{
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  "item": {
    "slug": "geo-optimization",
    "name": "GEO Optimization",
    "source": "tencent",
    "type": "skill",
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      "scripts/geo-test-queries.json"
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      "Download the package from Yavira.",
      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
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      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
        "Download the package from Yavira.",
        "Extract it into a folder your agent can access.",
        "Paste one of the prompts below and point your agent at the extracted folder."
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          "label": "New install",
          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
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        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
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  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "GEO: Generative Engine Optimization",
        "body": "Optimize content to appear in AI-powered search engines (ChatGPT, Perplexity, Claude, Google AI Overviews). GEO is about being parseable, quotable, and authoritative — not keyword stuffing."
      },
      {
        "title": "Quick Reference",
        "body": "GoalTacticGet cited in AI answersAdd specific statistics, quotable factsAppear in comparisonsCreate definitive comparison tablesAnswer user questionsComprehensive FAQ sectionsEstablish entityClear first-paragraph definitionsBuild authorityThird-party mentions, backlinks, freshness signals"
      },
      {
        "title": "GEO vs SEO: Key Differences",
        "body": "AspectTraditional SEOGEOGoalRank on SERPsGet cited in AI responsesKeywordsExact match mattersSemantic understandingContent styleCan be promotionalMust be factual, neutralStructureHeaders for scanningHeaders + parseable dataLinksBacklinks for authorityCitations + entity mentionsFreshnessHelpfulCritical (LLMs prefer recent)FormatLong-form winsQuotable chunks win"
      },
      {
        "title": "The GEO Audit Checklist",
        "body": "Score each page 0-2 points per item (0=missing, 1=partial, 2=excellent):"
      },
      {
        "title": "1. Entity Clarity (Max 10 pts)",
        "body": "First paragraph clearly defines what/who the entity is\n Entity name used consistently throughout\n Clear category placement (\"X is a [type of thing]\")\n Relationship to other known entities stated\n Wikipedia-style objectivity in tone"
      },
      {
        "title": "2. Quotable Facts (Max 10 pts)",
        "body": "Specific numbers present (not \"many\" or \"fast\")\n Statistics are current and sourced\n Claims are concrete and verifiable\n Key facts in standalone sentences (easy to extract)\n \"By the numbers\" or facts section exists"
      },
      {
        "title": "3. FAQ Coverage (Max 10 pts)",
        "body": "FAQ section exists\n Questions match how users prompt LLMs\n Answers are direct and complete\n FAQ schema markup implemented\n Covers \"what is\", \"how does\", \"why\", \"vs\" questions"
      },
      {
        "title": "4. Comparison Positioning (Max 10 pts)",
        "body": "Comparison tables exist\n Competitors named explicitly\n Factual differences highlighted (not just marketing)\n \"Alternative to X\" content exists\n Fair representation (not obviously biased)"
      },
      {
        "title": "5. Structural Clarity (Max 10 pts)",
        "body": "Clear heading hierarchy (H1→H2→H3)\n Bullet points for lists\n Tables for comparisons\n Short paragraphs (2-4 sentences)\n Summary/TL;DR at top or bottom"
      },
      {
        "title": "6. Authority Signals (Max 10 pts)",
        "body": "Author/company credentials stated\n Customer names/logos (social proof)\n Case studies with real numbers\n Third-party mentions/citations\n \"Last updated\" date present"
      },
      {
        "title": "7. Freshness (Max 10 pts)",
        "body": "Page has recent update date\n Content reflects current year\n No outdated references\n Regular content updates\n News/changelog section exists\n\nScoring:\n\n60-70: Excellent GEO readiness\n45-59: Good, needs some optimization\n30-44: Fair, significant gaps\n<30: Poor, major overhaul needed"
