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        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
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        "label": "Upgrade existing",
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    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Content Refresher",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nThis skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact."
      },
      {
        "title": "When to Use This Skill",
        "body": "Content has lost rankings or traffic over time\nStatistics and information are outdated\nCompetitors have published better content\nContent needs updating for a new year\nIndustry changes require content updates\nAdding new sections to existing content\nConverting old content for GEO optimization"
      },
      {
        "title": "What This Skill Does",
        "body": "Freshness Analysis: Identifies outdated content needing updates\nPerformance Tracking: Finds content with declining traffic\nGap Identification: Spots missing information competitors have\nUpdate Prioritization: Ranks content by refresh potential\nRefresh Recommendations: Provides specific update guidance\nGEO Enhancement: Updates content for AI citation potential\nRepublishing Strategy: Advises on date and promotion tactics"
      },
      {
        "title": "Identify Content to Refresh",
        "body": "Find content on [domain] that needs refreshing\n\nWhich of my blog posts have lost the most traffic?"
      },
      {
        "title": "Refresh Specific Content",
        "body": "Refresh this article for [current year]: [URL/content]\n\nUpdate this content to outrank [competitor URL]: [your URL]"
      },
      {
        "title": "Content Refresh Strategy",
        "body": "Create a content refresh strategy for [domain/topic]"
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~analytics + ~~search console + ~~SEO tool connected:\nClaude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.\n\nWith manual data only:\nAsk the user to provide:\n\nTraffic data or screenshots showing performance trends\nRanking screenshots or history for key pages\nContent publish dates and last update dates\nList of pages the user suspects need refreshing\n\nProceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review."
      },
      {
        "title": "Instructions",
        "body": "When a user requests content refresh help:\n\nCORE-EEAT Quick Score — Identify Weak Dimensions\nBefore refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark\n### CORE-EEAT Quick Assessment\n\n**Content**: [title or URL]\n**Content Type**: [type]\n\nRapidly score each dimension (estimate 0-100):\n\n| Dimension | Quick Score | Key Weakness | Refresh Priority |\n|-----------|-----------|--------------|-----------------|\n| C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n\n**Weakest Dimensions** (focus refresh here):\n1. [Dimension] — [what needs fixing]\n2. [Dimension] — [what needs fixing]\n\n**Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.\n\n_For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_\n\n\n\nIdentify Content Refresh Candidates\n## Content Refresh Analysis\n\n### Refresh Candidate Identification\n\n**Criteria for Content Refresh**:\n- Published more than 6 months ago\n- Contains dated information (years, statistics)\n- Declining traffic trend\n- Lost keyword rankings\n- Outdated references or broken links\n- Missing topics competitors now cover\n- No GEO optimization\n\n### Content Audit Results\n\n| Content | Published | Last Updated | Traffic Trend | Priority |\n|---------|-----------|--------------|---------------|----------|\n| [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |\n| [Title 2] | [date] | Never | ↓ -30% | 🔴 High |\n| [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |\n| [Title 4] | [date] | [date] | → 0% | 🟡 Medium |\n\n### Refresh Prioritization Matrix\n\n\nHigh Traffic + High Decline = 🔴 Refresh Immediately\nHigh Traffic + Low Decline = 🟡 Schedule Refresh\nLow Traffic + High Decline = 🟡 Evaluate & Decide\nLow Traffic + Low Decline = 🟢 Low Priority\n\n\n\nAnalyze Individual Content for Refresh\n## Content Refresh Analysis: [Title]\n\n**URL**: [URL]\n**Published**: [date]\n**Last Updated**: [date]\n**Word Count**: [X]\n\n### Performance Metrics\n\n| Metric | 6 Mo Ago | Current | Change |\n|--------|----------|---------|--------|\n| Organic Traffic | [X]/mo | [X]/mo | [+/-X]% |\n| Avg Position | [X] | [X] | [+/-X] |\n| Impressions | [X] | [X] | [+/-X]% |\n| CTR | [X]% | [X]% | [+/-X]% |\n\n### Keywords Analysis\n\n| Keyword | Old Position | Current Position | Change |\n|---------|--------------|------------------|--------|\n| [kw 1] | [X] | [X] | ↓ [X] |\n| [kw 2] | [X] | [X] | ↓ [X] |\n| [kw 3] | [X] | [X] | ↓ [X] |\n\n### Why This Content Needs Refresh\n\n1. **Outdated information**: [specific examples]\n2. **Competitive gap**: [what competitors added]\n3. **Missing topics**: [new subtopics to cover]\n4. **SEO issues**: [current optimization problems]\n5. **GEO potential**: [AI citation opportunities]\n\n\n\nIdentify Specific Updates Needed\n## Refresh Requirements\n\n### Outdated Elements\n\n| Element | Current | Update Needed |\n|---------|---------|---------------|\n| Year references | \"[old year]\" | Update to [current year] |\n| Statistics | \"[old stat]\" | Find current data |\n| Tool mentions | \"[old tool]\" | Add newer tools |\n| Links | [X] broken | Fix or replace |\n| Screenshots | Outdated UI | Recapture |\n\n### Missing Information\n\n**Topics competitors now cover that you don't**:\n\n| Topic | Competitor Coverage | Words Needed | Priority |\n|-------|---------------------|--------------|----------|\n| [Topic 1] | 3/5 competitors | ~300 words | High |\n| [Topic 2] | 2/5 competitors | ~200 words | Medium |\n| [Topic 3] | 4/5 competitors | ~400 words | High |\n\n### SEO Updates Needed\n\n- [ ] Update title tag with current year\n- [ ] Refresh meta description\n- [ ] Add new H2 sections for [topics]\n- [ ] Update internal links to newer content\n- [ ] Add FAQ section for featured snippets\n- [ ] Refresh images and add new alt text\n\n### GEO Updates Needed\n\n- [ ] Add clear definition at start\n- [ ] Include quotable statistics with sources\n- [ ] Add Q&A formatted sections\n- [ ] Update sources with current citations\n- [ ] Create standalone factual statements\n\n\n\nCreate Refresh Plan — Structural changes, content additions, statistics/links/images to update\n\nReference: See references/refresh-templates.md for the full refresh plan template (Step 5).\n\n\n\nWrite Refresh Content — Updated introduction, new sections, refreshed statistics, new FAQ section\n\nReference: See references/refresh-templates.md for the refresh content writing template (Step 6).\n\n\n\nOptimize for GEO During Refresh — Clear definitions, quotable statements, Q&A sections, updated citations\n\nReference: See references/refresh-templates.md for the GEO enhancement template (Step 7).\n\n\n\nGenerate Republishing Strategy — Date strategy (update/add \"last updated\"/keep original), technical implementation, promotion plan\n\nReference: See references/refresh-templates.md for the republishing strategy template (Step 8).\n\n\n\nCreate Refresh Report — Summary of changes, updates completed, expected outcomes, next review date\n\nReference: See references/refresh-templates.md for the refresh report template (Step 9)."
      },
      {
        "title": "Input Validation",
        "body": "Target content URL or title clearly identified\n Historical performance data available (traffic trends, rankings)\n Content publish/update dates known\n If comparing to competitors, competitor URLs provided"
      },
      {
        "title": "Output Validation",
        "body": "Every recommendation cites specific data points (not generic advice)\n Outdated elements identified with specific examples and replacement data\n All suggested additions include word counts and section locations\n Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)"
      },
      {
        "title": "Example",
        "body": "Reference: See references/refresh-example.md for a full worked example (cloud hosting refresh) and the comprehensive content refresh checklist."
      },
      {
        "title": "Tips for Success",
        "body": "Prioritize by ROI - Refresh high-potential content first\nDon't just add dates - Make substantial improvements\nBeat competitors - Add what they have and more\nTrack results - Monitor ranking changes post-refresh\nSchedule regular audits - Check content health quarterly\nOptimize for GEO - Every refresh is a GEO opportunity\n\nReference data: For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see references/content-decay-signals.md."
