# Send Cold Outreach to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "cold-outreach",
    "name": "Cold Outreach",
    "source": "tencent",
    "type": "skill",
    "category": "通讯协作",
    "sourceUrl": "https://clawhub.ai/staybased/cold-outreach",
    "canonicalUrl": "https://clawhub.ai/staybased/cold-outreach",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/cold-outreach",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cold-outreach",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "slug": "cold-outreach",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-29T15:43:51.843Z",
      "expiresAt": "2026-05-06T15:43:51.843Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cold-outreach",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=cold-outreach",
        "contentDisposition": "attachment; filename=\"cold-outreach-2.0.0.zip\"",
        "redirectLocation": null,
        "bodySnippet": null,
        "slug": "cold-outreach"
      },
      "scope": "item",
      "summary": "Item download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this item.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/cold-outreach"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/cold-outreach",
    "downloadUrl": "https://openagent3.xyz/downloads/cold-outreach",
    "agentUrl": "https://openagent3.xyz/skills/cold-outreach/agent",
    "manifestUrl": "https://openagent3.xyz/skills/cold-outreach/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/cold-outreach/agent.md"
  }
}
```
## Documentation

### Cold Outreach — Intent-Based Conversion Framework

Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns.

All outputs go to workspace/artifacts/.

### Use when

Writing cold emails/SMS to prospects (B2B or local service businesses)
Crafting multi-touch follow-up sequences
Personalizing outreach at scale for a specific ICP
Evaluating/rewriting existing outreach copy
Building lead magnets to pair with cold outreach
Generating Upwork proposals or freelance pitches

### Don't use when

Warm introductions or inbound leads (they already know you — just be helpful)
Mass newsletters or marketing blasts (different discipline: content marketing)
Internal team communication
Responding to existing conversations or support tickets
Social media posts or ads (different format, different psychology)

### Negative examples

"Write me a blog post" → No. This is for 1:1 outreach, not content marketing.
"Send a thank-you email to a client" → No. That's relationship management, not cold outreach.
"Create a landing page" → No. Wrong funnel stage entirely.
"Help me respond to this customer complaint" → No. That's support, not prospecting.

### Edge cases

Upwork proposals → YES. It's cold outreach to a job poster. Use Template E.
LinkedIn connection request + message → YES. Use Template F (under 300 chars for request).
Re-engaging a dead lead (6+ months cold) → YES. Treat as cold — they've forgotten you.
Warm intro that went cold → Borderline. If >30 days no reply, treat as cold with context.

### The Science: Why Most Cold Outreach Fails

Most cold emails go unanswered — Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:

### Instant-Delete Triggers (never do these)

Ego-centric opener: "We're the leading..." / "I'm excited to share..." — Nobody cares about you yet.
Generic spray: Same message to 1,000 people → 2.1% reply. 50 targeted → 5.8% reply.
Hard sell in email #1: Pricing, demos, "book a call" before establishing any value → pushy, dead.
"Hope this finds you well": Signals mass send. Prospect's brain auto-deletes.
"Just checking in" / "Circling back": Zero value added. Each touch must earn attention.
Wall of text: Cold emails over 125 words lose 50%+ of readers. Ideal: 50-100 words.

### The Psychology That Works

3-Second Rule: Prospects decide in 3 seconds whether to keep reading. First line must prove you researched THEM.
Reciprocity: Give value before asking (Hormozi's lead magnet principle — solve a small problem free, they want your paid solution).
Pattern interrupt: Break the template feel. Specificity is the antidote to spam.
Loss aversion: "You're losing X" hits harder than "You could gain X."

### Hormozi's 4-Step Cold Outreach System

From $100M Leads (generates 20,000+ leads/day):

### Step 1: Build the List (ICP-First)

Define your Ideal Customer Profile BEFORE writing a single word:

Who: Industry, company size, role/title, geography
What pain: Specific problem they face (not generic "grow revenue")
What signal: What indicates they need help NOW? (hiring, expanding, bad reviews, no automation)
Where to find: LinkedIn Sales Nav, Google Maps, industry directories, job boards

Quality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough.

### Step 2: Personalize to Trigger Response

Go beyond {FirstName}. Reference:

Their company's recent news, hire, or milestone
A specific page on their website (proves you looked)
A mutual connection or shared experience
A problem visible from the outside (no online booking, bad Yelp response, etc.)

### Step 3: Lead with Value (The Lead Magnet Principle)

Every cold email should give something:

An insight they didn't have ("businesses like yours are losing X because of Y")
A quick win ("here's one thing you can fix today")
Social proof ("we helped [similar business] achieve [specific result]")

Hormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away.

### Step 4: Automate the Sequence

One email doesn't convert. Build a 3-5 touch sequence:

Most positive replies come after follow-ups (commonly cited as 60%, though real rates vary — the principle holds: persistence pays)
Each follow-up adds NEW value (never "just bumping this")
Space touches 3-5 days apart
Mix channels when possible (email → LinkedIn → email → SMS)

### Copywriting Frameworks

Pick the framework that matches your prospect's awareness level:

### PAS — Problem, Agitate, Solve

Best for: Prospects who KNOW they have a problem but haven't fixed it.

