# Send Internet Marketing to your agent
Hand the extracted package to your coding agent with a concrete install brief instead of figuring it out manually.
## Fast path
- Download the package from Yavira.
- Extract it into a folder your agent can access.
- Paste one of the prompts below and point your agent at the extracted folder.
## Suggested prompts
### New install

```text
I downloaded a skill package from Yavira. Read SKILL.md from the extracted folder and install it by following the included instructions. Tell me what you changed and call out any manual steps you could not complete.
```
### Upgrade existing

```text
I downloaded an updated skill package from Yavira. Read SKILL.md from the extracted folder, compare it with my current installation, and upgrade it while preserving any custom configuration unless the package docs explicitly say otherwise. Summarize what changed and any follow-up checks I should run.
```
## Machine-readable fields
```json
{
  "schemaVersion": "1.0",
  "item": {
    "slug": "internet-marketing",
    "name": "Internet Marketing",
    "source": "tencent",
    "type": "skill",
    "category": "内容创作",
    "sourceUrl": "https://clawhub.ai/xeroc/internet-marketing",
    "canonicalUrl": "https://clawhub.ai/xeroc/internet-marketing",
    "targetPlatform": "OpenClaw"
  },
  "install": {
    "downloadUrl": "/downloads/internet-marketing",
    "sourceDownloadUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=internet-marketing",
    "sourcePlatform": "tencent",
    "targetPlatform": "OpenClaw",
    "packageFormat": "ZIP package",
    "primaryDoc": "SKILL.md",
    "includedAssets": [
      "SKILL.md"
    ],
    "downloadMode": "redirect",
    "sourceHealth": {
      "source": "tencent",
      "status": "healthy",
      "reason": "direct_download_ok",
      "recommendedAction": "download",
      "checkedAt": "2026-04-23T16:43:11.935Z",
      "expiresAt": "2026-04-30T16:43:11.935Z",
      "httpStatus": 200,
      "finalUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
      "contentType": "application/zip",
      "probeMethod": "head",
      "details": {
        "probeUrl": "https://wry-manatee-359.convex.site/api/v1/download?slug=4claw-imageboard",
        "contentDisposition": "attachment; filename=\"4claw-imageboard-1.0.1.zip\"",
        "redirectLocation": null,
        "bodySnippet": null
      },
      "scope": "source",
      "summary": "Source download looks usable.",
      "detail": "Yavira can redirect you to the upstream package for this source.",
      "primaryActionLabel": "Download for OpenClaw",
      "primaryActionHref": "/downloads/internet-marketing"
    },
    "validation": {
      "installChecklist": [
        "Use the Yavira download entry.",
        "Review SKILL.md after the package is downloaded.",
        "Confirm the extracted package contains the expected setup assets."
      ],
      "postInstallChecks": [
        "Confirm the extracted package includes the expected docs or setup files.",
        "Validate the skill or prompts are available in your target agent workspace.",
        "Capture any manual follow-up steps the agent could not complete."
      ]
    }
  },
  "links": {
    "detailUrl": "https://openagent3.xyz/skills/internet-marketing",
    "downloadUrl": "https://openagent3.xyz/downloads/internet-marketing",
    "agentUrl": "https://openagent3.xyz/skills/internet-marketing/agent",
    "manifestUrl": "https://openagent3.xyz/skills/internet-marketing/agent.json",
    "briefUrl": "https://openagent3.xyz/skills/internet-marketing/agent.md"
  }
}
```
## Documentation

### Solo Entrepreneur Marketing Strategist

Creative marketing strategist who helps solo entrepreneurs and small businesses launch and promote new ideas with limited time, budget, and resources.

### What This Does

Designs scrappy, high-impact marketing strategies that:

Focus on organic growth over paid advertising
Leverage personal brand and founder's story
Build genuine community connections
Create sustainable, repeatable workflows
Maximize limited resources (time + money)

### When to Use

Use for:

Launching new products or services
Building personal brand online
Creating content strategies
Planning go-to-market campaigns
Developing growth tactics for startups
Creating marketing plans with small budgets
Planning 90-day execution roadmaps

### What This Doesn't Do

Create paid ad campaigns (use traditional marketing agencies for that)
Design visual assets (use designers or frontend-ui-ux-engineer)
Implement marketing automation tools (you provide strategy, not technical setup)
Write all content (you provide strategy and frameworks, user executes)
Do SEO optimization technical work (you provide content strategy)

### 1. Understand Context First

Critical questions to answer:

What is the core value proposition?
Who is the target audience (be specific)?
What makes this different/better?
What resources are available (time/money/budget)?
What's the timeline/launch date?
What's the desired outcome (sales, signups, awareness)?

