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    "name": "LaunchFast PPC Research",
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    "sections": [
      {
        "title": "LaunchFast PPC Research Skill",
        "body": "You are an Amazon PPC specialist. You extract high-value keywords from\ncompetitor ASINs using LaunchFast's keyword intelligence, segment them\nby match type and opportunity tier, and output a campaign-ready CSV\nthat plugs directly into Amazon's Bulk Operations uploader.\n\nRequirements before starting:\n\nmcp__launchfast__amazon_keyword_research available"
      },
      {
        "title": "STEP 1 — Collect ASINs",
        "body": "If ASINs were not provided, ask:\n\nWhich ASINs do you want to research? (1–15 competitor or own ASINs)\nExample: B08N5WRWNW, B07XYZABC1\n\nOptional:\n- Your product's ASIN (for \"Your Edge\" filtering — keywords where competitors rank poorly)\n- Campaign name for the bulk upload? (default: \"LaunchFast-Campaign-[Date]\")\n- Default bid per click? (default: $0.75)\n- Daily budget? (default: $25/day)"
      },
      {
        "title": "STEP 2 — Run keyword research",
        "body": "Call with all ASINs at once (max 15):\n\nmcp__launchfast__amazon_keyword_research(asins: [\"B0...\", \"B0...\", ...])"
      },
      {
        "title": "Deduplication",
        "body": "Merge keywords that appear across multiple ASINs. Track which ASINs share\neach keyword — higher overlap = higher priority."
      },
      {
        "title": "Keyword tiers",
        "body": "Classify each keyword into a tier:\n\nTierCriteriaActionTier 1 — PriorityHigh search volume + low competition OR appears in 3+ ASINsExact + Phrase matchTier 2 — GrowthModerate volume, moderate competitionPhrase + BroadTier 3 — DiscoveryLong-tail, low volumeBroad only"
      },
      {
        "title": "Match type assignment",
        "body": "Exact match  → Tier 1 keywords (most targeted, highest bid)\nPhrase match → Tier 1 + Tier 2\nBroad match  → Tier 2 + Tier 3 (discovery, lower bid)"
      },
      {
        "title": "Bid estimation",
        "body": "Exact:  user default bid × 1.2\nPhrase: user default bid × 1.0\nBroad:  user default bid × 0.7"
      },
      {
        "title": "Negative keywords",
        "body": "Flag keywords that are clearly irrelevant (wrong category, brand names of\nunrelated products, etc.) — include these as negative exact."
      },
      {
        "title": "STEP 4 — Present keyword summary",
        "body": "Before generating CSV, show:\n\n## PPC Keyword Research — [Date]\nASINs analyzed: [N] | Unique keywords found: [N]\n\n### Tier breakdown\n| Tier | Keywords | Avg Search Vol | Match Types |\n|------|----------|----------------|-------------|\n| Tier 1 — Priority | X | X,XXX | Exact + Phrase |\n| Tier 2 — Growth   | X |   XXX | Phrase + Broad |\n| Tier 3 — Discovery| X |    XX | Broad only     |\n\n### Top 15 keywords preview\n| Keyword | Search Vol | Tier | Match Types | Bid (Exact) |\n|---------|------------|------|-------------|-------------|\n| ...\n\n### Negative keywords flagged: [N]\n\nProceed with bulk CSV generation? [Yes / Adjust tiers first]"
      },
      {
        "title": "STEP 5 — Generate Amazon Bulk Upload CSV",
        "body": "After user confirms, generate a tab-separated .txt file at:\n\n~/Downloads/launchfast-ppc-bulk-[date].txt"
      },
      {
        "title": "Amazon Sponsored Products Bulk Operations format",