      },
      {
        "title": "Reference Materials",
        "body": "Content Decay Signals — Decay indicators, lifecycle stages, and refresh triggers by content type\nRefresh Templates — Detailed output templates for steps 5-9 (refresh plan, content writing, GEO enhancement, republishing, report)\nRefresh Example & Checklist — Full worked example and pre/post-refresh checklist"
      },
      {
        "title": "Related Skills",
        "body": "content-gap-analysis — Find what to add\nseo-content-writer — Write new sections\ngeo-content-optimizer — Enhance for AI\non-page-seo-auditor — Audit refreshed content\ncontent-quality-auditor — Full 80-item CORE-EEAT audit"
      }
    ],
    "body": "Content Refresher\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nThis skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.\n\nWhen to Use This Skill\nContent has lost rankings or traffic over time\nStatistics and information are outdated\nCompetitors have published better content\nContent needs updating for a new year\nIndustry changes require content updates\nAdding new sections to existing content\nConverting old content for GEO optimization\nWhat This Skill Does\nFreshness Analysis: Identifies outdated content needing updates\nPerformance Tracking: Finds content with declining traffic\nGap Identification: Spots missing information competitors have\nUpdate Prioritization: Ranks content by refresh potential\nRefresh Recommendations: Provides specific update guidance\nGEO Enhancement: Updates content for AI citation potential\nRepublishing Strategy: Advises on date and promotion tactics\nHow to Use\nIdentify Content to Refresh\nFind content on [domain] that needs refreshing\n\nWhich of my blog posts have lost the most traffic?\n\nRefresh Specific Content\nRefresh this article for [current year]: [URL/content]\n\nUpdate this content to outrank [competitor URL]: [your URL]\n\nContent Refresh Strategy\nCreate a content refresh strategy for [domain/topic]\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.\n\nWith manual data only: Ask the user to provide:\n\nTraffic data or screenshots showing performance trends\nRanking screenshots or history for key pages\nContent publish dates and last update dates\nList of pages the user suspects need refreshing\n\nProceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.\n\nInstructions\n\nWhen a user requests content refresh help:\n\nCORE-EEAT Quick Score — Identify Weak Dimensions\n\nBefore refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark\n\n### CORE-EEAT Quick Assessment\n\n**Content**: [title or URL]\n**Content Type**: [type]\n\nRapidly score each dimension (estimate 0-100):\n\n| Dimension | Quick Score | Key Weakness | Refresh Priority |\n|-----------|-----------|--------------|-----------------|\n| C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n| T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |\n\n**Weakest Dimensions** (focus refresh here):\n1. [Dimension] — [what needs fixing]\n2. [Dimension] — [what needs fixing]\n\n**Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.\n\n_For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_\n\n\nIdentify Content Refresh Candidates\n\n## Content Refresh Analysis\n\n### Refresh Candidate Identification\n\n**Criteria for Content Refresh**:\n- Published more than 6 months ago\n- Contains dated information (years, statistics)\n- Declining traffic trend\n- Lost keyword rankings\n- Outdated references or broken links\n- Missing topics competitors now cover\n- No GEO optimization\n\n### Content Audit Results\n\n| Content | Published | Last Updated | Traffic Trend | Priority |\n|---------|-----------|--------------|---------------|----------|\n| [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |\n| [Title 2] | [date] | Never | ↓ -30% | 🔴 High |\n| [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |\n| [Title 4] | [date] | [date] | → 0% | 🟡 Medium |\n\n### Refresh Prioritization Matrix\n\n\n\nHigh Traffic + High Decline = 🔴 Refresh Immediately High Traffic + Low Decline = 🟡 Schedule Refresh Low Traffic + High Decline = 🟡 Evaluate & Decide Low Traffic + Low Decline = 🟢 Low Priority\n\nAnalyze Individual Content for Refresh\n\n## Content Refresh Analysis: [Title]\n\n**URL**: [URL]\n**Published**: [date]\n**Last Updated**: [date]\n**Word Count**: [X]\n\n### Performance Metrics\n\n| Metric | 6 Mo Ago | Current | Change |\n|--------|----------|---------|--------|\n| Organic Traffic | [X]/mo | [X]/mo | [+/-X]% |\n| Avg Position | [X] | [X] | [+/-X] |\n| Impressions | [X] | [X] | [+/-X]% |\n| CTR | [X]% | [X]% | [+/-X]% |\n\n### Keywords Analysis\n\n| Keyword | Old Position | Current Position | Change |\n|---------|--------------|------------------|--------|\n| [kw 