{
  "schemaVersion": "1.0",
  "item": {
    "slug": "content-marketing",
    "name": "Content Marketing",
    "source": "tencent",
    "type": "skill",
    "category": "效率提升",
    "sourceUrl": "https://clawhub.ai/ivangdavila/content-marketing",
    "canonicalUrl": "https://clawhub.ai/ivangdavila/content-marketing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadMode": "redirect",
    "downloadUrl": "/downloads/content-marketing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=content-marketing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "installMethod": "Manual import",
    "extraction": "Extract archive",
    "prerequisites": [
      "OpenClaw"
    ],
    "packageFormat": "ZIP package",
    "includedAssets": [
      "SKILL.md",
      "funnels.md",
      "memory-template.md",
      "repurposing.md",
      "setup.md"
    ],
    "primaryDoc": "SKILL.md",
    "quickSetup": [
      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
    ],
    "agentAssist": {
      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
      ],
      "prompts": [
        {
          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
        }
      ]
    },
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/content-marketing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    },
    "downloadPageUrl": "https://openagent3.xyz/downloads/content-marketing",
    "agentPageUrl": "https://openagent3.xyz/skills/content-marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/content-marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/content-marketing/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Setup",
        "body": "On first use, read setup.md for integration guidelines."
      },
      {
        "title": "When to Use",
        "body": "User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows."
      },
      {
        "title": "Architecture",
        "body": "With user consent, data is stored locally in ~/content-marketing/. See memory-template.md for structure.\n\n~/content-marketing/\n├── memory.md           # Strategy, voice, goals\n├── calendar.md         # Editorial calendar\n├── content-bank/       # Drafts and ideas\n└── analytics/          # Performance notes\n\nFirst use: Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions."
      },
      {
        "title": "Quick Reference",
        "body": "TopicFileSetup processsetup.mdMemory templatememory-template.mdFunnel strategyfunnels.mdRepurposing workflowsrepurposing.md"
      },
      {
        "title": "1. Align Every Piece to Funnel Stage",
        "body": "Before creating content, identify:\n\nTOFU (Top of Funnel): Awareness, broad topics, SEO-focused\nMOFU (Middle): Consideration, comparisons, how-tos\nBOFU (Bottom): Decision, case studies, demos, pricing\n\nContent without funnel alignment wastes effort."
      },
      {
        "title": "2. One Core Idea, Multiple Formats",
        "body": "Every pillar content piece should generate:\n\n1 long-form article or video\n3-5 social posts\n1 email newsletter section\nQuote graphics or carousels\n\nNever create once and forget. Repurpose systematically."
      },
      {
        "title": "3. Editorial Calendar is Sacred",
        "body": "Track in the editorial calendar:\n\nPublication dates\nContent type and funnel stage\nStatus (idea / draft / review / published)\nDistribution channels\n\nReview calendar weekly. Gaps in calendar = gaps in pipeline."
      },
      {
        "title": "4. Voice Consistency",
        "body": "Document brand voice in memory:\n\nTone (professional, casual, provocative)\nWords to use and avoid\nExample sentences that nail the voice\n\nEvery piece should sound like the same person wrote it."
      },
      {
        "title": "5. Distribution > Creation",
        "body": "80% of effort should go to distribution:\n\nCross-post to all relevant channels\nRepurpose for each platform's format\nEngage with comments and shares\nUpdate and republish evergreen content\n\nCreating content nobody sees is content that doesn't exist."
      },
      {
        "title": "6. Measure What Matters",
        "body": "Track per content type:\n\nTraffic and engagement\nConversion to next funnel stage\nTime on page / completion rate\nSocial shares and saves\n\nStop producing what doesn't perform."
      },
      {
        "title": "7. Content Bank Never Empty",
        "body": "Always maintain 10+ ideas in content-bank/:\n\nProblems your audience has\nQuestions they ask\nTrends in your space\nCompetitor gaps\n\nIf you run out of ideas, you're not listening enough."