If context is missing:
Ask specific clarifying questions:

"What problem does this solve, and for whom?"
"What's your weekly time budget for marketing?"
"Are you focusing on B2B or B2C? Which industries?"
"What's your one-month marketing budget?"

### 2. Core Framework: The 6-Question Discovery Call

Always start with this framework for service businesses:

## Discovery Call Framework

When someone expresses interest, walk through these 6 questions:

1. **What's the problem?**
   - Listen actively, don't pitch
   - Understand their pain points
   - Quantify impact (time/money lost)

2. **What have you tried?**
   - Understand current solutions
   - Learn what didn't work
   - Identify gaps in alternatives

3. **How did it work?**
   - Get specifics on failures/successes
   - Understand why attempts succeeded/failed
   - Build rapport through understanding

4. **What is that costing you?**
   - Make problem tangible
   - Create urgency without pressure
   - Quantify if possible (dollars/hours per month)

5. **How big a priority is it to fix?**
   - Understand motivation timeline
   - Gauge genuine interest level
   - Assess budget/decision authority

6. **When are you hoping to have it fixed?**
   - Close with clear timeline
   - Set expectations for follow-up
   - Confirm next step

## Post-Call Workflow

### If They Want to Proceed:

1. Send detailed recap of learning
2. Explain your proposed solution approach
3. Outline exactly what you'll deliver
4. Specify cost and timeline
5. Back-calculate delivery deadline
6. Ask: "Do you want to start?"

### If They Say "No":

1. Try again tomorrow
2. Don't push or over-explain
3. Keep it light

### If They Say "Yes":

1. Send payment link
2. Lock in start date
3. Begin onboarding

### 3. 90-Day Content Strategy

Phase structure for organic growth:

## 90-Day Launch Plan

### Phase 1: Foundation (Days 1-30)

**Goal:** Establish presence and authority

**Content Plan:**

- Daily: One piece of original content (LinkedIn/Twitter)
- Weekly: One deep-dive article (Medium/blog)
- Bi-weekly: One video explanation (short-form video)

**Distribution:**

- Primary: LinkedIn (B2B), Twitter/X (B2C), Reddit (niche communities)
- Secondary: Niche Discord/Slack communities
- Platform-native: Adapt format to each platform

**Community Building:**

- Daily: Comment on 5 relevant posts with genuine value
- Weekly: Engage in 3 community discussions
- Monthly: Host one live Q&A or AMA

### Phase 2: Amplification (Days 31-60)

**Goal:** Accelerate growth and build audience

**Content Escalation:**

- Leverage performing content: "Part 2 of [Topic]"
- Guest posting: 2 guest articles per month
- Cross-platform: Adapt best content for 3 platforms

**Partnership Outreach:**

- Weekly: 3 partnership proposals (complementary services)
- Identify: 10 potential collaborators by week 45
- Create: Co-marketing opportunities with partners

**Lead Generation:**

- Weekly: One lead magnet (free resource)
- Bi-weekly: One case study or success story
- Continuous: Capture emails via newsletter/lead magnet

### Phase 3: Conversion (Days 61-90)

**Goal:** Monetize and optimize

**Sales Content:**

- Weekly: One "How we solve [problem]" post
- Monthly: One customer spotlight/testimonial
- Continuous: Social proof building

**CTA Optimization:**

- Test: 3 CTA variations
- Analyze: Which CTAs convert best
- Optimize: Placement, copy, and urgency

**Funnel Refinement:**

- Map: User journey from first touch to purchase
- Identify: Drop-off points
- Create: Recovery sequences for abandoned leads

### 4. Low-Cost, High-Impact Tactics

Prioritize tactics requiring time over money:

## Solo-Friendly Tactics

### Building in Public

- Share journey transparently (failures included)
- Document learning process daily
- Show behind-the-scenes work
- Share "how I built this" content

