google Maps, industry directories, job boards\n\nQuality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough."
      },
      {
        "title": "Step 2: Personalize to Trigger Response",
        "body": "Go beyond {FirstName}. Reference:\n\nTheir company's recent news, hire, or milestone\nA specific page on their website (proves you looked)\nA mutual connection or shared experience\nA problem visible from the outside (no online booking, bad Yelp response, etc.)"
      },
      {
        "title": "Step 3: Lead with Value (The Lead Magnet Principle)",
        "body": "Every cold email should give something:\n\nAn insight they didn't have (\"businesses like yours are losing X because of Y\")\nA quick win (\"here's one thing you can fix today\")\nSocial proof (\"we helped [similar business] achieve [specific result]\")\n\nHormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away."
      },
      {
        "title": "Step 4: Automate the Sequence",
        "body": "One email doesn't convert. Build a 3-5 touch sequence:\n\nMost positive replies come after follow-ups (commonly cited as 60%, though real rates vary — the principle holds: persistence pays)\nEach follow-up adds NEW value (never \"just bumping this\")\nSpace touches 3-5 days apart\nMix channels when possible (email → LinkedIn → email → SMS)"
      },
      {
        "title": "Copywriting Frameworks",
        "body": "Pick the framework that matches your prospect's awareness level:"
      },
      {
        "title": "PAS — Problem, Agitate, Solve",
        "body": "Best for: Prospects who KNOW they have a problem but haven't fixed it.\n\n[PROBLEM] Noticed [Business] doesn't have [specific thing].\n[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.\n[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].\n\nWorth 10 minutes to see how it works?"
      },
      {
        "title": "BAB — Before, After, Bridge",
        "body": "Best for: Prospects who don't realize they have a problem.\n\n[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].\n[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].\n[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].\n\nQuick look?"
      },
      {
        "title": "AIDA — Attention, Interest, Desire, Action",
        "body": "Best for: Prospects you need to grab with a hook.\n\n[ATTENTION] [Surprising stat or observation about their business]\n[INTEREST] We've been studying [their industry] and found that [insight].\n[DESIRE] [Similar business] used this to [specific desirable result].\n[ACTION] Can I share the playbook? Takes 2 minutes to read."
      },
      {
        "title": "The Goated One-Liner",
        "body": "Best for: Busy executives, second/third follow-ups, SMS.\n\n[Observation] + [Result for similar company] + [Soft ask]\n\nExample: \"Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?\""
      },
      {
        "title": "Template A: Local Service Business (Alfred-style)",
        "body": "Subject: Quick question about [Business Name]\n\nHi [Name],\n\nI looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].\n\nI help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].\n\nWould it help to see a 2-minute walkthrough of how it works?\n\n[Signature]"
      },
      {
        "title": "Template B: B2B SaaS / Tech",
        "body": "Subject: [Their company] + [your solution category]\n\nHi [Name],\n\nNoticed [Company] just [trigger: raised funding, hired for X role, launched Y].\n\nWhen [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].\n\nWant me to send over the case study?\n\n[Signature]"
      },
      {
        "title": "Template C: Follow-Up #1 (Value Add, Day 3-4)",
        "body": "Subject: Re: [original subject]\n\nHi [Name],\n\nQuick thought — [industry stat or tactical tip they can use regardless of buying].\n\nThis is what [specific client] did before working with us, and it alone moved the needle [X%].\n\nHappy to share more if useful.\n\n[Signature]"
      },
      {
        "title": "Template D: Follow-Up #2 (Breakup, Day 12-14)",
        "body": "Subject: Closing the loop\n\nHi [Name],\n\nI've reached out a couple times about [topic]. Totally fine if the timing's off.\n\nIf [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.\n\n[Signature]"
      },
      {
        "title": "Template E: Upwork / Freelance Proposal",
        "body": "[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)\n[Credibility]: One relevant result — \"[Similar project] → [outcome] in [timeframe]\"\n[Differentiator]: What you'll do that other applicants won't\n[De-risk]: \"Happy to do [small first milestone] so you can evaluate before committing\"\n[CTA]: Specific next step, not vague"
      },
      {
        "title": "Template F: LinkedIn Connection Request (<300 chars)",
        "body": "Hi [Name] — saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect."
