{ "schemaVersion": "1.0", "item": { "slug": "email-marketing-2", "name": "Email Marketing", "source": "tencent", "type": "skill", "category": "开发工具", "sourceUrl": "https://clawhub.ai/JK-0001/email-marketing-2", "canonicalUrl": "https://clawhub.ai/JK-0001/email-marketing-2", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/email-marketing-2", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=email-marketing-2", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. 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Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "Email is the highest-ROI marketing channel for solopreneurs — you own the list, the engagement is direct, and the cost is near zero. But most solopreneur email marketing fails because it's either too salesy (instant unsubscribes) or too timid (no conversions). This playbook builds an email system that nurtures relationships and drives revenue." }, { "title": "Step 1: Build Your Email List", "body": "You can't do email marketing without subscribers. List building is priority #1.\n\nWhere to capture emails:\n\nSourceHowConversion TipWebsite (lead magnet)Offer something valuable (checklist, template, guide) in exchange for emailMake the lead magnet hyper-specific to your ICP's #1 painBlog postsInline or end-of-post signup formOffer a content upgrade related to the post topicLanding pagesDedicated page for a specific offerSingle focus — no navigation, one CTA onlySocial media bioLink to signup page in bioTease the value in your bio copyWebinars or eventsRegistration form captures emailDeliver value on the webinar, follow up with email sequenceGated contentRequire email to access resourceOnly gate high-value content (not every blog post)\n\nLead magnet ideas (choose based on your ICP):\n\nChecklist (quick win, actionable)\nTemplate (saves time, immediately useful)\nGuide or ebook (educational, positions you as expert)\nSwipe file (examples or case studies)\nCalculator or tool (interactive, high perceived value)\nMini-course (5 days of lessons via email)\n\nRule: The more specific the lead magnet, the higher the conversion AND the more qualified the subscriber. \"Free marketing guide\" is generic. \"Cold email template that gets 20%+ reply rates for SaaS founders\" is specific." }, { "title": "Step 2: Choose Your Email Platform", "body": "Start simple. Pick a tool that handles the basics well and doesn't overcomplicate.\n\nRecommended for solopreneurs (ranked by simplicity):\n\nConvertKit (best for creators, simple automation, clean design)\nMailchimp (free tier, beginner-friendly, good templates)\nBeehiiv (great for newsletters, built-in monetization, fast growth features)\nMailerLite (affordable, solid automation, decent UI)\n\nFeatures you need: Automation (sequences), segmentation (tags or lists), deliverability tracking, and basic analytics (opens, clicks). Avoid tools with complex enterprise features you'll never use." }, { "title": "Step 3: Design Your Core Email Sequences", "body": "Automated sequences do the heavy lifting. Set them up once, they run forever." }, { "title": "Sequence 1: Welcome Sequence (5-7 emails over 7-10 days)", "body": "Goal: Introduce yourself, deliver value, build trust, set expectations.\n\nEMAIL 1 (Day 0): Deliver the lead magnet + set expectations\n - Give them what they signed up for\n - Tell them what to expect (frequency, topics)\n - One small ask: reply and tell me what you're working on\n\nEMAIL 2 (Day 2): Deliver unexpected value\n - Share a tip, insight, or resource they didn't ask for\n - Build goodwill before you ask for anything\n\nEMAIL 3 (Day 4): Tell your story (briefly)\n - Why you built this business\n - What problem you solve and for whom\n - Keep it short — 3-4 paragraphs max\n\nEMAIL 4 (Day 6): Social proof\n - Share a case study or testimonial\n - Or: share a relevant win or result\n\nEMAIL 5 (Day 8): Soft CTA\n - Invite them to take the next step (book a call, try the product, read a key resource)\n - Low-pressure: \"If you're interested, here's how we can work together.