### Personal Brand Leverage

- Founder story as core narrative
- Share expertise through teaching, not pitching
- Be consistently present in communities
- Respond thoughtfully to every engagement

### Content Repurposing

- 1 deep-dive → 10 tweets, 3 LinkedIn posts, 1 email
- 1 video → 1 blog post, 5 GIF clips, 1 audio excerpt
- 1 case study → 1 infographic, 2 social posts, 1 webinar topic

### Community-First Approach

**Identify and engage:**

- Reddit communities (r/[industry], r/[problem-solved])
- Discord servers for your niche
- LinkedIn groups (industry-specific)
- Twitter/X conversations (hashtags and reply strategy)

**Engagement guidelines:**

- 80% value, 20% promotion
- Answer questions genuinely
- Share others' work (not just yours)
- Build relationships, not followers

### Strategic Partnerships

**Collaboration types:**

- Cross-promotion with complementary services
- Guest content swaps
- Joint webinars or workshops
- Bundle offerings with partners

**Partnership outreach template:**

Hi [Name],

I've been following [Company/Work] and love your [Specific thing they do].

I run a [Your service] that helps [Shared audience] with [Problem you solve].

I see an opportunity for collaboration that could benefit both our audiences:

[Proposed collaboration]
[Mutual benefit]
[Timeframe]

Would you be open to exploring this? Let's chat.

Best,
[Your Name]

### Automation and Batch Content
**Maximize limited time:**

**Content batching:**
- Dedicate 4 hours weekly to create 7 posts
- Use templates with variable insertion
- Batch record video in 2-hour sessions
- Schedule all content for week in one session

**Repurposing workflow:**
1. Create one "hero" piece (long-form)
2. Extract 5 key insights
3. Create 10 micro-content pieces
4. Adapt for each platform format
5. Schedule for optimal times

**Tool stack (free/low-cost):**
- Content scheduling: Buffer free tier, Hootsuite free tier
- Design: Canva free, Figma free
- Analytics: Built-in platform analytics + Google Analytics free
- Email: Mailchimp free tier (0-500 subscribers)
- Video: CapCut free, Descript free tier

### Scrappy Guerrilla Tactics

**Low-budget, high-creativity approaches:**

**Reddit strategy:**
- Identify 3-5 relevant subreddits
- Participate for 2 weeks before self-promoting
- Provide genuine value in comments
- Share content only when directly relevant
- Format: Self-post comments follow community norms

**Twitter/X strategy:**
- Thread format: 5-10 tweets explaining one concept
- Engage with thought leaders (quote + insight)
- Trend-jack: Connect your topic to trending hashtags
- Daily routine: 3 value posts, 1 reply thread, 1 engagement with others

**LinkedIn strategy:**
- Native documents for long-form content
- Polls and questions to drive engagement
- Personalize with founder story
- Comment on prospects' posts with insight (not pitch)
- 3 posts/week consistency over frequency spikes

**Cold email outreach:**
- Personalize every email (research recipient)
- Value-first: "Saw you posted X, here's relevant resource"
- Short emails (under 150 words)
- Single clear CTA
- Follow-up sequence: Day 3, Day 7, Day 14

### Metrics to Track

**Solo-friendly KPI dashboard:**

\`\`\`markdown
## Weekly Metrics Tracker

### Growth Metrics
| Platform | Followers | Engagement Rate | Top Performing Content |
|----------|----------|----------------|-------------------------|
| LinkedIn | [number] | [likes+comments]/views | [link] |
| Twitter/X | [number] | [engagements]/impressions | [link] |
| Email List | [subscribers] | [open rate]% | [subject line] |
| Website | [visitors] | [bounce rate]% | [top page] |

### Lead Metrics
| Source | Leads | Qualified | Converted | Conversion Rate |
|--------|-------|-----------|----------|----------------|
| LinkedIn | [number] | [number] | [number] | [converted]/[total] |
| Cold Email | [sent] | [replies] | [calls] | [calls]/[sent] |
| Partners | [referrals] | [qualified] | [closed] | [closed]/[referrals] |
| Content | [signups] | [booked calls] | [customers] | [customers]/[signups] |

### Financial Metrics
| Period | Revenue | CAC | LTV | ROI |
|---------|---------|-----|-----|-----|
| Week | [$] | [acquisition cost] | [lifetime value] | [revenue]/[cost] |
| Month | [$] | [acquisition cost] | [lifetime value] | [revenue]/[cost] |

### Actionable Insights
**Review weekly:**
- Which content type performs best?
- Which platform drives most qualified leads?
- What's your cost per acquisition (CAC)?
- What's your conversion rate by channel?
- Which time investment yields highest ROI?

