{
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  "item": {
    "slug": "instagram-marketing",
    "name": "Generate Instagram marketing content from product URLs. Extract product information and create engaging Instagram posts with image suggestions, captions, and hashtags optimized for engagement. Use when user provides a product URL from e-commerce sites like Amazon, Shopify, Taobao, etc. and wants Instagram marketing content such as Image/text post ideas, engaging captions with CTAs, hashtag strategy, or Story/reels content suggestions.",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/insight68/instagram-marketing",
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    "extraction": "Extract archive",
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    "includedAssets": [
      "references/HASHTAG_STRATEGY.md",
      "scripts/extract_product.py",
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      "templates/OUTPUT_TEMPLATE.md"
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      "Extract the archive and review SKILL.md first.",
      "Import or place the package into your OpenClaw setup."
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      "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
      "steps": [
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        "Paste one of the prompts below and point your agent at the extracted folder."
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          "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
        },
        {
          "label": "Upgrade existing",
          "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
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      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
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      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/instagram-marketing"
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        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
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        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
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    "downloadPageUrl": "https://openagent3.xyz/downloads/instagram-marketing",
    "agentPageUrl": "https://openagent3.xyz/skills/instagram-marketing/agent",
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    "briefUrl": "https://openagent3.xyz/skills/instagram-marketing/agent.md"
  },
  "agentAssist": {
    "summary": "Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.",
    "steps": [
      "Download the package from Yavira.",
      "Extract it into a folder your agent can access.",
      "Paste one of the prompts below and point your agent at the extracted folder."
    ],
    "prompts": [
      {
        "label": "New install",
        "body": "I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete."
      },
      {
        "label": "Upgrade existing",
        "body": "I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run."
      }
    ]
  },
  "documentation": {
    "source": "clawhub",
    "primaryDoc": "SKILL.md",
    "sections": [
      {
        "title": "Overview",
        "body": "Transform any product URL into scroll-stopping Instagram content. Extract product details, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions."
      },
      {
        "title": "Quick Start",
        "body": "Input: Provide product URL\nExtract: Use scripts/extract_product.py to fetch product details\nGenerate: Apply Instagram content frameworks from references/\nDeliver: Output ready-to-post content package"
      },
      {
        "title": "Framework Selection Guide",
        "body": "Choose based on product type and brand personality:\n\nProduct TypeRecommended FrameworkReferenceFashion/BeautyAesthetic + LifestyleFASHION.mdTech/GadgetsFeature-First + DemoTECH.mdFood/BeverageSensory + LifestyleLIFESTYLE.mdHome/DecorTransformation + TipsHOME.mdServicesTrust + ResultsSERVICE.md"
      },
      {
        "title": "Core Content Elements",
        "body": "Every Instagram post package includes:\n\n1. Image/Video Brief\n\n• Visual style (aesthetic direction)\n• Composition guidelines\n• Text overlay suggestions (optional)\n• Product angle recommendations\n• Background/props guidance\n\n2. Caption Structure\n\nHOOK → [First line - stops the scroll]\n  |\n  ├── BODY → [Value proposition, benefits, story]\n  |\n  └── CTA → [Clear action: link, DM, save, share]\n\nCaption Length Guide:\n\nFeed posts: 138-150 characters (optimal engagement)\nCarousel: 150-200 characters\nEducational: Up to 300 characters\n\n3. Hashtag Strategy (30 max)\n\n• 3-5 branded/niche tags (high relevance)\n• 10-15 trend tags (moderate volume)\n• 5-10 broad tags (max reach)\n• Mix of: #branded #descriptive #trend #location #emotion\n\nSee references/HASHTAG_STRATEGY.md for detailed hashtag optimization."
      },
      {
        "title": "Script Usage",
        "body": "python3 scripts/extract_product.py <url>\n\nExtracted fields:\n\nProduct name\nPrice/value proposition\nKey features (3-5)\nTarget audience\nUnique selling proposition\nBrand tone\nVisual assets (existing images)"
      },
      {
        "title": "Manual Extraction Fallback",
        "body": "If script fails, extract manually:\n\nVisit product URL\nIdentify: name, price, features, benefits\nNote brand visual style\nCapture 3-5 product angles"
      },
      {
        "title": "Step 1: Analyze Product & Audience",
        "body": "PRODUCT → [What is it? What problem does it solve?]\n  |\n  ├── TARGET AUDIENCE → [Who needs this? Why?]\n  |\n  ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?]\n  |\n  └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?]\n\nKey Questions:\n\nWhat emotion should the user feel?\nWhat's the \"scroll-stopping\" moment?\nWhat's the post-purchase transformation?"
