{ "schemaVersion": "1.0", "item": { "slug": "copywriting", "name": "Copywriting", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/JK-0001/copywriting", "canonicalUrl": "https://clawhub.ai/JK-0001/copywriting", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/copywriting", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=copywriting", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/copywriting" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/copywriting", "agentPageUrl": "https://openagent3.xyz/skills/copywriting/agent", "manifestUrl": "https://openagent3.xyz/skills/copywriting/agent.json", "briefUrl": "https://openagent3.xyz/skills/copywriting/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "Copywriting is not creative writing. It's strategic writing designed to move someone toward a decision. For solopreneurs, good copy can double conversion rates without changing anything else in your product or funnel. This playbook gives you frameworks and techniques to write copy that sells — without sounding sleazy." }, { "title": "Step 1: Understand the Core Job of Copy", "body": "Copy exists to:\n\nGrab attention (get them to stop scrolling)\nCreate desire (make them want what you're offering)\nRemove friction (address doubts and objections)\nPrompt action (tell them exactly what to do next)\n\nEvery piece of copy — a headline, a landing page, an email — must accomplish all four. If it fails at any one, the copy fails." }, { "title": "Step 2: The Anatomy of Persuasive Copy", "body": "Effective copy follows a structure. The three most battle-tested frameworks:" }, { "title": "Framework 1: AIDA (Attention, Interest, Desire, Action)", "body": "Classic and reliable. Use for landing pages, emails, and sales pages.\n\nATTENTION: Bold headline that stops the scroll (the promise or the pain)\nINTEREST: Elaborate on the problem or opportunity (make them nod \"yes, that's me\")\nDESIRE: Show the transformation or outcome (paint the picture of success)\nACTION: Clear CTA (tell them exactly what to do next)\n\nExample (SaaS landing page):\n\nATTENTION: \"Spend 10 hours/week on client reporting? Automate it in 10 minutes.\"\nINTEREST: \"Most agencies waste entire days pulling data from 6 different tools\n into one report. Your clients don't care about your process — they\n want insights, fast.\"\nDESIRE: \"Imagine sending polished, branded reports automatically every Monday.\n Your clients stay informed. Your team stays focused on the work that\n actually grows accounts.\"\nACTION: \"Start your free 14-day trial — no credit card required.\"" }, { "title": "Framework 2: PAS (Problem, Agitate, Solution)", "body": "Best for pain-driven products or when your audience is already aware of the problem.\n\nPROBLEM: State the problem clearly\nAGITATE: Make the pain feel urgent (what happens if they don't solve it?)\nSOLUTION: Present your product as the fix\n\nExample (email subject + body):\n\nPROBLEM: \"Your outreach emails are getting ignored.\"\nAGITATE: \"Every unanswered email is a lost opportunity. The longer you wait to\n fix your messaging, the more revenue walks out the door.\"\nSOLUTION: \"Our 5-step cold email framework gets 23% reply rates. Grab the\n template free.\"" }, { "title": "Framework 3: FAB (Features, Advantages, Benefits)", "body": "Best for explaining product value or differentiating from competitors.\n\nFEATURE: What the thing is or does (the fact)\nADVANTAGE: Why that feature matters (the comparison)\nBENEFIT: What the customer gains from it (the outcome)\n\nExample (product description):\n\nFEATURE: \"Our tool syncs with 12 data sources in real time.\"\nADVANTAGE: \"Unlike competitors that sync once daily, you never work with stale data.\"\nBENEFIT: \"Make confident decisions faster — no more second-guessing whether\n your numbers are current.\"" }, { "title": "Step 3: Write Headlines That Hook", "body": "The headline is 80% of the battle. If it doesn't grab attention, nothing else matters.\n\nHeadline formulas that work:\n\nFormulaExampleThe Promise\"Double your email open rates in 30 days\"The Question\"Still wasting 10 hours/week on manual invoicing?\"The How-To\"How to automate your entire sales pipeline in one afternoon\"The Number\"7 mistakes killing your landing page conversions\"The Negative\"Stop losing leads to your broken signup flow\"The Curiosity Gap\"The one change that tripled our demo bookings\"The Transformation\"From 50 leads/month to 500 — here's what changed\"\n\nRules for headlines:\n\nBe specific. \"Grow your business\" is vague. \"Add $10K MRR in 90 days\" is specific.\nLead with the outcome, not the method. \"Save 10 hours/week\" beats \"Use our automation tool.\"\nTest multiple headlines. A/B test at minimum — even slight wording changes can double conversions." }, { "title": "Step 4: Write CTAs That Convert", "body": "A weak CTA kills conversions even if everything else is perfect. Your CTA must be clear, specific, and low-friction.