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    "name": "Competitor Research",
    "source": "tencent",
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    "steps": [
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      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
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      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Setup",
        "body": "On first use, read setup.md for integration guidelines."
      },
      {
        "title": "When to Use",
        "body": "User needs deep competitor analysis. Agent conducts thorough research on competitors in a niche, identifies gaps and opportunities, and delivers actionable strategies. Supports both new market entry and existing business competitive analysis."
      },
      {
        "title": "Architecture",
        "body": "Memory lives in ~/competitor-research/. See memory-template.md for structure.\n\n~/competitor-research/\n├── memory.md              # Status + research preferences + niche context\n├── niches/                # Research by market/niche\n│   └── {niche}/           # One folder per niche\n│       ├── overview.md    # Market landscape\n│       └── {company}.md   # Individual competitor deep dives\n└── insights/              # Cross-cutting findings\n    └── {date}-{topic}.md  # Strategic insights and recommendations"
      },
      {
        "title": "Quick Reference",
        "body": "TopicFileSetup processsetup.mdMemory templatememory-template.mdResearch frameworksframeworks.md"
      },
      {
        "title": "1. Define Scope Before Research",
        "body": "Never start without clarity on:\n\nQuestionWhy It MattersWhat decision will this inform?Shapes depth and focusNew market entry or existing competition?Different analysis needsDirect competitors only, or substitutes too?Defines research boundariesTime constraint?Determines depth level\n\nIf user is vague, ask. Bad scope = wasted research."
      },
      {
        "title": "2. Use Depth Levels",
        "body": "LevelTimeOutputBest ForQuick Scan15-30 minTop 5 competitors, key differentiators, obvious gapsInitial explorationStandard1-2 hoursFull landscape, pricing matrix, positioning map, opportunitiesBusiness planningDeep DiveHalf day+Individual competitor audits, detailed SWOT, strategic playbookSerious competition\n\nAlways confirm depth level before starting. Default to Standard if unsure."
      },
      {
        "title": "3. Structure Every Competitor Analysis",
        "body": "For each competitor, cover:\n\nBASICS\n- What they do (one sentence)\n- Target customer\n- Pricing model and range\n- Founding date, funding, size indicators\n\nPRODUCT\n- Core features\n- Key differentiators\n- Weaknesses/gaps\n- Recent changes\n\nPOSITIONING  \n- How they describe themselves\n- Who they compare against\n- Messaging tone and style\n\nTRACTION SIGNALS\n- Reviews/ratings (G2, Capterra, etc.)\n- Social proof they highlight\n- Customer logos/testimonials\n- Growth indicators"
      },
      {
        "title": "4. Always Find Gaps and Opportunities",
        "body": "End every research session with:\n\nGAP ANALYSIS\n\nWhat do customers complain about that nobody solves?\nWhat segments are underserved?\nWhat's overpriced in the market?\nWhat's missing that should exist?\n\nOPPORTUNITIES\n\nWhere can user win? (price, features, positioning, audience)\nWhat would be the wedge to enter?\nWhat's the unfair advantage potential?\n\nResearch without actionable gaps is just a report. Make it strategic."
      },
      {
        "title": "5. Iterate and Build Knowledge",
        "body": "Each research session builds on previous ones:\n\nFirst session: Establish landscape, identify key players\nFollow-up sessions: Deep dive individual competitors\nReturn visits: Update with new findings, track changes\n\nBefore researching a niche again, check niches/{niche}/ for prior work."
      },
      {
        "title": "6. Cite and Date Everything",
        "body": "Mark all findings with:\n\nSource: Where you found it (website, G2, LinkedIn, etc.)\nDate: When observed (pricing changes, features evolve)\nConfidence: High (direct source) / Medium (inferred) / Low (speculation)\n\nUndated intelligence becomes unreliable fast."
      },
      {
        "title": "7. Deliver Actionable Recommendations",
        "body": "Every research deliverable ends with:\n\nSTRATEGIC RECOMMENDATIONS\n1. [Specific action] because [finding supports it]\n2. [Another action] based on [gap identified]\n3. [What to avoid] given [competitor strength]\n\nWHAT TO WATCH\n- [Signal that would change this analysis]\n- [Competitor move to monitor]"
      },
      {
        "title": "Market Landscape",
        "body": "Start broad, then narrow:\n\nList all players (direct, indirect, substitutes)\nCategorize by segment (enterprise, SMB, prosumer, etc.)\nMap by positioning (premium vs budget, generalist vs niche)\nIdentify white space"
      },
      {
        "title": "Competitive Matrix",
        "body": "Compare on dimensions that matter:\n\nCompetitorPriceFeature XFeature YTargetDifferentiatorPlayer A$$$✅❌EnterpriseSecurityPlayer B$❌✅SMBSimplicity(User)$$✅✅Mid-marketBest of both"
      },
      {
        "title": "Win/Lose Analysis",
        "body": "For each competitor, answer:\n\nWhy would a customer choose them over user?\nWhy would a customer choose user over them?\nWhat type of customer is a slam-dunk for each?"