      },
      {
        "title": "Step 2: Choose Content Format",
        "body": "Feed Post (Single Image)\n\nBest for: Product showcases, announcements\nVisual: High-quality product shot, clean background\nCaption: Punchy hook + benefits + CTA\n\nCarousel (Swipe-able)\n\nBest for: Features, tutorials, transformations\nStructure: 5-10 slides\n\nHook slide\n2-4. Feature/benefit slides\nCTA slide\n\nStory (15-60 sec)\n\nBest for: Flash sales, polls, Q&A, behind-scenes\nElements: Interactive stickers, tap-through links\n\nReel (15-90 sec video)\n\nBest for: Demos, unboxing, transformations\nHook: First 1 second critical\nMusic: Trending audio boost"
      },
      {
        "title": "Step 3: Generate Content Package",
        "body": "Output format (see templates/OUTPUT_TEMPLATE.md):\n\n## Instagram Content Package\n\n### Post Type: [Feed/Carousel/Story/Reel]\n\n### Image/Video Brief\n[Visual direction + composition]\n\n### Caption\n[Hook + Body + CTA]\n\n### Hashtags\n[30 optimized hashtags]\n\n### Posting Strategy\n[Time, frequency, cross-post suggestions]"
      },
      {
        "title": "Visual Principles",
        "body": "Consistency First\n\nCohesive color palette (3-5 colors max)\nConsistent filter/preset\nRecognizable brand aesthetic\n\n\n\nQuality Over Quantity\n\nHigh-resolution images (1080x1080 or 1080x1350)\nGood lighting (natural preferred)\nClean composition (rule of thirds)\n\n\n\nNative Feel\n\nAvoid over-polished, stock-looking content\nEmbrace authenticity\nShow real people/products"
      },
      {
        "title": "Caption Best Practices",
        "body": "✅ DO:\n\nStart with a hook (question, bold statement, emotion)\nWrite conversationally (like talking to a friend)\nUse line breaks for readability\nInclude clear CTA\nAdd 3-5 relevant hashtags\n\n❌ DON'T:\n\nWrite paragraphs longer than 3 lines\nUse excessive emojis (1-3 max)\nOveruse hashtags (30 max, quality > quantity)\nSound robotic or overly promotional\nInclude \"link in bio\" more than once"
      },
      {
        "title": "Engagement Triggers",
        "body": "Embed these in content:\n\n• Questions: \"Which color would you choose?\"\n• Opinions: \"Yes or No?\"\n• Saves: \"Save this for later\"\n• Shares: \"Tag someone who needs this\"\n• CTAs: \"Link in bio to shop\""
      },
      {
        "title": "Template 1: Problem-Solution",
        "body": "Hook: Tired of [problem]?\nBody: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3].\nCTA: Shop now → link in bio"
      },
      {
        "title": "Template 2: Transformation",
        "body": "Hook: Before → After\nBody: How [product] transformed [situation].\nCTA: See the difference → link in bio"
      },
      {
        "title": "Template 3: Social Proof",
        "body": "Hook: ⭐⭐⭐⭐⭐ \"Review quote\"\nBody: Join [number]+ happy customers.\nCTA: Try it risk-free → link in bio"
      },
      {
        "title": "Template 4: Educational",
        "body": "Hook: 5 things you didn't know about [product/category]\nBody: [Value-packed tips]\nCTA: Save this post + follow for more"
      },
      {
        "title": "Template 5: Limited Time",
        "body": "Hook: 🚨 Only [number] left!\nBody: [Product] at [price] for [timeframe].\nCTA: Don't miss out → link in bio"
      },
      {
        "title": "Advanced: Multi-Post Series",
        "body": "For product launches or campaigns, create 3-5 post series:"
      },
      {
        "title": "Series Structure",
        "body": "Teaser (2-3 days before)\n\nBuild anticipation\n\"Something big coming\"\n\n\n\nLaunch (Day 1)\n\nProduct reveal\nKey features\n\n\n\nDeep Dive (Day 2-3)\n\nBenefits, use cases\nSocial proof\n\n\n\nUrgency (Day 4-5)\n\nLimited availability\nLast chance\n\nSee references/CAMPAIGN_STRATEGY.md for complete campaign planning."