\n\nCTA best practices:\n\nBad CTAs:\n\n\"Submit\" (generic, no motivation)\n\"Click here\" (doesn't say what happens next)\n\"Learn more\" (vague, non-committal)\n\nGood CTAs:\n\n\"Start my free trial\" (specific, ownership language)\n\"Get the template now\" (actionable, clear value)\n\"Book my strategy call\" (personal, clear next step)\n\nCTA formula: [Action Verb] + [What They Get] + [Urgency or Ease]\n\nExamples:\n\n\"Download the free checklist\" (action + value + ease)\n\"Claim your 14-day trial — no credit card needed\" (action + value + friction removal)\n\"Reserve my spot before Friday\" (action + urgency)\n\nCTA placement:\n\nAbove the fold (so they don't have to scroll to act)\nAfter explaining value (don't ask before you've sold them)\nMultiple times on long pages (after each value section)" }, { "title": "Step 5: Use Emotional Triggers", "body": "Humans make decisions emotionally and justify them rationally. Tap into the emotions that drive buying behavior.\n\nKey emotional triggers in copy:\n\nTriggerWhen to UseExampleFear of missing out (FOMO)Limited offers, scarcity\"Only 3 spots left this month\"Fear of lossWhen the cost of inaction is high\"Every day without this, you're losing $X\"Desire for statusAspirational products, B2B\"Join 10,000+ top-performing agencies\"Desire for easeReplacing manual work\"Set it up once. Forget about it forever.\"Anger or frustrationReplacing a broken solution\"Tired of tools that promise the world and deliver nothing?\"HopeWhen the outcome feels out of reach\"Yes, you CAN hit $10K MRR as a solo founder\"\n\nRule: Use emotion to hook them, then use logic (features, proof, specifics) to justify the decision." }, { "title": "Step 6: Handle Objections in Your Copy", "body": "Every prospect has doubts. Great copy addresses these doubts before they become blockers.\n\nCommon objections and how to handle them in copy:\n\nObjectionCopy Response\"It's too expensive\"Show ROI: \"Pays for itself in 2 weeks based on time saved\"\"It won't work for me\"Social proof: \"Here's how [similar customer] got results\"\"I don't have time to implement\"Ease claim: \"Setup takes 10 minutes. We guide you through it.\"\"What if it doesn't work?\"Risk reversal: \"30-day money-back guarantee. Zero risk.\"\"I need to think about it\"Urgency: \"Price increases Friday\" or scarcity: \"Only 5 licenses left\"\n\nWhere to place objection-handling copy:\n\nIn an FAQ section (addresses doubts explicitly)\nIn testimonials (real customers answering the objection)\nNear the CTA (right before they decide)" }, { "title": "Step 7: Build Trust with Proof", "body": "Claims without proof are just noise. Proof makes your copy credible.\n\nTypes of proof to include:\n\nTestimonials: Real quotes from real customers. Include their name, title, and company. Specificity = credibility.\nCase studies: \"Client X had Problem Y. We did Z. Result was [specific outcome].\"\nData: Numbers, percentages, time saved, revenue generated. \"Our users save an average of 12 hours/week.\"\nSocial proof: \"Trusted by 5,000+ businesses\" or \"Featured in Forbes, TechCrunch.\"\nCertifications or credentials: If you have relevant ones. \"Certified HubSpot Partner\" or \"10 years building automation systems.\"\n\nPlacement: Sprinkle proof throughout the page. Don't dump it all in one section — intersperse it with your value propositions." }, { "title": "Step 8: Test and Iterate", "body": "The first draft is never the best version. Copywriting improves through testing.\n\nWhat to A/B test:\n\nHeadlines (this usually has the biggest impact)\nCTAs (wording and placement)\nThe order of value propositions (what you lead with)\nLength (sometimes shorter is better, sometimes longer converts more)\nEmotional tone (urgent vs calm, confident vs humble)\n\nTesting workflow:\n\nWrite version A (your current best guess)\nWrite version B (change ONE variable — headline, CTA, or structure)\nRun both versions to equal traffic for 7-14 days or until statistical significance\nKeep the winner, test a new variable against it\n\nRule: Change one thing at a time. If you change the headline AND the CTA AND the layout, you won't know what caused the improvement." }, { "title": "Copywriting Mistakes to Avoid", "body": "Writing about features instead of benefits. Customers don't care what your product DOES — they care what it does FOR THEM.\nBeing clever instead of clear. Clever headlines that confuse don't convert. Clarity always wins.\nBurying the value. Don't make them scroll to understand what you offer. Lead with the outcome.\nUsing jargon or buzzwords. \"Leveraging synergies to optimize workflows\" means nothing. \"Save 5 hours/week\" does.