\"\n\n(Optional) EMAIL 6-7: Answer top 2 objections or FAQs\n\nKey rule: Don't sell hard in the welcome sequence. Build trust first, sell later." }, { "title": "Sequence 2: Nurture Sequence (ongoing, every 7-14 days)", "body": "Goal: Stay top of mind, provide ongoing value, occasionally pitch.\n\nStructure: 80% value, 20% pitch. For every 5 emails, 4 are purely educational/helpful, 1 is a pitch or CTA.\n\nValue emails:\n\nTips, how-tos, frameworks\nCase studies or customer stories\nIndustry insights or trends\nCurated resources\n\nPitch emails:\n\nProduct launch or feature announcement\nLimited-time offer or discount\n\"Here's how we can help you with [specific problem]\"" }, { "title": "Sequence 3: Sales Sequence (5-7 emails over 10 days after a specific action)", "body": "Goal: Convert warm leads (trial signups, demo requests, proposal sent) into customers.\n\nTriggered when someone takes a high-intent action (starts trial, downloads pricing, books a call).\n\nEMAIL 1 (Day 0): Confirm the action, set expectations\nEMAIL 2 (Day 2): Deliver a quick win (show them how to get value fast)\nEMAIL 3 (Day 4): Handle objection #1 (usually price or \"will this work for me?\")\nEMAIL 4 (Day 6): Social proof (testimonial or case study)\nEMAIL 5 (Day 8): Handle objection #2 (usually implementation time or complexity)\nEMAIL 6 (Day 10): Urgency (trial ending, offer expiring, limited availability)\n\nKey rule: Each email should accomplish ONE thing. Don't cram multiple messages into one email." }, { "title": "Step 4: Write Email Copy That Converts", "body": "Email copy is different from landing page copy — it's more personal, more conversational, and shorter.\n\nEmail structure:\n\nSUBJECT LINE: Get them to open (curiosity, value, or urgency)\nPREVIEW TEXT: First line of email — hook them further\nBODY: Short paragraphs (2-3 sentences max), one idea per email\nCTA: One clear action (click, reply, book, buy)\nSIGNATURE: Your name, your role, your business\nP.S.: Restate the CTA or add a bonus (P.S. lines get read more than body copy)\n\nSubject line formulas:\n\nTypeExampleCuriosity\"The one metric that predicted our best customers\"Value\"5-min read: how to automate client reporting\"Personalization\"Hey [Name], quick question for you\"Urgency\"Ending tonight: [offer]\"Question\"Still struggling with [pain point]?\"\n\nBody copy rules:\n\nStart with a hook (first sentence must grab them)\nWrite like you're talking to one person (use \"you\" and \"I\", not \"we\" and \"our users\")\nKeep it scannable (short paragraphs, bold key phrases, use line breaks generously)\nOne CTA per email (multiple CTAs split attention and kill conversions)\nEnd with a P.S. (seriously, it works — restate your offer or add urgency)" }, { "title": "Step 5: Segment Your List", "body": "Sending the same email to everyone is lazy and ineffective. Segmented emails get 3x higher engagement.\n\nHow to segment:\n\nSegment ByExampleWhy It MattersBehaviorOpened last 3 emails vs didn'tSend re-engagement campaigns to cold subscribersStage in funnelSubscriber vs trial user vs customerDifferent messages for different stagesInterest / topicTagged based on lead magnet they downloadedSend relevant content onlyPurchase historyBought Product A, hasn't bought Product BTargeted upsell/cross-sellEngagement levelHigh engagers vs low engagersVIP content for high engagers, win-back campaigns for low\n\nRule: Start simple with 2-3 segments. Don't over-complicate. \"Engaged subscribers\" and \"cold subscribers\" is a good starting point." }, { "title": "Step 6: Improve Deliverability", "body": "If your emails land in spam, nothing else matters. Deliverability is hygiene — get it right or your metrics will tank.\n\nDeliverability checklist:\n\nUse a custom domain for sending (not @gmail.com). Set up SPF, DKIM, and DMARC records.\n Warm up your domain (don't send to 10,000 people on day 1 — start small, ramp up gradually).\n Clean your list regularly. Remove bounces and unengaged subscribers every 3-6 months.