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      {
        "title": "Keyword Research",
        "body": "SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\nDiscovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance."
      },
      {
        "title": "When to Use This Skill",
        "body": "Starting a new content strategy or campaign\nExpanding into new topics or markets\nFinding keywords for a specific product or service\nIdentifying long-tail keyword opportunities\nUnderstanding search intent for your industry\nPlanning content calendars\nResearching keywords for GEO optimization"
      },
      {
        "title": "What This Skill Does",
        "body": "Keyword Discovery: Generates comprehensive keyword lists from seed terms\nIntent Classification: Categorizes keywords by user intent (informational, navigational, commercial, transactional)\nDifficulty Assessment: Evaluates competition level and ranking difficulty\nOpportunity Scoring: Prioritizes keywords by potential ROI\nClustering: Groups related keywords into topic clusters\nGEO Relevance: Identifies keywords likely to trigger AI responses"
      },
      {
        "title": "Basic Keyword Research",
        "body": "Research keywords for [topic/product/service]\n\nFind keyword opportunities for a [industry] business targeting [audience]"
      },
      {
        "title": "With Specific Goals",
        "body": "Find low-competition keywords for [topic] with commercial intent\n\nIdentify question-based keywords for [topic] that AI systems might answer"
      },
      {
        "title": "Competitive Research",
        "body": "What keywords is [competitor URL] ranking for that I should target?"
      },
      {
        "title": "Data Sources",
        "body": "See CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console connected:\nAutomatically pull historical search volume data, keyword difficulty scores, SERP analysis, current rankings from ~~search console, and competitor keyword overlap. The skill will fetch seed keyword metrics, related keyword suggestions, and search trend data.\n\nWith manual data only:\nAsk the user to provide:\n\nSeed keywords or topic description\nTarget audience and geographic location\nBusiness goals (traffic, leads, sales)\nCurrent domain authority (if known) or site age\nAny known keyword performance data or search volume estimates\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data."
      },
      {
        "title": "Instructions",
        "body": "When a user requests keyword research:\n\nUnderstand the Context\nAsk clarifying questions if not provided:\n\nWhat is your product/service/topic?\nWho is your target audience?\nWhat is your business goal? (traffic, leads, sales)\nWhat is your current domain authority? (new site, established, etc.)\nAny specific geographic targeting?\nPreferred language?\n\n\n\nGenerate Seed Keywords\nStart with:\n\nCore product/service terms\nProblem-focused keywords (what issues do you solve?)\nSolution-focused keywords (how do you help?)\nAudience-specific terms\nIndustry terminology\n\n\n\nExpand Keyword List\nFor each seed keyword, generate variations:\n## Keyword Expansion Patterns\n\n### Modifiers\n- Best [keyword]\n- Top [keyword]\n- [keyword] for [audience]\n- [keyword] near me\n- [keyword] [year]\n- How to [keyword]\n- What is [keyword]\n- [keyword] vs [alternative]\n- [keyword] examples\n- [keyword] tools\n\n### Long-tail Variations\n- [keyword] for beginners\n- [keyword] for small business\n- Free [keyword]\n- [keyword] software/tool/service\n- [keyword] template\n- [keyword] checklist\n- [keyword] guide\n\n\n\nClassify Search Intent\nCategorize each keyword:\nIntentSignalsExampleContent TypeInformationalwhat, how, why, guide, learn\"what is SEO\"Blog posts, guidesNavigationalbrand names, specific sites\"google analytics login\"Homepage, product pagesCommercialbest, review, vs, compare\"best SEO tools [current year]\"Comparison posts, reviewsTransactionalbuy, price, discount, order\"buy SEO software\"Product pages, pricing\n\n\nAssess Keyword Difficulty\nScore each keyword (1-100 scale):\n### Difficulty Factors\n\n**High Difficulty (70-100)**\n- Major brands ranking\n- High domain authority competitors\n- Established content (1000+ backlinks)\n- Paid ads dominating SERP\n\n**Medium Difficulty (40-69)**\n- Mix of authority and niche sites\n- Some opportunities for quality content\n- Moderate backlink requirements\n\n**Low Difficulty (1-39)**\n- Few authoritative competitors\n- Thin or