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    "sections": [
      {
        "title": "Competitor Analysis Report",
        "body": "Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations."
      },
      {
        "title": "How to Use",
        "body": "/competitor-analysis-report \"Notion\" \"Obsidian\" \"Coda\" \"Roam Research\"\n/competitor-analysis-report \"My SaaS product\" --competitors \"Competitor A, Competitor B, Competitor C\"\n/competitor-analysis-report brief.txt\n\n$ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)\nRemaining arguments = 2-5 competitors to analyze"
      },
      {
        "title": "Step 1: Research Each Competitor",
        "body": "For each company/product, gather:\n\nProduct overview: What they do, who they serve\nFeatures: Core features and capabilities\nPricing: Plans, tiers, free tier availability\nTarget audience: Who they market to\nPositioning: How they describe themselves (tagline, value prop)\nStrengths: What they're known for\nWeaknesses: Common complaints, gaps, negative reviews\nRecent changes: New features, pricing changes, pivots\n\nUse web search and publicly available information only."
      },
      {
        "title": "Step 2: Generate the Report",
        "body": "Structure the report as follows:\n\n# Competitive Analysis Report\n**Prepared for**: [Client/Product Name]\n**Date**: [Today's date]\n**Competitors Analyzed**: [List]\n\n---\n\n## Executive Summary\n[3-5 sentence overview of the competitive landscape.\nKey finding. Biggest opportunity. Primary threat.]\n\n---\n\n## Competitor Profiles\n\n### [Competitor 1]\n- **Founded**: [Year]\n- **Headquarters**: [Location]\n- **Positioning**: \"[Their tagline or value prop]\"\n- **Target Market**: [Who they serve]\n- **Key Differentiator**: [What makes them unique]\n\n[Repeat for each competitor]\n\n---\n\n## Feature Comparison Matrix\n\n| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |\n|---------|---------------|----------|----------|----------|\n| [Feature 1] | ✅ | ✅ | ❌ | ✅ |\n| [Feature 2] | ✅ | ✅ | ✅ | ❌ |\n| [Feature 3] | ❌ | ✅ | ✅ | ✅ |\n| ... | | | | |\n\n**Key Takeaway**: [1-2 sentences on where you lead and lag]\n\n---\n\n## Pricing Analysis\n\n| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |\n|------|---------------|----------|----------|----------|\n| Free Tier | [Details] | [Details] | [Details] | [Details] |\n| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |\n| Professional | $X/mo | $X/mo | $X/mo | $X/mo |\n| Enterprise | Custom | Custom | $X/mo | Custom |\n\n**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]\n**Key Takeaway**: [Pricing opportunity or risk]\n\n---\n\n## SWOT Analysis\n\nFor each competitor:\n\n### [Competitor 1] SWOT\n\n| Strengths | Weaknesses |\n|-----------|------------|\n| • [Point] | • [Point] |\n| • [Point] | • [Point] |\n\n| Opportunities | Threats |\n|--------------|---------|\n| • [Point] | • [Point] |\n| • [Point] | • [Point] |\n\n---\n\n## Market Positioning Map\n\nHIGH PRICE\n                    │\n      Enterprise    │    Premium\n      [Comp 3]      │    [Comp 1]\n                    │\n\nLOW ─────────────────┼───────────────── HIGH\nFEATURES             │              FEATURES\n│\nBudget        │    Best Value\n[Comp 2]      │    [You]\n│\nLOW PRICE\n\n---\n\n## Opportunities & Threats\n\n### Opportunities (Where You Can Win)\n1. **[Gap in competitor offerings]**: [How to exploit it]\n2. **[Underserved segment]**: [How to capture it]\n3. **[Competitor weakness]**: [How to position against it]\n\n### Threats (What to Watch)\n1. **[Competitor advantage]**: [How to defend against it]\n2. **[Market trend]**: [How it could impact you]\n3. **[New entrant risk]**: [Who might enter the space]\n\n---\n\n## Strategic Recommendations\n\n### Immediate Actions (Next 30 Days)\n1. [Specific, actionable recommendation]\n2. [Specific, actionable recommendation]\n\n### Medium-Term (Next Quarter)\n1. [Strategic initiative]\n2. [Feature/positioning change]\n\n### Long-Term (Next 6-12 Months)\n1. [Market positioning play]\n2. [Competitive moat building]\n\n---\n\n## Appendix\n- Data sources and methodology\n- Detailed feature descriptions\n- Competitor screenshots/examples (described, not included)"
      },
      {
        "title": "Step 3: Output",
        "body": "Save to output/competitor-analysis/:\n\noutput/competitor-analysis/\n  report.md                    # Full report in Markdown\n  report.html                  # Professional HTML version\n  executive-summary.md         # Standalone exec summary (1 page)\n  feature-matrix.csv           # Spreadsheet-ready comparison\n\nThe HTML version should have:\n\nProfessional styling (clean typography, tables with borders)\nPrint-friendly layout\nTable of contents with anchor links\nPage breaks between major sections"
      },
      {
        "title": "Quality Standards",
        "body": "All data points are from publicly available sources\n Feature comparison covers at least 10 features\n Pricing is current and accurate\n SWOT analysis has at least 3 points per quadrant\n Recommendations are specific and actionable (not generic advice)\n Executive summary can stand alone (client can forward to their boss)\n No speculation presented as fact — clearly label assumptions\n Report is professional enough to present to stakeholders"