\n Avoid spam trigger words in subject lines (\"FREE!!!\", \"ACT NOW\", \"LIMITED TIME OFFER!!!\").\n Make it easy to unsubscribe. Hiding the unsubscribe link gets you marked as spam.\n Monitor your sender reputation (tools: Google Postmaster, Sender Score).\n\nIf your open rates suddenly drop: Check spam. Send a test email to yourself at Gmail, Outlook, and Yahoo. If it lands in spam, you have a deliverability problem." }, { "title": "Step 7: Measure Performance and Iterate", "body": "Track these metrics monthly:\n\nMetricWhat It MeansHealthy RangeOpen rate% of recipients who opened the email15-25% (varies by industry)Click rate% of recipients who clicked a link2-5%Unsubscribe rate% who unsubscribed< 0.5% per emailBounce rate% of emails that didn't deliver< 2%Conversion rate% who took the desired action (signup, purchase, etc.)Varies by offer\n\nWhat to do with the data:\n\nLow open rates? Test subject lines (A/B test 2-3 variations). Check deliverability (landing in spam?). Clean your list (remove unengaged subscribers).\nLow click rates? Weak CTA or irrelevant content. Test CTA placement and wording. Segment better (send more targeted emails).\nHigh unsubscribe rates? Sending too often, content isn't relevant, or tone is off. Survey unsubscribers to understand why.\n\nIteration rule: Test one variable at a time. Subject line one week, CTA placement the next. Measure, learn, repeat." }, { "title": "Email Marketing Mistakes to Avoid", "body": "Not sending consistently. If you email once a quarter, people forget who you are. Aim for at least monthly.\nSelling in every email. You'll burn out your list. 80% value, 20% pitch is the rule.\nNot segmenting. Sending the same message to everyone means it's relevant to no one.\nIgnoring unengaged subscribers. They drag down your metrics and hurt deliverability. Remove or re-engage them.\nNot having a welcome sequence. The first 7 days after signup are the highest-engagement window. Use it.\nWriting generic subject lines. \"Newsletter #47\" gets ignored. Make every subject line earn the open." } ], "body": "Email Marketing\nOverview\n\nEmail is the highest-ROI marketing channel for solopreneurs — you own the list, the engagement is direct, and the cost is near zero. But most solopreneur email marketing fails because it's either too salesy (instant unsubscribes) or too timid (no conversions). This playbook builds an email system that nurtures relationships and drives revenue.\n\nStep 1: Build Your Email List\n\nYou can't do email marketing without subscribers. List building is priority #1.\n\nWhere to capture emails:\n\nSource\tHow\tConversion Tip\nWebsite (lead magnet)\tOffer something valuable (checklist, template, guide) in exchange for email\tMake the lead magnet hyper-specific to your ICP's #1 pain\nBlog posts\tInline or end-of-post signup form\tOffer a content upgrade related to the post topic\nLanding pages\tDedicated page for a specific offer\tSingle focus — no navigation, one CTA only\nSocial media bio\tLink to signup page in bio\tTease the value in your bio copy\nWebinars or events\tRegistration form captures email\tDeliver value on the webinar, follow up with email sequence\nGated content\tRequire email to access resource\tOnly gate high-value content (not every blog post)\n\nLead magnet ideas (choose based on your ICP):\n\nChecklist (quick win, actionable)\nTemplate (saves time, immediately useful)\nGuide or ebook (educational, positions you as expert)\nSwipe file (examples or case studies)\nCalculator or tool (interactive, high perceived value)\nMini-course (5 days of lessons via email)\n\nRule: The more specific the lead magnet, the higher the conversion AND the more qualified the subscriber. \"Free marketing guide\" is generic. \"Cold email template that gets 20%+ reply rates for SaaS founders\" is specific.\n\nStep 2: Choose Your Email Platform\n\nStart simple. Pick a tool that handles the basics well and doesn't overcomplicate.