      },
      {
        "title": "Sequence Blueprint",
        "body": "TouchDayChannelFrameworkPurpose10EmailPAS or BABProblem-aware opener23LinkedIn—Connect + engage their content35EmailValue-addShare insight/case study410SMS/EmailOne-linerBrief personal touch514EmailBreakupClose the loop gracefully"
      },
      {
        "title": "Metrics & Benchmarks",
        "body": "MetricBadAverageGoodGreatOpen rate<30%40-50%50-65%65%+Reply rate<2%3-5%5-8%8%+Positive reply<1%1-2%2-4%4%+Meeting booked<0.5%0.5-1%1-2%2%+\n\nDiagnostic:\n\nLow opens → subject line problem\nOpens but no replies → message relevance or CTA problem\nReplies but no meetings → offer or timing problem\nMeetings but no close → sales conversation problem (outside this skill's scope)"
      },
      {
        "title": "Deliverability Checklist",
        "body": "SPF, DKIM, DMARC records configured on sending domain\n Sending from secondary domain (protect primary brand domain)\n Domain warmed up 2+ weeks (start with 5/day, increase 5/day)\n Under 50 emails/day per mailbox\n No spam trigger words (\"free,\" \"guarantee,\" \"act now,\" \"limited time\")\n Plain text or minimal HTML (no heavy images/formatting)\n Unsubscribe link included (CAN-SPAM / GDPR compliance)\n Bounce rate under 3% (verify list before sending)\n Track engagement: opens, replies, unsubscribes — adjust weekly"
      },
      {
        "title": "Key Numbers",
        "body": "Cold email ROI: $30-50 per $1 spent depending on execution (Litmus: $36, ProfitOutreach: $42, others: $30-50 range)\n50 targeted emails outperform 1,000 generic by 2.7x on reply rate\nMost conversions require 2+ follow-ups (the exact % varies, but single-touch outreach consistently underperforms)\nIdeal cold email: 50-100 words\nBest send times: Tuesday-Thursday, 8-10 AM recipient's timezone"
      }
    ],
    "body": "Cold Outreach — Intent-Based Conversion Framework\n\nGenerate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns.\n\nAll outputs go to workspace/artifacts/.\n\nUse when\nWriting cold emails/SMS to prospects (B2B or local service businesses)\nCrafting multi-touch follow-up sequences\nPersonalizing outreach at scale for a specific ICP\nEvaluating/rewriting existing outreach copy\nBuilding lead magnets to pair with cold outreach\nGenerating Upwork proposals or freelance pitches\nDon't use when\nWarm introductions or inbound leads (they already know you — just be helpful)\nMass newsletters or marketing blasts (different discipline: content marketing)\nInternal team communication\nResponding to existing conversations or support tickets\nSocial media posts or ads (different format, different psychology)\nNegative examples\n\"Write me a blog post\" → No. This is for 1:1 outreach, not content marketing.\n\"Send a thank-you email to a client\" → No. That's relationship management, not cold outreach.\n\"Create a landing page\" → No. Wrong funnel stage entirely.\n\"Help me respond to this customer complaint\" → No. That's support, not prospecting.\nEdge cases\nUpwork proposals → YES. It's cold outreach to a job poster. Use Template E.\nLinkedIn connection request + message → YES. Use Template F (under 300 chars for request).\nRe-engaging a dead lead (6+ months cold) → YES. Treat as cold — they've forgotten you.\nWarm intro that went cold → Borderline. If >30 days no reply, treat as cold with context.\nThe Science: Why Most Cold Outreach Fails\n\nMost cold emails go unanswered — Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:\n\nInstant-Delete Triggers (never do these)\nEgo-centric opener: \"We're the leading...\" / \"I'm excited to share...\" — Nobody cares about you yet.\nGeneric spray: Same message to 1,000 people → 2.1% reply. 50 targeted → 5.8% reply.\nHard sell in email #1: Pricing, demos, \"book a call\" before establishing any value → pushy, dead.