      },
      {
        "title": "Template 1: Entity Definition Page",
        "body": "# [Entity Name]\n\n**[Entity Name]** is a [category] that [primary function]. \nUnlike [alternative/competitor], [Entity Name] offers [key differentiator].\n\n## [Entity Name] by the Numbers\n\n- [Specific stat 1]\n- [Specific stat 2]\n- [Specific stat 3]\n- [Specific stat 4]\n\n## How [Entity Name] Works\n\n[2-3 paragraphs explaining core functionality]\n\n## Who Uses [Entity Name]\n\n[Named customers with context]\n\n## Frequently Asked Questions\n\n### What is [Entity Name]?\n[Direct answer in 2-3 sentences]\n\n### How is [Entity Name] different from [Competitor]?\n[Factual comparison]\n\n### How much does [Entity Name] cost?\n[Pricing info or guidance]\n\n*Last updated: [Date]*"
      },
      {
        "title": "Template 2: Comparison Page (Alternative To)",
        "body": "# Best [Competitor] Alternative: [Your Product] (2026)\n\n> **Summary:** [Your Product] is a [category] offering [key differentiators]. \n> [Customers] report [specific result] compared to [Competitor].\n\n*Last updated: [Date]*\n\n## Why [Users] Look for [Competitor] Alternatives\n\n### Problem 1: [Specific Pain Point]\n[Explanation with specifics]\n\n### Problem 2: [Specific Pain Point]\n[Explanation with specifics]\n\n## [Your Product] vs [Competitor]: Comparison\n\n| Feature | [Competitor] | [Your Product] |\n|---------|--------------|----------------|\n| [Feature 1] | [Their approach] | [Your approach] |\n| [Feature 2] | [Their approach] | [Your approach] |\n| [Feature 3] | [Their approach] | [Your approach] |\n\n## Key Differences\n\n### [Differentiator 1]\n[Factual explanation with numbers]\n\n### [Differentiator 2]\n[Factual explanation with numbers]\n\n## Customer Results\n\n> \"[Quote with specific result]\"\n> — [Name], [Title], [Company]\n\n## Frequently Asked Questions\n\n### Is [Your Product] a good alternative to [Competitor]?\n[Direct answer]\n\n### How does [Your Product] compare to [Competitor] on [key factor]?\n[Specific comparison]\n\n### Can I migrate from [Competitor] to [Your Product]?\n[Migration info]\n\n## Summary\n\n[Your Product] is a [category] offering [key benefits]. [Customers] \nusing [Your Product] instead of [Competitor] report [specific results].\n\n*[Your Product] has [credibility stat]. Learn more at [link].*"
      },
      {
        "title": "Template 3: FAQ Page (LLM Optimized)",
        "body": "# [Topic] FAQ\n\nAnswers to common questions about [topic].\n\n*Last updated: [Date]*\n\n## General Questions\n\n### What is [thing]?\n[Thing] is a [category] that [function]. It is used by [who] to [accomplish what].\n\n### How does [thing] work?\n[Thing] works by [process]. [Additional detail].\n\n### Who uses [thing]?\n[Thing] is used by [user types], including [specific examples like Company A, Company B].\n\n## Comparison Questions\n\n### How is [thing] different from [alternative]?\n[Thing] differs from [alternative] in [specific ways]:\n- [Difference 1]\n- [Difference 2]\n- [Difference 3]\n\n### Is [thing] better than [alternative]?\n[Thing] is better suited for [use cases] because [reasons]. \n[Alternative] may be better for [other use cases].\n\n## Pricing & Access\n\n### How much does [thing] cost?\n[Pricing information or range]\n\n### Is there a free trial?\n[Trial information]\n\n## Technical Questions\n\n### What are the requirements for [thing]?\n[Requirements list]\n\n### How do I get started with [thing]?\n1. [Step 1]\n2. [Step 2]\n3. [Step 3]"
      },
      {
        "title": "Perplexity AI",
        "body": "How it works: 3-layer reranking system\n\nInitial retrieval from web index\nRelevance scoring\nCitation selection based on authority + recency\n\nOptimization tactics:\n\nStrong domain authority matters\nFreshness signals critical (update dates)\nDirect answers to questions\nBeing cited by other authoritative sources\nStructured data helps parsing"
      },
      {
        "title": "ChatGPT / SearchGPT",
        "body": "How it works: Bing-powered search + LLM synthesis\n\nOptimization tactics:\n\nBing indexing matters (submit sitemap to Bing)\nE-E-A-T signals weighted heavily\nConversational content structure\nFAQ format highly effective\nNamed entities help recognition"