      }
    ],
    "body": "Competitor Analysis Report\n\nGenerate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.\n\nHow to Use\n/competitor-analysis-report \"Notion\" \"Obsidian\" \"Coda\" \"Roam Research\"\n/competitor-analysis-report \"My SaaS product\" --competitors \"Competitor A, Competitor B, Competitor C\"\n/competitor-analysis-report brief.txt\n\n$ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)\nRemaining arguments = 2-5 competitors to analyze\nReport Generation Process\nStep 1: Research Each Competitor\n\nFor each company/product, gather:\n\nProduct overview: What they do, who they serve\nFeatures: Core features and capabilities\nPricing: Plans, tiers, free tier availability\nTarget audience: Who they market to\nPositioning: How they describe themselves (tagline, value prop)\nStrengths: What they're known for\nWeaknesses: Common complaints, gaps, negative reviews\nRecent changes: New features, pricing changes, pivots\n\nUse web search and publicly available information only.\n\nStep 2: Generate the Report\n\nStructure the report as follows:\n\n# Competitive Analysis Report\n**Prepared for**: [Client/Product Name]\n**Date**: [Today's date]\n**Competitors Analyzed**: [List]\n\n---\n\n## Executive Summary\n[3-5 sentence overview of the competitive landscape.\nKey finding. Biggest opportunity. Primary threat.]\n\n---\n\n## Competitor Profiles\n\n### [Competitor 1]\n- **Founded**: [Year]\n- **Headquarters**: [Location]\n- **Positioning**: \"[Their tagline or value prop]\"\n- **Target Market**: [Who they serve]\n- **Key Differentiator**: [What makes them unique]\n\n[Repeat for each competitor]\n\n---\n\n## Feature Comparison Matrix\n\n| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |\n|---------|---------------|----------|----------|----------|\n| [Feature 1] | ✅ | ✅ | ❌ | ✅ |\n| [Feature 2] | ✅ | ✅ | ✅ | ❌ |\n| [Feature 3] | ❌ | ✅ | ✅ | ✅ |\n| ... | | | | |\n\n**Key Takeaway**: [1-2 sentences on where you lead and lag]\n\n---\n\n## Pricing Analysis\n\n| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |\n|------|---------------|----------|----------|----------|\n| Free Tier | [Details] | [Details] | [Details] | [Details] |\n| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |\n| Professional | $X/mo | $X/mo | $X/mo | $X/mo |\n| Enterprise | Custom | Custom | $X/mo | Custom |\n\n**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]\n**Key Takeaway**: [Pricing opportunity or risk]\n\n---\n\n## SWOT Analysis\n\nFor each competitor:\n\n### [Competitor 1] SWOT\n\n| Strengths | Weaknesses |\n|-----------|------------|\n| • [Point] | • [Point] |\n| • [Point] | • [Point] |\n\n| Opportunities | Threats |\n|--------------|---------|\n| • [Point] | • [Point] |\n| • [Point] | • [Point] |\n\n---\n\n## Market Positioning Map\n\n\n                HIGH PRICE\n                    │\n      Enterprise    │    Premium\n      [Comp 3]      │    [Comp 1]\n                    │\n\n\nLOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE\n\n\n---\n\n## Opportunities & Threats\n\n### Opportunities (Where You Can Win)\n1. **[Gap in competitor offerings]**: [How to exploit it]\n2. **[Underserved segment]**: [How to capture it]\n3. **[Competitor weakness]**: [How to position against it]\n\n### Threats (What to Watch)\n1. **[Competitor advantage]**: [How to defend against it]\n2. **[Market trend]**: [How it could impact you]\n3. **[New entrant risk]**: [Who might enter the space]\n\n---\n\n## Strategic Recommendations\n\n### Immediate Actions (Next 30 Days)\n1. [Specific, actionable recommendation]\n2. [Specific, actionable recommendation]\n\n### Medium-Term (Next Quarter)\n1. [Strategic initiative]\n2. [Feature/positioning change]\n\n### Long-Term (Next 6-12 Months)\n1. [Market positioning play]\n2. [Competitive moat building]\n\n---\n\n## Appendix\n- Data sources and methodology\n- Detailed feature descriptions\n- Competitor screenshots/examples (described, not included)\n\nStep 3: Output\n\nSave to output/competitor-analysis/:\n\noutput/competitor-analysis/\n  report.md                    # Full report in Markdown\n  report.html                  # Professional HTML version\n  executive-summary.md         # Standalone exec summary (1 page)\n  feature-matrix.csv           # Spreadsheet-ready comparison\n\n\nThe HTML version should have:\n\nProfessional styling (clean typography, tables with borders)\nPrint-friendly layout\nTable of contents with anchor links\nPage breaks between major sections\nQuality Standards\n All data points are from publicly available sources\n Feature comparison covers at least 10 features\n Pricing is current and accurate\n SWOT analysis has at least 3 points per quadrant\n Recommendations are specific and actionable (not generic advice)\n Executive summary can stand alone (client can forward to their boss)\n No speculation presented as fact — clearly label assumptions\n Report is professional enough to present to stakeholders"
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