{ "schemaVersion": "1.0", "item": { "slug": "go-to-market", "name": "Go To Market", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/JK-0001/go-to-market", "canonicalUrl": "https://clawhub.ai/JK-0001/go-to-market", "targetPlatform": "OpenClaw" }, "install": { "downloadMode": "redirect", "downloadUrl": "/downloads/go-to-market", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=go-to-market", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "installMethod": "Manual import", "extraction": "Extract archive", "prerequisites": [ "OpenClaw" ], "packageFormat": "ZIP package", "includedAssets": [ "SKILL.md" ], "primaryDoc": "SKILL.md", "quickSetup": [ "Download the package from Yavira.", "Extract the archive and review SKILL.md first.", "Import or place the package into your OpenClaw setup." ], "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/go-to-market" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] }, "downloadPageUrl": "https://openagent3.xyz/downloads/go-to-market", "agentPageUrl": "https://openagent3.xyz/skills/go-to-market/agent", "manifestUrl": "https://openagent3.xyz/skills/go-to-market/agent.json", "briefUrl": "https://openagent3.xyz/skills/go-to-market/agent.md" }, "agentAssist": { "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.", "steps": [ "Download the package from Yavira.", "Extract it into a folder your agent can access.", "Paste one of the prompts below and point your agent at the extracted folder." ], "prompts": [ { "label": "New install", "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete." }, { "label": "Upgrade existing", "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run." } ] }, "documentation": { "source": "clawhub", "primaryDoc": "SKILL.md", "sections": [ { "title": "Overview", "body": "A go-to-market (GTM) strategy is your plan for how you'll reach customers and generate revenue. It answers: Who's the customer? What's the message? How will you reach them? How will you sell? For solopreneurs, a sharp GTM strategy prevents wasted effort on channels or messages that don't work. This playbook builds a GTM plan that drives customer acquisition efficiently." }, { "title": "Step 1: Define Your Target Customer (ICP)", "body": "Before you can go to market, you need to know exactly who you're selling to. A vague target = wasted marketing spend.\n\nICP (Ideal Customer Profile) template:\n\nDEMOGRAPHICS (if B2C):\n Age range, income, location, job type\n\nFIRMOGRAPHICS (if B2B):\n Industry, company size, revenue range, location\n\nPSYCHOGRAPHICS:\n Pain points, goals, values, fears\n\nBEHAVIORAL:\n Where they hang out (online/offline)\n How they make buying decisions\n What triggers them to look for a solution like yours\n\nExample (B2B SaaS):\n\nICP: Small SaaS founders (solo or 2-5 person teams)\n Industry: B2B SaaS\n Company size: Pre-seed to seed stage, $0-$500K ARR\n Pain: Spending 15+ hours/week on manual ops work (billing, support, reporting)\n Goal: More time to focus on product and growth\n Hangouts: Indie Hackers, Twitter, Y Combinator forums\n Buying trigger: Hitting $50K ARR and realizing ops is taking over\n\nValidation: Interview 5-10 people who match your ICP. Ask about their pain, current solutions, and what would make them switch. If their answers don't align with your assumptions, refine your ICP." }, { "title": "Step 2: Craft Your Positioning", "body": "Positioning is how you want customers to think about your product. It's the foundation of all your messaging.\n\nPositioning statement template (internal, not customer-facing):\n\nFor [target customer],\nWho [has this problem],\n[Your product] is a [category]\nThat [key benefit / unique value].\nUnlike [competitors or alternatives],\n[Your product] [key differentiator].\n\nExample:\n\nFor solo SaaS founders,\nWho waste hours on manual operational tasks,\nAutomateOps is a no-code automation platform\nThat saves 15+ hours per week on billing, support, and reporting.\nUnlike Zapier or Make,\nAutomateOps is purpose-built for SaaS workflows with pre-built templates.\n\nWhy this matters: This statement guides every piece of marketing copy, sales messaging, and product positioning. When in doubt, return to this.