# Send Go To Market to your agent Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually. ## Fast path - Download the package from Yavira. - Extract it into a folder your agent can access. - Paste one of the prompts below and point your agent at the extracted folder. ## Suggested prompts ### New install ```text I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete. ``` ### Upgrade existing ```text I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run. ``` ## Machine-readable fields ```json { "schemaVersion": "1.0", "item": { "slug": "go-to-market", "name": "Go To Market", "source": "tencent", "type": "skill", "category": "效率提升", "sourceUrl": "https://clawhub.ai/JK-0001/go-to-market", "canonicalUrl": "https://clawhub.ai/JK-0001/go-to-market", "targetPlatform": "OpenClaw" }, "install": { "downloadUrl": "/downloads/go-to-market", "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=go-to-market", "sourcePlatform": "tencent", "targetPlatform": "OpenClaw", "packageFormat": "ZIP package", "primaryDoc": "SKILL.md", "includedAssets": [ "SKILL.md" ], "downloadMode": "redirect", "sourceHealth": { "source": "tencent", "status": "healthy", "reason": "direct_download_ok", "recommendedAction": "download", "checkedAt": "2026-04-23T16:43:11.935Z", "expiresAt": "2026-04-30T16:43:11.935Z", "httpStatus": 200, "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentType": "application/zip", "probeMethod": "head", "details": { "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard", "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"", "redirectLocation": null, "bodySnippet": null }, "scope": "source", "summary": "Source download looks usable.", "detail": "Yavira can redirect you to the upstream package for this source.", "primaryActionLabel": "Download for OpenClaw", "primaryActionHref": "/downloads/go-to-market" }, "validation": { "installChecklist": [ "Use the Yavira download entry.", "Review SKILL.md after the package is downloaded.", "Confirm the extracted package contains the expected setup assets." ], "postInstallChecks": [ "Confirm the extracted package includes the expected docs or setup files.", "Validate the skill or prompts are available in your target agent workspace.", "Capture any manual follow-up steps the agent could not complete." ] } }, "links": { "detailUrl": "https://openagent3.xyz/skills/go-to-market", "downloadUrl": "https://openagent3.xyz/downloads/go-to-market", "agentUrl": "https://openagent3.xyz/skills/go-to-market/agent", "manifestUrl": "https://openagent3.xyz/skills/go-to-market/agent.json", "briefUrl": "https://openagent3.xyz/skills/go-to-market/agent.md" } } ``` ## Documentation ### Overview A go-to-market (GTM) strategy is your plan for how you'll reach customers and generate revenue. It answers: Who's the customer? What's the message? How will you reach them? How will you sell? For solopreneurs, a sharp GTM strategy prevents wasted effort on channels or messages that don't work. This playbook builds a GTM plan that drives customer acquisition efficiently. ### Step 1: Define Your Target Customer (ICP) Before you can go to market, you need to know exactly who you're selling to. A vague target = wasted marketing spend. ICP (Ideal Customer Profile) template: DEMOGRAPHICS (if B2C): Age range, income, location, job type FIRMOGRAPHICS (if B2B): Industry, company size, revenue range, location PSYCHOGRAPHICS: Pain points, goals, values, fears BEHAVIORAL: Where they hang out (online/offline) How they make buying decisions What triggers them to look for a solution like yours Example (B2B SaaS): ICP: Small SaaS founders (solo or 2-5 person teams) Industry: B2B SaaS Company size: Pre-seed to seed stage, $0-$500K ARR Pain: Spending 15+ hours/week on manual ops work (billing, support, reporting) Goal: More time to focus on product and growth Hangouts: Indie Hackers, Twitter, Y Combinator forums Buying trigger: Hitting $50K ARR and realizing ops is taking over Validation: Interview 5-10 people who match your ICP. Ask about their pain, current solutions, and what would make them switch. If their answers don't align