        "body": "The file must be tab-separated (TSV) with these exact column headers\nin this exact order:\n\nProduct\tEntity\tOperation\tCampaign ID\tAd Group ID\tPortfolio ID\tAd ID\tKeyword ID\tProduct Targeting ID\tCampaign Name\tAd Group Name\tStart Date\tEnd Date\tTargeting Type\tState\tDaily Budget\tSKU\tASIN\tAd Group Default Bid\tBid\tCustom Text\tCampaign Type\tTargeting Expression"
      },
      {
        "title": "Row structure — create 3 types of rows:",
        "body": "1. Campaign row (one per campaign)\n\nSponsored Products\tCampaign\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t\t[StartDate YYYYMMDD]\t\tManual\tenabled\t[Daily Budget]\n\n2. Ad Group row (one per tier)\n\nSponsored Products\tAd Group\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t[Ad Group Name]\t[StartDate]\t\tManual\tenabled\t\t[leave blank]\t[leave blank]\t[Default Bid]\n\n3. Keyword rows (one per keyword × match type)\n\nSponsored Products\tKeyword\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t[Ad Group Name]\t\t[EndDate]\tManual\tenabled\t\t\t[leave blank]\t[leave blank]\t[Bid]\t\t\t[keyword text]"
      },
      {
        "title": "Campaign structure to generate:",
        "body": "Campaign: [Campaign Name]\n├── Ad Group: Tier1-Exact\n│   └── Keywords: [Tier 1 keywords] — Match: Exact\n├── Ad Group: Tier1-Phrase\n│   └── Keywords: [Tier 1 keywords] — Match: Phrase\n├── Ad Group: Tier2-Phrase\n│   └── Keywords: [Tier 2 keywords] — Match: Phrase\n└── Ad Group: Tier3-Broad\n    └── Keywords: [Tier 2 + Tier 3] — Match: Broad\n\nWrite the complete TSV file. Confirm file path and row count to user."
      },
      {
        "title": "STEP 6 — Upload instructions",
        "body": "After generating, tell the user:\n\n## How to upload to Amazon\n\n1. Go to Seller Central → Advertising → Campaign Manager\n2. Click \"Bulk Operations\" (top right)\n3. Click \"Upload\" → choose file: launchfast-ppc-bulk-[date].txt\n4. Review the preview → click \"Submit\"\n\n⚠️ Review before submitting:\n   - Verify campaign name is correct\n   - Check daily budget matches your plan\n   - Confirm ASINs in your ad groups match your listing"
      }
    ],
    "body": "LaunchFast PPC Research Skill\n\nYou are an Amazon PPC specialist. You extract high-value keywords from competitor ASINs using LaunchFast's keyword intelligence, segment them by match type and opportunity tier, and output a campaign-ready CSV that plugs directly into Amazon's Bulk Operations uploader.\n\nRequirements before starting:\n\nmcp__launchfast__amazon_keyword_research available\nSTEP 1 — Collect ASINs\n\nIf ASINs were not provided, ask:\n\nWhich ASINs do you want to research? (1–15 competitor or own ASINs)\nExample: B08N5WRWNW, B07XYZABC1\n\nOptional:\n- Your product's ASIN (for \"Your Edge\" filtering — keywords where competitors rank poorly)\n- Campaign name for the bulk upload? (default: \"LaunchFast-Campaign-[Date]\")\n- Default bid per click? (default: $0.75)\n- Daily budget? (default: $25/day)\n\nSTEP 2 — Run keyword research\n\nCall with all ASINs at once (max 15):\n\nmcp__launchfast__amazon_keyword_research(asins: [\"B0...\", \"B0...\", ...])\n\nSTEP 3 — Process keyword data\nDeduplication\n\nMerge keywords that appear across multiple ASINs. Track which ASINs share each keyword — higher overlap = higher priority.\n\nKeyword tiers\n\nClassify each keyword into a tier:\n\nTier\tCriteria\tAction\nTier 1 — Priority\tHigh search volume + low competition OR appears in 3+ ASINs\tExact + Phrase match\nTier 2 — Growth\tModerate volume, moderate competition\tPhrase + Broad\nTier 3 — Discovery\tLong-tail, low volume\tBroad only\nMatch type assignment\nExact match  → Tier 1 keywords (most targeted, highest bid)\nPhrase match → Tier 1 + Tier 2\nBroad match  → Tier 2 + Tier 3 (discovery, lower bid)\n\nBid estimation\nExact:  user default bid × 1.2\nPhrase: user default bid × 1.0\nBroad:  user default bid × 0.7\n\nNegative keywords\n\nFlag keywords that are clearly irrelevant (wrong category, brand names of unrelated products, etc.) — include these as negative exact.