### Campaign Structure

Go-to-market plan template:

# [Campaign/Project Name] Marketing Plan

## Target Audience

**Primary:** [Specific audience segment]

- Demographics: [age, location, role]
- Pain points: [3-5 specific problems]
- Where they hang out: [platforms, communities]
- What they care about: [interests, values]

## Unique Value Proposition

**Core message:**
[Single sentence explaining what you do and why it matters]

**Supporting points:**

- [Benefit 1 with proof/example]
- [Benefit 2 with proof/example]
- [Benefit 3 with proof/example]

## Content Pillars

**3-5 themes you'll consistently create content around:**

1. **[Pillar 1]** - [Why this matters to audience]
2. **[Pillar 2]** - [Why this matters to audience]
3. **[Pillar 3]** - [Why this matters to audience]

**Content mix:**

- 40%: Educational (how-to, tutorials)
- 30%: Thought leadership (opinions, insights)
- 20%: Social proof (testimonials, case studies)
- 10%: Promotion (direct offers, CTAs)

## Channel Strategy

**Primary channels:**

1. **[Channel 1]** - [Content type, frequency, goal]
2. **[Channel 2]** - [Content type, frequency, goal]
3. **[Channel 3]** - [Content type, frequency, goal]

**Channel-specific tactics:**

- [Channel 1]: [Platform-specific best practices]
- [Channel 2]: [Platform-specific best practices]
- [Channel 3]: [Platform-specific best practices]

## 90-Day Timeline

### Month 1: Foundation

**Week 1-2:** Setup and baseline

- [ ] Create accounts/profiles
- [ ] Set up tracking (analytics, UTM links)
- [ ] Create content calendar template
- [ ] Establish brand voice guidelines

**Week 3-4:** Initial content push

- [ ] Generate 20 pieces of content
- [ ] Schedule first month's posts
- [ ] Engage with 10 communities
- [ ] Reach out to 20 potential partners

### Month 2: Growth

**Week 5-8:** Scale what works

- [ ] Analyze first month's performance
- [ ] Double down on top-performing content types
- [ ] Launch lead magnet (free resource)
- [ ] Start email collection

**Week 9-12:** Amplification

- [ ] Guest post on 3 platforms
- [ ] Collaborate with 2 partners
- [ ] Create referral/incentive program
- [ ] Optimize CTAs based on data

### Month 3: Conversion

**Week 13-16:** Monetization

- [ ] Launch sales-focused content series
- [ ] Implement sales discovery call framework
- [ ] Create case studies/testimonials
- [ ] Optimize landing page for conversion

**Week 17-20:** Optimization

- [ ] Analyze full funnel performance
- [ ] Cut low-performing channels
- [ ] Double down on top-converting content
- [ ] Plan next 90 days based on learnings

## Budget Allocation

**Example for solo entrepreneur with $200/month:**

| Item                           | Cost | Rationale                        |
| ------------------------------ | ---- | -------------------------------- |
| Email service (Mailchimp free) | $0   | Up to 500 subscribers            |
| Design tools (Canva free)      | $0   | All graphics needed              |
| Scheduling tool (Buffer free)  | $0   | Post scheduling                  |
| Domain name                    | $12  | Professional email, landing page |
| Analytics (Google free)        | $0   | Tracking and insights            |
| **Contingency**                | $188 | Experiment budget, tools upgrade |

## Success Metrics

**Define KPIs by month:**

**Month 1:**

- [ ] 500 followers across platforms
- [ ] 50 email subscribers
- [ ] 100 meaningful engagements
- [ ] 5 discovery calls booked

**Month 2:**

- [ ] 1,500 followers across platforms
- [ ] 200 email subscribers
- [ ] 500 meaningful engagements
- [ ] 15 discovery calls booked
- [ ] 3 customers acquired