      },
      {
        "title": "Google AI Overviews",
        "body": "How it works: Google's index + Gemini synthesis\n\nOptimization tactics:\n\nTraditional SEO still matters (ranking helps)\nFeatured snippet optimization\nSchema markup (FAQ, HowTo, Product)\nClear, authoritative content\nMobile-first indexing"
      },
      {
        "title": "Claude",
        "body": "How it works: Training data + retrieval (when web-enabled)\n\nOptimization tactics:\n\nQuality content in training sources\nWikipedia mentions help entity recognition\nTechnical accuracy valued\nClear, well-structured prose\nBeing cited in authoritative sources"
      },
      {
        "title": "Schema Markup for GEO",
        "body": "Organization Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Company Name\",\n  \"description\": \"Clear description of what company does\",\n  \"url\": \"https://example.com\",\n  \"foundingDate\": \"2017\",\n  \"numberOfEmployees\": \"50-100\",\n  \"sameAs\": [\n    \"https://twitter.com/company\",\n    \"https://linkedin.com/company/company\"\n  ]\n}\n\nFAQ Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is [thing]?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Direct answer here.\"\n    }\n  }]\n}\n\nProduct Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Product Name\",\n  \"description\": \"Product description\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"Brand\"},\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"priceCurrency\": \"USD\",\n    \"price\": \"99\"\n  }\n}"
      },
      {
        "title": "llms.txt Protocol",
        "body": "Create /llms.txt at your site root to help LLMs understand your site:\n\n# Site Name\n\n> Brief description of what this site/company is.\n\n## Main Sections\n\n- [Products](/products): Description of products section\n- [Documentation](/docs): Technical documentation\n- [Blog](/blog): Industry insights and updates\n\n## Key Facts\n\n- Founded: 2017\n- Customers: 500+ companies\n- Key metric: [specific number]\n\n## Contact\n\n- Website: https://example.com\n- Email: hello@example.com"
      },
      {
        "title": "Manual Testing",
        "body": "Regularly search these prompts on each platform:\n\nPerplexity:\n\n\"What is [your company]?\"\n\"Best [competitor] alternative\"\n\"[Your category] comparison\"\n\"How does [your product] work?\"\n\nChatGPT:\n\nSame queries with web browsing enabled\n\"Compare [your product] vs [competitor]\"\n\nGoogle (AI Overview):\n\n\"[Your category] solutions\"\n\"[Competitor] alternative\""
      },
      {
        "title": "Tracking Tools",
        "body": "ToolWhat It TracksPriceOtterly.AIMulti-platform AI visibilityFree tierAhrefs Brand RadarAI search mentions$129+/moProfoundEnterprise benchmarkingEnterpriseManual trackingDIY spreadsheetFree"
      },
      {
        "title": "Key Metrics",
        "body": "Mention rate: % of relevant queries where you appear\nCitation rate: % of mentions that cite/link to you\nSentiment: Positive/neutral/negative portrayal\nShare of voice: Your mentions vs competitors\nPosition: Where in the response you appear"
      },
      {
        "title": "DO:",
        "body": "✅ Use specific numbers (\"0.5 seconds\" not \"fast\")\n✅ Make claims quotable and standalone\n✅ Structure content with clear hierarchy\n✅ Include FAQ sections\n✅ Update content regularly with dates\n✅ Create comparison content\n✅ Use tables for data\n✅ Be factual and neutral in tone\n✅ Name real customers and results"
      },
      {
        "title": "DON'T:",
        "body": "❌ Use vague superlatives (\"best\", \"leading\", \"top\")\n❌ Keyword stuff (LLMs see through it)\n❌ Write walls of text without structure\n❌ Hide information (be comprehensive)\n❌ Use outdated statistics\n❌ Ignore competitors (address them directly)\n❌ Be obviously promotional (neutral wins)"
      },
      {
        "title": "Quick Start Checklist",
        "body": "For any page you want to optimize for GEO:\n\nAdd clear entity definition in first paragraph\n Include 5+ specific, quotable statistics\n Add FAQ section with 5+ questions\n Create comparison table (if relevant)\n Add \"last updated\" date\n Implement FAQ schema markup\n Ensure H1→H2→H3 hierarchy\n Test on Perplexity: does your content appear?"