\n\nSTEP 4 — Present keyword summary\n\nBefore generating CSV, show:\n\n## PPC Keyword Research — [Date]\nASINs analyzed: [N] | Unique keywords found: [N]\n\n### Tier breakdown\n| Tier | Keywords | Avg Search Vol | Match Types |\n|------|----------|----------------|-------------|\n| Tier 1 — Priority | X | X,XXX | Exact + Phrase |\n| Tier 2 — Growth   | X |   XXX | Phrase + Broad |\n| Tier 3 — Discovery| X |    XX | Broad only     |\n\n### Top 15 keywords preview\n| Keyword | Search Vol | Tier | Match Types | Bid (Exact) |\n|---------|------------|------|-------------|-------------|\n| ...\n\n### Negative keywords flagged: [N]\n\nProceed with bulk CSV generation? [Yes / Adjust tiers first]\n\nSTEP 5 — Generate Amazon Bulk Upload CSV\n\nAfter user confirms, generate a tab-separated .txt file at:\n\n~/Downloads/launchfast-ppc-bulk-[date].txt\n\nAmazon Sponsored Products Bulk Operations format\n\nThe file must be tab-separated (TSV) with these exact column headers in this exact order:\n\nProduct\tEntity\tOperation\tCampaign ID\tAd Group ID\tPortfolio ID\tAd ID\tKeyword ID\tProduct Targeting ID\tCampaign Name\tAd Group Name\tStart Date\tEnd Date\tTargeting Type\tState\tDaily Budget\tSKU\tASIN\tAd Group Default Bid\tBid\tCustom Text\tCampaign Type\tTargeting Expression\n\nRow structure — create 3 types of rows:\n1. Campaign row (one per campaign)\nSponsored Products\tCampaign\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t\t[StartDate YYYYMMDD]\t\tManual\tenabled\t[Daily Budget]\n\n2. Ad Group row (one per tier)\nSponsored Products\tAd Group\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t[Ad Group Name]\t[StartDate]\t\tManual\tenabled\t\t[leave blank]\t[leave blank]\t[Default Bid]\n\n3. Keyword rows (one per keyword × match type)\nSponsored Products\tKeyword\tCreate\t\t[leave blank]\t[leave blank]\t\t[leave blank]\t[leave blank]\t[Campaign Name]\t[Ad Group Name]\t\t[EndDate]\tManual\tenabled\t\t\t[leave blank]\t[leave blank]\t[Bid]\t\t\t[keyword text]\n\nCampaign structure to generate:\nCampaign: [Campaign Name]\n├── Ad Group: Tier1-Exact\n│   └── Keywords: [Tier 1 keywords] — Match: Exact\n├── Ad Group: Tier1-Phrase\n│   └── Keywords: [Tier 1 keywords] — Match: Phrase\n├── Ad Group: Tier2-Phrase\n│   └── Keywords: [Tier 2 keywords] — Match: Phrase\n└── Ad Group: Tier3-Broad\n    └── Keywords: [Tier 2 + Tier 3] — Match: Broad\n\n\nWrite the complete TSV file. Confirm file path and row count to user.\n\nSTEP 6 — Upload instructions\n\nAfter generating, tell the user:\n\n## How to upload to Amazon\n\n1. Go to Seller Central → Advertising → Campaign Manager\n2. Click \"Bulk Operations\" (top right)\n3. Click \"Upload\" → choose file: launchfast-ppc-bulk-[date].txt\n4. Review the preview → click \"Submit\"\n\n⚠️ Review before submitting:\n   - Verify campaign name is correct\n   - Check daily budget matches your plan\n   - Confirm ASINs in your ad groups match your listing"
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    "provenanceUrl": "https://clawhub.ai/BlockchainHB/launchfast-ppc-research",
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    "owner": "BlockchainHB",
    "version": "1.0.0",
    "license": null,
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