Content Ideas

Content Ideas Generator

Turn trends into content. Aggregate from multiple sources, filter by niche, output actionable ideas.

How It Works

Gather — Pull from RSS, Reddit, HN, X, web search Filter — Match to your niche and audience Analyze — What's trending? What angle is missing? Output — Actionable ideas with hooks and formats

Quick Start

Ask your agent: "Generate 10 content ideas for this week. My niche is AI automation for small businesses." The agent should: Check configured sources (RSS feeds, subreddits, etc.) Search for trending topics in your niche Cross-reference what's getting engagement Generate ideas with specific hooks and angles

Configuration

Store in content-ideas/config.json: { "niche": "AI automation for small businesses", "audience": "non-technical founders, solopreneurs", "platforms": ["twitter", "linkedin", "blog"], "sources": { "rss": [ "https://news.ycombinator.com/rss", "https://www.reddit.com/r/smallbusiness/.rss", "https://www.reddit.com/r/Entrepreneur/.rss" ], "subreddits": ["smallbusiness", "Entrepreneur", "SaaS", "artificial"], "twitter": { "accounts": ["@levelsio", "@marckohlbrugge", "@andrewchen"], "keywords": ["AI automation", "no-code", "solopreneur"] }, "keywords": ["AI", "automation", "productivity", "small business", "startup"] }, "filters": { "minEngagement": 100, "maxAgeDays": 7, "excludeKeywords": ["crypto", "NFT", "web3"] }, "output": { "ideasPerRun": 10, "includeHooks": true, "includeFormats": true, "includeAngles": true } }

Output Format

• ## Content Ideas - 2026-02-22
• ### Idea 1: [Title]
• **Source:** r/smallbusiness trending post
• **Why it's hot:** 500+ upvotes, addresses common pain point
• **Your angle:** [How to spin for your audience]
• **Hook options:**
• "Most small business owners waste 10 hours/week on this..."
• "I automated X and saved $2000/month. Here's how."
• "Stop doing [thing] manually. This is 2026."
• **Formats:** Twitter thread, LinkedIn post, blog tutorial
• **Engagement prediction:** High (solves clear pain point)
• ### Idea 2: [Title]
• ...

RSS Feeds (via rss-reader skill)

# Pre-configure feeds node /root/clawd/skills/rss-reader/scripts/rss.js add "https://news.ycombinator.com/rss" --category tech node /root/clawd/skills/rss-reader/scripts/rss.js add "https://www.reddit.com/r/Entrepreneur/.rss" --category business

Reddit (public RSS)

Reddit exposes RSS for any subreddit: https://www.reddit.com/r/{subreddit}/.rss — new posts https://www.reddit.com/r/{subreddit}/top/.rss?t=week — top this week

Hacker News

Front page: https://news.ycombinator.com/rss Show HN: https://hnrss.org/show Ask HN: https://hnrss.org/ask By keyword: https://hnrss.org/newest?q=AI+automation

X/Twitter (via bird or x-twitter skills)

Search trending topics and high-engagement posts in your niche.

Web Search (via web_search tool)

Search for trending articles, news, and discussions.

Daily Ideas (Cron)

Set up a daily cron to generate ideas: Schedule: 07:00 daily Task: Generate 5 content ideas based on overnight trends. Save to content-ideas/daily/YYYY-MM-DD.md

Weekly Content Calendar

Schedule: Sunday 20:00 Task: Generate 15-20 content ideas for the week. Organize by platform and day. Save to content-ideas/weekly/YYYY-WW.md

On-Demand Research

"What's trending in [niche] right now? Give me 5 content ideas I can post today."

Reactive (Trending Now)

Breaking news response Hot take on viral post "Here's what everyone's missing about X"

Evergreen (Always Relevant)

How-to tutorials Tool comparisons Beginner guides Common mistakes

Personal (Your Experience)

Behind-the-scenes Lessons learned Case studies Failures and wins

Contrarian (Stand Out)

Unpopular opinions Myth-busting "Why I don't do X"

Hook Formulas

When generating ideas, include hooks: Problem-Agitate: "Most [audience] waste [time/money] on [thing]..." Curiosity Gap: "The one thing [successful people] do that nobody talks about..." Social Proof: "How [person] went from [A] to [B] in [time]..." Contrarian: "Unpopular opinion: [common belief] is wrong. Here's why..." How-To: "How to [achieve result] in [timeframe] (step-by-step)" List: "[Number] [things] every [audience] needs to know about [topic]" Story: "I [did thing] and [result]. Here's what happened..."

Integration with Brand Voice

When generating ideas, reference the brand voice profile: 1. Load brand-voice/profile.json 2. Match hooks to tone (casual vs professional) 3. Filter ideas by audience match 4. Adapt language to vocabulary preferences

Tips

Quality over quantity — 5 good ideas beat 20 mediocre ones Cross-platform — One idea can be a thread, post, AND article Timeliness matters — Trending topics have a 24-48 hour window Your angle — Don't just report trends, add unique perspective Save rejects — Ideas that don't fit now might work later Track performance — What ideas convert to engagement?