with your assumptions, refine your ICP. ### Step 2: Craft Your Positioning Positioning is how you want customers to think about your product. It's the foundation of all your messaging. Positioning statement template (internal, not customer-facing): For [target customer], Who [has this problem], [Your product] is a [category] That [key benefit / unique value]. Unlike [competitors or alternatives], [Your product] [key differentiator]. Example: For solo SaaS founders, Who waste hours on manual operational tasks, AutomateOps is a no-code automation platform That saves 15+ hours per week on billing, support, and reporting. Unlike Zapier or Make, AutomateOps is purpose-built for SaaS workflows with pre-built templates. Why this matters: This statement guides every piece of marketing copy, sales messaging, and product positioning. When in doubt, return to this. Test your positioning: Can you explain it in 1-2 sentences? If someone hears it, do they immediately understand who it's for and why it's different? If not, simplify. ### Step 3: Choose Your GTM Motion (How You'll Sell) Different products require different sales motions. Pick based on your price point and customer complexity. GTM motion types: MotionWhen to UseCharacteristicsProduct-Led (PLG)Low price ($0-$100/month), self-serveFree trial or freemium, users sign up and onboard themselves, minimal or no sales involvementSales-LedHigh price ($500+/month or $5K+ deal), complexDemos, proposals, human touch, longer sales cyclesHybridMid-market ($100-500/month)Self-serve for small customers, sales assist for larger onesCommunity-LedWhen network effects or peer influence mattersBuild a community first (Slack, Discord, forum), monetize through the community Selection guide: If your product is simple and cheap → Product-Led If your product is complex or expensive → Sales-Led If your product benefits from user interaction → Community-Led If you serve both SMB and enterprise → Hybrid Example (Solopreneur SaaS): Price: $49/month → Product-Led GTM Execution: Free 14-day trial, self-serve signup, onboarding via email + in-app tips, upgrade prompts in-app ### Step 4: Select Your Channels Channels are how you reach your target customer. Don't try to be everywhere — pick 2-3 channels and dominate them. Channel selection framework: ChannelBest ForTime to ROICostSEO/ContentHigh-intent searches, long-term growth3-6 monthsLow (time)Paid Ads (Google, Facebook, LinkedIn)Fast traffic, testing, scalingImmediateHigh ($$$)Social Media (LinkedIn, Twitter, Instagram)Building audience, brand awareness1-3 monthsLow (time)Email MarketingOwned audience, nurturing leadsImmediate (if you have a list)LowCommunity / ForumsNiche audiences, trust-building1-6 monthsLow (time)Partnerships / AffiliatesLeveraging others' audiences1-3 monthsMedium (rev share)Outreach (Cold email, LinkedIn DMs)B2B, direct targetingImmediateLow (time)Product Hunt / DirectoriesTech/SaaS products, launch spikeImmediateLow How to choose: Where does your ICP hang out? If they're on LinkedIn, go there. If they search Google, do SEO. What's your budget? If $0, focus on organic (SEO, social, community). If $1K+/month, test paid ads. What's your timeline? If you need customers this month, use outreach or paid ads. If you can wait 6 months, build SEO. Recommended solopreneur stack (choose 2-3): B2B SaaS: SEO + LinkedIn + Cold Outreach B2C Product: Instagram/TikTok + Paid Ads + Email Service/Consulting: LinkedIn + Cold Outreach + Referrals Info Product: Email + Twitter + YouTube Rule: Pick 2 primary channels. Master them before adding a third. ### Step 5: Build Your GTM Execution Plan Strategy without execution is just ideas. Build a 90-day GTM plan with specific tactics, owners (you), and metrics. 