      },
      {
        "title": "Detailed Guides",
        "body": "references/FASHION.md - Fashion & beauty content\nreferences/TECH.md - Tech & gadgets content\nreferences/HASHTAG_STRATEGY.md - Hashtag optimization\nreferences/CAMPAIGN_STRATEGY.md - Multi-post campaigns\nreferences/ENGAGEMENT_TACTICS.md - Comment management & growth"
      },
      {
        "title": "Templates",
        "body": "templates/CAROUSEL_TEMPLATE.md - Swipe-able post structure\ntemplates/STORY_TEMPLATE.md - Interactive story framework\ntemplates/REEL_TEMPLATE.md - Video script structure\ntemplates/OUTPUT_TEMPLATE.md - Final content format"
      },
      {
        "title": "Tips",
        "body": "Always match content to brand voice\nTest different hook styles\nAnalyze competitor posts for inspiration\nRepurpose content across formats (feed → story → reel)\nSave high-performing posts as templates\nTime posts for peak audience hours\nEngage with comments within 1 hour\nUse Instagram Insights to optimize"
      }
    ],
    "body": "Instagram Marketing Generator\nOverview\n\nTransform any product URL into scroll-stopping Instagram content. Extract product details, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions.\n\nQuick Start\nInput: Provide product URL\nExtract: Use scripts/extract_product.py to fetch product details\nGenerate: Apply Instagram content frameworks from references/\nDeliver: Output ready-to-post content package\nContent Frameworks\nFramework Selection Guide\n\nChoose based on product type and brand personality:\n\nProduct Type\tRecommended Framework\tReference\nFashion/Beauty\tAesthetic + Lifestyle\tFASHION.md\nTech/Gadgets\tFeature-First + Demo\tTECH.md\nFood/Beverage\tSensory + Lifestyle\tLIFESTYLE.md\nHome/Decor\tTransformation + Tips\tHOME.md\nServices\tTrust + Results\tSERVICE.md\nCore Content Elements\n\nEvery Instagram post package includes:\n\n1. Image/Video Brief\n• Visual style (aesthetic direction)\n• Composition guidelines\n• Text overlay suggestions (optional)\n• Product angle recommendations\n• Background/props guidance\n\n2. Caption Structure\nHOOK → [First line - stops the scroll]\n  |\n  ├── BODY → [Value proposition, benefits, story]\n  |\n  └── CTA → [Clear action: link, DM, save, share]\n\n\nCaption Length Guide:\n\nFeed posts: 138-150 characters (optimal engagement)\nCarousel: 150-200 characters\nEducational: Up to 300 characters\n3. Hashtag Strategy (30 max)\n• 3-5 branded/niche tags (high relevance)\n• 10-15 trend tags (moderate volume)\n• 5-10 broad tags (max reach)\n• Mix of: #branded #descriptive #trend #location #emotion\n\n\nSee references/HASHTAG_STRATEGY.md for detailed hashtag optimization.\n\nProduct Information Extraction\nScript Usage\npython3 scripts/extract_product.py <url>\n\n\nExtracted fields:\n\nProduct name\nPrice/value proposition\nKey features (3-5)\nTarget audience\nUnique selling proposition\nBrand tone\nVisual assets (existing images)\nManual Extraction Fallback\n\nIf script fails, extract manually:\n\nVisit product URL\nIdentify: name, price, features, benefits\nNote brand visual style\nCapture 3-5 product angles\nContent Generation Workflow\nStep 1: Analyze Product & Audience\nPRODUCT → [What is it? What problem does it solve?]\n  |\n  ├── TARGET AUDIENCE → [Who needs this? Why?]\n  |\n  ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?]\n  |\n  └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?]\n\n\nKey Questions:\n\nWhat emotion should the user feel?\nWhat's the \"scroll-stopping\" moment?\nWhat's the post-purchase transformation?