\n\nRecommended for solopreneurs (ranked by simplicity):\n\nConvertKit (best for creators, simple automation, clean design)\nMailchimp (free tier, beginner-friendly, good templates)\nBeehiiv (great for newsletters, built-in monetization, fast growth features)\nMailerLite (affordable, solid automation, decent UI)\n\nFeatures you need: Automation (sequences), segmentation (tags or lists), deliverability tracking, and basic analytics (opens, clicks). Avoid tools with complex enterprise features you'll never use.\n\nStep 3: Design Your Core Email Sequences\n\nAutomated sequences do the heavy lifting. Set them up once, they run forever.\n\nSequence 1: Welcome Sequence (5-7 emails over 7-10 days)\n\nGoal: Introduce yourself, deliver value, build trust, set expectations.\n\nEMAIL 1 (Day 0): Deliver the lead magnet + set expectations\n - Give them what they signed up for\n - Tell them what to expect (frequency, topics)\n - One small ask: reply and tell me what you're working on\n\nEMAIL 2 (Day 2): Deliver unexpected value\n - Share a tip, insight, or resource they didn't ask for\n - Build goodwill before you ask for anything\n\nEMAIL 3 (Day 4): Tell your story (briefly)\n - Why you built this business\n - What problem you solve and for whom\n - Keep it short — 3-4 paragraphs max\n\nEMAIL 4 (Day 6): Social proof\n - Share a case study or testimonial\n - Or: share a relevant win or result\n\nEMAIL 5 (Day 8): Soft CTA\n - Invite them to take the next step (book a call, try the product, read a key resource)\n - Low-pressure: \"If you're interested, here's how we can work together.\"\n\n(Optional) EMAIL 6-7: Answer top 2 objections or FAQs\n\n\nKey rule: Don't sell hard in the welcome sequence. Build trust first, sell later.\n\nSequence 2: Nurture Sequence (ongoing, every 7-14 days)\n\nGoal: Stay top of mind, provide ongoing value, occasionally pitch.\n\nStructure: 80% value, 20% pitch. For every 5 emails, 4 are purely educational/helpful, 1 is a pitch or CTA.\n\nValue emails:\n\nTips, how-tos, frameworks\nCase studies or customer stories\nIndustry insights or trends\nCurated resources\n\nPitch emails:\n\nProduct launch or feature announcement\nLimited-time offer or discount\n\"Here's how we can help you with [specific problem]\"\nSequence 3: Sales Sequence (5-7 emails over 10 days after a specific action)\n\nGoal: Convert warm leads (trial signups, demo requests, proposal sent) into customers.\n\nTriggered when someone takes a high-intent action (starts trial, downloads pricing, books a call).\n\nEMAIL 1 (Day 0): Confirm the action, set expectations\nEMAIL 2 (Day 2): Deliver a quick win (show them how to get value fast)\nEMAIL 3 (Day 4): Handle objection #1 (usually price or \"will this work for me?\")\nEMAIL 4 (Day 6): Social proof (testimonial or case study)\nEMAIL 5 (Day 8): Handle objection #2 (usually implementation time or complexity)\nEMAIL 6 (Day 10): Urgency (trial ending, offer expiring, limited availability)\n\n\nKey rule: Each email should accomplish ONE thing. Don't cram multiple messages into one email.\n\nStep 4: Write Email Copy That Converts\n\nEmail copy is different from landing page copy — it's more personal, more conversational, and shorter.\n\nEmail structure:\n\nSUBJECT LINE: Get them to open (curiosity, value, or urgency)\nPREVIEW TEXT: First line of email — hook them further\nBODY: Short paragraphs (2-3 sentences max), one idea per email\nCTA: One clear action (click, reply, book, buy)\nSIGNATURE: Your name, your role, your business\nP.S.: Restate the CTA or add a bonus (P.S. lines get read more than body copy)\n\n\nSubject line formulas:\n\nType\tExample\nCuriosity\t\"The one metric that predicted our best customers\"\nValue\t\"5-min read: how to automate client reporting\"\nPersonalization\t\"Hey [Name], quick question for you\"\nUrgency\t\"Ending tonight: [offer]\"\nQuestion\t\"Still struggling with [pain point]?