\n\nTest your positioning: Can you explain it in 1-2 sentences? If someone hears it, do they immediately understand who it's for and why it's different? If not, simplify." }, { "title": "Step 3: Choose Your GTM Motion (How You'll Sell)", "body": "Different products require different sales motions. Pick based on your price point and customer complexity.\n\nGTM motion types:\n\nMotionWhen to UseCharacteristicsProduct-Led (PLG)Low price ($0-$100/month), self-serveFree trial or freemium, users sign up and onboard themselves, minimal or no sales involvementSales-LedHigh price ($500+/month or $5K+ deal), complexDemos, proposals, human touch, longer sales cyclesHybridMid-market ($100-500/month)Self-serve for small customers, sales assist for larger onesCommunity-LedWhen network effects or peer influence mattersBuild a community first (Slack, Discord, forum), monetize through the community\n\nSelection guide:\n\nIf your product is simple and cheap → Product-Led\nIf your product is complex or expensive → Sales-Led\nIf your product benefits from user interaction → Community-Led\nIf you serve both SMB and enterprise → Hybrid\n\nExample (Solopreneur SaaS):\n\nPrice: $49/month → Product-Led GTM\nExecution: Free 14-day trial, self-serve signup, onboarding via email + in-app tips, upgrade prompts in-app" }, { "title": "Step 4: Select Your Channels", "body": "Channels are how you reach your target customer. Don't try to be everywhere — pick 2-3 channels and dominate them.\n\nChannel selection framework:\n\nChannelBest ForTime to ROICostSEO/ContentHigh-intent searches, long-term growth3-6 monthsLow (time)Paid Ads (Google, Facebook, LinkedIn)Fast traffic, testing, scalingImmediateHigh ($$$)Social Media (LinkedIn, Twitter, Instagram)Building audience, brand awareness1-3 monthsLow (time)Email MarketingOwned audience, nurturing leadsImmediate (if you have a list)LowCommunity / ForumsNiche audiences, trust-building1-6 monthsLow (time)Partnerships / AffiliatesLeveraging others' audiences1-3 monthsMedium (rev share)Outreach (Cold email, LinkedIn DMs)B2B, direct targetingImmediateLow (time)Product Hunt / DirectoriesTech/SaaS products, launch spikeImmediateLow\n\nHow to choose:\n\nWhere does your ICP hang out? If they're on LinkedIn, go there. If they search Google, do SEO.\nWhat's your budget? If $0, focus on organic (SEO, social, community). If $1K+/month, test paid ads.\nWhat's your timeline? If you need customers this month, use outreach or paid ads. If you can wait 6 months, build SEO.\n\nRecommended solopreneur stack (choose 2-3):\n\nB2B SaaS: SEO + LinkedIn + Cold Outreach\nB2C Product: Instagram/TikTok + Paid Ads + Email\nService/Consulting: LinkedIn + Cold Outreach + Referrals\nInfo Product: Email + Twitter + YouTube\n\nRule: Pick 2 primary channels. Master them before adding a third." }, { "title": "Step 5: Build Your GTM Execution Plan", "body": "Strategy without execution is just ideas. Build a 90-day GTM plan with specific tactics, owners (you), and metrics.\n\n90-Day GTM Plan Template:\n\nGOAL: [What you want to achieve in 90 days — revenue, users, leads?]\n Example: Acquire 50 paying customers at $49/month = $2,450 MRR\n\nCHANNEL 1: [Primary channel]\n Tactic 1: [Specific action]\n Metric: [How you'll measure]\n Owner: [You]\n Timeline: [Weeks 1-4, 5-8, 9-12]\n\n Tactic 2: [Specific action]\n Metric: [How you'll measure]\n Owner: [You]\n Timeline: [Weeks 1-4, 5-8, 9-12]\n\nCHANNEL 2: [Secondary channel]\n [Same structure]\n\nSALES/CONVERSION:\n Tactic: [How you'll convert leads to customers]\n Metric: [Conversion rate target]\n\nExample (B2B SaaS, Product-Led GTM):\n\nGOAL: 50 paying customers in 90 days = $2,450 MRR\n\nCHANNEL 1: SEO\n Tactic 1: Publish 12 blog posts targeting low-competition keywords\n Metric: 2,000 organic visitors/month by Week 12\n Timeline: 1 post/week, Weeks 1-12\n\n Tactic 2: Build 3 content clusters around top pain points\n Metric: 5 posts ranking in top 10 by Week 12\n Timeline: Weeks 1-12\n\nCHANNEL 2: Cold Outreach\n Tactic 1: Send 500 personalized LinkedIn messages to ICP\n Metric: 15% reply rate, 25 demo bookings\n Timeline: 50 messages/week, Weeks 1-10\n\nCONVERSION:\n Tactic: Free 14-day trial with onboarding email sequence\n Metric: 25% trial-to-paid conversion rate\n Timeline: Ongoing\n\nWeekly check-in: Review metrics. Are you on track? If not, what needs to change?" }, { "title": "Step 6: Set Your Pricing and Offer", "body": "Pricing is part of your GTM strategy. The right price can accelerate adoption; the wrong price kills momentum.