\nStep 2: Choose Content Format\nFeed Post (Single Image)\nBest for: Product showcases, announcements\nVisual: High-quality product shot, clean background\nCaption: Punchy hook + benefits + CTA\nCarousel (Swipe-able)\nBest for: Features, tutorials, transformations\nStructure: 5-10 slides\nHook slide 2-4. Feature/benefit slides\nCTA slide\nStory (15-60 sec)\nBest for: Flash sales, polls, Q&A, behind-scenes\nElements: Interactive stickers, tap-through links\nReel (15-90 sec video)\nBest for: Demos, unboxing, transformations\nHook: First 1 second critical\nMusic: Trending audio boost\nStep 3: Generate Content Package\n\nOutput format (see templates/OUTPUT_TEMPLATE.md):\n\n## Instagram Content Package\n\n### Post Type: [Feed/Carousel/Story/Reel]\n\n### Image/Video Brief\n[Visual direction + composition]\n\n### Caption\n[Hook + Body + CTA]\n\n### Hashtags\n[30 optimized hashtags]\n\n### Posting Strategy\n[Time, frequency, cross-post suggestions]\n\nInstagram Style Guidelines\nVisual Principles\n\nConsistency First\n\nCohesive color palette (3-5 colors max)\nConsistent filter/preset\nRecognizable brand aesthetic\n\nQuality Over Quantity\n\nHigh-resolution images (1080x1080 or 1080x1350)\nGood lighting (natural preferred)\nClean composition (rule of thirds)\n\nNative Feel\n\nAvoid over-polished, stock-looking content\nEmbrace authenticity\nShow real people/products\nCaption Best Practices\n\n✅ DO:\n\nStart with a hook (question, bold statement, emotion)\nWrite conversationally (like talking to a friend)\nUse line breaks for readability\nInclude clear CTA\nAdd 3-5 relevant hashtags\n\n❌ DON'T:\n\nWrite paragraphs longer than 3 lines\nUse excessive emojis (1-3 max)\nOveruse hashtags (30 max, quality > quantity)\nSound robotic or overly promotional\nInclude \"link in bio\" more than once\nEngagement Triggers\n\nEmbed these in content:\n\n• Questions: \"Which color would you choose?\"\n• Opinions: \"Yes or No?\"\n• Saves: \"Save this for later\"\n• Shares: \"Tag someone who needs this\"\n• CTAs: \"Link in bio to shop\"\n\nContent Templates\nTemplate 1: Problem-Solution\nHook: Tired of [problem]?\nBody: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3].\nCTA: Shop now → link in bio\n\nTemplate 2: Transformation\nHook: Before → After\nBody: How [product] transformed [situation].\nCTA: See the difference → link in bio\n\nTemplate 3: Social Proof\nHook: ⭐⭐⭐⭐⭐ \"Review quote\"\nBody: Join [number]+ happy customers.\nCTA: Try it risk-free → link in bio\n\nTemplate 4: Educational\nHook: 5 things you didn't know about [product/category]\nBody: [Value-packed tips]\nCTA: Save this post + follow for more\n\nTemplate 5: Limited Time\nHook: 🚨 Only [number] left!\nBody: [Product] at [price] for [timeframe].\nCTA: Don't miss out → link in bio\n\nAdvanced: Multi-Post Series\n\nFor product launches or campaigns, create 3-5 post series:\n\nSeries Structure\n\nTeaser (2-3 days before)\n\nBuild anticipation\n\"Something big coming\"\n\nLaunch (Day 1)\n\nProduct reveal\nKey features\n\nDeep Dive (Day 2-3)\n\nBenefits, use cases\nSocial proof\n\nUrgency (Day 4-5)\n\nLimited availability\nLast chance\n\nSee references/CAMPAIGN_STRATEGY.md for complete campaign planning.\n\nReferences\nDetailed Guides\nreferences/FASHION.md - Fashion & beauty content\nreferences/TECH.md - Tech & gadgets content\nreferences/HASHTAG_STRATEGY.md - Hashtag optimization\nreferences/CAMPAIGN_STRATEGY.md - Multi-post campaigns\nreferences/ENGAGEMENT_TACTICS.md - Comment management & growth\nTemplates\ntemplates/CAROUSEL_TEMPLATE.md - Swipe-able post structure\ntemplates/STORY_TEMPLATE.md - Interactive story framework\ntemplates/REEL_TEMPLATE.md - Video script structure\ntemplates/OUTPUT_TEMPLATE.md - Final content format\nTips\nAlways match content to brand voice\nTest different hook styles\nAnalyze competitor posts for inspiration\nRepurpose content across formats (feed → story → reel)\nSave high-performing posts as templates\nTime posts for peak audience hours\nEngage with comments within 1 hour\nUse Instagram Insights to optimize"
  },
  "trust": {
    "sourceLabel": "tencent",
    "provenanceUrl": "https://clawhub.ai/insight68/instagram-marketing",
    "publisherUrl": "https://clawhub.ai/insight68/instagram-marketing",
    "owner": "insight68",
    "version": "1.0.0",
    "license": null,
    "verificationStatus": "Indexed source record"
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/instagram-marketing",
    "downloadUrl": "https://openagent3.xyz/downloads/instagram-marketing",
    "agentUrl": "https://openagent3.xyz/skills/instagram-marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/instagram-marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/instagram-marketing/agent.md"
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}