\nNot having a single, clear CTA. If you give people 5 options, they'll pick none. One CTA per page.\nWriting for yourself, not your audience. Use THEIR language, address THEIR pain, promise THEIR desired outcome." } ], "body": "Copywriting\nOverview\n\nCopywriting is not creative writing. It's strategic writing designed to move someone toward a decision. For solopreneurs, good copy can double conversion rates without changing anything else in your product or funnel. This playbook gives you frameworks and techniques to write copy that sells — without sounding sleazy.\n\nStep 1: Understand the Core Job of Copy\n\nCopy exists to:\n\nGrab attention (get them to stop scrolling)\nCreate desire (make them want what you're offering)\nRemove friction (address doubts and objections)\nPrompt action (tell them exactly what to do next)\n\nEvery piece of copy — a headline, a landing page, an email — must accomplish all four. If it fails at any one, the copy fails.\n\nStep 2: The Anatomy of Persuasive Copy\n\nEffective copy follows a structure. The three most battle-tested frameworks:\n\nFramework 1: AIDA (Attention, Interest, Desire, Action)\n\nClassic and reliable. Use for landing pages, emails, and sales pages.\n\nATTENTION: Bold headline that stops the scroll (the promise or the pain)\nINTEREST: Elaborate on the problem or opportunity (make them nod \"yes, that's me\")\nDESIRE: Show the transformation or outcome (paint the picture of success)\nACTION: Clear CTA (tell them exactly what to do next)\n\n\nExample (SaaS landing page):\n\nATTENTION: \"Spend 10 hours/week on client reporting? Automate it in 10 minutes.\"\nINTEREST: \"Most agencies waste entire days pulling data from 6 different tools\n into one report. Your clients don't care about your process — they\n want insights, fast.\"\nDESIRE: \"Imagine sending polished, branded reports automatically every Monday.\n Your clients stay informed. Your team stays focused on the work that\n actually grows accounts.\"\nACTION: \"Start your free 14-day trial — no credit card required.\"\n\nFramework 2: PAS (Problem, Agitate, Solution)\n\nBest for pain-driven products or when your audience is already aware of the problem.\n\nPROBLEM: State the problem clearly\nAGITATE: Make the pain feel urgent (what happens if they don't solve it?)\nSOLUTION: Present your product as the fix\n\n\nExample (email subject + body):\n\nPROBLEM: \"Your outreach emails are getting ignored.\"\nAGITATE: \"Every unanswered email is a lost opportunity. The longer you wait to\n fix your messaging, the more revenue walks out the door.\"\nSOLUTION: \"Our 5-step cold email framework gets 23% reply rates. Grab the\n template free.\"\n\nFramework 3: FAB (Features, Advantages, Benefits)\n\nBest for explaining product value or differentiating from competitors.\n\nFEATURE: What the thing is or does (the fact)\nADVANTAGE: Why that feature matters (the comparison)\nBENEFIT: What the customer gains from it (the outcome)\n\n\nExample (product description):\n\nFEATURE: \"Our tool syncs with 12 data sources in real time.\"\nADVANTAGE: \"Unlike competitors that sync once daily, you never work with stale data.\"\nBENEFIT: \"Make confident decisions faster — no more second-guessing whether\n your numbers are current.\"\n\nStep 3: Write Headlines That Hook\n\nThe headline is 80% of the battle. If it doesn't grab attention, nothing else matters.\n\nHeadline formulas that work:\n\nFormula\tExample\nThe Promise\t\"Double your email open rates in 30 days\"\nThe Question\t\"Still wasting 10 hours/week on manual invoicing?\"\nThe How-To\t\"How to automate your entire sales pipeline in one afternoon\"\nThe Number\t\"7 mistakes killing your landing page conversions\"\nThe Negative\t\"Stop losing leads to your broken signup flow\"\nThe Curiosity Gap\t\"The one change that tripled our demo bookings\"\nThe Transformation\t\"From 50 leads/month to 500 — here's what changed\"\n\nRules for headlines:\n\nBe specific. \"Grow your business\" is vague. \"Add $10K MRR in 90 days\" is specific.\nLead with the outcome, not the method. \"Save 10 hours/week\" beats \"Use our automation tool.\"\nTest multiple headlines. A/B test at minimum — even slight wording changes can double conversions.\nStep 4: Write CTAs That Convert\n\nA weak CTA kills conversions even if everything else is perfect. Your CTA must be clear, specific, and low-friction.