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    "sections": [
      {
        "title": "Competitor Analysis",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nThis skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition."
      },
      {
        "title": "When to Use This Skill",
        "body": "Entering a new market or niche\nPlanning content strategy based on competitor success\nUnderstanding why competitors rank higher\nFinding backlink and partnership opportunities\nIdentifying content gaps competitors are missing\nAnalyzing competitor AI citation strategies\nBenchmarking your SEO performance"
      },
      {
        "title": "What This Skill Does",
        "body": "Keyword Analysis: Identifies keywords competitors rank for\nContent Audit: Analyzes competitor content strategies and formats\nBacklink Profiling: Reviews competitor link-building approaches\nTechnical Assessment: Evaluates competitor site health\nGEO Analysis: Identifies how competitors appear in AI responses\nGap Identification: Finds opportunities competitors miss\nStrategy Extraction: Reveals actionable insights from competitor success"
      },
      {
        "title": "Basic Competitor Analysis",
        "body": "Analyze SEO strategy for [competitor URL]\n\nCompare my site [URL] against [competitor 1], [competitor 2], [competitor 3]"
      },
      {
        "title": "Specific Analysis",
        "body": "What content is driving the most traffic for [competitor]?\n\nAnalyze why [competitor] ranks #1 for [keyword]"
      },
      {
        "title": "GEO-Focused Analysis",
        "body": "How is [competitor] getting cited in AI responses? What can I learn?"
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~analytics + ~~AI monitor connected:\nAutomatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.\n\nWith manual data only:\nAsk the user to provide:\n\nCompetitor URLs to analyze (2-5 recommended)\nYour own site URL and current metrics (traffic, rankings if known)\nIndustry or niche context\nSpecific aspects to focus on (keywords, content, backlinks, etc.)\nAny known competitor strengths or weaknesses\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data."
      },
      {
        "title": "Instructions",
        "body": "When a user requests competitor analysis:\n\nIdentify Competitors\nIf not specified, help identify competitors:\n### Competitor Identification Framework\n\n**Direct Competitors** (same product/service)\n- Search \"[your main keyword]\" and note top 5 organic results\n- Check who's advertising for your keywords\n- Ask: Who do customers compare you to?\n\n**Indirect Competitors** (different solution, same problem)\n- Search problem-focused keywords\n- Look at alternative solutions\n\n**Content Competitors** (compete for same keywords)\n- May not sell same product\n- Rank for your target keywords\n- Include media sites, blogs, aggregators\n\n\n\nGather Competitor Data\nCollect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.\n\n\nAnalyze Keyword Rankings\nDocument total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.\n\n\nAudit Content Strategy\nAnalyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.\n\n\nAnalyze Backlink Profile\nReview total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.\n\n\nTechnical SEO Assessment\nEvaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.\n\n\nGEO/AI Citation Analysis\nTest competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.\n\n\nSynthesize Competitive Intelligence\nProduce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).\n\nReference: See references/analysis-templates.md for detailed templates for each step."
      },
      {
        "title": "Input Validation",
        "body": "Competitor URLs verified as relevant to your niche\n Analysis scope defined (comprehensive or specific focus area)\n Your own site metrics available for comparison\n Minimum 2-3 competitors identified for meaningful patterns"
      },
      {
        "title": "Output Validation",
        "body": "Every recommendation cites specific data points (not generic advice)\n Competitor strengths backed by measurable evidence (metrics, rankings)\n Opportunities based on identifiable gaps, not assumptions\n Action plan items are specific and actionable (not vague strategies)\n Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)"
      },
      {
        "title": "Example",
        "body": "Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance."
      },
      {
        "title": "Content Gap Analysis",
        "body": "Show me content [competitor] has that I don't, sorted by traffic potential"
      },
      {
        "title": "Link Intersection",
        "body": "Find sites linking to [competitor 1] AND [competitor 2] but not me"
      },
      {
        "title": "SERP Feature Analysis",
        "body": "What SERP features do competitors win? (Featured snippets, PAA, etc.)"
      },
      {
        "title": "Historical Tracking",
        "body": "How has [competitor]'s SEO strategy evolved over the past year?"
      },
      {
        "title": "Tips for Success",
        "body": "Analyze 3-5 competitors for comprehensive view\nInclude indirect competitors - they often have innovative approaches\nLook beyond rankings - analyze content quality, user experience\nStudy their failures - avoid their mistakes\nMonitor regularly - competitor strategies evolve\nFocus on actionable insights - what can you actually implement?"