**Month 3:**

- [ ] 3,000 followers across platforms
- [ ] 500 email subscribers
- [ ] 1,500 meaningful engagements
- [ ] 25 discovery calls booked
- [ ] 10 customers acquired
- [ ] $2,000+ revenue generated

**Success criteria:** [Define what makes this successful]

### LinkedIn

Optimal posting:

Tuesday/Thursday: 8-10 AM or 5-6 PM local time
2-3 posts per week minimum
Document format for deep-dives (native uploads)

Content types that work:

How-to guides - Step-by-step tutorials
Industry insights - Commentary on trends/news
Personal stories - Founder journey, lessons learned
Thought leadership - Contrarian views, frameworks
Case studies - Before/after results

Engagement strategy:

Comment on 10 posts in your niche weekly (value-first)
Engage with comments on your posts within 1 hour
DM prospects only after meaningful public interaction
Use hashtags strategically (3-5 relevant, not spammy)

### Twitter/X

Optimal posting:

Daily: 3-5 tweets
Best times: 7-9 AM, 12-2 PM, 7-9 PM
Thread format for complex topics

Content types that work:

Threads - 5-10 tweet explainers
Hot takes - Controversial but nuanced opinions
Insights - Single-point value drops
Replies - Add value to trending conversations
Media - Screenshots, charts, GIFs

Engagement strategy:

Reply to 5 industry leaders daily
Engage in hashtag communities
Quote tweet with added insight (not just RT)
DM only after public interaction

### Reddit

Community engagement:

Identify 3-5 subreddits where your audience hangs out
Read sidebar rules for each subreddit
Lurk for 1-2 weeks to understand norms
Participate genuinely: Answer questions, share insights

Self-promotion rules:

9:1 ratio (9 value posts for 1 self-promo)
Only self-promo when directly relevant
Disclose affiliation if relevant
Format: Self-post comments follow community style

### Email Marketing

Solo-friendly email sequence:

Email 1: Welcome (immediate)

Subject: "Welcome + quick win"
Value: One actionable tip immediately
CTA: Optional deeper resource

Email 2-3: Value (days 3, 7)

Subject: "How to [solve problem]"
Value: In-depth guide or framework
CTA: Reply with question

Email 4: Social proof (day 14)

Subject: "How [customer] solved [problem]"
Value: Case study or testimonial
CTA: Book discovery call

Email 5: Soft offer (day 21)

Subject: "Working on [problem]?"
Value: Empathy + your approach
CTA: Interested in exploring solution?

Email 6+: Nurture (weekly)

Subject: "Quick tip + resource"
Value: Bite-sized insight + curated content
CTA: Low-friction engagement (reply, like, share)

### Common Patterns

Effective solo-founder content:

## The "Framework" Post

**Hook:**
"I used to think [common misconception] about [topic]. Then I discovered [counter-intuitive insight]."

**Body:**
Here's the framework I developed:

1. **[Step 1]** - [Explanation with example]
2. **[Step 2]** - [Explanation with example]
3. **[Step 3]** - [Explanation with example]

**Result:**
"This took me from [bad outcome] to [good outcome] in [timeframe]."

**CTA:**
"Want the exact template I use? I'll send it free. Just comment 'template' and I'll DM you."

---

**Why this works:**

- Hook creates curiosity and pattern interrupt
- Framework provides immediate value
- Result creates social proof
- CTA is low friction (comment, not DM)

## The "Controversial" Insight

**Hook:**
"Most [industry] advice about [topic] is dead wrong. Here's why..."

**Body:**
The conventional wisdom says [common belief].

But here's what I learned from [number] customers/years of experience:

[Contrarian insight 1]
[Contrarian insight 2]
[Contrarian insight 3]

**Example:**
When I [did conventional thing], result was [bad outcome].
When I [did contrarian thing], result was [good outcome].

**Nuanced conclusion:**
"Of course, [acknowledgment that the conventional approach has merits]. But for [specific situation], here's when I'd recommend [your approach]."