\n\nCTA best practices:\n\nBad CTAs:\n\n\"Submit\" (generic, no motivation)\n\"Click here\" (doesn't say what happens next)\n\"Learn more\" (vague, non-committal)\n\nGood CTAs:\n\n\"Start my free trial\" (specific, ownership language)\n\"Get the template now\" (actionable, clear value)\n\"Book my strategy call\" (personal, clear next step)\n\nCTA formula: [Action Verb] + [What They Get] + [Urgency or Ease]\n\nExamples:\n\n\"Download the free checklist\" (action + value + ease)\n\"Claim your 14-day trial — no credit card needed\" (action + value + friction removal)\n\"Reserve my spot before Friday\" (action + urgency)\n\nCTA placement:\n\nAbove the fold (so they don't have to scroll to act)\nAfter explaining value (don't ask before you've sold them)\nMultiple times on long pages (after each value section)\nStep 5: Use Emotional Triggers\n\nHumans make decisions emotionally and justify them rationally. Tap into the emotions that drive buying behavior.\n\nKey emotional triggers in copy:\n\nTrigger\tWhen to Use\tExample\nFear of missing out (FOMO)\tLimited offers, scarcity\t\"Only 3 spots left this month\"\nFear of loss\tWhen the cost of inaction is high\t\"Every day without this, you're losing $X\"\nDesire for status\tAspirational products, B2B\t\"Join 10,000+ top-performing agencies\"\nDesire for ease\tReplacing manual work\t\"Set it up once. Forget about it forever.\"\nAnger or frustration\tReplacing a broken solution\t\"Tired of tools that promise the world and deliver nothing?\"\nHope\tWhen the outcome feels out of reach\t\"Yes, you CAN hit $10K MRR as a solo founder\"\n\nRule: Use emotion to hook them, then use logic (features, proof, specifics) to justify the decision.\n\nStep 6: Handle Objections in Your Copy\n\nEvery prospect has doubts. Great copy addresses these doubts before they become blockers.\n\nCommon objections and how to handle them in copy:\n\nObjection\tCopy Response\n\"It's too expensive\"\tShow ROI: \"Pays for itself in 2 weeks based on time saved\"\n\"It won't work for me\"\tSocial proof: \"Here's how [similar customer] got results\"\n\"I don't have time to implement\"\tEase claim: \"Setup takes 10 minutes. We guide you through it.\"\n\"What if it doesn't work?\"\tRisk reversal: \"30-day money-back guarantee. Zero risk.\"\n\"I need to think about it\"\tUrgency: \"Price increases Friday\" or scarcity: \"Only 5 licenses left\"\n\nWhere to place objection-handling copy:\n\nIn an FAQ section (addresses doubts explicitly)\nIn testimonials (real customers answering the objection)\nNear the CTA (right before they decide)\nStep 7: Build Trust with Proof\n\nClaims without proof are just noise. Proof makes your copy credible.\n\nTypes of proof to include:\n\nTestimonials: Real quotes from real customers. Include their name, title, and company. Specificity = credibility.\nCase studies: \"Client X had Problem Y. We did Z. Result was [specific outcome].\"\nData: Numbers, percentages, time saved, revenue generated. \"Our users save an average of 12 hours/week.\"\nSocial proof: \"Trusted by 5,000+ businesses\" or \"Featured in Forbes, TechCrunch.\"\nCertifications or credentials: If you have relevant ones. \"Certified HubSpot Partner\" or \"10 years building automation systems.\"\n\nPlacement: Sprinkle proof throughout the page. Don't dump it all in one section — intersperse it with your value propositions.\n\nStep 8: Test and Iterate\n\nThe first draft is never the best version. Copywriting improves through testing.\n\nWhat to A/B test:\n\nHeadlines (this usually has the biggest impact)\nCTAs (wording and placement)\nThe order of value propositions (what you lead with)\nLength (sometimes shorter is better, sometimes longer converts more)\nEmotional tone (urgent vs calm, confident vs humble)\n\nTesting workflow:\n\nWrite version A (your current best guess)\nWrite version B (change ONE variable — headline, CTA, or structure)\nRun both versions to equal traffic for 7-14 days or until statistical significance\nKeep the winner, test a new variable against it\n\nRule: Change one thing at a time. If you change the headline AND the CTA AND the layout, you won't know what caused the improvement.\n\nCopywriting Mistakes to Avoid\nWriting about features instead of benefits. Customers don't care what your product DOES — they care what it does FOR THEM.\nBeing clever instead of clear. Clever headlines that confuse don't convert. Clarity always wins.\nBurying the value. Don't make them scroll to understand what you offer. Lead with the outcome.\nUsing jargon or buzzwords. \"Leveraging synergies to optimize workflows\" means nothing. \"Save 5 hours/week\" does.\nNot having a single, clear CTA. If you give people 5 options, they'll pick none. One CTA per page.\nWriting for yourself, not your audience. Use THEIR language, address THEIR pain, promise THEIR desired outcome." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/copywriting", "publisherUrl": "https://clawhub.ai/JK-0001/copywriting", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/copywriting", "downloadUrl": "https://openagent3.xyz/downloads/copywriting", "agentUrl": "https://openagent3.xyz/skills/copywriting/agent", "manifestUrl": "https://openagent3.xyz/skills/copywriting/agent.json", "briefUrl": "https://openagent3.xyz/skills/copywriting/agent.md" } }