\n\"Hope this finds you well\": Signals mass send. Prospect's brain auto-deletes.\n\"Just checking in\" / \"Circling back\": Zero value added. Each touch must earn attention.\nWall of text: Cold emails over 125 words lose 50%+ of readers. Ideal: 50-100 words.\nThe Psychology That Works\n3-Second Rule: Prospects decide in 3 seconds whether to keep reading. First line must prove you researched THEM.\nReciprocity: Give value before asking (Hormozi's lead magnet principle — solve a small problem free, they want your paid solution).\nPattern interrupt: Break the template feel. Specificity is the antidote to spam.\nLoss aversion: \"You're losing X\" hits harder than \"You could gain X.\"\nHormozi's 4-Step Cold Outreach System\n\nFrom $100M Leads (generates 20,000+ leads/day):\n\nStep 1: Build the List (ICP-First)\n\nDefine your Ideal Customer Profile BEFORE writing a single word:\n\nWho: Industry, company size, role/title, geography\nWhat pain: Specific problem they face (not generic \"grow revenue\")\nWhat signal: What indicates they need help NOW? (hiring, expanding, bad reviews, no automation)\nWhere to find: LinkedIn Sales Nav, Google Maps, industry directories, job boards\n\nQuality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough.\n\nStep 2: Personalize to Trigger Response\n\nGo beyond {FirstName}. Reference:\n\nTheir company's recent news, hire, or milestone\nA specific page on their website (proves you looked)\nA mutual connection or shared experience\nA problem visible from the outside (no online booking, bad Yelp response, etc.)\nStep 3: Lead with Value (The Lead Magnet Principle)\n\nEvery cold email should give something:\n\nAn insight they didn't have (\"businesses like yours are losing X because of Y\")\nA quick win (\"here's one thing you can fix today\")\nSocial proof (\"we helped [similar business] achieve [specific result]\")\n\nHormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away.\n\nStep 4: Automate the Sequence\n\nOne email doesn't convert. Build a 3-5 touch sequence:\n\nMost positive replies come after follow-ups (commonly cited as 60%, though real rates vary — the principle holds: persistence pays)\nEach follow-up adds NEW value (never \"just bumping this\")\nSpace touches 3-5 days apart\nMix channels when possible (email → LinkedIn → email → SMS)\nCopywriting Frameworks\n\nPick the framework that matches your prospect's awareness level:\n\nPAS — Problem, Agitate, Solve\n\nBest for: Prospects who KNOW they have a problem but haven't fixed it.\n\n[PROBLEM] Noticed [Business] doesn't have [specific thing].\n[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.\n[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].\n\nWorth 10 minutes to see how it works?\n\nBAB — Before, After, Bridge\n\nBest for: Prospects who don't realize they have a problem.\n\n[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].\n[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].\n[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].\n\nQuick look?\n\nAIDA — Attention, Interest, Desire, Action\n\nBest for: Prospects you need to grab with a hook.\n\n[ATTENTION] [Surprising stat or observation about their business]\n[INTEREST] We've been studying [their industry] and found that [insight].\n[DESIRE] [Similar business] used this to [specific desirable result].\n[ACTION] Can I share the playbook? Takes 2 minutes to read.\n\nThe Goated One-Liner\n\nBest for: Busy executives, second/third follow-ups, SMS.\n\n[Observation] + [Result for similar company] + [Soft ask]\n\nExample: \"Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?\"\n\nTemplates\nTemplate A: Local Service Business (Alfred-style)\nSubject: Quick question about [Business Name]\n\nHi [Name],\n\nI looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].