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Logo Design Guide

Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration w...

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Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration w...

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Requirements

Target platform
OpenClaw
Install method
Manual import
Extraction
Extract archive
Prerequisites
OpenClaw
Primary doc
SKILL.md

Package facts

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ZIP package
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Tencent SkillHub
What's included
SKILL.md

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Trust & source

Release facts

Source
Tencent SkillHub
Verification
Indexed source record
Version
0.1.5

Documentation

ClawHub primary doc Primary doc: SKILL.md 15 sections Open source page

Logo Design Guide

Design effective logos with AI image generation via inference.sh CLI.

Quick Start

curl -fsSL https://cli.inference.sh | sh && infsh login # Generate a logo concept infsh app run falai/flux-dev-lora --input '{ "prompt": "flat vector logo of a mountain peak with a sunrise, minimal geometric style, single color, clean lines, white background", "width": 1024, "height": 1024 }' Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.

Logo Types

TypeDescriptionWhen to UseExampleWordmarkCompany name styled as logoStrong brand name, short (< 10 chars)Google, Coca-ColaLettermarkInitials onlyLong company name, formalIBM, HBO, CNNPictorialRecognizable icon/symbolUniversal brand, works without textApple, Twitter birdAbstractGeometric/non-literal shapeTech companies, conceptual brandsNike swoosh, PepsiMascotCharacter illustrationFriendly brands, food/sportsKFC Colonel, PringlesCombinationIcon + wordmark togetherNew brands needing both recognition and nameBurger King, Adidas

Critical AI Limitation

AI image generators cannot reliably render text. Letters will be distorted, misspelled, or garbled. Strategy: Generate the icon/symbol only with AI Add text/wordmark in a design tool (Figma, Canva, Illustrator) Or use a combination approach: AI icon + manually set typography

Keywords That Work

flat vector logo, simple minimal icon, single color silhouette, geometric logo mark, clean lines, negative space design, line art logo, flat design icon, minimalist symbol

Keywords That Fail

❌ photorealistic logo (contradiction β€” logos aren't photos) ❌ 3D rendered logo (too complex, won't scale down) ❌ gradient logo (inconsistent results, hard to reproduce) ❌ logo with text "Company Name" (text rendering fails)

Prompt Structure

flat vector logo of [subject], [style], [color constraint], [background], [additional detail]

Examples by Logo Type

# Abstract geometric infsh app run falai/flux-dev-lora --input '{ "prompt": "flat vector abstract logo, interlocking hexagonal shapes forming a letter S, minimal geometric style, single navy blue color, white background, clean sharp edges" }' # Pictorial nature infsh app run falai/flux-dev-lora --input '{ "prompt": "flat vector logo of a fox head in profile, geometric faceted style, orange and white, minimal clean lines, white background, negative space design" }' # Mascot style infsh app run bytedance/seedream-4-5 --input '{ "prompt": "friendly cartoon owl mascot logo, simple flat illustration, wearing graduation cap, purple and gold colors, white background, clean vector style" }' # Tech abstract infsh app run xai/grok-imagine-image-pro --input '{ "prompt": "minimal abstract logo mark, interconnected nodes forming a brain shape, line art style, single teal color, white background, tech startup aesthetic" }'

Scalability Rules

A logo must work at every size: ContextSizeWhat Must WorkFavicon16x16 pxSilhouette recognizableApp icon1024x1024 pxFull detail visibleSocial avatar400x400 pxClear at a glanceBusiness card~1 inchClean print reproductionBillboard10+ feetNo pixelation, simple enough

Scalability Checklist

Recognizable as a 16px favicon (squint test) Works in single color (black on white) Works inverted (white on black) No tiny details that disappear at small sizes No thin lines that vanish when shrunk Clear silhouette without color

Color Guidelines

Maximum 2-3 colors for the primary logo Must work in single color (black, white, or brand primary) Consider color psychology: Blue: trust, professional (finance, tech, healthcare) Red: energy, urgency (food, entertainment, retail) Green: growth, nature (health, sustainability, finance) Orange: friendly, creative (startups, youth brands) Purple: luxury, wisdom (beauty, education) Black: premium, elegant (fashion, luxury, tech) Test on both light and dark backgrounds

Iteration Workflow

# Step 1: Generate 5-10 broad concepts for i in {1..5}; do infsh app run falai/flux-dev-lora --input '{ "prompt": "flat vector logo of a lighthouse, minimal geometric, single color, white background" }' --no-wait done # Step 2: Refine the best concept with variations infsh app run falai/flux-dev-lora --input '{ "prompt": "flat vector logo of a geometric lighthouse with light beam rays, minimal line art, navy blue, white background, negative space design" }' # Step 3: Generate at high resolution for final infsh app run bytedance/seedream-4-5 --input '{ "prompt": "flat vector logo of a geometric lighthouse with radiating light beams, minimal clean design, navy blue single color, pure white background", "size": "2K" }' # Step 4: Upscale for production use infsh app run falai/topaz-image-upscaler --input '{ "image": "path/to/best-logo.png", "scale": 4 }'

Common Mistakes

MistakeProblemFixToo much detailLoses clarity at small sizesSimplify to essential shapesRelies on colorFails in B&W contextsDesign in black firstText in AI generationGarbled/misspelled lettersGenerate icon only, add text manuallyTrendy effects (glows, shadows)Dates quickly, reproduction issuesStick to flat, timeless designToo many colorsHard to reproduce, expensive printingMax 2-3 colorsAsymmetric without purposeLooks unfinishedUse intentional asymmetry or stay balanced

File Format Delivery

FormatUse CaseSVGScalable vector, web, editingPNG (transparent)Digital use, presentationsPNG (white bg)Documents, email signaturesICO / FaviconWebsite favicon (16, 32, 48px)High-res PNG (4096px+)Print, billboards Note: AI generates raster images (PNG). For true vector SVG, use the AI output as a reference and trace in a vector tool, or use AI-to-SVG conversion tools.

Related Skills

npx skills add inference-sh/skills@ai-image-generation npx skills add inference-sh/skills@prompt-engineering Browse all apps: infsh app list

Category context

Agent frameworks, memory systems, reasoning layers, and model-native orchestration.

Source: Tencent SkillHub

Largest current source with strong distribution and engagement signals.

Package contents

Included in package
1 Docs
  • SKILL.md Primary doc