      },
      {
        "title": "Automated GEO Monitoring",
        "body": "Track your citation rate over time with the included monitoring scripts!"
      },
      {
        "title": "Quick Start",
        "body": "Test current visibility:\n\npython3 scripts/geo-monitor.py --test\n\nSingle query test:\n\npython3 scripts/geo-monitor.py --query \"best game server orchestration platform\"\n\nGenerate daily report:\n\npython3 scripts/geo-daily-report.py"
      },
      {
        "title": "Setup Automated Monitoring",
        "body": "1. Create your test queries file (scripts/geo-test-queries.json):\n\n{\n  \"queries\": [\n    {\n      \"query\": \"your target query here\",\n      \"category\": \"brand|product|comparison|problem|competitor\"\n    }\n  ]\n}\n\n2. Run daily monitoring:\n\n# Add to cron for daily 9am checks\n0 9 * * * cd /path/to/skill && bash scripts/geo-daily-monitor.sh"
      },
      {
        "title": "Understanding the Reports",
        "body": "Citation Rate: Percentage of queries where you appear in AI responses\n\n0-20%: Early stage, needs work\n20-40%: Building visibility\n40-60%: Strong presence\n60%+: Dominant authority\n\nCategories tracked:\n\nBrand queries (you should own these!)\nProduct/feature queries\nComparison queries (vs competitors)\nProblem/pain point queries\nCompetitor comparison queries"
      },
      {
        "title": "Monitoring Best Practices",
        "body": "Start with 15-20 strategic queries across all categories\nTest daily during optimization period (first 2 weeks)\nWeekly checks once you hit target citation rate\nTrack changes after content updates (expect 3-7 day lag)\nFocus on gaps - queries with 0% citation are your opportunities"
      },
      {
        "title": "What to Track",
        "body": "Current state:\n\nTotal citation rate\nCitations by category\nPosition when cited (#1, #2, etc.)\nCritical gaps (0% coverage)\n\nOver time:\n\nCitation rate trend (weekly/monthly)\nNew citations gained\nLost citations (content freshness!)\nCategory improvements"
      },
      {
        "title": "Files Included",
        "body": "scripts/geo-monitor.py - Main testing script (uses Perplexity API)\nscripts/geo-daily-report.py - Formatted report generator\nscripts/geo-daily-monitor.sh - Cron-friendly wrapper\nscripts/geo-test-queries.json - Example query file\n\nRequirements: Perplexity API key (configure via web_search in Clawdbot)"
      },
      {
        "title": "Resources",
        "body": "Awesome GEO GitHub\nPrinceton GEO Research Paper\nGoogle AI Search Guidance\nPerplexity Ranking Factors"
      }
    ],
    "body": "GEO: Generative Engine Optimization\n\nOptimize content to appear in AI-powered search engines (ChatGPT, Perplexity, Claude, Google AI Overviews). GEO is about being parseable, quotable, and authoritative — not keyword stuffing.\n\nQuick Reference\nGoal\tTactic\nGet cited in AI answers\tAdd specific statistics, quotable facts\nAppear in comparisons\tCreate definitive comparison tables\nAnswer user questions\tComprehensive FAQ sections\nEstablish entity\tClear first-paragraph definitions\nBuild authority\tThird-party mentions, backlinks, freshness signals\nGEO vs SEO: Key Differences\nAspect\tTraditional SEO\tGEO\nGoal\tRank on SERPs\tGet cited in AI responses\nKeywords\tExact match matters\tSemantic understanding\nContent style\tCan be promotional\tMust be factual, neutral\nStructure\tHeaders for scanning\tHeaders + parseable data\nLinks\tBacklinks for authority\tCitations + entity mentions\nFreshness\tHelpful\tCritical (LLMs prefer recent)\nFormat\tLong-form wins\tQuotable chunks win\nThe GEO Audit Checklist\n\nScore each page 0-2 points per item (0=missing, 1=partial, 2=excellent):\n\n1. Entity Clarity (Max 10 pts)\n First paragraph clearly defines what/who the entity is\n Entity name used consistently throughout\n Clear category placement (\"X is a [type of thing]\")\n