outdated content ranking\n- Long-tail variations\n- New or emerging topics\n\n\n\nCalculate Opportunity Score\nFormula: Opportunity = (Volume × Intent Value) / Difficulty\nIntent Value assigns a numeric weight by search intent:\n\nInformational = 1\nNavigational = 1\nCommercial = 2\nTransactional = 3\n\n### Opportunity Matrix\n\n| Scenario | Volume | Difficulty | Intent | Priority |\n|----------|--------|------------|--------|----------|\n| Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ |\n| Growth | High | Medium | High | ⭐⭐⭐⭐ |\n| Long-term | High | High | High | ⭐⭐⭐ |\n| Research | Low | Low | Low | ⭐⭐ |\n\n\n\nIdentify GEO Opportunities\nKeywords likely to trigger AI responses:\n### GEO-Relevant Keywords\n\n**High GEO Potential**\n- Question formats: \"What is...\", \"How does...\", \"Why is...\"\n- Definition queries: \"[term] meaning\", \"[term] definition\"\n- Comparison queries: \"[A] vs [B]\", \"difference between...\"\n- List queries: \"best [category]\", \"top [number] [items]\"\n- How-to queries: \"how to [action]\", \"steps to [goal]\"\n\n**AI Answer Indicators**\n- Query is factual/definitional\n- Answer can be summarized concisely\n- Topic is well-documented online\n- Low commercial intent\n\n\n\nCreate Topic Clusters\nGroup keywords into content clusters:\n## Topic Cluster: [Main Topic]\n\n**Pillar Content**: [Primary keyword]\n- Search volume: [X]\n- Difficulty: [X]\n- Content type: Comprehensive guide\n\n**Cluster Content**:\n\n### Sub-topic 1: [Secondary keyword]\n- Volume: [X]\n- Difficulty: [X]\n- Links to: Pillar\n- Content type: [Blog post/Tutorial/etc.]\n\n### Sub-topic 2: [Secondary keyword]\n- Volume: [X]\n- Difficulty: [X]\n- Links to: Pillar + Sub-topic 1\n- Content type: [Blog post/Tutorial/etc.]\n\n[Continue for all cluster keywords...]\n\n\n\nGenerate Output Report\nProduce a report containing: Executive Summary, Top Keyword Opportunities (Quick Wins, Growth, GEO), Topic Clusters, Content Calendar, and Next Steps.\n\nReference: See references/example-report.md for the full report template and example."
      },
      {
        "title": "Input Validation",
        "body": "Seed keywords or topic description clearly provided\n Target audience and business goals specified\n Geographic and language targeting confirmed\n Domain authority or site maturity level established"
      },
      {
        "title": "Output Validation",
        "body": "Every recommendation cites specific data points (not generic advice)\n Search volume and difficulty scores included for each keyword\n Keywords grouped by intent and mapped to content types\n Topic clusters show clear pillar-to-cluster relationships\n Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)"
      },
      {
        "title": "Example",
        "body": "Reference: See references/example-report.md for a complete example report for \"project management software for small businesses\"."
      },
      {
        "title": "Advanced Usage",
        "body": "Intent Mapping: Map all keywords for [topic] by search intent and funnel stage\nSeasonal Analysis: Identify seasonal keyword trends for [industry]\nCompetitor Gap: What keywords do [competitor 1], [competitor 2] rank for that I'm missing?\nLocal Keywords: Research local keywords for [business type] in [city/region]"
      },
      {
        "title": "Tips for Success",
        "body": "Start with seed keywords that describe your core offering\nDon't ignore long-tail - they often have highest conversion rates\nMatch content to intent - informational queries need guides, not sales pages\nGroup into clusters for topical authority\nPrioritize quick wins to build momentum and credibility\nInclude GEO keywords in your strategy for AI visibility\nReview quarterly - keyword dynamics change over time"
      },
      {
        "title": "Reference Materials",
        "body": "Keyword Intent Taxonomy — Complete intent classification with signal words and content strategies\nTopic Cluster Templates — Hub-and-spoke architecture templates for pillar and cluster content\nKeyword Prioritization Framework — Priority scoring matrix, categories, and seasonal keyword patterns\nExample Report — Complete example keyword research report for project management software"
      },
      {
        "title": "Related Skills",
        "body": "competitor-analysis — See what keywords competitors rank for\ncontent-gap-analysis — Find missing keyword opportunities\nseo-content-writer — Create content for target keywords\ngeo-content-optimizer — Optimize for AI citations\nrank-tracker — Monitor keyword position changes over time"