      },
      {
        "title": "Common Traps",
        "body": "No funnel alignment → Content gets views but no conversions\nCreate and forget → Single-use content wastes 80% of value\nInconsistent voice → Brand feels fragmented\nPublishing without distribution plan → Content dies in silence\nChasing trends over evergreen → Constant treadmill, no compounding\nIgnoring analytics → Repeating failures, missing wins"
      },
      {
        "title": "Security & Privacy",
        "body": "Data that stays local (with user consent):\n\nContent strategy and voice preferences in ~/content-marketing/memory.md\nEditorial calendar in ~/content-marketing/calendar.md\nContent ideas in ~/content-marketing/content-bank/\n\nThis skill does NOT:\n\nSend data to external services\nAccess files outside ~/content-marketing/\nCreate files without explicit user permission\nCollect or transmit analytics\n\nUser control:\n\nStorage is optional — decline and the skill still works for ideation and advice\nDelete ~/content-marketing/ anytime to remove all stored data"
      },
      {
        "title": "Related Skills",
        "body": "Install with clawhub install <slug> if user confirms:\n\nseo — Optimize content for search\nwriting — Craft better copy\ngrowth-hacker — Distribution tactics\nbranding — Maintain brand consistency"
      },
      {
        "title": "Feedback",
        "body": "If useful: clawhub star content-marketing\nStay updated: clawhub sync"
      }
    ],
    "body": "Setup\n\nOn first use, read setup.md for integration guidelines.\n\nWhen to Use\n\nUser needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows.\n\nArchitecture\n\nWith user consent, data is stored locally in ~/content-marketing/. See memory-template.md for structure.\n\n~/content-marketing/\n├── memory.md           # Strategy, voice, goals\n├── calendar.md         # Editorial calendar\n├── content-bank/       # Drafts and ideas\n└── analytics/          # Performance notes\n\n\nFirst use: Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions.\n\nQuick Reference\nTopic\tFile\nSetup process\tsetup.md\nMemory template\tmemory-template.md\nFunnel strategy\tfunnels.md\nRepurposing workflows\trepurposing.md\nCore Rules\n1. Align Every Piece to Funnel Stage\n\nBefore creating content, identify:\n\nTOFU (Top of Funnel): Awareness, broad topics, SEO-focused\nMOFU (Middle): Consideration, comparisons, how-tos\nBOFU (Bottom): Decision, case studies, demos, pricing\n\nContent without funnel alignment wastes effort.\n\n2. One Core Idea, Multiple Formats\n\nEvery pillar content piece should generate:\n\n1 long-form article or video\n3-5 social posts\n1 email newsletter section\nQuote graphics or carousels\n\nNever create once and forget. Repurpose systematically.\n\n3. Editorial Calendar is Sacred\n\nTrack in the editorial calendar:\n\nPublication dates\nContent type and funnel stage\nStatus (idea / draft / review / published)\nDistribution channels\n\nReview calendar weekly. Gaps in calendar = gaps in pipeline.\n\n4. Voice Consistency\n\nDocument brand voice in memory:\n\nTone (professional, casual, provocative)\nWords to use and avoid\nExample sentences that nail the voice\n\nEvery piece should sound like the same person wrote it.\n\n5. Distribution > Creation\n\n80% of effort should go to distribution:\n\nCross-post to all relevant channels\nRepurpose for each platform's format\nEngage with comments and shares\nUpdate and republish evergreen content\n\nCreating content nobody sees is content that doesn't exist.\n\n6. Measure What Matters\n\nTrack per content type:\n\nTraffic and engagement\nConversion to next funnel stage\nTime on page / completion rate\nSocial shares and saves\n\nStop producing what doesn't perform.\n\n7. Content Bank Never Empty\n\nAlways maintain 10+ ideas in content-bank/:\n\nProblems your audience has\nQuestions they ask\nTrends in your space\nCompetitor gaps\n\nIf you run out of ideas, you're not listening enough.\n\nCommon Traps\nNo funnel alignment → Content gets views but no conversions\nCreate and forget → Single-use content wastes 80% of value\nInconsistent voice → Brand feels fragmented\nPublishing without distribution plan → Content dies in silence\nChasing trends over evergreen → Constant treadmill, no compounding\nIgnoring analytics → Repeating failures, missing wins\nSecurity & Privacy\n\nData that stays local (with user consent):\n\nContent strategy and voice preferences in ~/content-marketing/memory.md\nEditorial calendar in ~/content-marketing/calendar.md\nContent ideas in ~/content-marketing/content-bank/\n\nThis skill does NOT:\n\nSend data to external services\nAccess files outside ~/content-marketing/\nCreate files without explicit user permission\nCollect or transmit analytics\n\nUser control:\n\nStorage is optional — decline and the skill still works for ideation and advice\nDelete ~/content-marketing/ anytime to remove all stored data\nRelated Skills\n\nInstall with clawhub install <slug> if user confirms:\n\nseo — Optimize content for search\nwriting — Craft better copy\ngrowth-hacker — Distribution tactics\nbranding — Maintain brand consistency\nFeedback\nIf useful: clawhub star content-marketing\nStay updated: clawhub sync"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/ivangdavila/content-marketing",
    "publisherUrl": "https://clawhub.ai/ivangdavila/content-marketing",
    "owner": "ivangdavila",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/content-marketing",
    "downloadUrl": "https://openagent3.xyz/downloads/content-marketing",
    "agentUrl": "https://openagent3.xyz/skills/content-marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/content-marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/content-marketing/agent.md"
  }
}