Relationship to other known entities stated\n Wikipedia-style objectivity in tone\n2. Quotable Facts (Max 10 pts)\n Specific numbers present (not \"many\" or \"fast\")\n Statistics are current and sourced\n Claims are concrete and verifiable\n Key facts in standalone sentences (easy to extract)\n \"By the numbers\" or facts section exists\n3. FAQ Coverage (Max 10 pts)\n FAQ section exists\n Questions match how users prompt LLMs\n Answers are direct and complete\n FAQ schema markup implemented\n Covers \"what is\", \"how does\", \"why\", \"vs\" questions\n4. Comparison Positioning (Max 10 pts)\n Comparison tables exist\n Competitors named explicitly\n Factual differences highlighted (not just marketing)\n \"Alternative to X\" content exists\n Fair representation (not obviously biased)\n5. Structural Clarity (Max 10 pts)\n Clear heading hierarchy (H1→H2→H3)\n Bullet points for lists\n Tables for comparisons\n Short paragraphs (2-4 sentences)\n Summary/TL;DR at top or bottom\n6. Authority Signals (Max 10 pts)\n Author/company credentials stated\n Customer names/logos (social proof)\n Case studies with real numbers\n Third-party mentions/citations\n \"Last updated\" date present\n7. Freshness (Max 10 pts)\n Page has recent update date\n Content reflects current year\n No outdated references\n Regular content updates\n News/changelog section exists\n\nScoring:\n\n60-70: Excellent GEO readiness\n45-59: Good, needs some optimization\n30-44: Fair, significant gaps\n<30: Poor, major overhaul needed\nContent Optimization Templates\nTemplate 1: Entity Definition Page\n# [Entity Name]\n\n**[Entity Name]** is a [category] that [primary function]. \nUnlike [alternative/competitor], [Entity Name] offers [key differentiator].\n\n## [Entity Name] by the Numbers\n\n- [Specific stat 1]\n- [Specific stat 2]\n- [Specific stat 3]\n- [Specific stat 4]\n\n## How [Entity Name] Works\n\n[2-3 paragraphs explaining core functionality]\n\n## Who Uses [Entity Name]\n\n[Named customers with context]\n\n## Frequently Asked Questions\n\n### What is [Entity Name]?\n[Direct answer in 2-3 sentences]\n\n### How is [Entity Name] different from [Competitor]?\n[Factual comparison]\n\n### How much does [Entity Name] cost?\n[Pricing info or guidance]\n\n*Last updated: [Date]*\n\nTemplate 2: Comparison Page (Alternative To)\n# Best [Competitor] Alternative: [Your Product] (2026)\n\n> **Summary:** [Your Product] is a [category] offering [key differentiators]. \n> [Customers] report [specific result] compared to [Competitor].\n\n*Last updated: [Date]*\n\n## Why [Users] Look for [Competitor] Alternatives\n\n### Problem 1: [Specific Pain Point]\n[Explanation with specifics]\n\n### Problem 2: [Specific Pain Point]\n[Explanation with specifics]\n\n## [Your Product] vs [Competitor]: Comparison\n\n| Feature | [Competitor] | [Your Product] |\n|---------|--------------|----------------|\n| [Feature 1] | [Their approach] | [Your approach] |\n| [Feature 2] | [Their approach] | [Your approach] |\n| [Feature 3] | [Their approach] | [Your approach] |\n\n## Key Differences\n\n### [Differentiator 1]\n[Factual explanation with numbers]\n\n### [Differentiator 2]\n[Factual explanation with numbers]\n\n## Customer Results\n\n> \"[Quote with specific result]\"\n> — [Name], [Title], [Company]\n\n## Frequently Asked Questions\n\n### Is [Your Product] a good alternative to [Competitor]?\n[Direct answer]\n\n### How does [Your Product] compare to [Competitor] on [key factor]?\n[Specific comparison]\n\n### Can I migrate from [Competitor] to [Your Product]?\n[Migration info]\n\n## Summary\n\n[Your Product] is a [category] offering [key benefits]. [Customers] \nusing [Your Product] instead of [Competitor] report [specific results].\n\n*[Your Product] has [credibility stat]. Learn more at [link].*\n\nTemplate 3: FAQ Page (LLM Optimized)\n# [Topic] FAQ\n\nAnswers to common questions about [topic].