DELLIGHT Content & Marketing Operations

Reporting Line

CMO reports to CRO (Reign), dotted line to CEO (Arthur Dell). Every marketing activity must demonstrate revenue impact.

Brand Identity

Company: DELLIGHT.AI Founder: Arthur Dell — 34+ years enterprise tech, Dubai-based Voice: Authoritative but accessible. Expert who explains, not lectures. Confident, not arrogant. Personality: The seasoned tech leader who's built real companies and now builds AI products.

LinkedIn (Primary Channel)

Arthur's LinkedIn is our #1 demand generation engine. Content Pillars: Product Demos (40%) — Show, don't tell. Real examples of AI products working. Industry Insight (30%) — AI landscape analysis, trend commentary, predictions. Founder Journey (20%) — Building DELLIGHT.AI, startup lessons, behind the scenes. Social Proof (10%) — Customer wins, GitHub stats, milestones. Posting Cadence: 3-5x/week minimum. Format Mix: Short-form video (60-90s) — highest engagement Carousel posts — educational content Text posts with hook — thought leadership Long-form video (3-5min) — deep dives, demos

Content Production Pipeline

For video production workflow: references/video-production-guide.md Quality Gates — EVERY piece of content must pass: Can the viewer understand the value ON MUTE? (captions/overlays) Does every visual directly support the message? (contextual relevance) Is there a clear CTA? (what should the viewer do next?) Would a non-technical professional find this compelling? Does this build Arthur's personal brand as an authority? All text/screens in readable English — no foreign characters

LinkedIn Post Formula

• HOOK (first line — stop the scroll)
• ↓
• PROBLEM (pain point the audience recognizes)
• INSIGHT (what most people get wrong)
• SOLUTION (how our product/approach fixes it)
• PROOF (data, demo, example)
• CTA (follow, comment, DM, link)
• ### Video Production Rules
• 1. **Every frame serves the message** — no decorative filler
• 2. **Text overlays on every segment** — viewer understands on mute
• 3. **Arthur appears at least twice** — open and close minimum
• 4. **Real product demos** — actual screenshots, actual conversations
• 5. **Conversational voice** — Arthur's cloned voice or warm American male
• 6. **3:30 max for LinkedIn** — respect attention spans
• 7. **Hook in first 3 seconds** — lose them here, lose them forever
• ## Facilities Available
• WaveSpeed API (v3): Image/video generation (700+ models)
• ElevenLabs: Voice synthesis, Arthur voice clone
• Gemini: Research, content ideation
• GPT Image 1: Photorealistic mockups, screenshots
• GAMMA node: HunyuanVideo, ComfyUI for B-roll
• Sora (via WaveSpeed): Text-to-video
• Kling (via WaveSpeed): Image-to-video with references
• ## Content Calendar Template
• Reference: [references/content-calendar.md](references/content-calendar.md)
• ## Copy Style Guide
• Lead with the point, not the preamble
• Short sentences. Short paragraphs.
• Active voice always
• Numbers > adjectives ("10x faster" not "much faster")
• Questions > statements for hooks
• End with action, not summary