# Send Email Marketing to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "email-marketing", "name": "Email Marketing", "source": "tencent", "type": "skill", "category": "内容创作", "sourceUrl": "https://clawhub.ai/ivangdavila/email-marketing", "canonicalUrl": "https://clawhub.ai/ivangdavila/email-marketing", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/email-marketing", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=email-marketing", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "SKILL.md" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/email-marketing" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/email-marketing", "downloadUrl": "https://openagent3.xyz/downloads/email-marketing", "agentUrl": "https://openagent3.xyz/skills/email-marketing/agent", "manifestUrl": "https://openagent3.xyz/skills/email-marketing/agent.json", "briefUrl": "https://openagent3.xyz/skills/email-marketing/agent.md" } } ``` ## Documentation ### Deliverability Foundations Authenticate all sending domains: SPF, DKIM, and DMARC — missing any one tanks deliverability Warm up new domains/IPs: start with 50-100 emails/day, increase 20% daily over 2-4 weeks Never buy email lists — purchased lists destroy sender reputation permanently Clean list regularly: remove bounces immediately, unengaged after 90 days Monitor blacklists: MXToolbox, Google Postmaster Tools — problems compound if not caught early ### List Health Metrics MetricHealthyWarningCriticalOpen rate>20%10-20%<10%Click rate>2%1-2%<1%Bounce rate<2%2-5%>5%Unsubscribe<0.5%0.5-1%>1%Spam complaints<0.1%0.1-0.3%>0.3% One spam complaint per 1000 emails is the danger zone — above this, inbox placement drops sharply ### Subject Lines 40-50 characters optimal — truncates on mobile after 35-40 Personalization works: name or company in subject increases opens 10-20% Curiosity beats clarity for opens, but clarity wins for clicks — balance based on goal Avoid spam triggers: ALL CAPS, excessive punctuation!!!, "free", "act now" Test emoji: works for some audiences, hurts others — A/B test before committing Preview text is second subject line — don't waste it with "View in browser" ### Email Sequences Welcome sequence (5-7 emails over 2 weeks): Immediate: Deliver promised value + set expectations Day 1: Best content or quick win Day 3: Story/origin + values Day 5: Social proof + case study Day 7: Soft offer or deeper engagement Day 10: Address common objection Day 14: Clear CTA First email in sequence has highest open rate — make it count Space emails 1-3 days apart — daily is too aggressive for most audiences ### Segmentation Segment by behavior, not just demographics — what they clicked matters more than job title Minimum viable segments: new subscribers, engaged (opened in 30 days), unengaged, customers Tag on every click — builds behavioral profile automatically Sunset unengaged subscribers after 90 days — send re-engagement, then remove VIP segment for highest engagement — reward them with early access, exclusives ### Timing and Frequency Tuesday-Thursday mid-morning performs best on average — but test your audience B2B: business hours. B2C: evenings and weekends can work Frequency depends on value: daily works if valuable, weekly fails if boring Let subscribers choose frequency — reduces unsubscribes significantly Send time optimization: most ESPs offer this, use it ### Campaign Types Newsletter: regular value, builds relationship, low direct conversion Promotional: clear offer, urgency, direct conversion focus Transactional: receipts, confirmations — highest open rates, add value here Re-engagement: "We miss you" + incentive + easy unsubscribe Announcement: product launches, major updates — segment to interested only ### Writing for Email One goal per email — multiple CTAs dilute response Write for skimmers: bold key phrases, short paragraphs, bullet points P.S. lines get read — put secondary CTA or key point there Plain text often outperforms HTML for personal-style emails Mobile-first: 60%+ open on mobile — single column, large tap targets ### Automation Triggers Sign up → Welcome sequence Purchase → Onboarding + cross-sell sequence Abandoned cart → 3-email recovery (1h, 24h, 72h) No open in 30 days → Re-engagement sequence Link click → Tag and trigger relevant follow-up Date-based → Birthday, renewal reminder, anniversary ### A/B Testing Test one variable at a time: subject, send time, CTA, from name Need 1000+ recipients per variant for statistical significance Subject line tests: 20% of list first, winner to remaining 80% Measure what matters: opens for subject, clicks for content, conversions for offers Document every test — institutional learning prevents repeat experiments ### Common Mistakes Sending to entire list always — segment or face declining engagement No double opt-in — leads to fake emails and spam traps Ignoring mobile preview — broken layouts kill credibility Same email to all segments — personalization is expected now Hard selling too early — value first, offer later Ignoring unsubscribe feedback — they tell you what's wrong ### Compliance Include physical address in every email — required by CAN-SPAM, GDPR Unsubscribe must work within 10 days — one-click preferred Honor opt-outs immediately — delayed removal is illegal in many jurisdictions GDPR: explicit consent required, document it, allow data deletion Separate consent for different email types — marketing vs transactional ## Trust - Source: tencent - Verification: Indexed source record - Publisher: ivangdavila - Version: 1.0.0 ## Source health - Status: healthy - Source download looks usable. - Yavira can redirect you to the upstream package for this source. - Health scope: source - Reason: direct_download_ok - Checked at: 2026-04-23T16:43:11.935Z - Expires at: 2026-04-30T16:43:11.935Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/email-marketing) - [Send to Agent page](https://openagent3.xyz/skills/email-marketing/agent) - [JSON manifest](https://openagent3.xyz/skills/email-marketing/agent.json) - [Markdown brief](https://openagent3.xyz/skills/email-marketing/agent.md) - [Download page](https://openagent3.xyz/downloads/email-marketing)