\n\n*Last updated: [Date]*\n\n## General Questions\n\n### What is [thing]?\n[Thing] is a [category] that [function]. It is used by [who] to [accomplish what].\n\n### How does [thing] work?\n[Thing] works by [process]. [Additional detail].\n\n### Who uses [thing]?\n[Thing] is used by [user types], including [specific examples like Company A, Company B].\n\n## Comparison Questions\n\n### How is [thing] different from [alternative]?\n[Thing] differs from [alternative] in [specific ways]:\n- [Difference 1]\n- [Difference 2]\n- [Difference 3]\n\n### Is [thing] better than [alternative]?\n[Thing] is better suited for [use cases] because [reasons]. \n[Alternative] may be better for [other use cases].\n\n## Pricing & Access\n\n### How much does [thing] cost?\n[Pricing information or range]\n\n### Is there a free trial?\n[Trial information]\n\n## Technical Questions\n\n### What are the requirements for [thing]?\n[Requirements list]\n\n### How do I get started with [thing]?\n1. [Step 1]\n2. [Step 2]\n3. [Step 3]\n\nPlatform-Specific Optimization\nPerplexity AI\n\nHow it works: 3-layer reranking system\n\nInitial retrieval from web index\nRelevance scoring\nCitation selection based on authority + recency\n\nOptimization tactics:\n\nStrong domain authority matters\nFreshness signals critical (update dates)\nDirect answers to questions\nBeing cited by other authoritative sources\nStructured data helps parsing\nChatGPT / SearchGPT\n\nHow it works: Bing-powered search + LLM synthesis\n\nOptimization tactics:\n\nBing indexing matters (submit sitemap to Bing)\nE-E-A-T signals weighted heavily\nConversational content structure\nFAQ format highly effective\nNamed entities help recognition\nGoogle AI Overviews\n\nHow it works: Google's index + Gemini synthesis\n\nOptimization tactics:\n\nTraditional SEO still matters (ranking helps)\nFeatured snippet optimization\nSchema markup (FAQ, HowTo, Product)\nClear, authoritative content\nMobile-first indexing\nClaude\n\nHow it works: Training data + retrieval (when web-enabled)\n\nOptimization tactics:\n\nQuality content in training sources\nWikipedia mentions help entity recognition\nTechnical accuracy valued\nClear, well-structured prose\nBeing cited in authoritative sources\nTechnical Implementation\nSchema Markup for GEO\n\nOrganization Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Company Name\",\n  \"description\": \"Clear description of what company does\",\n  \"url\": \"https://example.com\",\n  \"foundingDate\": \"2017\",\n  \"numberOfEmployees\": \"50-100\",\n  \"sameAs\": [\n    \"https://twitter.com/company\",\n    \"https://linkedin.com/company/company\"\n  ]\n}\n\n\nFAQ Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is [thing]?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Direct answer here.\"\n    }\n  }]\n}\n\n\nProduct Schema:\n\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Product Name\",\n  \"description\": \"Product description\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"Brand\"},\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"priceCurrency\": \"USD\",\n    \"price\": \"99\"\n  }\n}\n\nllms.txt Protocol\n\nCreate /llms.txt at your site root to help LLMs understand your site:\n\n# Site Name\n\n> Brief description of what this site/company is.\n\n## Main Sections\n\n- [Products](/products): Description of products section\n- [Documentation](/docs): Technical documentation\n- [Blog](/blog): Industry insights and updates\n\n## Key Facts\n\n- Founded: 2017\n- Customers: 500+ companies\n- Key metric: [specific number]\n\n## Contact\n\n- Website: https://example.com\n- Email: hello@example.com\n\nMonitoring GEO Performance\nManual Testing\n\nRegularly search these prompts on each platform:\n\nPerplexity:\n\n\"What is [your company]?\"\n\"Best [competitor] alternative\"\n\"[Your category] comparison\"\n\"How does [your product] work?