\"\n\nBody copy rules:\n\nStart with a hook (first sentence must grab them)\nWrite like you're talking to one person (use \"you\" and \"I\", not \"we\" and \"our users\")\nKeep it scannable (short paragraphs, bold key phrases, use line breaks generously)\nOne CTA per email (multiple CTAs split attention and kill conversions)\nEnd with a P.S. (seriously, it works — restate your offer or add urgency)\nStep 5: Segment Your List\n\nSending the same email to everyone is lazy and ineffective. Segmented emails get 3x higher engagement.\n\nHow to segment:\n\nSegment By\tExample\tWhy It Matters\nBehavior\tOpened last 3 emails vs didn't\tSend re-engagement campaigns to cold subscribers\nStage in funnel\tSubscriber vs trial user vs customer\tDifferent messages for different stages\nInterest / topic\tTagged based on lead magnet they downloaded\tSend relevant content only\nPurchase history\tBought Product A, hasn't bought Product B\tTargeted upsell/cross-sell\nEngagement level\tHigh engagers vs low engagers\tVIP content for high engagers, win-back campaigns for low\n\nRule: Start simple with 2-3 segments. Don't over-complicate. \"Engaged subscribers\" and \"cold subscribers\" is a good starting point.\n\nStep 6: Improve Deliverability\n\nIf your emails land in spam, nothing else matters. Deliverability is hygiene — get it right or your metrics will tank.\n\nDeliverability checklist:\n\n Use a custom domain for sending (not @gmail.com). Set up SPF, DKIM, and DMARC records.\n Warm up your domain (don't send to 10,000 people on day 1 — start small, ramp up gradually).\n Clean your list regularly. Remove bounces and unengaged subscribers every 3-6 months.\n Avoid spam trigger words in subject lines (\"FREE!!!\", \"ACT NOW\", \"LIMITED TIME OFFER!!!\").\n Make it easy to unsubscribe. Hiding the unsubscribe link gets you marked as spam.\n Monitor your sender reputation (tools: Google Postmaster, Sender Score).\n\nIf your open rates suddenly drop: Check spam. Send a test email to yourself at Gmail, Outlook, and Yahoo. If it lands in spam, you have a deliverability problem.\n\nStep 7: Measure Performance and Iterate\n\nTrack these metrics monthly:\n\nMetric\tWhat It Means\tHealthy Range\nOpen rate\t% of recipients who opened the email\t15-25% (varies by industry)\nClick rate\t% of recipients who clicked a link\t2-5%\nUnsubscribe rate\t% who unsubscribed\t< 0.5% per email\nBounce rate\t% of emails that didn't deliver\t< 2%\nConversion rate\t% who took the desired action (signup, purchase, etc.)\tVaries by offer\n\nWhat to do with the data:\n\nLow open rates? Test subject lines (A/B test 2-3 variations). Check deliverability (landing in spam?). Clean your list (remove unengaged subscribers).\nLow click rates? Weak CTA or irrelevant content. Test CTA placement and wording. Segment better (send more targeted emails).\nHigh unsubscribe rates? Sending too often, content isn't relevant, or tone is off. Survey unsubscribers to understand why.\n\nIteration rule: Test one variable at a time. Subject line one week, CTA placement the next. Measure, learn, repeat.\n\nEmail Marketing Mistakes to Avoid\nNot sending consistently. If you email once a quarter, people forget who you are. Aim for at least monthly.\nSelling in every email. You'll burn out your list. 80% value, 20% pitch is the rule.\nNot segmenting. Sending the same message to everyone means it's relevant to no one.\nIgnoring unengaged subscribers. They drag down your metrics and hurt deliverability. Remove or re-engage them.\nNot having a welcome sequence. The first 7 days after signup are the highest-engagement window. Use it.\nWriting generic subject lines. \"Newsletter #47\" gets ignored. Make every subject line earn the open." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/email-marketing-2", "publisherUrl": "https://clawhub.ai/JK-0001/email-marketing-2", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/email-marketing-2", "downloadUrl": "https://openagent3.xyz/downloads/email-marketing-2", "agentUrl": "https://openagent3.xyz/skills/email-marketing-2/agent", "manifestUrl": "https://openagent3.xyz/skills/email-marketing-2/agent.json", "briefUrl": "https://openagent3.xyz/skills/email-marketing-2/agent.md" } }