90-Day GTM Plan Template: GOAL: [What you want to achieve in 90 days — revenue, users, leads?] Example: Acquire 50 paying customers at $49/month = $2,450 MRR CHANNEL 1: [Primary channel] Tactic 1: [Specific action] Metric: [How you'll measure] Owner: [You] Timeline: [Weeks 1-4, 5-8, 9-12] Tactic 2: [Specific action] Metric: [How you'll measure] Owner: [You] Timeline: [Weeks 1-4, 5-8, 9-12] CHANNEL 2: [Secondary channel] [Same structure] SALES/CONVERSION: Tactic: [How you'll convert leads to customers] Metric: [Conversion rate target] Example (B2B SaaS, Product-Led GTM): GOAL: 50 paying customers in 90 days = $2,450 MRR CHANNEL 1: SEO Tactic 1: Publish 12 blog posts targeting low-competition keywords Metric: 2,000 organic visitors/month by Week 12 Timeline: 1 post/week, Weeks 1-12 Tactic 2: Build 3 content clusters around top pain points Metric: 5 posts ranking in top 10 by Week 12 Timeline: Weeks 1-12 CHANNEL 2: Cold Outreach Tactic 1: Send 500 personalized LinkedIn messages to ICP Metric: 15% reply rate, 25 demo bookings Timeline: 50 messages/week, Weeks 1-10 CONVERSION: Tactic: Free 14-day trial with onboarding email sequence Metric: 25% trial-to-paid conversion rate Timeline: Ongoing Weekly check-in: Review metrics. Are you on track? If not, what needs to change? ### Step 6: Set Your Pricing and Offer Pricing is part of your GTM strategy. The right price can accelerate adoption; the wrong price kills momentum. Pricing considerations: What's the value you deliver? (See pricing-strategy skill) What are competitors charging? What's your target CAC (Customer Acquisition Cost)? Do you want to optimize for volume (lower price) or margin (higher price)? Launch offer (optional but effective): Early-bird discount (20-30% off for first 100 customers) Lifetime deal (one-time payment for lifetime access — good for cash flow, bad for MRR) Free tier or trial (reduces friction, increases signups) Rule: Don't underprice to "get customers fast." Cheap customers are often low-quality and high-churn. Price at the value you deliver. ### Step 7: Measure and Iterate GTM is not set-it-and-forget-it. Track performance and adjust every 30 days. Metrics to track: MetricWhat It Tells YouWhere to TrackCustomer Acquisition Cost (CAC)How much you're spending to acquire one customerMarketing spend / new customersConversion rate% of leads/visitors that become customersAnalytics + CRMChannel ROIWhich channels are profitableRevenue per channel / spend per channelTime to first customerHow long it takes from launch to first saleManual trackingCustomer feedbackAre you solving the right problem?Surveys, interviews, support tickets Monthly GTM review (30 min): Did you hit your 90-day goal milestones for the month? Which channels performed best? (highest ROI, lowest CAC) Which channels underperformed? (high spend, low return) What should you double down on? What should you cut? What did you learn about your ICP or positioning? Iteration: Every 30 days, adjust your tactics. If a channel isn't working after 30 days, pivot or cut it. If a channel is crushing, put more resources there. ### GTM Mistakes to Avoid Not defining ICP clearly. "Everyone" is not a target customer. Narrow it down. Trying too many channels at once. Spreading thin = mediocre everywhere. Pick 2-3 max. Launching without positioning. If you don't know how you're different, customers won't either. Not tracking metrics. You can't improve what you don't measure. Set up analytics before launch. Giving up too early. Most channels take 30-90 days to show results. Don't panic after Week 1. Ignoring customer feedback. If customers tell you your messaging is confusing or the pricing is off, listen and adjust. ## Trust - Source: tencent - Verification: Indexed source record - Publisher: JK-0001 - Version: 0.1.0 ## Source health - Status: healthy - Source download looks usable. - Yavira can redirect you to the upstream package for this source. - Health scope: source - Reason: direct_download_ok - Checked at: 2026-04-23T16:43:11.935Z - Expires at: 2026-04-30T16:43:11.935Z - Recommended action: Download for OpenClaw ## Links - [Detail page](https://openagent3.xyz/skills/go-to-market) - [Send to Agent page](https://openagent3.xyz/skills/go-to-market/agent) - [JSON manifest](https://openagent3.xyz/skills/go-to-market/agent.json) - [Markdown brief](https://openagent3.xyz/skills/go-to-market/agent.md) - [Download page](https://openagent3.xyz/downloads/go-to-market)