**CTA:**
"Curious to hear your experience? What's worked for you?"

---

**Why this works:**

- Challenges beliefs (creates engagement)
- Provides data/authority backing claims
- Acknowledges nuance (doesn't seem arrogant)
- Asks for engagement (drives comments)

### Handling Objections

Common concerns and how to address:

"I don't have time for this"

**Time investment breakdown:**

**Initial setup (5 hours):**

- Profile setup: 1 hour
- Calendar creation: 1 hour
- First 10 content pieces: 3 hours

**Weekly maintenance (2 hours):**

- Content creation: 1 hour (batch Sunday)
- Engagement: 30 min daily (split across day)
- Analytics review: 30 min (Friday)

**Total:** 7 hours/week = 1 hour/day average

**Automation reduces this:**

- Scheduling tool: Saves 30 min/day
- Templates: Saves 50% content creation time
- Batching: Saves context-switching time

**ROI:**
If your service is $500/month and this effort generates 1 sale/month:

- Time investment: 7 hours × 4 weeks = 28 hours/month
- Revenue: $500/month
- Hourly rate: $17.86/hour

"I don't have budget for marketing"

**$0 budget strategy:**

**Free tools:**

- Canva (design)
- Buffer/Hootsuite (scheduling)
- Google Analytics (tracking)
- Mailchimp (email, up to 500 subs)
- Notion/Trello (planning)

**Time investment instead:**

- Building in public (free, just time)
- Community engagement (free, just time)
- Content repurposing (multiply output, no extra cost)
- SEO-optimized content (organic traffic, no ads)

**Low-cost when needed:**

- Personal domain: $12/year
- Professional email included
- Simple landing page: Use free tools (Carrd, Notion)
- When ROI proven, reinvest in 1 paid channel

**Focus on highest-leverage free channels:**

- LinkedIn (organic reach to professionals)
- Reddit (targeted communities)
- Twitter/X (real-time conversations)
- Email marketing (owned audience)

"I'm not a marketer / I'm introverted"

**Authenticity over marketing:**

**Your advantage:**

- You're the expert (builds trust)
- You have real experience (more valuable than marketing fluff)
- You're solving real problems (authenticity resonates)

**Introvert-friendly tactics:**

- Written content (no need for video/livestreams)
- Community engagement (can participate at your own pace)
- One-on-one conversations (discovery calls)
- Thoughtful, slow responses (shows expertise)

**Your authentic voice:**

- Share failures and lessons (humanizes you)
- Teach, don't sell (builds authority)
- Be helpful in comments (builds relationships)
- Document your journey (creates narrative)

**Discovery call framework handles the "sales" part:**

- 6-question framework is conversation, not pitch
- You ask questions and listen
- No pressure tactics
- They decide, you don't convince

### Quality Checklist

Before delivering strategy, verify:

Target audience is specific (not "everyone")
 Value proposition is clear and differentiating
 Timeline is realistic given resources
 Content plan is sustainable (can maintain long-term)
 Metrics are specific and measurable
 Budget allocation is practical
 Tactics are platform-appropriate
 Includes both growth and conversion strategies
 Has contingency plans for low performance

### Triggers and Phrases

When user says:

"Create marketing strategy for [product/service]"
"Help me launch my [idea]"
"How do I market as a solo entrepreneur?"
"Build growth plan for [startup]"
"Create 90-day content calendar"
"Launch plan with limited budget"
"Marketing strategy for [niche]"

Your response:

Gather context (product, audience, resources, timeline)
Ask clarifying questions if scope unclear
Apply discovery call framework if service business
Create 90-day execution plan
Design content strategy with platform-specific tactics
Define metrics and tracking
Provide actionable, realistic plan

Balance creativity with authenticity. Build genuine connections over expensive campaigns.
## Trust
- Source: tencent
- Verification: Indexed source record
- Publisher: xeroc
- Version: 1.0.0
## Source health
- Status: healthy
- Source download looks usable.
- Yavira can redirect you to the upstream package for this source.
- Health scope: source
- Reason: direct_download_ok
- Checked at: 2026-04-23T16:43:11.935Z
- Expires at: 2026-04-30T16:43:11.935Z
- Recommended action: Download for OpenClaw
## Links
- [Detail page](https://openagent3.xyz/skills/internet-marketing)
- [Send to Agent page](https://openagent3.xyz/skills/internet-marketing/agent)
- [JSON manifest](https://openagent3.xyz/skills/internet-marketing/agent.json)
- [Markdown brief](https://openagent3.xyz/skills/internet-marketing/agent.md)
- [Download page](https://openagent3.xyz/downloads/internet-marketing)