      },
      {
        "title": "Reference Materials",
        "body": "Analysis Templates — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)\nBattlecard Template — Quick-reference competitive battlecard for sales and marketing teams\nPositioning Frameworks — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks\nExample Report — Complete example analyzing HubSpot's marketing keyword dominance"
      },
      {
        "title": "Related Skills",
        "body": "domain-authority-auditor — Compare CITE domain authority scores across competitors for domain-level benchmarking\nkeyword-research — Research keywords competitors rank for\ncontent-gap-analysis — Find content opportunities\nbacklink-analyzer — Deep-dive into backlinks\nserp-analysis — Understand search result composition\nmemory-management — Store competitor data in project memory\nentity-optimizer — Compare entity presence against competitors"
      }
    ],
    "body": "Competitor Analysis\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nThis skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.\n\nWhen to Use This Skill\nEntering a new market or niche\nPlanning content strategy based on competitor success\nUnderstanding why competitors rank higher\nFinding backlink and partnership opportunities\nIdentifying content gaps competitors are missing\nAnalyzing competitor AI citation strategies\nBenchmarking your SEO performance\nWhat This Skill Does\nKeyword Analysis: Identifies keywords competitors rank for\nContent Audit: Analyzes competitor content strategies and formats\nBacklink Profiling: Reviews competitor link-building approaches\nTechnical Assessment: Evaluates competitor site health\nGEO Analysis: Identifies how competitors appear in AI responses\nGap Identification: Finds opportunities competitors miss\nStrategy Extraction: Reveals actionable insights from competitor success\nHow to Use\nBasic Competitor Analysis\nAnalyze SEO strategy for [competitor URL]\n\nCompare my site [URL] against [competitor 1], [competitor 2], [competitor 3]\n\nSpecific Analysis\nWhat content is driving the most traffic for [competitor]?\n\nAnalyze why [competitor] ranks #1 for [keyword]\n\nGEO-Focused Analysis\nHow is [competitor] getting cited in AI responses? What can I learn?\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.\n\nWith manual data only: Ask the user to provide:\n\nCompetitor URLs to analyze (2-5 recommended)\nYour own site URL and current metrics (traffic, rankings if known)\nIndustry or niche context\nSpecific aspects to focus on (keywords, content, backlinks, etc.)\nAny known competitor strengths or weaknesses\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.\n\nInstructions\n\nWhen a user requests competitor analysis:\n\nIdentify Competitors\n\nIf not specified, help identify competitors:\n\n### Competitor Identification Framework\n\n**Direct Competitors** (same product/service)\n- Search \"[your main keyword]\" and note top 5 organic results\n- Check who's advertising for your keywords\n- Ask: Who do customers compare you to?\n\n**Indirect Competitors** (different solution, same problem)\n- Search problem-focused keywords\n- Look at alternative solutions\n\n**Content Competitors** (compete for same keywords)\n- May not sell same product\n- Rank for your target keywords\n- Include media sites, blogs, aggregators\n\n\nGather Competitor Data\n\nCollect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.\n\nAnalyze Keyword Rankings\n\nDocument total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.\n\nAudit Content Strategy\n\nAnalyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.\n\nAnalyze Backlink Profile\n\nReview total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.\n\nTechnical SEO Assessment\n\nEvaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.\n\nGEO/AI Citation Analysis\n\nTest competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.\n\nSynthesize Competitive Intelligence\n\nProduce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).\n\nReference: See references/analysis-templates.md for detailed templates for each step.\n\nValidation Checkpoints\nInput Validation\n Competitor URLs verified as relevant to your niche\n Analysis scope defined (comprehensive or specific focus area)\n Your own site metrics available for comparison\n Minimum 2-3 competitors identified for meaningful patterns\nOutput Validation\n Every recommendation cites specific data points (not generic advice)\n Competitor strengths backed by measurable evidence (metrics, rankings)\n Opportunities based on identifiable gaps, not assumptions\n Action plan items are specific and actionable (not vague strategies)\n Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)\nExample\n\nReference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.\n\nAdvanced Analysis Types\nContent Gap Analysis\nShow me content [competitor] has that I don't, sorted by traffic potential\n\nLink Intersection\nFind sites linking to [competitor 1] AND [competitor 2] but not me\n\nSERP Feature Analysis\nWhat SERP features do competitors win? (Featured snippets, PAA, etc.)\n\nHistorical Tracking\nHow has [competitor]'s SEO strategy evolved over the past year?\n\nTips for Success\nAnalyze 3-5 competitors for comprehensive view\nInclude indirect competitors - they often have innovative approaches\nLook beyond rankings - analyze content quality, user experience\nStudy their failures - avoid their mistakes\nMonitor regularly - competitor strategies evolve\nFocus on actionable insights - what can you actually implement?\nReference Materials\nAnalysis Templates — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)\nBattlecard Template — Quick-reference competitive battlecard for sales and marketing teams\nPositioning Frameworks — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks\nExample Report — Complete example analyzing HubSpot's marketing keyword dominance\nRelated Skills\ndomain-authority-auditor — Compare CITE domain authority scores across competitors for domain-level benchmarking\nkeyword-research — Research keywords competitors rank for\ncontent-gap-analysis — Find content opportunities\nbacklink-analyzer — Deep-dive into backlinks\nserp-analysis — Understand search result composition\nmemory-management — Store competitor data in project memory\nentity-optimizer — Compare entity presence against competitors"
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