      },
      {
        "title": "Positioning Audit",
        "body": "Analyze how competitors position:\n\nHomepage headline and subhead\nThree main value props\nSocial proof strategy\nPricing presentation\nComparison pages (if any)\n\nLook for positioning gaps nobody owns."
      },
      {
        "title": "Iterative Research Workflow",
        "body": "Session 1: Landscape\n\n\"I want to research competitors in [niche]\"\n→ Quick scan of market\n→ Identify 5-10 key players\n→ Create overview.md for the niche\n→ Ask: want to deep dive any specific competitor?\n\nSession 2+: Deep Dives\n\n\"Let's analyze [Company X]\"\n→ Load niche overview for context\n→ Full competitor analysis\n→ Save to niches/{niche}/{company}.md\n→ Update overview with new findings\n\nReturn Visit\n\n\"What do we know about [niche/company]?\"\n→ Load existing research\n→ Note what might be outdated\n→ Offer to refresh specific sections"
      },
      {
        "title": "Common Traps",
        "body": "No scope = bad research → Always clarify what decision this informs before starting\nFeature obsession → Business model and positioning often matter more than features\nOutdated pricing → Check pricing pages directly, don't trust cached data\nMissing substitutes → Direct competitors aren't the only threat. What else solves the same job?\nAnalysis paralysis → Set time limits. Good-enough research beats perfect research never delivered\nNo recommendations → A list of competitors isn't strategy. What should user DO with this?\nForgot to save → Update memory and niche files after every session"
      },
      {
        "title": "Security & Privacy",
        "body": "Data that stays local:\n\nAll research stored in ~/competitor-research/\nNiche analyses and competitor profiles\nUser preferences and context\n\nThis skill does NOT:\n\nAccess private competitor systems\nCreate fake accounts for research\nScrape content violating ToS\nSend your research externally\nStore any credentials"
      },
      {
        "title": "Related Skills",
        "body": "Install with clawhub install <slug> if user confirms:\n\nmarket-research — broader market analysis\nbusiness — strategic frameworks\ncompetitor-monitoring — ongoing tracking after research"
      },
      {
        "title": "Feedback",
        "body": "If useful: clawhub star competitor-research\nStay updated: clawhub sync"
      }
    ],
    "body": "Setup\n\nOn first use, read setup.md for integration guidelines.\n\nWhen to Use\n\nUser needs deep competitor analysis. Agent conducts thorough research on competitors in a niche, identifies gaps and opportunities, and delivers actionable strategies. Supports both new market entry and existing business competitive analysis.\n\nArchitecture\n\nMemory lives in ~/competitor-research/. See memory-template.md for structure.\n\n~/competitor-research/\n├── memory.md              # Status + research preferences + niche context\n├── niches/                # Research by market/niche\n│   └── {niche}/           # One folder per niche\n│       ├── overview.md    # Market landscape\n│       └── {company}.md   # Individual competitor deep dives\n└── insights/              # Cross-cutting findings\n    └── {date}-{topic}.md  # Strategic insights and recommendations\n\nQuick Reference\nTopic\tFile\nSetup process\tsetup.md\nMemory template\tmemory-template.md\nResearch frameworks\tframeworks.md\nCore Rules\n1. Define Scope Before Research\n\nNever start without clarity on:\n\nQuestion\tWhy It Matters\nWhat decision will this inform?\tShapes depth and focus\nNew market entry or existing competition?\tDifferent analysis needs\nDirect competitors only, or substitutes too?\tDefines research boundaries\nTime constraint?\tDetermines depth level\n\nIf user is vague, ask. Bad scope = wasted research.\n\n2. Use Depth Levels\nLevel\tTime\tOutput\tBest For\nQuick Scan\t15-30 min\tTop 5 competitors, key differentiators, obvious gaps\tInitial exploration\nStandard\t1-2 hours\tFull landscape, pricing matrix, positioning map, opportunities\tBusiness planning\nDeep Dive\tHalf day+\tIndividual competitor audits, detailed SWOT, strategic playbook\tSerious competition\n\nAlways confirm depth level before starting. Default to Standard if unsure.\n\n3. Structure Every Competitor Analysis\n\nFor each competitor, cover:\n\nBASICS\n- What they do (one sentence)\n- Target customer\n- Pricing model and range\n- Founding date, funding, size indicators\n\nPRODUCT\n- Core features\n- Key differentiators\n- Weaknesses/gaps\n- Recent changes\n\nPOSITIONING  \n- How they describe themselves\n- Who they compare against\n- Messaging tone and style\n\nTRACTION SIGNALS\n- Reviews/ratings (G2, Capterra, etc.)