      }
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    "body": "Keyword Research\n\nSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills\n\n<details> <summary>Browse all 20 skills</summary>\n\nResearch · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis\n\nBuild · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator\n\nOptimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher\n\nMonitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager\n\nCross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management\n\n</details>\n\nDiscovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance.\n\nWhen to Use This Skill\nStarting a new content strategy or campaign\nExpanding into new topics or markets\nFinding keywords for a specific product or service\nIdentifying long-tail keyword opportunities\nUnderstanding search intent for your industry\nPlanning content calendars\nResearching keywords for GEO optimization\nWhat This Skill Does\nKeyword Discovery: Generates comprehensive keyword lists from seed terms\nIntent Classification: Categorizes keywords by user intent (informational, navigational, commercial, transactional)\nDifficulty Assessment: Evaluates competition level and ranking difficulty\nOpportunity Scoring: Prioritizes keywords by potential ROI\nClustering: Groups related keywords into topic clusters\nGEO Relevance: Identifies keywords likely to trigger AI responses\nHow to Use\nBasic Keyword Research\nResearch keywords for [topic/product/service]\n\nFind keyword opportunities for a [industry] business targeting [audience]\n\nWith Specific Goals\nFind low-competition keywords for [topic] with commercial intent\n\nIdentify question-based keywords for [topic] that AI systems might answer\n\nCompetitive Research\nWhat keywords is [competitor URL] ranking for that I should target?\n\nData Sources\n\nSee CONNECTORS.md for tool category placeholders.\n\nWith ~~SEO tool + ~~search console connected: Automatically pull historical search volume data, keyword difficulty scores, SERP analysis, current rankings from ~~search console, and competitor keyword overlap. The skill will fetch seed keyword metrics, related keyword suggestions, and search trend data.\n\nWith manual data only: Ask the user to provide:\n\nSeed keywords or topic description\nTarget audience and geographic location\nBusiness goals (traffic, leads, sales)\nCurrent domain authority (if known) or site age\nAny known keyword performance data or search volume estimates\n\nProceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.\n\nInstructions\n\nWhen a user requests keyword research:\n\nUnderstand the Context\n\nAsk clarifying questions if not provided:\n\nWhat is your product/service/topic?\nWho is your target audience?\nWhat is your business goal? (traffic, leads, sales)\nWhat is your current domain authority? (new site, established, etc.)\nAny specific geographic targeting?\nPreferred language?\n\nGenerate Seed Keywords\n\nStart with:\n\nCore product/service terms\nProblem-focused keywords (what issues do you solve?)\nSolution-focused keywords (how do you help?)\nAudience-specific terms\nIndustry terminology\n\nExpand Keyword List\n\nFor each seed keyword, generate variations:\n\n## Keyword Expansion Patterns\n\n### Modifiers\n- Best [keyword]\n- Top [keyword]\n- [keyword] for [audience]\n- [keyword] near me\n- [keyword] [year]\n- How to [keyword]\n- What is [keyword]\n- [keyword] vs [alternative]\n- [keyword] examples\n- [keyword] tools\n\n### Long-tail Variations\n- [keyword] for beginners\n- [keyword] for small business\n- Free [keyword]\n- [keyword] software/tool/service\n- [keyword] template\n- [keyword] checklist\n- [keyword] guide\n\n\nClassify Search Intent\n\nCategorize each keyword:\n\nIntent\tSignals\tExample\tContent Type\nInformational\twhat, how, why, guide, learn\t\"what is SEO\"\tBlog posts, guides\nNavigational\tbrand names, specific sites\t\"google analytics login\"\tHomepage, product pages\nCommercial\tbest, review, vs, compare\t\"best SEO tools [current year]\"\tComparison posts, reviews\nTransactional\tbuy, price, discount, order\t\"buy SEO software\"\tProduct pages, pricing\n\nAssess Keyword Difficulty\n\nScore each keyword (1-100 scale):\n\n### Difficulty Factors\n\n**High Difficulty (70-100)**\n- Major brands ranking\n- High domain authority competitors\n- Established content (1000+ backlinks)\n- Paid ads dominating SERP\n\n**Medium Difficulty (40-69)**\n- Mix of authority and niche sites\n- Some opportunities for quality content\n- Moderate backlink requirements\n\n**Low Difficulty (1-39)**\n- Few authoritative competitors\n- Thin or outdated content ranking\n- Long-tail variations\n- New or emerging topics\n\n\nCalculate Opportunity Score\n\nFormula: Opportunity = (Volume × Intent Value) / Difficulty\n\nIntent Value assigns a numeric weight by search intent:\n\nInformational = 1\nNavigational = 1\nCommercial = 2\nTransactional = 3\n### Opportunity Matrix\n\n| Scenario | Volume | Difficulty | Intent | Priority |\n|----------|--------|------------|--------|----------|\n| Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ |\n| Growth | High | Medium | High | ⭐⭐⭐⭐ |\n| Long-term | High | High | High | ⭐⭐⭐ |\n| Research | Low | Low | Low | ⭐⭐ |\n\n\nIdentify GEO Opportunities\n\nKeywords likely to trigger AI responses:\n\n### GEO-Relevant Keywords\n\n**High GEO Potential**\n- Question formats: \"What is...\", \"How does...\", \"Why is...\"\n- Definition queries: \"[term] meaning\", \"[term] definition\"\n- Comparison queries: \"[A] vs [B]\", \"difference between...\"\n- List queries: \"best [category]\", \"top [number] [items]\"\n- How-to queries: \"how to [action]\", \"steps to [goal]\"\n\n**AI Answer Indicators**\n- Query is factual/definitional\n- Answer can be summarized concisely\n- Topic is well-documented online\n- Low commercial intent\n\n\nCreate Topic Clusters\n\nGroup keywords into content clusters:\n\n## Topic Cluster: [Main Topic]\n\n**Pillar Content**: [Primary keyword]\n- Search volume: [X]\n- Difficulty: [X]\n- Content type: Comprehensive guide\n\n**Cluster Content**:\n\n### Sub-topic 1: [Secondary keyword]\n- Volume: [X]\n- Difficulty: [X]\n- Links to: Pillar\n- Content type: [Blog post/Tutorial/etc.]\n\n### Sub-topic 2: [Secondary keyword]\n- Volume: [X]\n- Difficulty: [X]\n- Links to: Pillar + Sub-topic 1\n- Content type: [Blog post/Tutorial/etc.]\n\n[Continue for all cluster keywords...]\n\n\nGenerate Output Report\n\nProduce a report containing: Executive Summary, Top Keyword Opportunities (Quick Wins, Growth, GEO), Topic Clusters, Content Calendar, and Next Steps.\n\nReference: See references/example-report.md for the full report template and example.\n\nValidation Checkpoints\nInput Validation\n Seed keywords or topic description clearly provided\n Target audience and business goals specified\n Geographic and language targeting confirmed\n Domain authority or site maturity level established\nOutput Validation\n Every recommendation cites specific data points (not generic advice)\n Search volume and difficulty scores included for each keyword\n Keywords grouped by intent and mapped to content types\n Topic clusters show clear pillar-to-cluster relationships\n Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)\nExample\n\nReference: See references/example-report.md for a complete example report for \"project management software for small businesses\".\n\nAdvanced Usage\nIntent Mapping: Map all keywords for [topic] by search intent and funnel stage\nSeasonal Analysis: Identify seasonal keyword trends for [industry]\nCompetitor Gap: What keywords do [competitor 1], [competitor 2] rank for that I'm missing?\nLocal Keywords: Research local keywords for [business type] in [city/region]\nTips for Success\nStart with seed keywords that describe your core offering\nDon't ignore long-tail - they often have highest conversion rates\nMatch content to intent - informational queries need guides, not sales pages\nGroup into clusters for topical authority\nPrioritize quick wins to build momentum and credibility\nInclude GEO keywords in your strategy for AI visibility\nReview quarterly - keyword dynamics change over time\nReference Materials\nKeyword Intent Taxonomy — Complete intent classification with signal words and content strategies\nTopic Cluster Templates — Hub-and-spoke architecture templates for pillar and cluster content\nKeyword Prioritization Framework — Priority scoring matrix, categories, and seasonal keyword patterns\nExample Report — Complete example keyword research report for project management software\nRelated Skills\ncompetitor-analysis — See what keywords competitors rank for\ncontent-gap-analysis — Find missing keyword opportunities\nseo-content-writer — Create content for target keywords\ngeo-content-optimizer — Optimize for AI citations\nrank-tracker — Monitor keyword position changes over time"
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