\n\nPricing considerations:\n\nWhat's the value you deliver? (See pricing-strategy skill)\nWhat are competitors charging?\nWhat's your target CAC (Customer Acquisition Cost)?\nDo you want to optimize for volume (lower price) or margin (higher price)?\n\nLaunch offer (optional but effective):\n\nEarly-bird discount (20-30% off for first 100 customers)\nLifetime deal (one-time payment for lifetime access — good for cash flow, bad for MRR)\nFree tier or trial (reduces friction, increases signups)\n\nRule: Don't underprice to \"get customers fast.\" Cheap customers are often low-quality and high-churn. Price at the value you deliver." }, { "title": "Step 7: Measure and Iterate", "body": "GTM is not set-it-and-forget-it. Track performance and adjust every 30 days.\n\nMetrics to track:\n\nMetricWhat It Tells YouWhere to TrackCustomer Acquisition Cost (CAC)How much you're spending to acquire one customerMarketing spend / new customersConversion rate% of leads/visitors that become customersAnalytics + CRMChannel ROIWhich channels are profitableRevenue per channel / spend per channelTime to first customerHow long it takes from launch to first saleManual trackingCustomer feedbackAre you solving the right problem?Surveys, interviews, support tickets\n\nMonthly GTM review (30 min):\n\nDid you hit your 90-day goal milestones for the month?\nWhich channels performed best? (highest ROI, lowest CAC)\nWhich channels underperformed? (high spend, low return)\nWhat should you double down on? What should you cut?\nWhat did you learn about your ICP or positioning?\n\nIteration: Every 30 days, adjust your tactics. If a channel isn't working after 30 days, pivot or cut it. If a channel is crushing, put more resources there." }, { "title": "GTM Mistakes to Avoid", "body": "Not defining ICP clearly. \"Everyone\" is not a target customer. Narrow it down.\nTrying too many channels at once. Spreading thin = mediocre everywhere. Pick 2-3 max.\nLaunching without positioning. If you don't know how you're different, customers won't either.\nNot tracking metrics. You can't improve what you don't measure. Set up analytics before launch.\nGiving up too early. Most channels take 30-90 days to show results. Don't panic after Week 1.\nIgnoring customer feedback. If customers tell you your messaging is confusing or the pricing is off, listen and adjust." } ], "body": "Go-to-Market Strategy\nOverview\n\nA go-to-market (GTM) strategy is your plan for how you'll reach customers and generate revenue. It answers: Who's the customer? What's the message? How will you reach them? How will you sell? For solopreneurs, a sharp GTM strategy prevents wasted effort on channels or messages that don't work. This playbook builds a GTM plan that drives customer acquisition efficiently.\n\nStep 1: Define Your Target Customer (ICP)\n\nBefore you can go to market, you need to know exactly who you're selling to. A vague target = wasted marketing spend.\n\nICP (Ideal Customer Profile) template:\n\nDEMOGRAPHICS (if B2C):\n Age range, income, location, job type\n\nFIRMOGRAPHICS (if B2B):\n Industry, company size, revenue range, location\n\nPSYCHOGRAPHICS:\n Pain points, goals, values, fears\n\nBEHAVIORAL:\n Where they hang out (online/offline)\n How they make buying decisions\n What triggers them to look for a solution like yours\n\n\nExample (B2B SaaS):\n\nICP: Small SaaS founders (solo or 2-5 person teams)\n Industry: B2B SaaS\n Company size: Pre-seed to seed stage, $0-$500K ARR\n Pain: Spending 15+ hours/week on manual ops work (billing, support, reporting)\n Goal: More time to focus on product and growth\n Hangouts: Indie Hackers, Twitter, Y Combinator forums\n Buying trigger: Hitting $50K ARR and realizing ops is taking over\n\n\nValidation: Interview 5-10 people who match your ICP. Ask about their pain, current solutions, and what would make them switch. If their answers don't align with your assumptions, refine your ICP.