\"\n\nChatGPT:\n\nSame queries with web browsing enabled\n\"Compare [your product] vs [competitor]\"\n\nGoogle (AI Overview):\n\n\"[Your category] solutions\"\n\"[Competitor] alternative\"\nTracking Tools\nTool\tWhat It Tracks\tPrice\nOtterly.AI\tMulti-platform AI visibility\tFree tier\nAhrefs Brand Radar\tAI search mentions\t$129+/mo\nProfound\tEnterprise benchmarking\tEnterprise\nManual tracking\tDIY spreadsheet\tFree\nKey Metrics\nMention rate: % of relevant queries where you appear\nCitation rate: % of mentions that cite/link to you\nSentiment: Positive/neutral/negative portrayal\nShare of voice: Your mentions vs competitors\nPosition: Where in the response you appear\nGEO Content Principles\nDO:\n✅ Use specific numbers (\"0.5 seconds\" not \"fast\")\n✅ Make claims quotable and standalone\n✅ Structure content with clear hierarchy\n✅ Include FAQ sections\n✅ Update content regularly with dates\n✅ Create comparison content\n✅ Use tables for data\n✅ Be factual and neutral in tone\n✅ Name real customers and results\nDON'T:\n❌ Use vague superlatives (\"best\", \"leading\", \"top\")\n❌ Keyword stuff (LLMs see through it)\n❌ Write walls of text without structure\n❌ Hide information (be comprehensive)\n❌ Use outdated statistics\n❌ Ignore competitors (address them directly)\n❌ Be obviously promotional (neutral wins)\nQuick Start Checklist\n\nFor any page you want to optimize for GEO:\n\n Add clear entity definition in first paragraph\n Include 5+ specific, quotable statistics\n Add FAQ section with 5+ questions\n Create comparison table (if relevant)\n Add \"last updated\" date\n Implement FAQ schema markup\n Ensure H1→H2→H3 hierarchy\n Test on Perplexity: does your content appear?\nAutomated GEO Monitoring\n\nTrack your citation rate over time with the included monitoring scripts!\n\nQuick Start\n\nTest current visibility:\n\npython3 scripts/geo-monitor.py --test\n\n\nSingle query test:\n\npython3 scripts/geo-monitor.py --query \"best game server orchestration platform\"\n\n\nGenerate daily report:\n\npython3 scripts/geo-daily-report.py\n\nSetup Automated Monitoring\n\n1. Create your test queries file (scripts/geo-test-queries.json):\n\n{\n  \"queries\": [\n    {\n      \"query\": \"your target query here\",\n      \"category\": \"brand|product|comparison|problem|competitor\"\n    }\n  ]\n}\n\n\n2. Run daily monitoring:\n\n# Add to cron for daily 9am checks\n0 9 * * * cd /path/to/skill && bash scripts/geo-daily-monitor.sh\n\nUnderstanding the Reports\n\nCitation Rate: Percentage of queries where you appear in AI responses\n\n0-20%: Early stage, needs work\n20-40%: Building visibility\n40-60%: Strong presence\n60%+: Dominant authority\n\nCategories tracked:\n\nBrand queries (you should own these!)\nProduct/feature queries\nComparison queries (vs competitors)\nProblem/pain point queries\nCompetitor comparison queries\nMonitoring Best Practices\nStart with 15-20 strategic queries across all categories\nTest daily during optimization period (first 2 weeks)\nWeekly checks once you hit target citation rate\nTrack changes after content updates (expect 3-7 day lag)\nFocus on gaps - queries with 0% citation are your opportunities\nWhat to Track\n\nCurrent state:\n\nTotal citation rate\nCitations by category\nPosition when cited (#1, #2, etc.)\nCritical gaps (0% coverage)\n\nOver time:\n\nCitation rate trend (weekly/monthly)\nNew citations gained\nLost citations (content freshness!)\nCategory improvements\nFiles Included\nscripts/geo-monitor.py - Main testing script (uses Perplexity API)\nscripts/geo-daily-report.py - Formatted report generator\nscripts/geo-daily-monitor.sh - Cron-friendly wrapper\nscripts/geo-test-queries.json - Example query file\n\nRequirements: Perplexity API key (configure via web_search in Clawdbot)\n\nResources\nAwesome GEO GitHub\nPrinceton GEO Research Paper\nGoogle AI Search Guidance\nPerplexity Ranking Factors"
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