[PROBLEM] Noticed [Business] doesn't have [specific thing].
[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.
[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].

Worth 10 minutes to see how it works?

### BAB — Before, After, Bridge

Best for: Prospects who don't realize they have a problem.

[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].
[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].
[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].

Quick look?

### AIDA — Attention, Interest, Desire, Action

Best for: Prospects you need to grab with a hook.

[ATTENTION] [Surprising stat or observation about their business]
[INTEREST] We've been studying [their industry] and found that [insight].
[DESIRE] [Similar business] used this to [specific desirable result].
[ACTION] Can I share the playbook? Takes 2 minutes to read.

### The Goated One-Liner

Best for: Busy executives, second/third follow-ups, SMS.

[Observation] + [Result for similar company] + [Soft ask]

Example: "Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?"

### Template A: Local Service Business (Alfred-style)

Subject: Quick question about [Business Name]

Hi [Name],

I looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].

I help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].

Would it help to see a 2-minute walkthrough of how it works?

[Signature]

### Template B: B2B SaaS / Tech

Subject: [Their company] + [your solution category]

Hi [Name],

Noticed [Company] just [trigger: raised funding, hired for X role, launched Y].

When [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].

Want me to send over the case study?

[Signature]

### Template C: Follow-Up #1 (Value Add, Day 3-4)

Subject: Re: [original subject]

Hi [Name],

Quick thought — [industry stat or tactical tip they can use regardless of buying].

This is what [specific client] did before working with us, and it alone moved the needle [X%].

Happy to share more if useful.

[Signature]

### Template D: Follow-Up #2 (Breakup, Day 12-14)

Subject: Closing the loop

Hi [Name],

I've reached out a couple times about [topic]. Totally fine if the timing's off.

If [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.

[Signature]

### Template E: Upwork / Freelance Proposal

[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)
[Credibility]: One relevant result — "[Similar project] → [outcome] in [timeframe]"
[Differentiator]: What you'll do that other applicants won't
[De-risk]: "Happy to do [small first milestone] so you can evaluate before committing"
[CTA]: Specific next step, not vague

### Template F: LinkedIn Connection Request (<300 chars)

Hi [Name] — saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect.

### Sequence Blueprint

TouchDayChannelFrameworkPurpose10EmailPAS or BABProblem-aware opener23LinkedIn—Connect + engage their content35EmailValue-addShare insight/case study410SMS/EmailOne-linerBrief personal touch514EmailBreakupClose the loop gracefully

### Metrics & Benchmarks

MetricBadAverageGoodGreatOpen rate<30%40-50%50-65%65%+Reply rate<2%3-5%5-8%8%+Positive reply<1%1-2%2-4%4%+Meeting booked<0.5%0.5-1%1-2%2%+

Diagnostic:

Low opens → subject line problem
Opens but no replies → message relevance or CTA problem
Replies but no meetings → offer or timing problem
Meetings but no close → sales conversation problem (outside this skill's scope)

### Deliverability Checklist

SPF, DKIM, DMARC records configured on sending domain
 Sending from secondary domain (protect primary brand domain)
 Domain warmed up 2+ weeks (start with 5/day, increase 5/day)
 Under 50 emails/day per mailbox
 No spam trigger words ("free," "guarantee," "act now," "limited time")
 Plain text or minimal HTML (no heavy images/formatting)
 Unsubscribe link included (CAN-SPAM / GDPR compliance)
 Bounce rate under 3% (verify list before sending)
 Track engagement: opens, replies, unsubscribes — adjust weekly

### Key Numbers

Cold email ROI: $30-50 per $1 spent depending on execution (Litmus: $36, ProfitOutreach: $42, others: $30-50 range)
50 targeted emails outperform 1,000 generic by 2.7x on reply rate
Most conversions require 2+ follow-ups (the exact % varies, but single-touch outreach consistently underperforms)
Ideal cold email: 50-100 words
Best send times: Tuesday-Thursday, 8-10 AM recipient's timezone
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: staybased
- Version: 2.0.0
## Source health
- Status: healthy
- Item download looks usable.
- Yavira can redirect you to the upstream package for this item.
- Health scope: item
- Reason: direct_download_ok
- Checked at: 2026-04-29T15:43:51.843Z
- Expires at: 2026-05-06T15:43:51.843Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/cold-outreach)
- [Send to Agent page](https://openagent3.xyz/skills/cold-outreach/agent)
- [JSON manifest](https://openagent3.xyz/skills/cold-outreach/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/cold-outreach/agent.md)
- [Download page](https://openagent3.xyz/downloads/cold-outreach)