\n\nStep 2: Craft Your Positioning\n\nPositioning is how you want customers to think about your product. It's the foundation of all your messaging.\n\nPositioning statement template (internal, not customer-facing):\n\nFor [target customer],\nWho [has this problem],\n[Your product] is a [category]\nThat [key benefit / unique value].\nUnlike [competitors or alternatives],\n[Your product] [key differentiator].\n\n\nExample:\n\nFor solo SaaS founders,\nWho waste hours on manual operational tasks,\nAutomateOps is a no-code automation platform\nThat saves 15+ hours per week on billing, support, and reporting.\nUnlike Zapier or Make,\nAutomateOps is purpose-built for SaaS workflows with pre-built templates.\n\n\nWhy this matters: This statement guides every piece of marketing copy, sales messaging, and product positioning. When in doubt, return to this.\n\nTest your positioning: Can you explain it in 1-2 sentences? If someone hears it, do they immediately understand who it's for and why it's different? If not, simplify.\n\nStep 3: Choose Your GTM Motion (How You'll Sell)\n\nDifferent products require different sales motions. Pick based on your price point and customer complexity.\n\nGTM motion types:\n\nMotion\tWhen to Use\tCharacteristics\nProduct-Led (PLG)\tLow price ($0-$100/month), self-serve\tFree trial or freemium, users sign up and onboard themselves, minimal or no sales involvement\nSales-Led\tHigh price ($500+/month or $5K+ deal), complex\tDemos, proposals, human touch, longer sales cycles\nHybrid\tMid-market ($100-500/month)\tSelf-serve for small customers, sales assist for larger ones\nCommunity-Led\tWhen network effects or peer influence matters\tBuild a community first (Slack, Discord, forum), monetize through the community\n\nSelection guide:\n\nIf your product is simple and cheap → Product-Led\nIf your product is complex or expensive → Sales-Led\nIf your product benefits from user interaction → Community-Led\nIf you serve both SMB and enterprise → Hybrid\n\nExample (Solopreneur SaaS):\n\nPrice: $49/month → Product-Led GTM\nExecution: Free 14-day trial, self-serve signup, onboarding via email + in-app tips, upgrade prompts in-app\nStep 4: Select Your Channels\n\nChannels are how you reach your target customer. Don't try to be everywhere — pick 2-3 channels and dominate them.\n\nChannel selection framework:\n\nChannel\tBest For\tTime to ROI\tCost\nSEO/Content\tHigh-intent searches, long-term growth\t3-6 months\tLow (time)\nPaid Ads (Google, Facebook, LinkedIn)\tFast traffic, testing, scaling\tImmediate\tHigh ($$$)\nSocial Media (LinkedIn, Twitter, Instagram)\tBuilding audience, brand awareness\t1-3 months\tLow (time)\nEmail Marketing\tOwned audience, nurturing leads\tImmediate (if you have a list)\tLow\nCommunity / Forums\tNiche audiences, trust-building\t1-6 months\tLow (time)\nPartnerships / Affiliates\tLeveraging others' audiences\t1-3 months\tMedium (rev share)\nOutreach (Cold email, LinkedIn DMs)\tB2B, direct targeting\tImmediate\tLow (time)\nProduct Hunt / Directories\tTech/SaaS products, launch spike\tImmediate\tLow\n\nHow to choose:\n\nWhere does your ICP hang out? If they're on LinkedIn, go there. If they search Google, do SEO.\nWhat's your budget? If $0, focus on organic (SEO, social, community). If $1K+/month, test paid ads.\nWhat's your timeline? If you need customers this month, use outreach or paid ads. If you can wait 6 months, build SEO.\n\nRecommended solopreneur stack (choose 2-3):\n\nB2B SaaS: SEO + LinkedIn + Cold Outreach\nB2C Product: Instagram/TikTok + Paid Ads + Email\nService/Consulting: LinkedIn + Cold Outreach + Referrals\nInfo Product: Email + Twitter + YouTube\n\nRule: Pick 2 primary channels. Master them before adding a third.\n\nStep 5: Build Your GTM Execution Plan\n\nStrategy without execution is just ideas. Build a 90-day GTM plan with specific tactics, owners (you), and metrics.\n\n90-Day GTM Plan Template:\n\nGOAL: [What you want to achieve in 90 days — revenue, users, leads?]