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Content Gap Analysis

Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps...

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High Signal

Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps...

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Install for OpenClaw

Quick setup
  1. Download the package from Yavira.
  2. Extract the archive and review SKILL.md first.
  3. Import or place the package into your OpenClaw setup.

Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

Download mode
Yavira redirect
Package format
ZIP package
Source platform
Tencent SkillHub
What's included
SKILL.md, references/analysis-templates.md, references/example-report.md, references/gap-analysis-frameworks.md

Validation

  • Use the Yavira download entry.
  • Review SKILL.md after the package is downloaded.
  • Confirm the extracted package contains the expected setup assets.

Install with your agent

Agent handoff

Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.

  1. Download the package from Yavira.
  2. Extract it into a folder your agent can access.
  3. Paste one of the prompts below and point your agent at the extracted folder.
New install

I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.

Upgrade existing

I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.

Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
3.0.0

Documentation

ClawHub primary doc Primary doc: SKILL.md 17 sections Open source page

Content Gap Analysis

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management Identifies content opportunities by analyzing gaps between a site's content and competitors'. Surfaces missing topics, untapped keywords, and content formats worth creating.

When to Use This Skill

Planning content strategy and editorial calendar Finding quick-win content opportunities Understanding where competitors outperform you Identifying underserved topics in your niche Expanding into adjacent topic areas Prioritizing content creation efforts Finding GEO opportunities competitors miss

What This Skill Does

Keyword Gap Analysis: Finds keywords competitors rank for that you don't Topic Coverage Mapping: Identifies topic areas needing more content Content Format Gaps: Reveals missing content types (videos, tools, guides) Audience Need Mapping: Matches gaps to audience journey stages GEO Opportunity Detection: Finds AI-answerable topics you're missing Priority Scoring: Ranks gaps by impact and effort Content Calendar Creation: Plans gap-filling content schedule

Basic Gap Analysis

Find content gaps between my site [URL] and [competitor URLs] What content am I missing compared to my top 3 competitors?

Topic-Specific Analysis

Find content gaps in [topic area] compared to industry leaders What [content type] do competitors have that I don't?

Audience-Focused

What content gaps exist for [audience segment] in my niche?

Data Sources

See CONNECTORS.md for tool category placeholders. With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull your site's content inventory from ~~search console and ~~analytics (indexed pages, traffic per page, keywords ranking), competitor content data from ~~SEO tool (ranking keywords, top pages, backlink counts), and AI citation patterns from ~~AI monitor. Keyword overlap analysis and gap identification can be automated. With manual data only: Ask the user to provide: Your site URL and content inventory (list of published content with topics) Competitor URLs (3-5 sites) Your current traffic and keyword performance (if available) Known content strengths and weaknesses Industry context and business goals Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests content gap analysis: Define Analysis Scope Clarify parameters: ### Analysis Parameters **Your Site**: [URL] **Competitors to Analyze**: [URLs or "identify for me"] **Topic Focus**: [specific area or "all"] **Content Types**: [blogs, guides, tools, videos, or "all"] **Audience**: [target audience] **Business Goals**: [traffic, leads, authority, etc.] Audit Your Existing Content Document total indexed pages, content by type and topic cluster, top performing content, and content strengths/weaknesses. Analyze Competitor Content For each competitor: document content volume, monthly traffic, content distribution by type, topic coverage vs. yours, and unique content they have. Identify Keyword Gaps Find keywords competitors rank for that you do not. Categorize into High Priority (high volume, achievable difficulty), Quick Wins (lower volume, low difficulty), and Long-term (high volume, high difficulty). Include keyword overlap analysis. Map Topic Gaps Create a topic coverage comparison matrix across all competitors. For each missing topic cluster, document business relevance, competitor coverage, opportunity size, sub-topics, and recommended pillar/cluster approach. Identify Content Format Gaps Compare format distribution (guides, tutorials, comparisons, case studies, tools, templates, video, infographics, research) against competitors and industry averages. For each gap, assess effort and expected impact. Analyze GEO/AI Gaps Identify topics where competitors get AI citations but you do not. Document missing Q&A content, definition/explanation content, and comparison content. Score each by traditional SEO value and GEO value. Map to Audience Journey Compare funnel stage coverage (Awareness, Consideration, Decision, Retention) against competitor averages. Detail specific gaps at each stage. Prioritize and Create Action Plan Produce a final report with: Executive Summary, Prioritized Gap List (Tier 1 Quick Wins, Tier 2 Strategic Builds, Tier 3 Long-term), Content Calendar, and Success Metrics. Reference: See references/analysis-templates.md for detailed templates for each step.

Input Validation

Your content inventory is complete or representative sample provided Competitor URLs identified (minimum 2-3 competitors) Analysis scope defined (specific topics or comprehensive) Business goals and priorities clarified

Output Validation

Every recommendation cites specific data points (not generic advice) Gap analysis compares like-to-like content (topic clusters to topic clusters) Priority scoring based on measurable criteria (volume, difficulty, business fit) Content calendar maps gaps to realistic timeframes Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

Reference: See references/example-report.md for a complete example analyzing SaaS marketing blog gaps vs. HubSpot and Drift.

Competitive Cluster Comparison

Compare our topic cluster coverage for [topic] vs top 5 competitors

Temporal Gap Analysis

What content have competitors published in the last 6 months that we haven't covered?

Intent-Based Gaps

Find gaps in our [commercial/informational] intent content

Tips for Success

Focus on actionable gaps - Not all gaps are worth filling Consider your resources - Prioritize based on ability to execute Quality over quantity - Better to fill 5 gaps well than 20 poorly Track what works - Measure gap-filling success Update regularly - Gaps change as competitors publish Include GEO opportunities - Don't just optimize for traditional search

Reference Materials

Analysis Templates — Detailed templates for each analysis step (inventory, competitor content, keyword gaps, topic gaps, format gaps, GEO gaps, journey, prioritized report) Gap Analysis Frameworks — Content audit matrices, funnel mapping, and gap prioritization scoring methodologies Example Report — Complete example analyzing SaaS marketing blog gaps vs. HubSpot and Drift

Related Skills

keyword-research — Deep-dive on gap keywords competitor-analysis — Understand competitor strategies seo-content-writer — Create gap-filling content content-refresher — Refresh existing content to fill identified gaps internal-linking-optimizer — Identify and fix internal linking gaps backlink-analyzer — Analyze link gap opportunities memory-management — Track content gaps over time

Category context

Data access, storage, extraction, analysis, reporting, and insight generation.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
4 Docs
  • SKILL.md Primary doc
  • references/analysis-templates.md Docs
  • references/example-report.md Docs
  • references/gap-analysis-frameworks.md Docs