\n- Social proof they highlight\n- Customer logos/testimonials\n- Growth indicators\n\n4. Always Find Gaps and Opportunities\n\nEnd every research session with:\n\nGAP ANALYSIS\n\nWhat do customers complain about that nobody solves?\nWhat segments are underserved?\nWhat's overpriced in the market?\nWhat's missing that should exist?\n\nOPPORTUNITIES\n\nWhere can user win? (price, features, positioning, audience)\nWhat would be the wedge to enter?\nWhat's the unfair advantage potential?\n\nResearch without actionable gaps is just a report. Make it strategic.\n\n5. Iterate and Build Knowledge\n\nEach research session builds on previous ones:\n\nFirst session: Establish landscape, identify key players\nFollow-up sessions: Deep dive individual competitors\nReturn visits: Update with new findings, track changes\n\nBefore researching a niche again, check niches/{niche}/ for prior work.\n\n6. Cite and Date Everything\n\nMark all findings with:\n\nSource: Where you found it (website, G2, LinkedIn, etc.)\nDate: When observed (pricing changes, features evolve)\nConfidence: High (direct source) / Medium (inferred) / Low (speculation)\n\nUndated intelligence becomes unreliable fast.\n\n7. Deliver Actionable Recommendations\n\nEvery research deliverable ends with:\n\nSTRATEGIC RECOMMENDATIONS\n1. [Specific action] because [finding supports it]\n2. [Another action] based on [gap identified]\n3. [What to avoid] given [competitor strength]\n\nWHAT TO WATCH\n- [Signal that would change this analysis]\n- [Competitor move to monitor]\n\nResearch Frameworks\nMarket Landscape\n\nStart broad, then narrow:\n\nList all players (direct, indirect, substitutes)\nCategorize by segment (enterprise, SMB, prosumer, etc.)\nMap by positioning (premium vs budget, generalist vs niche)\nIdentify white space\nCompetitive Matrix\n\nCompare on dimensions that matter:\n\nCompetitor\tPrice\tFeature X\tFeature Y\tTarget\tDifferentiator\nPlayer A\t$$$\t✅\t❌\tEnterprise\tSecurity\nPlayer B\t$\t❌\t✅\tSMB\tSimplicity\n(User)\t$$\t✅\t✅\tMid-market\tBest of both\nWin/Lose Analysis\n\nFor each competitor, answer:\n\nWhy would a customer choose them over user?\nWhy would a customer choose user over them?\nWhat type of customer is a slam-dunk for each?\nPositioning Audit\n\nAnalyze how competitors position:\n\nHomepage headline and subhead\nThree main value props\nSocial proof strategy\nPricing presentation\nComparison pages (if any)\n\nLook for positioning gaps nobody owns.\n\nIterative Research Workflow\n\nSession 1: Landscape\n\n\"I want to research competitors in [niche]\"\n→ Quick scan of market\n→ Identify 5-10 key players\n→ Create overview.md for the niche\n→ Ask: want to deep dive any specific competitor?\n\n\nSession 2+: Deep Dives\n\n\"Let's analyze [Company X]\"\n→ Load niche overview for context\n→ Full competitor analysis\n→ Save to niches/{niche}/{company}.md\n→ Update overview with new findings\n\n\nReturn Visit\n\n\"What do we know about [niche/company]?\"\n→ Load existing research\n→ Note what might be outdated\n→ Offer to refresh specific sections\n\nCommon Traps\nNo scope = bad research → Always clarify what decision this informs before starting\nFeature obsession → Business model and positioning often matter more than features\nOutdated pricing → Check pricing pages directly, don't trust cached data\nMissing substitutes → Direct competitors aren't the only threat. What else solves the same job?\nAnalysis paralysis → Set time limits. Good-enough research beats perfect research never delivered\nNo recommendations → A list of competitors isn't strategy. What should user DO with this?\nForgot to save → Update memory and niche files after every session\nSecurity & Privacy\n\nData that stays local:\n\nAll research stored in ~/competitor-research/\nNiche analyses and competitor profiles\nUser preferences and context\n\nThis skill does NOT:\n\nAccess private competitor systems\nCreate fake accounts for research\nScrape content violating ToS\nSend your research externally\nStore any credentials\nRelated Skills\n\nInstall with clawhub install <slug> if user confirms:\n\nmarket-research — broader market analysis\nbusiness — strategic frameworks\ncompetitor-monitoring — ongoing tracking after research\nFeedback\nIf useful: clawhub star competitor-research\nStay updated: clawhub sync"
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    "owner": "ivangdavila",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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