\n Example: Acquire 50 paying customers at $49/month = $2,450 MRR\n\nCHANNEL 1: [Primary channel]\n Tactic 1: [Specific action]\n Metric: [How you'll measure]\n Owner: [You]\n Timeline: [Weeks 1-4, 5-8, 9-12]\n\n Tactic 2: [Specific action]\n Metric: [How you'll measure]\n Owner: [You]\n Timeline: [Weeks 1-4, 5-8, 9-12]\n\nCHANNEL 2: [Secondary channel]\n [Same structure]\n\nSALES/CONVERSION:\n Tactic: [How you'll convert leads to customers]\n Metric: [Conversion rate target]\n\n\nExample (B2B SaaS, Product-Led GTM):\n\nGOAL: 50 paying customers in 90 days = $2,450 MRR\n\nCHANNEL 1: SEO\n Tactic 1: Publish 12 blog posts targeting low-competition keywords\n Metric: 2,000 organic visitors/month by Week 12\n Timeline: 1 post/week, Weeks 1-12\n\n Tactic 2: Build 3 content clusters around top pain points\n Metric: 5 posts ranking in top 10 by Week 12\n Timeline: Weeks 1-12\n\nCHANNEL 2: Cold Outreach\n Tactic 1: Send 500 personalized LinkedIn messages to ICP\n Metric: 15% reply rate, 25 demo bookings\n Timeline: 50 messages/week, Weeks 1-10\n\nCONVERSION:\n Tactic: Free 14-day trial with onboarding email sequence\n Metric: 25% trial-to-paid conversion rate\n Timeline: Ongoing\n\n\nWeekly check-in: Review metrics. Are you on track? If not, what needs to change?\n\nStep 6: Set Your Pricing and Offer\n\nPricing is part of your GTM strategy. The right price can accelerate adoption; the wrong price kills momentum.\n\nPricing considerations:\n\nWhat's the value you deliver? (See pricing-strategy skill)\nWhat are competitors charging?\nWhat's your target CAC (Customer Acquisition Cost)?\nDo you want to optimize for volume (lower price) or margin (higher price)?\n\nLaunch offer (optional but effective):\n\nEarly-bird discount (20-30% off for first 100 customers)\nLifetime deal (one-time payment for lifetime access — good for cash flow, bad for MRR)\nFree tier or trial (reduces friction, increases signups)\n\nRule: Don't underprice to \"get customers fast.\" Cheap customers are often low-quality and high-churn. Price at the value you deliver.\n\nStep 7: Measure and Iterate\n\nGTM is not set-it-and-forget-it. Track performance and adjust every 30 days.\n\nMetrics to track:\n\nMetric\tWhat It Tells You\tWhere to Track\nCustomer Acquisition Cost (CAC)\tHow much you're spending to acquire one customer\tMarketing spend / new customers\nConversion rate\t% of leads/visitors that become customers\tAnalytics + CRM\nChannel ROI\tWhich channels are profitable\tRevenue per channel / spend per channel\nTime to first customer\tHow long it takes from launch to first sale\tManual tracking\nCustomer feedback\tAre you solving the right problem?\tSurveys, interviews, support tickets\n\nMonthly GTM review (30 min):\n\nDid you hit your 90-day goal milestones for the month?\nWhich channels performed best? (highest ROI, lowest CAC)\nWhich channels underperformed? (high spend, low return)\nWhat should you double down on? What should you cut?\nWhat did you learn about your ICP or positioning?\n\nIteration: Every 30 days, adjust your tactics. If a channel isn't working after 30 days, pivot or cut it. If a channel is crushing, put more resources there.\n\nGTM Mistakes to Avoid\nNot defining ICP clearly. \"Everyone\" is not a target customer. Narrow it down.\nTrying too many channels at once. Spreading thin = mediocre everywhere. Pick 2-3 max.\nLaunching without positioning. If you don't know how you're different, customers won't either.\nNot tracking metrics. You can't improve what you don't measure. Set up analytics before launch.\nGiving up too early. Most channels take 30-90 days to show results. Don't panic after Week 1.\nIgnoring customer feedback. If customers tell you your messaging is confusing or the pricing is off, listen and adjust." }, "trust": { "sourceLabel": "tencent", "provenanceUrl": "https://clawhub.ai/JK-0001/go-to-market", "publisherUrl": "https://clawhub.ai/JK-0001/go-to-market", "owner": "JK-0001", "version": "0.1.0", "license": null, "verificationStatus": "Indexed source record" }, "links": { "detailUrl": "https://openagent3.xyz/skills/go-to-market", "downloadUrl": "https://openagent3.xyz/downloads/go-to-market", "agentUrl": "https://openagent3.xyz/skills/go-to-market/agent", "manifestUrl": "https://openagent3.xyz/skills/go-to-market/agent.json", "briefUrl": "https://openagent3.xyz/skills/go-to-market/agent.md" } }