{ "schemaVersion": "1.0", "item": { "slug": "email-marketing", "name": "Email Marketing", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/ivangdavila/email-marketing", "canonicalUrl": "https://clawhub.ai/ivangdavila/email-marketing", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/email-marketing", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=email-marketing", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/email-marketing" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/email-marketing", "agentPageUrl": "https://openagent3.xyz/skills/email-marketing/agent", "manifestUrl": "https://openagent3.xyz/skills/email-marketing/agent.json", "briefUrl": "https://openagent3.xyz/skills/email-marketing/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Deliverability Foundations", "body": "Authenticate all sending domains: SPF, DKIM, and DMARC — missing any one tanks deliverability\nWarm up new domains/IPs: start with 50-100 emails/day, increase 20% daily over 2-4 weeks\nNever buy email lists — purchased lists destroy sender reputation permanently\nClean list regularly: remove bounces immediately, unengaged after 90 days\nMonitor blacklists: MXToolbox, Google Postmaster Tools — problems compound if not caught early" }, { "title": "List Health Metrics", "body": "MetricHealthyWarningCriticalOpen rate>20%10-20%<10%Click rate>2%1-2%<1%Bounce rate<2%2-5%>5%Unsubscribe<0.5%0.5-1%>1%Spam complaints<0.1%0.1-0.3%>0.3%\n\nOne spam complaint per 1000 emails is the danger zone — above this, inbox placement drops sharply" }, { "title": "Subject Lines", "body": "40-50 characters optimal — truncates on mobile after 35-40\nPersonalization works: name or company in subject increases opens 10-20%\nCuriosity beats clarity for opens, but clarity wins for clicks — balance based on goal\nAvoid spam triggers: ALL CAPS, excessive punctuation!!!, \"free\", \"act now\"\nTest emoji: works for some audiences, hurts others — A/B test before committing\nPreview text is second subject line — don't waste it with \"View in browser\"" }, { "title": "Email Sequences", "body": "Welcome sequence (5-7 emails over 2 weeks):\n\nImmediate: Deliver promised value + set expectations\nDay 1: Best content or quick win\nDay 3: Story/origin + values\nDay 5: Social proof + case study\nDay 7: Soft offer or deeper engagement\nDay 10: Address common objection\nDay 14: Clear CTA\n\nFirst email in sequence has highest open rate — make it count\nSpace emails 1-3 days apart — daily is too aggressive for most audiences" }, { "title": "Segmentation", "body": "Segment by behavior, not just demographics — what they clicked matters more than job title\nMinimum viable segments: new subscribers, engaged (opened in 30 days), unengaged, customers\nTag on every click — builds behavioral profile automatically\nSunset unengaged subscribers after 90 days — send re-engagement, then remove\nVIP segment for highest engagement — reward them with early access, exclusives" }, { "title": "Timing and Frequency", "body": "Tuesday-Thursday mid-morning performs best on average — but test your audience\nB2B: business hours. B2C: evenings and weekends can work\nFrequency depends on value: daily works if valuable, weekly fails if boring\nLet subscribers choose frequency — reduces unsubscribes significantly\nSend time optimization: most ESPs offer this, use it" }, { "title": "Campaign Types", "body": "Newsletter: regular value, builds relationship, low direct conversion\nPromotional: clear offer, urgency, direct conversion focus\nTransactional: receipts, confirmations — highest open rates, add value here\nRe-engagement: \"We miss you\" + incentive + easy unsubscribe\nAnnouncement: product launches, major updates — segment to interested only" }, { "title": "Writing for Email", "body": "One goal per email — multiple CTAs dilute response\nWrite for skimmers: bold key phrases, short paragraphs, bullet points\nP.S. lines get read — put secondary CTA or key point there\nPlain text often outperforms HTML for personal-style emails\nMobile-first: 60%+ open on mobile — single column, large tap targets" }, { "title": "Automation Triggers", "body": "Sign up → Welcome sequence\nPurchase → Onboarding + cross-sell sequence\nAbandoned cart → 3-email recovery (1h, 24h, 72h)\nNo open in 30 days → Re-engagement sequence\nLink click → Tag and trigger relevant follow-up\nDate-based → Birthday, renewal reminder, anniversary" }, { "title": "A/B Testing", "body": "Test one variable at a time: subject, send time, CTA, from name\nNeed 1000+ recipients per variant for statistical significance\nSubject line tests: 20% of list first, winner to remaining 80%\nMeasure what matters: opens for subject, clicks for content, conversions for offers\nDocument every test — institutional learning prevents repeat experiments" }, { "title": "Common Mistakes", "body": "Sending to entire list always — segment or face declining engagement\nNo double opt-in — leads to fake emails and spam traps\nIgnoring mobile preview — broken layouts kill credibility\nSame email to all segments — personalization is expected now\nHard selling too early — value first, offer later\nIgnoring unsubscribe feedback — they tell you what's wrong" }, { "title": "Compliance", "body": "Include physical address in every email — required by CAN-SPAM, GDPR\nUnsubscribe must work within 10 days — one-click