1] | [X] | [X] | ↓ [X] |\n| [kw 2] | [X] | [X] | ↓ [X] |\n| [kw 3] | [X] | [X] | ↓ [X] |\n\n### Why This Content Needs Refresh\n\n1. **Outdated information**: [specific examples]\n2. **Competitive gap**: [what competitors added]\n3. **Missing topics**: [new subtopics to cover]\n4. **SEO issues**: [current optimization problems]\n5. **GEO potential**: [AI citation opportunities]\n\n\nIdentify Specific Updates Needed\n\n## Refresh Requirements\n\n### Outdated Elements\n\n| Element | Current | Update Needed |\n|---------|---------|---------------|\n| Year references | \"[old year]\" | Update to [current year] |\n| Statistics | \"[old stat]\" | Find current data |\n| Tool mentions | \"[old tool]\" | Add newer tools |\n| Links | [X] broken | Fix or replace |\n| Screenshots | Outdated UI | Recapture |\n\n### Missing Information\n\n**Topics competitors now cover that you don't**:\n\n| Topic | Competitor Coverage | Words Needed | Priority |\n|-------|---------------------|--------------|----------|\n| [Topic 1] | 3/5 competitors | ~300 words | High |\n| [Topic 2] | 2/5 competitors | ~200 words | Medium |\n| [Topic 3] | 4/5 competitors | ~400 words | High |\n\n### SEO Updates Needed\n\n- [ ] Update title tag with current year\n- [ ] Refresh meta description\n- [ ] Add new H2 sections for [topics]\n- [ ] Update internal links to newer content\n- [ ] Add FAQ section for featured snippets\n- [ ] Refresh images and add new alt text\n\n### GEO Updates Needed\n\n- [ ] Add clear definition at start\n- [ ] Include quotable statistics with sources\n- [ ] Add Q&A formatted sections\n- [ ] Update sources with current citations\n- [ ] Create standalone factual statements\n\n\nCreate Refresh Plan — Structural changes, content additions, statistics/links/images to update\n\nReference: See references/refresh-templates.md for the full refresh plan template (Step 5).\n\nWrite Refresh Content — Updated introduction, new sections, refreshed statistics, new FAQ section\n\nReference: See references/refresh-templates.md for the refresh content writing template (Step 6).\n\nOptimize for GEO During Refresh — Clear definitions, quotable statements, Q&A sections, updated citations\n\nReference: See references/refresh-templates.md for the GEO enhancement template (Step 7).\n\nGenerate Republishing Strategy — Date strategy (update/add \"last updated\"/keep original), technical implementation, promotion plan\n\nReference: See references/refresh-templates.md for the republishing strategy template (Step 8).\n\nCreate Refresh Report — Summary of changes, updates completed, expected outcomes, next review date\n\nReference: See references/refresh-templates.md for the refresh report template (Step 9).\n\nValidation Checkpoints\nInput Validation\n Target content URL or title clearly identified\n Historical performance data available (traffic trends, rankings)\n Content publish/update dates known\n If comparing to competitors, competitor URLs provided\nOutput Validation\n Every recommendation cites specific data points (not generic advice)\n Outdated elements identified with specific examples and replacement data\n All suggested additions include word counts and section locations\n Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)\nExample\n\nReference: See references/refresh-example.md for a full worked example (cloud hosting refresh) and the comprehensive content refresh checklist.\n\nTips for Success\nPrioritize by ROI - Refresh high-potential content first\nDon't just add dates - Make substantial improvements\nBeat competitors - Add what they have and more\nTrack results - Monitor ranking changes post-refresh\nSchedule regular audits - Check content health quarterly\nOptimize for GEO - Every refresh is a GEO opportunity\n\nReference data: For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see references/content-decay-signals.md.\n\nReference Materials\nContent Decay Signals — Decay indicators, lifecycle stages, and refresh triggers by content type\nRefresh Templates — Detailed output templates for steps 5-9 (refresh plan, content writing, GEO enhancement, republishing, report)\nRefresh Example & Checklist — Full worked example and pre/post-refresh checklist\nRelated Skills\ncontent-gap-analysis — Find what to add\nseo-content-writer — Write new sections\ngeo-content-optimizer — Enhance for AI\non-page-seo-auditor — Audit refreshed content\ncontent-quality-auditor — Full 80-item CORE-EEAT audit"
  },
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    "publisherUrl": "https://clawhub.ai/aaron-he-zhu/content-refresher",
    "owner": "aaron-he-zhu",
    "version": "3.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
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