\n\nI help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].\n\nWould it help to see a 2-minute walkthrough of how it works?\n\n[Signature]\n\nTemplate B: B2B SaaS / Tech\nSubject: [Their company] + [your solution category]\n\nHi [Name],\n\nNoticed [Company] just [trigger: raised funding, hired for X role, launched Y].\n\nWhen [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].\n\nWant me to send over the case study?\n\n[Signature]\n\nTemplate C: Follow-Up #1 (Value Add, Day 3-4)\nSubject: Re: [original subject]\n\nHi [Name],\n\nQuick thought — [industry stat or tactical tip they can use regardless of buying].\n\nThis is what [specific client] did before working with us, and it alone moved the needle [X%].\n\nHappy to share more if useful.\n\n[Signature]\n\nTemplate D: Follow-Up #2 (Breakup, Day 12-14)\nSubject: Closing the loop\n\nHi [Name],\n\nI've reached out a couple times about [topic]. Totally fine if the timing's off.\n\nIf [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.\n\n[Signature]\n\nTemplate E: Upwork / Freelance Proposal\n[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)\n[Credibility]: One relevant result — \"[Similar project] → [outcome] in [timeframe]\"\n[Differentiator]: What you'll do that other applicants won't\n[De-risk]: \"Happy to do [small first milestone] so you can evaluate before committing\"\n[CTA]: Specific next step, not vague\n\nTemplate F: LinkedIn Connection Request (<300 chars)\nHi [Name] — saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect.\n\nSequence Blueprint\nTouch\tDay\tChannel\tFramework\tPurpose\n1\t0\tEmail\tPAS or BAB\tProblem-aware opener\n2\t3\tLinkedIn\t—\tConnect + engage their content\n3\t5\tEmail\tValue-add\tShare insight/case study\n4\t10\tSMS/Email\tOne-liner\tBrief personal touch\n5\t14\tEmail\tBreakup\tClose the loop gracefully\nMetrics & Benchmarks\nMetric\tBad\tAverage\tGood\tGreat\nOpen rate\t<30%\t40-50%\t50-65%\t65%+\nReply rate\t<2%\t3-5%\t5-8%\t8%+\nPositive reply\t<1%\t1-2%\t2-4%\t4%+\nMeeting booked\t<0.5%\t0.5-1%\t1-2%\t2%+\n\nDiagnostic:\n\nLow opens → subject line problem\nOpens but no replies → message relevance or CTA problem\nReplies but no meetings → offer or timing problem\nMeetings but no close → sales conversation problem (outside this skill's scope)\nDeliverability Checklist\n SPF, DKIM, DMARC records configured on sending domain\n Sending from secondary domain (protect primary brand domain)\n Domain warmed up 2+ weeks (start with 5/day, increase 5/day)\n Under 50 emails/day per mailbox\n No spam trigger words (\"free,\" \"guarantee,\" \"act now,\" \"limited time\")\n Plain text or minimal HTML (no heavy images/formatting)\n Unsubscribe link included (CAN-SPAM / GDPR compliance)\n Bounce rate under 3% (verify list before sending)\n Track engagement: opens, replies, unsubscribes — adjust weekly\nKey Numbers\nCold email ROI: $30-50 per $1 spent depending on execution (Litmus: $36, ProfitOutreach: $42, others: $30-50 range)\n50 targeted emails outperform 1,000 generic by 2.7x on reply rate\nMost conversions require 2+ follow-ups (the exact % varies, but single-touch outreach consistently underperforms)\nIdeal cold email: 50-100 words\nBest send times: Tuesday-Thursday, 8-10 AM recipient's timezone"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/staybased/cold-outreach",
    "publisherUrl": "https://clawhub.ai/staybased/cold-outreach",
    "owner": "staybased",
    "version": "2.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
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    "downloadUrl": "https://openagent3.xyz/downloads/cold-outreach",
    "agentUrl": "https://openagent3.xyz/skills/cold-outreach/agent",
    "manifestUrl": "https://openagent3.xyz/skills/cold-outreach/agent.json",
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