preferred\nHonor opt-outs immediately — delayed removal is illegal in many jurisdictions\nGDPR: explicit consent required, document it, allow data deletion\nSeparate consent for different email types — marketing vs transactional" } ], "body": "Deliverability Foundations\nAuthenticate all sending domains: SPF, DKIM, and DMARC — missing any one tanks deliverability\nWarm up new domains/IPs: start with 50-100 emails/day, increase 20% daily over 2-4 weeks\nNever buy email lists — purchased lists destroy sender reputation permanently\nClean list regularly: remove bounces immediately, unengaged after 90 days\nMonitor blacklists: MXToolbox, Google Postmaster Tools — problems compound if not caught early\nList Health Metrics\nMetric\tHealthy\tWarning\tCritical\nOpen rate\t>20%\t10-20%\t<10%\nClick rate\t>2%\t1-2%\t<1%\nBounce rate\t<2%\t2-5%\t>5%\nUnsubscribe\t<0.5%\t0.5-1%\t>1%\nSpam complaints\t<0.1%\t0.1-0.3%\t>0.3%\nOne spam complaint per 1000 emails is the danger zone — above this, inbox placement drops sharply\nSubject Lines\n40-50 characters optimal — truncates on mobile after 35-40\nPersonalization works: name or company in subject increases opens 10-20%\nCuriosity beats clarity for opens, but clarity wins for clicks — balance based on goal\nAvoid spam triggers: ALL CAPS, excessive punctuation!!!, \"free\", \"act now\"\nTest emoji: works for some audiences, hurts others — A/B test before committing\nPreview text is second subject line — don't waste it with \"View in browser\"\nEmail Sequences\n\nWelcome sequence (5-7 emails over 2 weeks):\n\nImmediate: Deliver promised value + set expectations\nDay 1: Best content or quick win\nDay 3: Story/origin + values\nDay 5: Social proof + case study\nDay 7: Soft offer or deeper engagement\nDay 10: Address common objection\nDay 14: Clear CTA\nFirst email in sequence has highest open rate — make it count\nSpace emails 1-3 days apart — daily is too aggressive for most audiences\nSegmentation\nSegment by behavior, not just demographics — what they clicked matters more than job title\nMinimum viable segments: new subscribers, engaged (opened in 30 days), unengaged, customers\nTag on every click — builds behavioral profile automatically\nSunset unengaged subscribers after 90 days — send re-engagement, then remove\nVIP segment for highest engagement — reward them with early access, exclusives\nTiming and Frequency\nTuesday-Thursday mid-morning performs best on average — but test your audience\nB2B: business hours. B2C: evenings and weekends can work\nFrequency depends on value: daily works if valuable, weekly fails if boring\nLet subscribers choose frequency — reduces unsubscribes significantly\nSend time optimization: most ESPs offer this, use it\nCampaign Types\nNewsletter: regular value, builds relationship, low direct conversion\nPromotional: clear offer, urgency, direct conversion focus\nTransactional: receipts, confirmations — highest open rates, add value here\nRe-engagement: \"We miss you\" + incentive + easy unsubscribe\nAnnouncement: product launches, major updates — segment to interested only\nWriting for Email\nOne goal per email — multiple CTAs dilute response\nWrite for skimmers: bold key phrases, short paragraphs, bullet points\nP.S. lines get read — put secondary CTA or key point there\nPlain text often outperforms HTML for personal-style emails\nMobile-first: 60%+ open on mobile — single column, large tap targets\nAutomation Triggers\nSign up → Welcome sequence\nPurchase → Onboarding + cross-sell sequence\nAbandoned cart → 3-email recovery (1h, 24h, 72h)\nNo open in 30 days → Re-engagement sequence\nLink click → Tag and trigger relevant follow-up\nDate-based → Birthday, renewal reminder, anniversary\nA/B Testing\nTest one variable at a time: subject, send time, CTA, from name\nNeed 1000+ recipients per variant for statistical significance\nSubject line tests: 20% of list first, winner to remaining 80%\nMeasure what matters: opens for subject, clicks for content, conversions for offers\nDocument every test — institutional learning prevents repeat experiments\nCommon Mistakes\nSending to entire list always — segment or face declining engagement\nNo double opt-in — leads to fake emails and spam traps\nIgnoring mobile preview — broken layouts kill credibility\nSame email to all segments — personalization is expected now\nHard selling too early — value first, offer later\nIgnoring unsubscribe feedback — they tell you what's wrong\nCompliance\nInclude physical address in every email — required by CAN-SPAM, GDPR\nUnsubscribe must work within 10 days — one-click preferred\nHonor opt-outs immediately — delayed removal is illegal in many jurisdictions\nGDPR: explicit consent required, document it, allow data deletion\nSeparate consent for different email types — marketing vs transactional" }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/ivangdavila/email-marketing", "publisherUrl": "https://clawhub.ai/ivangdavila/email-marketing", "owner": "ivangdavila", "version": "1.0.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/email-marketing", "downloadUrl": "https://openagent3.xyz/downloads/email-marketing", "agentUrl": "https://openagent3.xyz/skills/email-marketing/agent", "manifestUrl": "https://openagent3.xyz/skills/email-marketing/agent.json", "briefUrl": "https://openagent3.xyz/skills/email-marketing/agent.md" } }